ActionIQ to add CXAI suite to its CDP

Enterprise composable CDP ActionIQ announced it will launch a suite of tools that leverage AI, and especially generative AI, to enhance customer experience. The first two modules are CXAI Data and CXAI Content.

CXAI Data has two component parts. GenAI Audiences allows marketers to create audiences, track performance and uncover insights using natural language prompts rather than SQL or data skills.  AI Decisioning will recommend next-best-actions relating to products, offers, best channels, etc.

CXAI Content, through a new partnership with genAI content creation platform Typeface, will support the creation of custom, on-brand content for activation across any channel.

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Why we care. Inevitably, some of these innovations by now look familiar. Using natural language prompts to create audience segments is a capability becoming increasingly common in the martech space. AI-driven real-time decisioning to recommend next-best-actions has actually been available from some vendors for a number of years.

What’s interesting is seeing how one of the longest-established, independent CDPs is integrating these solutions with its platform and into the workflow of its platform’s users.

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What’s to come. ActionIQ also outlined elements of CXAI that are on the roadmap. These include:

• Audience of One. CX tailored to individuals rather than audiences.
• Creative of One. Content tailored to individuals.
• Faster Campaigns. With the marketer, through genAI, controlling audience building, content and creative (including copywriting) campaigns can get to market faster.