On-Demand Webinar Forecasting Sales Bookings and Calculating Marketing ROI If you work for a B2B company, the lifeblood of your organization is sales bookings. Even though nobody is Nostradamus and can predict the future, it is vital that you are able to create, articulate and defend an accurate sales bookings forecast. Your entire go-to-market (GTM) strategy, which your account-based experience (ABX) program is derived from, should be informing your executives how you are going to hit those bookings. You’ll need to be able to prove the return on investment of your marketing channels and showcase the monetary value of both your marketing and sales activities. In this webinar, you’ll learn: How to forecast sales bookings in Excel using different methodologies How to derive your target account list from that sales forecast How to measure ROI on marketing channels How to measure ROI on marketing automation efficiency How to attribute dollar value to your sales and marketing activities Show Slides Hide Slides Explore Recommended Content for You Webinar In the Lab with DB: Beyond the Basics: Enhanced Strategies for Next-Level Advertising Join Hannah Jordan's actionable session on audience targeting, omnichannel strategies & measuring success. Learn more Webinar How to Upgrade Your Go-To-Market Plays and Get Started with ABM Unlock the secrets to a powerful ABM strategy in our on-demand webinar with Inverta’s Kathy Macchi and Demandbase’s... Learn more Webinar NexGen Alignment: ABM’s Role in Uniting Marketing and Sales Watch this interactive webinar with Nora Conklin, Principal Analyst at Forrester and Kelly Hopping, CMO at Demandbase to... Learn more Schedule a customized demo today Book a Demo
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