Varicent Blog

Unlock The Full Potential of Your Salesforce In today's dynamic business environment, achieving resilient and profitable growth is a paramount objective for organizations worldwide. This blog delves into the critical role of incentive compensation and sales performance management in driving revenue growth, enhancing resilience, and maximizing profitability. The ability to adapt and thrive amidst uncertainty is crucial for long-term success. Organizations must navigate through various challenges while staying focused on their growth objectives. Strategic incentive compensation and sales performance management play a pivotal role in this journey by aligning employee efforts with business goals, fostering a culture of accountability, and optimizing performance.

In the past two decades, Sales Performance Management technology has undergone a remarkable transformation – from calculator to dot connector. We were fortunate to host a seasoned sales vet who has actively participated in it all – Varicent’s very own Product Marketing leader James Mulligan. Continuous Sales Planning Our conversation with was chock full of insightful gems, with a focus on the rise of continuous sales planning, the power of predictive analytics and scenario modelling, and how you can take your sales performance management to the next level. In this blog, I’ll recap some of the insights shared in the episode, including: Sales Performance Management Tools Over the Past 20 Years Sales Performance Management Transformation: Case Study What’s Next? Predictive Analytics and Connected Go-to-Market Planning Sales Performance Management Technology Unlocks Collaboration Connected Sales Data Enhances Decision-Making How-to Effectively Manage Change Artificial Intelligence in Sales Performance Management Missed the What I Wish I Knew LinkedIn Live event? You can listen to the full episode on Spotify or Apple Podcasts. And follow us on LinkedIn, to stay in the know about upcoming What I WIsh I Knew live episodes.

The ever-evolving landscape of technology and sales has become a pivotal force in the world of sales performance management. These technologies and changes are consistently reshaping the strategies and operations of companies worldwide. As strategic leaders, the growing impact of these sales tech changes is undeniable, driving the need to leverage technology to amplify our strategic direction.