Buyer Intent Data Headline Roundup

Welcome to this week’s roundup of intent data news and features. Read on for the latest industry research reports, tips for using intent data, and expert projections of what 2019 might bring to the intent data space.

Fit, Intent, Opportunity

Learn about three data points startups should use to determine their strongest prospects. This article explores targeting prospects with the right fit and the right purchase intent. Startups ostensibly have fewer resources and a shorter sales history than larger competitors, which makes strategic use of resources critical. To close deals and build a customer base a startup’s marketing and sales team must focus on an audience with the least resistance. And they must do so without bleeding precious resources. Check out the article to explore how a startup should use fit data, intent data, and opportunity data to narrow their audience to prospects projecting the right fit, opportunity, and intent signals.

Global ABM Players

Explore selected results of Researchstore Markets’ recent report, “Global Account-Based Marketing Market Research Report 2019.” This post on the global ABM players to watch in 2019 assesses the current market and the competitive landscape, and considers the factors that will lead to market growth, and those that will hamper it. On the list of key players / competitors within the ABM market are a few familiar organizations from within the intent data space.

B2B Marketing Trend Watch

Discover five hot B2B marketing trends for 2019 in this post. Some may be familiar – we know how hot intent data and personalization are, and podcasts have been hot for a while. But some might surprise you. For example, do you have the jump on voice-search SEO?

10 Tips for B2B Content Syndication

Intent data made a surprise appearance in this list of 10 tips to maximize B2B content syndication. Following a recommendation to use marketing automation programs for both content syndication and lead generation purposes, we found a tip recommending intent data for use with content marketing and content syndication programs. Matching your content syndication strategy to the intent signals your prospects emit can help you target higher quality leads. Higher quality leads exhibiting the right intent are going to result in more hits than misses for your Sales.

Industry News

DiscoverOrg (a company you saw on our Who’s Who in Intent Data) was awarded four “best-of” accolades from G2 Crowd, a peer-to-peer business solutions review platform. DiscoverOrg is a provider of a B2B intelligence platform and real-time buyer intent data, in addition to prospect contact information. Read on to learn which awards the company won.