For Sales, Communication is the Name of the Game

Are your salespeople fully equipped to engage in conversations with their target executives?  Do they speak the language of the CFO for instance?

Salespeople get referred down to the level they sound like.

What terminology do they use? What is their conversation style?

Make sure you TEACH your salespeople to speak the language of your target executives!

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Jeff Ogden is President of the lead generation company and global marketing firm Find New Customers. He’s also the host of Mad Marketing TV and the creator and host of Marketing Made Simple.  Check out the new SCORE Demand Generation Program from Find New Customers too.