Finding diverse suppliers is advertisers’ #1 obstacle to achieving diversity goals. Bionic just unveiled two new tools that help you find Black Owned Media.
Finding Black Owned Media is a Top Challenge
As reported in 5 Problems Thwarting Media Supplier Diversity Initiatives, despite years of effort, finding diverse suppliers remains the #1 obstacle to achieving supplier diversity.
What’s been missing are tools that make it easy to source media from diverse suppliers while in the media planning and media buying process.
Two New Tools to Find Black Owned Media
Bionic just unveiled two new tools to find Black Owned Media:
- A free, searchable catalog of advertising programs
- New research tools embedded in media planning software
Both tools, which are described below, aim to make it easy for media planners and media buyers to achieve supplier diversity goals.
Find Black Owned Media Using the “Advertise With Us” Website
Advertise With Us is a free, online catalog of advertising media. It’s comprised of data cards describing the advertising programs offered by more than 14,000 media suppliers.
Advertise With Us just added a new category feature that helps you Find Black Owned Media and connect with ad sales representatives.
Here’s how it works:
- Go to https://www.advertise-with-us.com/
- Click Browse Categories.
- Search on “Black Owned.”
- Click on Black Owned Media.
- Add keywords to refine your results to match client needs.
- Click any title to learn more.
- Click the red “Get More Information” button to connect with the ad sales representative.
Find Black Owned Media Using Media Planning Software
Those of you who use Bionic’s media planning software just got a new tool to help you source Black Owned Media while formulating your media plan:
- Log in to Bionic for Agencies at https://app.bionic-ads.com/
- Create a new media plan (or open an existing media plan).
- Click on the “Research” tab.
- Click on the Categories filter.
- Type “Black Owned”.
- Select “Black Owned Media” and hit the “Apply” button.
- Review your search results, which will be sorted by relevance to your client.
- Optionally refine results with keywords.
- Click program name to learn more about a media program.
- Select media programs that interest you.
- Click “Add to Plan” or “Create RFP” as appropriate.
As soon as the media is in your media plan, you’ve access to all the other media planning and media buying tools, including creating and placing insertion orders.
How to Include Your Media in the Catalog
Are your advertising programs missing from the catalog? It’s easy and free to add your listings…
To get started, request your free Bionic for Ad Sales account. Our customer support team will help you to add your media to the catalog.
Categorize Your Black Owned Media
Be sure to properly categorize your Black Owned Media as follows:
- Log in to Bionic for Ad Sales at https://app.bionic-ads.com/
- Click the “Programs” Tab to see a listing of your programs.
- Scroll right to the review “Categories” column.
- Select programs that are missing Black Owned Media category as appropriate.
- Click the “Add Category” button.
- Type “Black Owned” to filter the category list.
- Select “Black Owned Media.”
- Click the “Add Category” button.
That’s all there is to it. Your advertising programs will instantly appear on the Advertise With Us website and within Bionic’s Media Planning software.
Need a DEI Scorecard?
Are you struggling to track progress on your media supplier diversity initiatives? Take a look at this DEI scorecard tool that ensures compliance and automates accountability.
We’re Here for You
Please let us know if you have any questions or would like some guidance. We’re here to help.
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