This episode features Frans Riemersma, the number one MarTech influencer in the Netherlands and a thought leader all throughout Europe. He’s passionate about marketing technology and for decades he’s been designing technology stacks for companies like HP, Adidas, Audi Unilever, Phillips, Ikea, and all types of businesses in between.

Frans explains how years of marketing, software development and consulting have led him to a software selection process that works. Learn how to avoid costly mistakes by selecting the right vendors and how to get the right people in the room to make the decision.

Connect with Frans on LinkedIn and on martechtribe.com.