Welcome to our blog series, where we highlight some of the latest updates from HubSpot! As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. This blog post will explore the latest product updates and how they can benefit your business. Get ready to stay ahead and take your digital and inbound marketing strategy to the next level!
March 2024
AI Assistant for Engagement, Website Visits, and Lead Generation Ads
*available to all Hubs and Tiers
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HubSpot Update Details
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HubSpot now offers an enhanced AI Assistant feature within its Ads tool, allowing users to effortlessly generate and modify ad copy tailored for engagement, website visits, and lead generation. This innovative feature creates ad copy from simple prompts and gives users the flexibility to rewrite, expand, or shorten their generated text, thus providing unprecedented control over their advertising content. This update is accessible across all HubSpot tiers and hubs, significantly broadening its utility and reach.
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| SmartBug's Impact |
This update represents a significant step forward in streamlining ad creation processes and optimizing digital advertising efficiency. By integrating AI-driven content generation directly into ad campaigns, clients can achieve higher engagement rates and more effective lead generation while reducing the time and resources typically required for ad copy creation. This advancement aligns with SmartBug's commitment to leveraging cutting-edge technology to drive resilient growth and enhance the overall marketing effectiveness across the entire customer lifecycle.
See how we support Marketing Hub >
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March 2024
Add ‘External Website Pages’ to your Campaigns
*available to Marketing Hub Pro+ customers
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HubSpot Update Details
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HubSpot's latest feature in the Marketing Hub Pro+ allows the inclusion of 'external website pages' in your campaigns, introducing a seamless integration of both HubSpot-hosted and non-HubSpot assets. This enhancement enables marketers to manage a broader range of campaign elements directly within HubSpot, thereby streamlining campaign management and providing a more comprehensive view of campaign effectiveness across various digital properties.
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| SmartBug's Impact |
From SmartBug's perspective, this development is crucial for our clients who utilize diverse web assets in their marketing strategies. SmartBug can offer clients a more unified approach to campaign management and analytics by facilitating easier integration of external pages. This feature simplifies the tracking of cross-platform interactions, enhancing the ability to measure and optimize the customer journey across all touchpoints, thus driving more informed marketing decisions and improving campaign performance.
See how we support Marketing Hub >
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March 2024
Import Offline Event Data to HubSpot Marketing Events
*available to Marketing Hub Starter+ customers
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HubSpot Update Details
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HubSpot now supports importing offline event data into its Marketing Events interface, offering an inclusive virtual and non-integrated event management solution. This new functionality ensures that all event data, regardless of the original hosting platform, can be consolidated within HubSpot. Users of Marketing Hub Starter and higher tiers can take advantage of this feature, enabling more precise tracking and analysis of event-related engagement metrics.
Learn More >
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| SmartBug's Impact |
This enhancement is a significant asset. It allows for a more holistic view of marketing strategies by integrating offline event data seamlessly alongside digital analytics. This capability ensures clients can leverage complete data insights to refine marketing tactics and improve ROI. Effective use of this feature supports SmartBug’s strategic goal of providing comprehensive solutions encompassing every aspect of a client’s marketing efforts, reinforcing the importance of data-driven decision-making in achieving resilient growth.
See how we support Marketing Hub >
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March 2024
Deal Stage Calculated Properties
*available to all Pro+ customers
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HubSpot Update Details
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HubSpot introduces a valuable addition for Professional or Enterprise users in the Sales Hub: four new HubSpot-defined deal properties. These properties are designed to enhance the tracking of deal progression through sales pipelines. Set to begin rolling out in early March, this update will be made available to all Pro+ customers on a staggered basis, ensuring a smooth adoption across different user groups.
Learn More >
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| SmartBug's Impact |
This update presents a strategic advantage for SmartBug’s clientele, particularly those in sales-focused industries. The new deal stage calculated properties enable more precise monitoring and analysis of sales processes, ultimately fostering enhanced decision-making and efficiency. This integration into SmartBug's service offerings underscores our commitment to equipping clients with cutting-edge tools that streamline operations and drive sales performance, aligning with our goal to optimize every stage of the customer lifecycle for sustainable growth.
See how we support Sales Hub >
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March 2024
Ticket Merging in Help Desk
*available to Service Hub Pro+ Help Desk Beta Participants only
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HubSpot Update Details
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HubSpot has launched a new feature within its Service Hub, exclusively for Pro+ Help Desk Beta Participants: the ability to merge tickets directly in the help desk. This enhancement is tailored to streamline support operations by allowing customer support representatives to efficiently manage and merge duplicate tickets without needing to navigate away from the help desk environment. Additionally, this update introduces the flexibility to switch the primary ticket on the fly, further simplifying the management process.
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| SmartBug's Impact |
The introduction of calling capabilities within HubSpot's Service Hub presents a significant opportunity for our clients to elevate their customer service experience. By enabling inbound calls to be directly integrated into the Help Desk, this feature enhances SmartBug’s ability to provide comprehensive, omni-channel support solutions. It allows our clients to manage and respond to customer inquiries more effectively, ensuring that every call is tracked and resolved in a timely manner.
See how we support Service Hub >
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March 2024
HubSpot AI location Formatting Suggestions for Contacts
*available to Operations Hub Starter+ customers
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HubSpot Update Details
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HubSpot's Operations Hub now features an AI-driven tool that enhances data integrity for contact location properties. This new functionality automatically identifies contacts with missing or inconsistent information in fields such as Country and ZIP/postal Code. It then suggests corrections, ensuring data uniformity and accuracy. Available to Operations Hub Starter+ customers, this tool is crucial for businesses that rely on precise location data to tailor marketing and sales strategies effectively.
Learn More >
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| SmartBug's Impact |
At SmartBug, this update is particularly valuable for our clients who operate across multiple geographies. The ability to automatically format and correct location data directly within HubSpot helps prevent the common pitfalls of manual data entry and maintenance. By integrating this AI-driven cleanup tool, SmartBug can assist clients in enhancing their operational efficiency and data-driven decision-making, which is crucial for optimizing marketing efforts and improving overall business outcomes.
See how we support Operations Hub >
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Take advantage of SmartBug services for streamlined HubSpot implementation and effortlessly leverage these new updates. Our team of experts can provide timely, efficient, and cost-effective solutions to ensure your digital transformation today!
