New in Litmus: Drive More Engagement, Leverage Social Proof, and Monitor Email Images 24/7

Did you know 80% of customers are more likely to purchase from a brand that provides personalized experiences?

Personalized experiences don’t just drive clicks—but also conversions—because you’re able to engage your subscribers in a fun way that creates memorable brand experiences in the inbox.

You’re not alone in this journey towards perfectly personalized experiences. Litmus is here to help you along the way.

And today, we’re announcing three exciting new features (including one of our most-requested features by customers!) that will help you level up your email engagement and drive conversions like never before:

• Captivate your audience—and drive engagement with Scratch-Offs, which entice subscribers to take action
• Show—don’t tell—your audience what others are most interested in and harness the power of social proof by displaying live click totals on images, using Interest Signals
• Put your brand’s best foot forward and say goodbye to send time anxiety with always-on Image Monitoring in Email Guardian

Read on to learn more about these exciting new features.

Gamify your emails with Scratch-Offs

You asked and we listened. Scratch-Offs are one of the most-requested features, so here they are!

With just a few clicks, you can transform promotional offers and product reveals into engaging brand experiences that drive subscribers to take action that are perfect for both B2B and B2C audiences.

How to use Scratch-Offs

Regardless of whether you’re a B2B or B2C marketer,  here are some ways you can use Scratch-Offs in your next email campaign:

• Deliver special promotional offers to subscribers. Drive click-through rates and conversions by creating a fun, 1:1 way to deliver unique promotional offers like discount codes or free limited-time access to a subscription
• Improve future campaigns by tracking engagement across promotional offers. By testing different offers across various segments, you can see which ones drive the most success and incorporate those into future campaigns
• Unveil new product offerings or company news with gamification. Drive engagement and clicks by creating a fun, mysterious way to share special updates like a free gift with purchase or an upcoming product launch. If you’re a B2B marketer, why not use a Scratch-Off to create intrigue for an upcoming event or news about a partnership

See how it works:

Harness the power of social proof with Interest Signals

Social proof is a powerful concept we see influencing consumer behavior in many aspects of everyday life. You see its power in things like social media follower counts or movie box office numbers signaling to others what’s popular.

Interest Signals embody the same concept in your emails by displaying live click totals on images, signaling to subscribers how others are reacting and what they are loving most.

How to use Interest Signals

Unsure where to get started with Interest Signals? Here are a few ways you could use them in your upcoming email campaigns:

• Showcase the number of people showing interest in your brand’s products by displaying the number of clicks on each product, giving subscribers a browsing experience backed and validated by other shoppers
• Invite subscribers to click on the topic or product they’re most interested in and add a touch of gamification to your email
• Improve future campaigns by pitting your products, services, or offers against one another so you can learn which truly resonates best with your audience—and use that data to further refine future offers or campaigns
• Evoke emotion and action amongst subscribers by creating a sense of FOMO and intrigue from highlighting the level of interest across email assets like eBooks, webinars, etc. to encourage more clicks

Watch the video learn more about Interest Signals:

Safeguard your email images with 24/7 Image Monitoring

Every email you send is an opportunity to create positive brand experiences with your subscribers. But broken images break trust and slow loading images frustrate users.

That’s why we created Litmus Email Guardian, the only solution with 24/7 email monitoring, so you can ensure every email is picture perfect and lightning fast before it sends.

In addition to monitoring for unexpected changes due to email client updates and broken or slow-loading links, Litmus Email Guardian will now watch over your email images and notify you when an image is broken or slow-loading.

Watch the video to learn more about email image monitoring: