Are you looking for the best WordPress email plugin?
Efficient email plugins can help you improve email deliverability, grow your email list, and do a lot more. However, finding the right tools to streamline your email marketing efforts can be a challenging task.
In this article, we’ve hand-picked the top WordPress email plugins (both free and paid) for anyone looking to enhance their email marketing strategy.
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1. OptinMonster
OptinMonster is hands down the #1 email marketing plugin for WordPress.
It allows you to create high-converting and visually appealing opt-in forms, such as pop-ups, slide-ins, and floating bars.
These forms are strategically designed to capture visitors’ attention and encourage them to join your email list. You can even tailor them to match your website’s branding and style, ensuring a seamless and professional appearance.
One of OptinMonster’s key strengths lies in its advanced targeting and segmentation features.
You can create campaigns targeting specific audiences based on their behaviors, interests, and even the pages they’re browsing. This precision targeting allows for highly relevant and personalized content, increasing the chances of converting visitors into subscribers.
For example, with OptinMonster’s Exit-Intent® Technology, you can show a popup automatically when users leave your site without leaving their information. This comes in handy to gather those final email list signups by offering a special incentive, discount, or product.
And the best part? OptinMonster has an easy-to-use drag-and-drop builder that requires ZERO coding experience. You can create eye-catching and effective forms without any technical knowledge.
The plugin also provides detailed analytics and insights into your campaigns’ performance. This data-driven approach allows you to track conversion rates, identify areas for improvement, and optimize your strategies over time.
The A/B testing functionality enables you to compare different versions of forms to determine which ones yield the best results.
Last but not least, you can integrate OptinMonster seamlessly with popular email marketing platforms like Mailchimp, Constant Contact, AWeber, and more. This makes it easy to capture leads and turn them into subscribers.
Key Features:
- Visual Drag-and-Drop Builder: Easily create and customize popups, forms, and campaigns without coding.
- A/B Testing: Test different variations of your campaigns to find the most effective ones.
- Targeting and Segmentation: Show personalized campaigns based on user behavior, location, and more.
- Customizable Templates: Choose from a library of pre-designed templates or create your own.
- Analytics and Insights: Monitor campaign performance with detailed statistics and conversion tracking.
- Integration: Seamlessly integrate with email marketing, CRM, and other tools for streamlined workflows.
- Mobile-Friendly: Create responsive campaigns that work well on different devices and screen sizes.
- GDPR Compliance: Follow data protection regulations with built-in compliance features.
Pricing: OptinMonster comes with a free 14-day money-back guarantee. Pricing starts at $9/month.
Get started with OptinMonster today!
2. TrustPulse
TrustPulse is the best social proof plugin for WordPress that can help boost your email sign-up conversions.
It displays real-time customer activity notifications on your website through eye-catching activity bubbles. These pop-ups or notifications appear every time a user:
- sign-up for a newsletter
- submit a form
- purchase something
- register for a demo/trial
- leave a review
- and more!
These notifications instantly add credibility and solidify your good reputation in the eyes of new visitors.
TrustPulse also allows you to show these notifications to the right people at the right time using advanced targeting rules and timing controls. The setup process takes less than 5 minutes, and you can boost conversions by as much as 15%.
You can easily track and measure conversion goals and see which campaigns deliver the highest conversions.
Also, TrustPulse works seamlessly with all popular email marketing platforms, including Shopify, WooCommerce, BigCommerce, HubSpot, and hundreds more.
Key Features:
- Real-time customer activity notifications
- Eye-catching alert bubbles
- Advanced targeting rules
- Actionable analytics
- Easy to use
- Seamless integration with WordPress
- Compatible with various email platforms
Pricing: TrustPulse comes with a free 14-day money-back guarantee. Pricing starts at $5/month.
Get started with TrustPulse today!
3. WPForms
WPForms is the best contact form builder plugin for WordPress.
With its drag-and-drop interface, you can easily create visually appealing forms on your website and gather contact information (such as emails).
WPForms allows you to send collected subscriber information to your email marketing platform automatically. You can set up multiple forms and effortlessly create custom email notifications.
Moreover, the free version of WPForms (WPForms Lite) lets you add multiple recipients to your forms. Each form can be set up to capture users’ email addresses and add them to your CRM.
Another great feature of this plugin is the Form Abandonment add-on.
The Form Abandonment add-on notifies you even if a form isn’t submitted. This can help you recover lost leads or gather significant survey data that was just partially completed.
Utilizing this partial information, you can effectively nurture leads by sending follow-up emails for abandoned carts, leading to increased conversions.
Key Features:
- Drag-and-drop form builder
- 600+ pre-built templates
- Instant email notifications
- Easy tracking of all entries
- Conditional logic feature
- Multi-page forms
- Spam protection
- Mobile-friendly
- PayPal and Stripe Integration
Pricing: WPForms Lite is free and supports one notification per form. The Basic plan starts at $39.50 for the first year. You can upgrade to Pro for $199.50 (for the first year) to get the extra notification features.
Get started with WPForms today!
4. WP Mail SMTP
WP Mail SMTP is one of the best email plugins for WordPress websites. It’s a tool that ensures your emails get sent correctly from your website.
Sometimes, WordPress emails can end up in spam folders or not be delivered at all, causing problems for your site.
WP Mail SMTP fixes this by connecting your WordPress site to a reliable email service like Gmail, Brevo (formerly Sendinblue), or SMTP.com.
It bypasses the default WP Mail function and forces your site to use SMTP (Simple Mail Transfer Protocol) settings instead. And because WP Mail SMTP adds authentication to the emails, the deliverability of your site’s outgoing emails is greatly improved.
This way, your emails are more likely to reach the intended recipients’ inboxes.
Setting up the plugin is simple, even if you’re not tech-savvy. You also get the ability to manage WordPress notifications. In fact, you can even change the WordPress admin email and override the “From Email” settings for other plugins.
Key Features:
- Easy integration with contact forms and eCommerce
- User-friendly setup within WordPress
- Reliable email delivery via a dedicated SMTP server
- Improved email deliverability to inboxes
- Supports various SMTP authentication methods
- Customizable SMTP settings (hostname, port, encryption)
- Compatible with popular email services (Gmail, Outlook, etc.)
- Error tracking and notification for troubleshooting
- Handles bounced emails for sender reputation
- Sends both HTML and plain text emails
- Logs sent emails for monitoring
- Provides support and documentation
Pricing: WP Mail SMTP comes with a Free version, allowing you to use popular email providers such as Gmail, Brevo (formerly Sendinblue), and SMTP.com. The Pro version unlocks all advanced features, starting at $99/year.
Get started with WP Mail SMTP today!
5. SeedProd
SeedProd is the best landing page builder plugin for WordPress, which lets you easily create landing pages and add email marketing forms, contact forms, and more.
Its drag-and-drop builder is super easy to use. Just install the plugin, create your page, and publish it.
These pages stand separate from your WordPress theme, making SeedProd super helpful when growing a busy site.
For instance, you can create a custom coming soon page with a form that lets people contact you while you’re still working on your site.
You can even control which email marketing or automation services you connect with.
Plus, SeedProd lets you park extra domains on a single WordPress site, each with its own custom landing page. It’s a simple way to display email marketing signup forms on a domain you’re not using yet.
Key Features:
- Engaging coming-soon pages
- Email marketing integration
- Customizable maintenance mode
- User-friendly visual builder
- Professional templates
- Effective subscriber management
- Social sharing boost
- Mobile-friendly design
- Enhanced SEO elements
- Built-in analytics and Google Analytics integration
Pricing: You can get started with SeedProd for free. The Pro version starts at $79/year.
Get started with SeedProd today!
6. Brevo (formerly Sendinblue)
Brevo is a comprehensive email plugin for WordPress that manages your email campaigns and communication strategies efficiently.
You can easily create and customize subscription forms, pop-ups, and embedded email capture elements. This can help you collect visitor emails and build your subscriber base effortlessly.
The plugin also supports automated email sequences. It enables users to set up welcome emails, drip campaigns, and other automated responses to engage and nurture their subscribers.
Additionally, it provides detailed analytics that allow users to track their email campaign performance, including open rates, click-through rates, and more.
Brevo ensures compatibility with various email service providers and offers features like list segmentation, A/B testing, and GDPR compliance tools. This helps ensure users execute effective email marketing strategies while maintaining regulatory adherence.
Key Features:
- Email campaigns with templates and personalization
- Automated marketing workflows
- SMS marketing for mobile engagement
- Transactional emails for order confirmations, etc.
- Audience segmentation for targeted messages
- Contact list management
- Email performance analytics and insights
- CRM integration for better customer data
- Dynamic content personalization
- Developer-friendly APIs and tools
- High deliverability and compliance
- Responsive email design
Pricing: You can get started with Brevo for free. Paid plans start at $15/month.
7. Mailchimp
Mailchimp is a popular email marketing plugin seamlessly integrated with WordPress through its dedicated email plugin.
This plugin empowers users to manage email campaigns, subscriber lists, and communication strategies directly from their WordPress dashboard.
You can easily create and embed subscription forms on your website, allowing visitors to subscribe to your emails. The plugin automates the process of syncing new subscribers to your Mailchimp lists, ensuring accurate and up-to-date contact information.
Mailchimp also facilitates scheduling campaigns, ensuring your emails reach your audience at the most reasonable times. Moreover, its analytics feature tracks crucial metrics such as open rates, click-through rates, and subscriber engagement. This helps provide insights into the effectiveness of your campaigns.
Key Features:
- Mobile-optimized sign-up forms
- Add-ons available for enhanced functionality
- Seamless integration with other popular form and email plugins
- Comprehensive campaign reports with in-depth insights
- Automated notifications for new subscriber sign-ups
Pricing: You can get started with Mailchimp for free. The paid plans start at $6.50/year.
Get started with Mailchimp today!
8. HubSpot
The HubSpot plugin for WordPress is a free and complete solution for email marketing. It helps you gather email addresses and send out email campaigns right from your WordPress dashboard.
To grow your list of email subscribers, HubSpot lets you create forms and popups using an easy drag-and-drop tool. You can also add live chat and chatbots, which help collect their email addresses.
Furthermore, HubSpot keeps track of your leads and everything in its special customer relationship manager (CRM).
Once you have some contacts, you can organize them into different groups and send them individual emails or automatic messages.
To make your emails look great, you can use ready-made templates and a simple drag-and-drop tool. You can also see your email performance and test different versions to see what works better.
Key Features:
- Seamlessly merge HubSpot with WordPress
- Capture and manage leads
- Monitor user actions on your site
- Create targeted email campaigns
- Set up nurturing workflows
- Tailor content for users
- Gain insights from performance reports
- Integrate WordPress user data with HubSpot CRM
- Rank leads by engagement
- Engage visitors with automated chat
- Automate tasks for efficiency
- Add dynamic content for personalization
Pricing: You can get started with HubSpot for free. Paid plans start at $45/month.
Get started with HubSpot today!
9. MailPoet
MailPoet is an email automation tool that allows you to create newsletters within WordPress.
This plugin includes a comprehensive drag-and-drop editor for effortless newsletter creation and user-friendly subscriber management tools.
It also works well with WooCommerce, making it easy to add products to your emails. The platform’s automation features make it easy to keep subscribers informed about the latest blog posts and news items without hassle.
Key Features:
- Simplified list management
- Supports both manual and automated email campaigns
- Intuitive drag-and-drop editor
- Exclusive integration for WooCommerce
Pricing: You can get started with MailPoet for free. Premium plans start at $15/month.
Get started with MailPoet today!
10. The Newsletter Plugin
The Newsletter plugin creates and sends newsletters directly from your WordPress site. Using this tool, you can expand your subscribers to lists, create opt-in forms, and create and send email campaigns.
The free subscription offers unlimited subscribers along with statistics, as well as unrestricted newsletters with tracking. It also provides subscription spam checks featuring domain/IP blacklists and archive and locked content add-ons.
Opting for a premium account opens the door to a range of professional add-ons. You’ll be able to seamlessly integrate with WooCommerce, Amazon SES, and Contact Form 7.
Additionally, you can enhance your outreach by targeting subscribers based on their location and keep track of newsletter link performance through Google Analytics.
Key Features:
- Create and send email campaigns
- Manage subscribers and segments
- Set up automated drip campaigns
- Access responsive email templates
- Track analytics and engagement
- Integrate with CMS platforms
- Personalize content for subscribers
- Conduct A/B testing for optimization
- Ensure compliance and security
- Use advanced features like RSS-to-email and auto-responders
- Get support and stay updated with resources
Pricing: You can get started with The Newsletter Plugin for free. Paid plans start at $69/year.
Get started with The Newsletter Plugin today!
Next Step: Run a Successful Email Marketing Campaign
And that’s it!
These plugins offer powerful tools when it comes to enhancing your WordPress website with email capabilities.
From sending engaging newsletters to managing subscribers and tracking performance, they can help you communicate effectively with your target audience.
Next, check out our guide on How to Run a Successful Email Marketing Campaign.
And if you liked this article, here are some more relevant resources:
- 184 Best Email Subject Lines And Why They Work!
- 50 Email Segmentation Strategies You Need To Use
- Why Are My Emails Going to Spam? Here Are 13 Reasons Why.
- 40+ Email Marketing Statistics You Need to Know for 2023
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