Madeline Blasberg
Security, data, email verification, and dark mode optimization are just a few email marketing trends to keep an eye on in 2024.
Automated campaigns are awesome—lead nurture drip campaigns, abandoned cart, renewal reminders—but, where should you start? Right here: learn the 7 essential campaigns & get ready-made templates for each.
Barbara Berry
It’s time to welcome the next generation of Delivra—just as powerful, but far easier to use.
Gmail and Yahoo recently announced that they’re working to aggressively filter out unwanted emails by setting a higher bar for commercial email senders. New requirements take effect in February 2024…
As marketers, we tend to toss images into emails without a second thought. They're like the glitter of the email marketing world — jazzing up our products, making our CTAs…
In better economic circumstances, we marketers are put on a long leash to get results. Hilariously irreverent ad campaigns. Wacky publicity stunts. Even ultra-creative emails—all in the name of seeing…
Here’s how AVMA uses Delivra’s email marketing platform to hyper-segment its audience, incrementally collect member profile data, and spend less time building emails and more time strategizing for what comes…
Beck's uses data from their custom-built CRM together with Delivra’s email and SMS marketing to deliver hyper-relevant educational content and timely updates that support the logistics and longevity of their…
Celebrating International Women’s Day, Redbrick CEOs Jeanette Dorazio, Barbara Berry, and Nadia Tatlow share their advice for young people entering tech.
Switching to a new email service provider (ESP) or selecting one for the first time is a treacherous process. It’s a big decision and the results are high-impact whether you…
With the help of their Delivra Customer Success Manager, Human Kinetics successfully executed a list clean-up and re-engagement campaign that increased the accuracy of their open rate.
Click-through rate (CTR) and click-to-open rate (CTOR) were once considered must-have metrics for email marketers—but is that still the case, and what's the difference between the two?
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