MarTech’s GA4 experts to follow

If you're working with Google Analytics 4, you know it is both frustrating and useful. Here's our list of experts to follow for help with GA4.

on August 29, 2023 at 1:43 pm | Reading time: 4 minutes
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Whether you love Google Analytics 4 or hate it, GA4 is the replacement for Universal Analytics and that makes it the most widely used analysis tool on the web. Here’s an alphabetical list of the experts you must follow if you want to get the most out of it and stay sane.

Simo Ahava

Ahava

Simo is the creator and writer of the incredibly popular (1.3 million sessions in 2021, per Niche Pursuits) GA blog SimoAhava.com. In addition to being a partner at 8-bit-sheep, a digital strategy network, he is co-founder and teaches at Simmer OY, an online learning platform, with courses and content designed for the technical marketer.

Brie E Anderson

Anderson

Brie is the founder and owner of Beast Analytics, an analytics solution provider. Her “origin story” is one of the coolest, beginning with punk rock, marketing and laser tag, going on to agency work and teaching at Wichita State Tech (Go Shockers!) before starting her own business. 

Charles Farina

Farina

Charles is head of innovation for the ad services company AdSwerve and is always up on the latest GA4 developments.  He’s also a leading contributor around GA4 properties on Measure Slack and Twitter, but “mostly you will find him at an ice rink somewhere playing hockey.”

Julius Fedorovicius

Fedorovicius

Julius launched his popular blog, Analytics Mania, in 2016, based on his years of experience with GA. Its popularity is due to his knowledge and the easy-to-follow articles and tutorials. He writes it for people “who are interested in digital analytics but do not know how to code.” He also runs the equally popular YouTube channel of the same name.

Benjamin Mangold

Mangold

Ben is co-founder of the Australian web analytics agency Loves Data, which is also the name of his influential blog. He’s the author of “Learning Google AdWords and Google Analytics,” and was invited by Google to become a Google Certified Trainer for Google Analytics and Google AdWords (now Google Ads), making him the first such outside of the USA. 

Janet Driscoll Miller

Miller

Janet is president and CEO of Marketing Mojo, the digital marketing agency she founded in 2005. She is a renowned, award-winning speaker and writer on digital marketing. She is author of the e-book “Getting Started with Google Analytics: How to Set Up Google Analytics Correctly from the Beginning.” 

Jeff Sauer

Sauer

Jeff is the founder of Data Driven U and the author of the renowned blog Jeffalytics. He is an adjunct instructor at the University of St. Thomas and has developed a marketing curriculum used in several universities. He has also created multiple marketing certificate programs. Jeff is also a popular conference speaker and consultant.

Krista Seiden 

Seiden

Krista is a digital analytics consultant with an incredible background in the field. Currently principal consultant at KS Digital, a company she founded, she was previously VP of product marketing & growth at Quantcast, and before that a product manager and the analytics evangelist for the Google Analytics team. Krista is also an in-demand speaker.

Himanshu Sharma

Sharma

Himanshu is founder of Optimize Smart, a UK agency offering GA4 and GTM consulting and web analytics training. Optimize Smart is also the name of the blog about web analytics that he has been writing since 2011. Himanshu is also the author of the book “Master the Essentials of Email Marketing Analytics.”

Individuals included on MarTech Experts to Follow lists post currently, frequently and substantively, on the specific topic of the list. The volume of social media followers is also taken into account to validate that list member posts are of interest to a wide audience.

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Constantine von Hoffman
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Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.

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