New in Litmus: Boost email engagement in minutes with Live Polls in Litmus Personalize

In this new era of email, first party data matters more than ever. Measuring email opens alone is not enough to gauge email performance. Email engagement is gold, but subscriber expectations are skyrocketing almost as fast as your email workload and complexity is growing.

Last fall we launched two new powerful features, available in every Litmus plan, to help you embrace this new era of email with open arms:

• Litmus Email Guardian monitors and protects all of your most important emails
• Litmus Personalize Essentials makes email personalization easy and effective for all marketers

Over the next few months, you’ll see several new innovative features that will help you elevate email engagement and make every send count. Starting with…

Live Polls in Litmus Personalize Essentials

If you’ve been searching for ways to level up your email personalization strategy, you’re in the right place. Live Polls in Litmus Personalize Essentials help you give subscribers a voice—while gathering critical first party data—by providing them with an easy, fun way to share their preferences with your brand in real time.

Take a look at how it works:

Including Live Polls will help you…

• Refine your segmentation with first-party data by asking about subscriber preferences and letting their feedback shape future emails they receive from your brand
• Gauge interest on topics for your next newsletter or webinar or products to feature in your next sale or event
• Bring a little fun and interactivity to every send with the ability for subscribers to see in real time what others prefer

Ready to get started?

It’s never been easier to create emails that stand out to your audience for all the right reasons and there’s no better time to start than right now. Level up your email personalization game, listen to your subscribers, and drive results with new Live Polls available in every Litmus plan. Start your free trial today!