Strategies and tools used to create more effective marketing content and operations. Sales strategies and tools used to shorten sales cycles, better verify target accounts, generate more accurate leads, and close more deals.
Today’s modern B2B selling environment is based on timely and actionable data and must be provided to sellers efficiently to
Businesses today are constantly looking for ways to improve their sales performance. But with a looming recession on the horizon,
Aberdeen's SVP of Research, Mike Lock and his team of market insight analysts take a look at the results from their recent survey that explored the state of the market in today’s altered reality brought on by the COVID-19 pandemic. They analyze how companies are coping with this new environment and explore some of the activities and capabilities that correlate with business resilience.
Are you aligning your seller and buyer journeys to develop tailored messaging and engage clients? Learn how you can with buyer intent data.
Although valuable, an aggregate view of data often misrepresents underlying dynamics. In part 2 of this series, we will examine some of the underlying dynamics that may be at play.
A functional title does not equal a true decision maker. Building a taxonomy, not of titles, but of keywords and phrases people use to describe what they do, will bring back to you your true total addressable audience.
While Zoom may be leading the pack of video conferencing softwares during COVID-19, there are security risks that concern new users. Aberdeen Behavioral Technographic data shows us when and how many new users are continuing with the software or looking to switch.
COVID-19 has undoubtedly changed the way we work, bringing about a massive rise in the use of video conferencing software. But which of these leading softwares are garnering the most user traffic? Aberdeen Behavioral Technographic data can tell us.
To keep up with modern buyers, we must move beyond the MQL and look at other ways to determine how an account’s behavior can be the equivalent (or better) of what an MQL represents.
In marketing and sales, if everything was a nail and Intent data was a hammer, life would be so much easier and we could all go golfing or whatever your golf equivalent is. Unfortunately, using intent data and behavioral signals requires just a bit more data science and work to make it all come together nicely.
