Billions of emails are exchanged daily, and over 100 million are blocked too from reaching the subscriber’s inbox.
With time, the ISPs are getting smarter and stricter in identifying potential spam. It’s good news since you’ll have fewer emails to fight for the subscriber’s attention. But that’s only possible if your email makes it to their inbox.
Since you can’t predict where your email will actually land, there are tools that can help you with this.
Here’s a list of 8 top tools that let you test and improve your email deliverability.
SendPost can turn the manual hassles of your email journey into an effortless delight. It’s a powerful all-in-one tool that provides a complete package of email API services to developers, businesses, and ESPs.
It provides end-to-end support to deliver, measure, and optimize the email to ensure delivery to the subscriber’s inbox.
Key Features to Consider
Pricing
SendPost offers flexible pricing with its Starter, Growth, and Scale plan.
The Starter plan is priced at $7 per month, including 10k emails. The growth plan is $197 with 600k emails, and the Scale plan is $997 and includes 3M emails.
Who Should Use It?
SendPost is a perfect solution for developers, businesses of all sizes, and ESPs with millions of email traffic.
With the correct authentication, half of your deliverability issues are resolved. MxToolBox focuses on precisely this.
It aims to boost your email deliverability with DMARC, DKIM, SPF, and real-time monitoring.
Key Features to Consider
Pricing
The free plan gives you one monitor and a weekly blacklist monitoring. The Delivery Center plan is priced at $129 per month with 64 monitors. And the Delivery Center Plus costs $399 per month and has 256 monitors.
Who Should Use It?
It’s an excellent option for enterprises and even freelancers running their own business single-handedly.
GlockApps ensures email deliverability for all major email service providers like Gmail, Outlook, Apple Mail, etc.
It focuses on spam tests and provides real-time reports that show whether your email landed in the subscriber’s inbox, spam, or wasn’t even delivered successfully.
Key Features to Consider
Pricing
It has a free plan that allows one user to run 3 email spam tests. The paid plan varies between $59 to $249 per month. You can even create a custom plan for yourself with the help of their experts.
Who Should Use It?
The free plan can work for you if you use it for personal work. The paid plans are best for big enterprises with custom requirements.
SpamCheck by Postmark is an online tool that analyzes your email content and scores you based on its deliverability probability.
You can paste your code directly onto the website. The system gives you a score on a scale of 0 to 5; the closer you’re to zero, the better it is.
Key Features to Consider
Pricing
It’s a free tool, accessible to all through APIs as well. You can automate the spam scoring for all outgoing emails with API integration.
Who Should Use It?
Developers and small businesses can easily make the most of it through the quick public API integration.
Mailtrap creates a sandbox environment to test the emails sent from the development phase. It tells you exactly where your email will land based on the recreation of the staging environment.
Key Features to Consider
Pricing
It has a plan for everyone. Ranging from free to $299 per month, the features get added on with each plan.
Who Should Use It?
The email deliverability tool can easily appeal to all, whether it's a freelancer or a big enterprise. The plans are also affordable for long-term use.
Sender Score is an online service by Return Path. It rates your content on a scale of 0 to 100. It also lets you check the reputation of your IP address.
Key Features to Consider
Pricing
It’s an entirely free tool.
Who Should You Use It?
Small businesses and freelancers can use it for basic yet effective analysis.
Poorly curated or purchased lists often contain wrong email addresses, which can significantly impact your email deliverability.
NeverBounce cleans your bulky lists of invalid, wrong, and suspicious email addresses.
Key Features to Consider
Pricing
The verification price per email ranges between $0.003 to $0.008, depending on your list size.
Who Should Use It?
If your email list is not organically built, you should try this to boost your email deliverability chances.
Mail Tester is an affordable, simple, and effective tool to check the email list and score your email content.
It checks your email on all significant parameters to predict the deliverability accurately.
Key Features to Consider
Pricing
Mail Tester is a free online tool.
Who Should Use It?
Small to medium businesses can use it to boost their email deliverability.
Folderly is an all-in-one email deliverability platform that aims to locate, solve and prevent email deliverability issues. It helps businesses to build robust email infrastructure, increase email deliverability, get high open and reply rates, and boost outcomes through email marketing.
Folderly provides you with scalable plans and ensures the guidance of an expert deliverability team. It offers solutions to various business needs, from email deliverability testing to complex domain audits.
Key Features to Consider
Key Features to Consider
Pricing
Who Should Use It?
Folderly is an excellent option for both email marketers and sales representatives to help them build their cold email outreach, and startups, small and medium-sized businesses, as well as enterprises. They all can benefit from Folderly solution and get their emails delivered to their inboxes.
There are many hacks and tips to improve your email deliverability. But, a suitable tool accelerates the process and reserves a space for you in the subscriber’s inbox.
After analyzing such great tools, you might be wondering where to place your bets.
To tackle this effectively, choose a tool that lets you get the most value without pulling your hair. A simple interface with maximum potential for customization can work brilliantly in the long run.
Considering this, you can definitely go ahead with a credible option like SendPost. Companies of all sizes are using it to send over 413 million emails with average deliverability of 99.23%. And the 24/7 dedicated support is a bonus.