When media planning, you can never have enough data.
You need data to make the best media buying decisions. You need data to optimize your advertising performance.
Most software puts you in a box. You’re limited to the fields in the system. That limits your ability to gather and use data. Without that data, you’re operating at a disadvantage.
Unlike other systems, Bionic enables you to customize your media planning platform. This opens infinite possibilities for creating your own unique media planning system.
Bionic helps you to gain a competitive advantage through proprietary data. Here’s how to do it.
With Bionic, You Get a Complete System
With Bionic for Agencies, you get a complete media planning and media buying system right out of the box.
In fact, Bionic is the only fully integrated media tool available today. It supports:
- All the media planning and media buying tasks from the initial media brief to the final vendor bill reconciliation and everything in between. For details, see Bionic Capabilities.
- Every media channel: digital, TV, radio, print, OOH, and all other media channels.
- Every currency.
- Every media cost method.
- Every vendor.
- Every advertising program.
- … and everything else you need as a media planner or media buyer.
But Sometimes That’s Not Enough
Despite giving you the most complete system right out of the box, sometimes that’s not enough.
There are many situations where you need to add data to a placement in a media plan, to a campaign, to a vendor, or somewhere else in the system:
- Your agency needs more data.
- Your clients need more data.
- Your integrations require more data.
Regardless of the reason, the bottom line is you need extra fields to capture more data.
Most Software Puts You in a Box
With most software, you’re stuck.
There’s no way for you to add extra fields yourself. Their development is backlogged months (or years). You’ve got to sell them with a “business case” to add these fields. Maybe you even have to pay for their software development. Frustrating! 🤬
This is one of the main reasons why many agencies still use Excel today. With an Excel spreadsheet, you can always add a column without any hassle.
Bionic Sets You Free to Customize
With Bionic, you get the flexibility of Excel without any of its problems.
Already the most customizable media tool, Bionic’s latest software upgrade enables you to add custom fields everywhere in the app, including:
- Ads (a.k.a. Creative Assets)
- Advertisers
- Campaigns
- Orders
- Placements
- Programs
- Vendors
Your only limit is your imagination.
Your Custom Fields Show Everywhere
Your new custom fields immediately show everywhere in Bionic. You’ll see them in your listings and on the objects themselves.
Your custom fields are also immediately available in naming conventions, tracking URLs, reports, exports, and throughout the system. It’s like magic!
How to Get Custom Media Planning Fields Everywhere
If you’re already on Bionic for Agencies, you already have all the capabilities described above. If you need extra fields, ask your administrator to add them. If you’re an administrator and want some help, don’t hesitate to contact support. It’s our job to help you to get the most from Bionic.
If you’re not yet on Bionic, your excuses are running out. You can’t say “Bionic doesn’t have x” anymore because now Bionic supports every piece of data you can imagine.
Are you skeptical? Start a trial and we’ll prove it to you, or your money back.
