Why Social Media Management Tools Are Essential for Your Business’s Success

The growth of social media has created endless possibilities for businesses to grow their brand awareness, grow their audiences, and grow their ROI. Social media brought the introduction of businesses meeting customers, rather than waiting for them to come across your website. 

As of 2023, as many as 94% of businesses use social media, with 82% of marketers now stating that social media marketing is at the core of their business operations. It sounds simple but in reality, an effective social media marketing strategy – the kind that turns your social channels into the high-ROI powerhouses they have the potential to be  – takes a lot of time and resources. 

This is where social media management tools come in to make your job far easier. From publishing consistency to uncovering valuable insights to optimizing your content strategy, we’ve broken down the benefits for you to prove it.

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• These Tools Aren’t Just for Volume, but Consistency too
• Manage an Impactful Real-Time Social Listening Strategy 
• Uncover Invaluable Insights and Metrics Without the Manual Work
• Optimize Your Content Strategy 
• Boost Your Efficiency and Results
• Summing It Up 

These Tools Aren’t Just for Volume, but Consistency too

We should mention that, yes, 94% of businesses use social media, but not all of them are successful. Something that all the most successful social media accounts have in common? They post consistently. 

In the digital era, social media is essential for marketers, especially since research indicates that consumers find brands with active social media more trustworthy, making visibility on social a crucial factor for success, customer attention, and customer loyalty. 

The right social media management suite allows you to schedule posts, approve content in advance, and automate real-time social listening which will alert you of trends, and inspire content that appeals to your audience. Most importantly, it will scale your marketing efforts to build interest in your product.

Manage an Impactful Real-Time Social Listening Strategy 

Social listening is the glue that holds everything together. It gives you an instant edge over your competitors since it enables you to know when a new trend arises and to gauge exactly what it is your audience wants to see and read from you (or your competition) on social media. 

But social listening needs to be done constantly, and in real-time. There’s no use in discovering a trend that was big last month and building a strategy around it when your audience has moved on to the next trend. 

With the right social listening tools, you can monitor keywords, brand mentions, and other key moments on social media round-the-clock, without it taking over your marketing team’s lives.

Uncover Invaluable Insights and Metrics, Without the Manual Work 

To get the most out of your social channels, you’ll want to review insights generated by every single post that goes live. Every engagement after you press ‘Post’ paints a picture of your impact on social media – what you’re doing right, and what needs to be tweaked.

Consider the value of always knowing how your channels and individual posts are performing in terms of: 

• Likes
• Impressions
• Clicks
• Comments
• Reach
• Conversions
• Share of voice
• Sentiment 

These insights are essential for honing your B2B social media strategy and for demonstrating social media ROI to C-suite executives. Social media management tools can curate reports with all the insights you need to prove your impact on business ROI within PDFs, PowerPoints, or CSV reports. This gives you accurate KPIs at hand, always.

Optimize Your Content Strategy 

Creating quality content – really good content that cuts through the rest of the noise on social media, and gets users to stop scrolling and enter into a conversation in your comments and tags, takes time and money to create. 

Humans write the best content, and audiences will always prefer human touch over AI. But that doesn’t mean you can’t use AI to scale your social strategy. Some social media management tools have integrated AI into their platform to help you with repurposing and diversifying your content, inspiring you in those moments of writer’s block. 

This way, you can also devote your time to focus on other aspects of social media marketing, such as social listening and community management.

Boost Your Efficiency and Results

Having the right social media publishing tools is essential, but it’s just the start. The big moment comes when you blend other marketing tools with your social media management suite so that everything your marketing team could need is streamlined together – and all those insights paint a 360° view of your marketing channels, customers, and leads.

This is exactly why social media publishing platforms are built. The best platforms will seamlessly match your social media data with your prospects in your CRM and marketing automation systems. By connecting this data, you can spotlight which of your leads are interacting with you on social, reveal the topics they engage with the most, and segment and nurture your prospects appropriately as they move down the funnel.

Summing It Up 

Social media management tools are game-changers for your business, providing you with a 360° view of your social media strategy, industry and market trends, and a complete overview of your customers and leads. Not to mention, it is your key to realizing and evaluating your social media ROI, giving you the golden ticket that proves your results to your business. 

If you want to learn more about how and why social media management tools are essential to your business, contact us today.