The Velocity B2B Marketing Blog

B2B marketing / Brand

Find out what’s changed since we released our first manifesto 14 years ago, why brand is a forgotten superpower — and what to do now.

B2B marketing

What Gong’s Chief Evangelist, Udi Ledergor, thinks about the new B2B marketing playbook, the real goal of content marketing and the 95-5 rule.

B2B marketing

If you’re a fan, like me, of Matthew Syed’s podcast series, Sideways, then you may have heard about the power of “recombinant innovation.” If…

B2B marketing

Want to have a meaningful discussion about a new B2B go-to-market (GTM) playbook? You need Jon. We sat down with him to hear his thoughts on GTM’s next…

Sales & Marketing alignment

Trust between Sales and Marketing is at an all time low – and sellers are taking marketing into their own hands. Here’s how to get the relationship back…

ABM

I don’t want to hear about spear-fishing ever again. I’m Charlie, the head of ABM at Velocity. And I have a bone to pick with tired ABM metaphors. Good…

Artificial Intelligence / B2B SEO

Even before AI and Google SGE came gunning for everyone’s search traffic, B2B was struggling with SEO. Despite endless effort, lots of pages languish in…

B2B marketing / B2B SEO

What’s the secret of B2B SEO? Some say volume. Others say clusters. We say it’s collaboration. Find out why we’re right.

B2B marketing / Brand

With B2B growth faltering, sugar rush leads & sales activation campaigns don’t deliver. See the importance of performant brand building under a central…