This Month in Email: A Recap of Email Marketing News in September 2023

We’re back with another edition of This Month in Email, your go-to series for all the latest happenings in the world of email marketing!

What happened in September? Well, a lot. So grab your coffee (or caffeinated beverage of choice) and sip on the biggest headlines shaping the email industry.

• 📰 News headlines
• 🌟 In lighter news
• ✨ Community happenings
• 📊 Email Client Market Share

📰 News headlines

• 57% of enterprise marketers use artificial intelligence (AI) in email campaigns, according to new research from Ascend2 and RPE Origin.
• Gmail will sunset its simple HTML view in January 2024. After this date, Gmail will automatically change to its standard view.
• Also—Gmail is now rejecting unauthenticated mail, so ensure to have Domain Keys Identified Mail (DKIM) or Sender Policy Framework (SPF) set up.
• While marketers are most interested in organic social media to reach their target audiences, research shows that consumers prefer to communicate with brands via email.
• Amazon shoppers: with Prime Day around the corner, keep a keen eye on potential phishing emails from senders posing as Amazon.
• Police are investigating the source of student email hack from a junior high school in Lindale, Texas.
• A man in India was kept in jail for an extra three years because prison authorities failed to open a bail order sent as an email attachment.
• Speaking of, one misplaced letter in an email address caused the Hong Kong High Court to refuse leave to enforce an arbitral award.
• Email cyberattacks have gone way up at hospitals and health systems in 2023, reports Abnormal Security.
• DarkBeam leaks billions of email and password combinations, exposing records with user emails and passwords from previously reported and non-reported data breaches.
• Scammers can abuse security flaws in email forwarding to impersonate high-profile domains, according to researchers at the University of California San Diego.
• Fort Lauderdale, Florida made a $1.2 million payment for what they believed was a legitimate bill in an email scam.
• X (formerly Twitter) is developing an option to enable subscribers on X to share their email with a creator they follow, if they choose.
• Newsletter startup beehiiv acquires ad platform Swapstack.

🌟 In lighter news

• Mailchimp and London’s Design Museum collaborated on Email is Dead, a free interactive exhibition that examines the impact of email, opening September 28th.
• A duo from TIME magazine’s list of most influential voices in AI share why the decided to write their book on AI in the form of a newsletter.
• Scott Pilgrim fan? Michael Cera responded to an email chain 9 years late—and it had a sweet result.

✨ Community happenings

• HubSpot’s INBOUND—a conference for business, marketing, and sales leaders—took place in Boston from September 6th to 8th.
• The week after was our very own Litmus Live! Email geeks rejoiced in Boston from September 11th to 13th to learn about all things email. 🎉
• Oracle CloudWorld closed out the month in Las Vegas from September 18th to 21st.

📊 Email Client Market Share

The top 10 most popular email clients of August 2023 (source: Litmus’ Email Client Market Share) are:

1. Apple: 58.00%
2. Gmail: 28.78%
3. Outlook: 4.20%
4. Yahoo Mail: 2.74%
5. Google Android: 1.56%
6. Outlook.com: 0.60%
7. Thunderbird: 0.24%
8. Samsung Mail: 0.12%
9. Web.de: 0.06%
10. GMX: 0.05%

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Did we miss something? Let us know at hello@litmus.com!