This Month in Email: A Recap of Email Marketing News in December 2023

And we’re back with the latest installment of This Month in Email, a roundup of all the latest happenings in the world of email marketing.

What were the biggest headlines shaping the email industry in December? Read on (or jump ahead!) to find out.

• 📰 News headlines
• 🌟 In lighter news
• 📊 Email Client Market Share

📰 News headlines

• Gmail’s ‘unsubscribe’ button gets a makeover. It’s now more prominent (colored blue) and available on the web version of Gmail.
• Plus, a new feature gets added to Gmail’s package tracking. Now, whenever a delivery estimate changes, the delay will be noted at the top of inboxes.
• Proton Mail launches encrypted email and calendar desktop app in beta, featuring offline capabilities and encrypted email forwarding.
• Microsoft Outlook’s new AI-powered dictation tool allows users to draft emails using voice commands and AI-backed voice recognition.
• Passport expiring? You’ll get an email reminder to renew. U.S. passport holders will now receive a 12-month email ahead of their passport expiration date, reminding them to renew.
• Europe takes the lead for AI regulation, signaling a path to how democracy can steer AI towards the public interest.
• GoodRX faces potential class action after a customer claims to have received a payment-seeking email after 9 p.m., potentially violating Florida Consumer Collection Practices Act (FCCPA) ‘do not contact’ hours.
• Vailmail forecasts AI-driven disinformation and heightened cyber threats in 2024, emphasizing the significance of email authentication, especially during the U.S. election year.
• The accessibility of generative AI technologies has led to a rise in AI-generated email fraud and phishing attacks, according to a new report Abnormal Security.
• As anticipated, AI fuels holiday phishing scams, prompting Google to bolster its defense mechanisms.

🌟 In lighter news

• Oops (again) from Northeastern University. For the second consecutive year, Northeastern University has once again erroneously dispatched acceptance emails to graduate school applicants.
• You’re not the only one: email search can be frustrating. These tips will help you find the message you need, faster.
• What does your email signature say about you? And what should you use instead?

📊 Email Client Market Share

The top 10 most popular email clients of November 2023 (source: Litmus’ Email Client Market Share) are:

1. Apple: 66.83%
2. Gmail: 22.82%
3. Outlook: 3.04%
4. Yahoo Mail: 2.70%
5. Google Android: 1.35%
6. Outlook.com: 0.57%
7. Thunderbird: 0.20%
8. Samsung Mail: 0.11%
9. Web.de: 0.04%
10. GMX: 0.05%

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