RebelMouse clients still see tremendous growth on Facebook.
Algorithm Shift Aftermath: How We Got Here
It's been nine months since Facebook's bombshell and so-called "friends and family"
algorithm update rocked the digital publishing ecosystem at the beginning of 2018. In January, the massive social platform announced that it would begin to prioritize posts from users' actual Facebook friends in its News Feed over updates from publishers. It was a major move for Facebook to get back to its roots after undergoing intense scrutiny following both the Cambridge Analytica scandal and the fake news fallout that surfaced in the aftermath of the 2016 U.S. presidential election.
The announcement had publishers scrambling for new ways to diversify their main distribution strategy in hopes of retaining some sort of social ROI. After all, how are users supposed to find their content if not through the biggest social platform available? Advertisers were quick to
declare that organic reach was officially "dead" thanks to the sweeping change. By February, Facebook-dependent new media company LittleThingsshut down its operation, citing the dip in reach from the algorithm shift. Though they were able to quickly relaunch after joining RockYou Media.
Seven months after the algorithm change, data from social management platform
Buffer found that Facebook Pages had in fact experienced a 50% drop in engagement over the past 18 months.
Given the data, publishers have been correct in keeping content diversification top of mind since Facebook's change took effect. Relying solely on a third-party platform for survival is a strategy bound to fail. The silver lining here is that the scramble to distribute content across multiple vehicles has brought about new opportunities for publishers to survive. For example, Instagram has blossomed into a major platform with enough revenue and engagement to go around, and Google has regained its edge on referral traffic over Facebook, bringing in a
new age of search.
But what publishers shouldn't do is double down on developers to build a site experience that stands out among their content competition — this can be done without expensive UX/UI teams. It's time for publishers to double down on the opposite to reach their goals. 2018 has proven that it's vital to
consolidate tech architecture so more resources can be devoted to content creation and distribution instead.
At RebelMouse, we were born in the age of social. And this means we've been preparing for a shift like Facebook's for years. In turn, we're always braced for the digital space's unpredictable pendulum swings. We're a next-generation
enterprise CMS, and a creative agency offering content strategy services from leading traffic experts across the industry. On our platform, your content creators can create dev-like designs that'll set your site apart in just a few clicks. Our proprietary tools help you easily find social influencers to amplify your content with every publish. By making the switch to a full-stack platform that blends product and strategy together, your content is prepared — and even immune to — dramatic algorithm changes and industry shifts.
The Data Doesn't Lie: Our Clients See Explosive Growth on Facebook
Our lean tech solution is the reason our clients are doing more than just surviving on Facebook — they're thriving. By publishing to a nimble, scalable platform that was designed around social distribution, our Rebels find new audiences on Facebook all the time. Part of the reason for this is because they take full advantage of our platform's tools, which makes creating social growth more intuitive. But just as important, they now have the time and resources to refine their content for audience building. But don't only take our word for it. Look at the numbers for yourself.
Grow Your Facebook Audience Before the New Year
Growth and monetization success on Facebook is still possible. If you want to experience stats similar to our clients,
request a proposal and let's start working together. In the meantime, you can count on us to not only track every algorithm change on Facebook and Google as they get pushed live, but adapt our platform to flourish alongside every change.
Our platform is a complete digital publishing toolbox that's built for modern-day content creators, and includes game-changing features such as our:
Why RebelMouse?
Unprecedented Scale
RebelMouse sites reach more than 120M people a month, with an always-modern solution that combines cutting-edge technology with decades of media savvy. And due to our massive scale, 1 in 3 Americans have visited a website powered by RebelMouse.
120M+ Users
550M+ Pageviews
17+ Avg. Minutes per User
6+ Avg. Pages per User
Today's Top Websites Use RebelMouse
Thanks to the tremendous scale of our network, we are able to analyze a wealth of traffic data that informs our strategies and allows us to be a true strategic partner instead of just a vendor.
What Clients Say
We’re here to help you weigh and understand every tech and strategic decision that affects
your digital presence. Spend less time managing everything yourself, and more time focused on
creating the quality content your users deserve.
I love the control panel. Awesome work. I have to say, what an amazing creative team RebelMouse is. I am so grateful!
Terrence O'Hanlon
Founder and Chairman Reliabilityweb
It’s like we’ve been riding horses to commute all our lives and someone just showed us a Tesla.
Brendan Farley
Vice President, Product Management Strada Education Network
Thanks to RebelMouse, United doesn’t have to sacrifice great content for speed. You can have both!
Ryan Bujeker
Director, Social Media Strategy & Digital Engagement United Airlines
We're in a much better position to make it through the current crisis in part due to RebelMouse and their platform. We've not only saved on overhead costs, we've more easily optimized our traffic with their smart measuring and SEO tools, as well as their social integrations.
Jill Braff
President/Chief Operating Officer Brit + Co
THANK YOU for all the good, fast work you put into making our public rollout such a big success. I know we threw a lot at you very quickly, but you were calm under pressure and pulled it all off perfectly. Very glad to be working with you all.
Tim Grieve
Executive Editor Protocol
So inspired and impressed by these results from RebelMouse. Check them out and ask Andrea Breanna how they got there! Just goes to show that spending millions doesn't necessarily get you to the right destination. It's spending no more than you need on the right technology with the right platform that does! 🌐💙🏎️
Andrey Lipattsev
Partner Development Manager Google
It is not often I jump out of my chair and scream in a positive way, but I just did! This is the happiest I have seen my Managing Editor in 2021! Thank you.
Nick Smith
CEO Investing News Network
Working with RebelMouse is an actual treat. From the CEO down, every single member of the team has partnered with us to meet our needs. Everyone willingly (and with endless patience!) shares their expertise and insights to ensure we optimize search and create a great audience experience. As we have implemented the various search tactics, positive results are almost instantaneous. Training our content creators has been simple. The system is incredibly user friendly. As a co-worker commented, "RebelMouse doesn't just sell you something, they partner with you to deliver exactly what you want." I couldn't agree more!
Emma Schofield
Director of Change Management Investing News Network
We continue to be huge fans of RebelMouse and envision a very long-term relationship with the platform. The service has been impeccable.
Douglas Fischer
Executive Director Environmental Health News
I am a HUGE RebelMouse fan, and basically tell everyone I meet who's looking to overhaul their website to get in touch right away.
Susan Hassler
Editor Emeritus IEEE Spectrum
Every member of the RebelMouse team, but especially our project team, are superstars! Our site launch on the platform met all our expectations and we love the technology. We are positive about the future of our site and look forward to improving our approaches and processes with RebelMouse's guidance!
Terrence O'Hanlon
Founder and Chairman Reliabilityweb
RebelMouse's Layout & Design Tool is one of the most comprehensive and flexible tools I have ever used of any CMS. Their product team is also extremely helpful and constantly supports to make sure your properties are up to date and use the best industry standards, especially in terms of page speed.
Chuck Lapointe
CEO Narcity Media
The best thing about RebelMouse is how much they care about their customers. When working with them, I always get a sense that they go above and beyond for their customers. When working with the RebelMouse team, I very much consider them to be a partner, rather than just a vendor. Upon migrating to their technology, we have seen tremendous improvements in many key areas, particularly technical SEO. They have out-of-the-box functionality that is tremendously helpful to customers. At the same time, their system is flexible enough to allow us to adapt it to any new business needs that we have.
David Nguyen
Senior Director of Digital Marketing Investing News Network
RebelMouse has shepherded us through the modernization phase, and has been keen, practical, and nimble throughout the entire journey. They have helped modernize our website through an infinite scroll setup that allows us more advertising real estate while creating more time on site to capture reader engagement. Plus, the RebelMouse team has helped educate our own team on the various aspects of programmatic advertising and worked to best implement them. Premier Guitar joining forces with RebelMouse in 2020 was one of the best choices we could have made!
Luke Viertel
Digital Strategist Premier Guitar
RebelMouse has stepped up our content management process by providing a user-friendly interface, robust customization options, and seamless collaboration tools. The platform's analytics and reporting capabilities have empowered us to make data-driven decisions, while their exceptional customer support ensures any issues are promptly addressed in a professional, respectful, and friendly way!
RebelMouse employs a unique, diverse, and decentralized team that consists of 70+ digital traffic experts across more than 25 different countries. We have no central office, and we cover every time zone to ensure that we’re able to deliver amazing results and enterprise-grade support around the clock.
Our team is well-versed in all things product, content, traffic, and revenue, and we strategically deploy ourselves to help with each element across all of our clients. We thrive on solving the complex.