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Delivering the ultimateB2B lead generation campaign

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Leading the way: delivering the ultimate B2B lead generation campaign

Delivering the ultimateB2B lead generation campaign

In B2B, leads are often considered one of the most tangible results a marketing team can produce in a short amount of time. And while generic leads can be an easy, short-term win, commercially valuable leads require a thought through approach to campaign planning.

With over 79% of generated leads not converting into a sale, understanding how to attract, qualify and nurture more relevant prospects is more important than ever.

Our guide ‘Leading the way’ covers all you need to plan and deliver the ultimate B2B lead generation campaign and attract truly engaged and relevant leads.

Explore the B2B lead generation guide



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CHAPTER 1:
PRIORITISING LEAD GENERATION

 

Lead generation accounts for 36% of B2B budgets, but 50% of marketing leads get overlooked by sales. Enhancing alignment between the two functions is crucial for success. In this chapter, we share our tips on how to do it.

 

CHAPTER 2:
WHAT ARE ISLs AND HOW TO GENERATE THEM

 

Although they may not be ready to buy just yet, Information Seeking Leads (ISLs) are an excellent source of future high-quality sales-qualified leads. Discover why and how to bring them into your pipeline, in this chapter.

 

CHAPTER 3:
THE BEST CHANNELS FOR GENERATING ISLs

 

Budget, industry trends, user preference… these are all factors to consider when selecting content types and channels for your B2B lead generation campaign. Here we give you useful practical advice on how to make the best choice.

 

CHAPTER 4:
MEASURING SUCCESS AND CAMPAIGN OPTIMISATION

 

With your B2B lead generation campaign live, it’s important to look at what’s working well and what isn’t delivering. In this chapter, we give you tips on how to measure and optimise your campaign’s performance. 

 

 

Explore the B2B lead generation guide