This Month in Email: A Recap of Email Marketing News in October 2023

We’re back with the latest installment of This Month in Email, your go-to series for all the latest happenings in the world of email marketing!

Beware of the spooky surprises! 🧛 Sink your teeth into some of the biggest headlines from the month of October 2023:

• 📰 News headlines
• 💌 Community
• 🌟 In lighter news
• 📊 Email Client Market Share

📰 News headlines

• Gmail introduces emoji reactions, allowing users to quickly respond and acknowledge an email.
• Plus—you can now draft an email in Google Docs. Users can draft responses, collaborate, and track changes until they’re ready to send it from Gmail.
• And finally, Gmail announces new protections for a safer, less-spam-filled inbox. Starting in 2024, Gmail will require bulk senders to authenticate emails, allow for easy unsubscribes, and stay under a reported spam threshold.
• Same with Yahoo, in an effort to create a more secure and less spammy inbox experience for users.
• Worried about Apple’s iOS 17 impacting your emails? Fear not, email marketers—it’s impact on email rendering is pretty minimal, rendering similarly to iOS 16. 
• Russian hackers targeted the DOJ and Pentagon, breaching 632,000 email addresses in a major cyberattack linked to a Russian-speaking criminal group.
• Hamburger chain Five Guys reported a data breach when they found out that an unauthorized party had accessed the email accounts of two employees.
• Beware of unsubscribe email scams. Make sure you’re not clicking a suspicious link before you click unsubscribe from spam email senders.
• A report by Abnormal Security shows that 98% of security leaders are worried about cybersecurity risks associated with AI tools like ChatGPT, Google Bard, and WormGPT, highlighting the impact of artificial intelligence (AI) on email security.
• If you ever received an odd looking email from your boss that sounds extremely out of character, it’s likely to be the result of a phishing scam. 

💌 Community

• Inbox Monster’s Monster Bash took place on October 26th in Atlanta. Costumes were celebrated (and rewarded)!
• EmailGeeks UK recently took a field trip to see Mailchimp’s “Email is Dead” exhibition at the Design Museum in London.
• Last call for Litmus’ State of Email Trends survey! Help us uncover which email trends marketers should focus their efforts on by taking our survey (closes November 9th). We’ll share the results in an upcoming report.

🌟 In lighter news

• A woman’s baby name warning serves as a reminder for parents to consider their children’s future email addresses.

📊Email Client Market Share

The top 10 most popular email clients of September 2023 (source: Litmus’ Email Client Market Share) are:

1. Apple: 57.66%
2. Gmail: 29.59%
3. Outlook: 4.18%
4. Yahoo Mail: 2.61%
5. Google Android: 1.55%
6. Outlook.com: 0.59%
7. Thunderbird: 0.25%
8. Samsung Mail: 0.11%
9. Orange.fr: 0.07%
10. Web.de: 0.06%

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Did we miss something? Let us know at hello@litmus.com!

Last updated November 29, 2023.