Hootsuite

SEPTEMBER 14, 2021

Yes, it definitely helps to get featured in a magazine or a newspaper, or on the television and radio. But appearing in online posts, YouTube clips and on podcasts with other highly regarded creators is also a great way to spread your message. Step 4: Go viral. Going viral checks those boxes nicely.

Social Media 123

Social Media Viral Marketing Rules Video Marketing 123

Adobe Experience Cloud Blog

JULY 28, 2017

It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy. Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today? Your live stream does not have to live in anyone else’s shadow.

Campaigns 134

Campaigns Brand Identity Branding Tips 134

Single Grain

MAY 9, 2023

1) Easily Shareable There are reasons you hear stories about ordinary people going viral on TikTok – videos are easily shareable. But this isn’t the only platform experiencing significant growth in this area: YouTube viewers watch an impressive amount of video content with 29% of YouTube’s users over 45. 53% of U.S.

Advertisements 52

Advertisements Advertising Video Marketing Ads 52

readwrite

JUNE 26, 2014

Just as YouTube isn’t just about Gangnam Style and viral videos of animals eating burritos, the online-video conclave VidCon , which kicks off a little little later today in Anaheim, Calif., isn’t just a giant celebration of all things YouTube. Making money from YouTube video is not a new concept.

Youtube 40

Youtube Advertisements Advertising Video Marketing 40

ClearVoice

FEBRUARY 1, 2022

Amber Whittington is a California-born Youtuber, actress, basketball player, activist, and the Founder of Amber’s Closet. She began gaining massive attention after her 2012 YouTube Video, “Ask Amber.”. You can find her on Facebook , Instagram , Twitter , YouTube , and her website. Lucas, LightWarrior Entertainment.

Social Media 98

Social Media Social Marketing Youtube First-Mover Advantage 98

Rain: The Growth Agency

JANUARY 29, 2021

The event is free to watch and will be broadcast by SHAQ on Facebook Live, as well as via LiveXLive, a global platform for livestream and on-demand audio, video and podcast/vodcast partners including Samsung TV, SLING, STIRR and LiveXLive’s channels on YouTube, Twitch, TikTok, Twitter and more.

Ad Agencies 40

Ad Agencies Broadcasting Viral Marketing Buzz 40

Biznology

MARCH 26, 2015

It may also be the biggest viral sensation of all time. Firstly, the viral nature of the bucket challenge demonstrated the power of video in attracting world-wide attention and encouraging sharing. Videos have a greater tendency to go viral when compared to articles or images because they are more of an experience for the viewer.

Social Media 80

Social Media Media Viral Marketing Social Marketing 80

Biznology

APRIL 2, 2012

I spend a lot of time speaking and consulting on agile marketing–what I wrote about a lot in Do It Wrong Quickly –and I often use the example of television commercials as the very antithesis of agile marketing, the epitome of old media. Viral videos are the new badge of honor among ad agencies. (Photo credit: Wikipedia).

Marketing 80

Marketing Wikipedia Youtube Viral Marketing 80

Single Grain

MAY 22, 2023

YouTube trends refer to the popular topics, themes and content styles that dominate the platform at any given time. By keeping a finger on the pulse of current YouTube trends, you can produce content that people are watching right now to enhance your chances of success. Let’s begin!

Youtube 98

Youtube Trends Video Marketing Trigger Marketing 98

Hubspot

APRIL 5, 2017

When you think of viral marketing, your mind probably wanders to that Oreos "You can still dunk in the dark" tweet , which garnered an enviable 40,000 retweets and Facebook likes during 2013's Super Bowl power outage. When these global brands go viral, it's not a huge surprise. 12 Small Brands That Went Viral.

Viral Marketing 78

Viral Marketing Brand Identity Branding Campaigns 78

LeadSquared

APRIL 13, 2021

Today, on-demand content has overpowered television, and 6 out of 10 people prefer watching videos online instead of on the television. For example, recording and editing the videos on platforms such as YouTube and Facebook give the videos an air of authenticity. Also, look at the viral video marketing ideas: 8.

Marketing Strategy 52

Marketing Strategy Video Marketing Marketing Email Marketing 52

Digilant

JANUARY 22, 2019

The unofficial national holiday includes music, lots and lots of food, what has become an internationally famous halftime concert (after the wardrobe incident that went viral), and what some might regard as the most important and most iconic television advertisements of the year.

Advertisements 45

Advertisements Advertising Social Media Viral Marketing 45

readwrite

AUGUST 1, 2010

The infomercial for the blanket with sleeves known as the Snuggie has got to be one of the most ridiculed pieces of television ever produced – the parody advertising the “what the f$#@ blanket” has more than 13 million views. A search for “snuggie parody” on YouTube yields 1,440 results.

Youtube 40

Youtube Viral Marketing Ads Buzz 40

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” In my opinion, that’s a successful B2B campaign due to a viral response.

Viral Marketing 100

Viral Marketing B2B Marketing B2B Campaigns 100

Content Standard

MAY 28, 2015

Four long years before the rise of YouTube, BMW sought to unleash one of the first series of branded video content onto the Web. Supported by television commercials that mimicked trailers, the series received over 10 million views on BMWFilms.com and 2 million registered users—94 percent of whom recommended the videos to others.

Video Marketing 40

Video Marketing Content Brand Identity Branding 40

EveryoneSocial

JUNE 8, 2021

However, brands may participate in trendjacking and insert themselves into a trending conversation at any time, such as Olive Garden did during the finale of a popular television show. This could be an Instagram selfie with a product or a YouTube makeup tutorial featuring a favorite cosmetics line. User-generated content (UGC).

Social Media 111

Social Media Social Marketing Media Marketing 111

Hubspot

JUNE 2, 2013

This week, a number of companies including Twitter and YouTube have launched new services and technologies to help bring advertising back from the dead. BuzzFeed, CNN, and YouTube Plan Online Video Channel, From The Wall Street Journal. Check out this week''s roundup to see what happened.

Youtube 28

Youtube Advertising Channels Video Marketing Search Marketing 28

Vidyard

JANUARY 29, 2015

This year Budweiser took a similar approach, and launched the newest #BestBuds video on January 28th on YouTube: By 3pm on the 29th, the video had already racked up over 7 million views. The Future of the Internet is Television None of these companies are strangers to online video.

Ads 50

Ads Godaddy Youtube Television marketing 50

Sprout Social

MAY 26, 2020

In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. Digital literacy helps everyone delineate authentic content from conspiracy theories, even ones with well-produced the YouTube videos.

Digital Marketing Funnels 141

Digital Marketing Funnels Marketing Social Marketing Social Media 141

Vidyard

APRIL 30, 2015

My advice for marketers is to pretend their video is playing on a television in a crowded, noisy bar. Bars are noisy places, and nine times out of ten, the televisions are muted. Facebook Is Becoming the New YouTube As Michael mentions in his post, Facebook’s recent announcements should have Google worried.

Facebook 51

Facebook Video Marketing Marketing Mobile Marketing 51

Valasys

MAY 6, 2021

People of all age groups have been increasingly using diverse social channels such as Twitter, Facebook, and YouTube and thus are predominantly receiving hundreds of advertisements in a day. Companies can use YouTube and other video websites to host their commercials. How Virtual Marketing Aids B2B Businesses. Video Advertising.

B2B Marketing 52

B2B Marketing B2B Marketing B2B Sales 52

readwrite

JUNE 11, 2012

David Griner doesn’t think television advertising needs to be saved from the Internet and social media. On the contrary, Griner says television ads need to be saved from themselves. “I They don’t take risks because television doesn’t reward risk taking. It’s still too early to declare that the television ad is dead.

Television marketing 40

Television marketing Social Media Ads Media 40

Single Grain

JULY 19, 2019

YouTube has 1.9 Capitalizing on this tactic via social media can create opportunities for your campaign to go viral in no time. Since Facebook and YouTube announce when a brand goes “live,” Wix's video teaser got 3.2 million Facebook follows and 50,000 YouTube channel subscribers. billion users.

Social Media 106

Social Media Media Digital Marketing Funnels Social Marketing 106

Sprout Social

DECEMBER 28, 2016

BarkBox was very creative on social media in 2016, with a particular focus on YouTube and Instagram. Since Instagram and YouTube are both filled with photos and videos of dogs, it makes sense that BarkBox chose those two social platforms for their content. The hashtag generated hundreds of thousands of Instagram posts and went viral.

Social Media 110

Social Media Social Marketing Examples Media 110

Vidyard

AUGUST 31, 2016

Or even on YouTube in general. They have been successful on television since commercials have been telling us that for less than the price of a cup of coffee per day, we can help X save Y. Videos that could be described as “obscene” or “offensive” aren’t particularly hard to find on the internet.

Video Marketing 63

Video Marketing Internet Marketing Mobile Marketing Viral Marketing 63

Biznology

NOVEMBER 11, 2013

Before 2018, digital media spending is expected to equal or exceed television. MARKETERS REQUIRE A “LIQUID MINDSET”: According to Coca Cola, who practices this mindset, it is the job of marketers to discover small bits of content that are so interesting and viral, they beg to be shared. WANT VIRAL VIDEOS?

Course 80

Course Marketing Mobile Marketing Marketing Strategy 80

Sprout Social

SEPTEMBER 24, 2018

More than a billion people are active on YouTube. IGTV gives users access to video content up to an hour long, ideal for YouTube inspired binge-watching sessions. Like good ol’ fashioned television, IGTV has channels, which brands use however they like. Video is a content goldmine. The basics: What is Instagram TV?

Verticals 96

Verticals Video Marketing Advertising Channels Content 96

Hubspot

AUGUST 2, 2018

Brands will pay these publishers to craft posts and videos that follow the publishers’ formula for virality. Forcing people to suffer through a 30-60 second YouTube ad isn’t the best way to attract the attention of a new audience -- it’ll just irritate them. Bumper ads are the shortest, yet most memorable YouTube ads.

Advertisements 78

Advertisements Advertising Mobile Advertising Ad Frequency 78

Salesforce Marketing Cloud

NOVEMBER 16, 2021

The company’s video streaming service not only proved to be hugely popular, it also changed how we consume television and movies altogether. The company launched in 2011, receiving a major boost in 2012 when a YouTube video starring co-founder Michael Dubin went viral. For Netflix, it was a smart move. The rest is history.

Tips 98

Tips Customer Satisfaction Interactive Marketing Social Marketing 98

Vidyard

DECEMBER 14, 2015

Is your goal to make the next critically claimed indie romance film or the next viral half-time commercial? SoundCloud – The YouTube of new music. Check out their site to get an idea of the music being placed most commonly in today’s television and advertisements. Who is your target audience? Said the Gramophone.

Trends 50

Trends Video Marketing Demographics Lock-In 50

Magisto

MARCH 31, 2019

Video is the only touchpoint that can use the power of word of mouth, the relatability of a one-on-one meeting and be virally spread on social media. 6 out of 10 people would rather watch online videos than television. YouTube is the second most popular website after Google. 81% of businesses use video as a marketing tool.

Conversion 60

Conversion Word of Mouth Touchpoints Mobile Marketing 60

readwrite

JUNE 14, 2013

Crowdsourced advertising platforms – some with Silicon Valley backing – are sprouting up to liberate untapped talent from around the world and remake television (and video) advertising. Can they create mega-popular, award-winning television advertisements for global brands? Television Advertising In A Multi-Screen World.

Advertisements 40

Advertisements Advertising Television marketing Multi-Channel 40

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Remember how much of a game-changer television ads were to print and radio?

B2B Marketing 48

B2B Marketing B2B Sales B2B Video Marketing 48

Hubspot

JANUARY 10, 2017

Eighty-six percent of colleges already have a presence on YouTube. It's being heavily promoted on that old video channel – your television. YouTube continues to improve its own live stream functionality. This is why marketers always want content to go viral. But you can't plan viral.

WOMM 28

WOMM Trends Education Marketing Prospects 28

LeadSquared

MAY 20, 2015

In which case, it would go viral. And, they don’t do anything special either – they just record their online training sessions, and put up the snippets on YouTube to get attention of the searchers. a) Just upload your sessions on public websites, like YouTube and DailyMotion , and you would be getting free views in no time.

Content Marketing 52

Content Marketing Content Tips Marketing 52

Hubspot

JANUARY 18, 2011

In the past most people only considered television, newspapers, and radio to fall in this category. From viral videos on Youtube to captioned photos on I Can Has Cheezburger, the definition of quality content is being blurred. Now we can see that people want to consume a wide variety of content.

Internet Marketing 28

Internet Marketing Social Media Mobile Advertising Network Marketing 28

Hubspot

DECEMBER 17, 2015

From scarcity marketing to viral marketing, there are a ton of different options for businesses to explore. Some brands will exclusively use social media as a platform for their campaign while others branch out to television advertising, email marketing, or print media. A very merry Christmas indeed. 6) John Lewis: Man on the Moon.

Campaigns 28

Campaigns Examples Marketing Social Marketing 28