Scenario
You’re sponsoring or hosting an event and want to get more potential attendees to sign up. Send three email blasts: the first should be sent a month prior to the event, followed by two subsequent emails two weeks prior and a day or two beforehand. Each email should state the who, what, when, where, and why—with the tone becoming more urgent as the event gets closer.
In addition to increasing brand awareness, attendees who click through the emails and sign up can be deemed warm leads. Those who do show up are hot leads that your sales team should follow up with after the event.
Trigger
- Upcoming event