Hootsuite

APRIL 6, 2023

The history of social media is a long and storied one. It’s bursting with pivotal moments like the launch of Instagram Stories, to that one time Zuck was on trial for Facebook privacy issues, to…honestly, let’s just look at the entire social media history timeline. So, how old is social media? The Facebook” followed in 2004.

Social Media 145

Social Media Media Youtube Twitter 145

Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. Viral marketing is valuable because it gives companies an inexpensive way to reach a wide audience. Popular Social Media Platforms for Viral Marketing Social media is a must-have for any business.

Viral Marketing 62

Viral Marketing Brand Identity Branding Social Media 62

Webbiquity

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. Social Media Marketing Becomes a Thing. YouTube got started in 2005. According to Google Trends, search interest in social media marketing took off in late 2008 / early 2009. Many brands struggled with social media early on.

B2B Marketing 337

B2B Marketing Social Media Social Marketing B2B 337

Contently

JANUARY 20, 2023

Think customer reviews, social media posts, and photos or videos shared by loyal customers. Hand in hand with trust comes social proof— a term first coined in 1984 by psychologist Robert Cialdini. Consumers credit reviews from the people they view to be “like them,” thus making social proof a type of decision-making shortcut.

User-Generated Content 142

User-Generated Content PR Content Generation 142

Sprout Social

MARCH 2, 2021

Do you want your video content to go viral? Most marketers undoubtedly want the audience growth and attention that comes from having content go viral, but they also know that there’s no one formula to attracting viral success. To learn more about creating a viral video, let’s dive in. What is a viral video?

Viral Marketing 137

Viral Marketing Social Media Social Marketing Video Marketing 137

Buffer

JANUARY 23, 2023

Social media is always evolving – as should your strategies for creating content. While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following.

Social Media 124

Social Media Small Business Marketing Media Business 124

Marketing Insider Group

DECEMBER 8, 2021

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. It was easier back then because the networks were much smaller back then, and organic reach on social media was 100%.

Marketing Strategy 301

Marketing Strategy Brand Identity Branding B2B Marketing 301

Oktopost

APRIL 4, 2022

Haily Moulton , Social Growth Marketer at Biteable goes Behind the Post. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or Youtube. TikTok has absolutely exploded on the social scene over the past few years—and B2B marketers are beginning to test the waters. Episode Summary. But where do B2B marketers fit in?

B2B 118

B2B B2B Marketing B2B Sales Social Media 118

Hootsuite

MARCH 8, 2022

But how long should a social media video be? Depending on the platform, a social media video can run from 1 second to hundreds of hours in length. Read on to learn the best possible video lengths for each social network. How long should a social media video be? General Best Practices. Video is a must. Source: Meta.

Social Media 141

Social Media Video Marketing Media Tips 141

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: $4,800/$16,000/$26,700 per event; enterprise pricing by quote.

Trade Show 363

Trade Show Best Practices Webcast Contact Marketing 363

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? We’re all inundated with notifications on social media.

B2B Marketing 334

B2B Marketing B2B Practices Marketing 334

Hootsuite

OCTOBER 20, 2021

Going viral on TikTok isn’t just for dancing teens anymore. The platform has emerged as one of the most vibrant social media communities of today. It’s also one that makes going viral accessible in a way that few other social media networks do. It’s the rare social media meritocracy. closely.

Viral Marketing 141

Viral Marketing Tips Social Media User-Generated Content 141

Buffer

APRIL 3, 2023

If you work in social media, it’s nothing new to adapt and change your strategy based on the ever-changing algorithms and the rise and fall of social networks. The latest wave for social media marketers and creators is that TikTok might be banned in the U.S. Here we go again. Who else was on Vine?

Social Media 98

Social Media Social Marketing Marketing Network Marketing 98

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics.

Social Media 138

Social Media Social Marketing Statistics Video Marketing 138

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. Gary has 7.4

Social Media 135

Social Media Social Marketing Media Marketing 135

Single Grain

NOVEMBER 25, 2019

We've all seen one of those ads that just hits the ground running and before you know it, it's “gone viral” It almost doesn't even matter what the subject is; all sorts of people outside the brand's demographic will watch it, like it and share it – because a great ad is a great ad. What Is Viral Marketing? B) Buzzworthy.

Viral Marketing 136

Viral Marketing Marketing Word of Mouth Social Marketing 136

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Can social media really be a full-time job? Common social media questions.

Social Media 139

Social Media Social Marketing Media Marketing 139

Sprout Social

FEBRUARY 2, 2023

and their efforts led to audience growth, multiple viral videos and revenue-driving ads. In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Here are the four leading reasons why social media consistency matters.

Social Media 105

Social Media Media Business Viral Marketing 105

SendX

JANUARY 20, 2020

Now, brands are using Instagram giveaways to successfully grow their social media following, website traffic, and email lists. If you are a brand that uses email and social media to promote yourself, then an Instagram giveaway can be highly beneficial. Giveaways are viral because people love the excitement of being a potential winner.

Ad Building 341

Ad Building User-Generated Content Email Marketing Social Media 341

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in.

Social Media 89

Social Media Features Media Social Marketing 89

Excelsior Research

SEPTEMBER 28, 2022

Make it viral! Digital marketing with the combination of social media is driving the companies crazy by reaching more markets every day. Digital marketing with the combination of social media is driving the companies crazy by reaching more markets every day. Each and every social media has its own feature. What is reel?

Brand Identity 52

Brand Identity Branding Social Media Viral Marketing 52

Hootsuite

APRIL 4, 2023

The now-famous ice bucket challenge went viral, raised $115 million in donations , and funded new treatments for the disease. The campaign set the standard for how to fundraise on social media. Not every social media donation drive delivers such stunning results. But social media is still fertile ground for fundraising.

Social Media 94

Social Media Media Tips Campaigns 94

Contently

DECEMBER 14, 2018

So you post the clip on your company’s new YouTube page. Unfortunately, hoping to go viral is not a video strategy. Every minute, 400 hours of video are uploaded to YouTube. Television networks and movie studios spend millions trying to pull audiences in and they still miss the mark all the time.

Viral Marketing 153

Viral Marketing Video Marketing Youtube Content Marketing 153

Vidyard

SEPTEMBER 29, 2016

YouTube now has more than 1 billion users and thousands of high-reach content creators to partner with, making the Google-owned social media video platform and network one of the largest sites in the world and a goldmine for socially-savvy digital marketers. Which Types of YouTube Videos are the Most Popular?

Youtube 0

Youtube Video Marketing Social Marketing User-Generated Content 0

Hootsuite

NOVEMBER 14, 2022

The good news: There are so many ways to make money on social media! The bad news: There are so many ways to make money on social media…. And brands… As you know, social media changes constantly. What’s working to drive sales from social media right now? 6 ways to make money on social media as a creator.

Social Media 114

Social Media Media Brand Identity Branding 114

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first.

Social Media 130

Social Media Campaigns Media Best Practices 130

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Networkers. Typically, more active on LinkedIn but no other platform other than personal social networks.

Social Media 279

Social Media Social Marketing Network Marketing Interactive Marketing 279

Sprout Social

MARCH 16, 2022

And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. If you haven’t brought video into your social media strategy, consider this your “twist my arm” moment. Dive deeper into video engagement performance with Sprout Social. Average view duration.

Video Marketing 113

Video Marketing Youtube Social Media Click Rate 113

Martech Advisor

MARCH 30, 2020

Going viral can give your brand and product immense publicity, generate brand awareness, and acquire new customers. But how does viral marketing work? What is the Viral Coefficient and the Viral Cycle Time? Before we begin, let's first understand what viral marketing is. The Viral Coefficient.

Viral Marketing 89

Viral Marketing Marketing Social Marketing Social Media 89

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Using hashtags on different social networks. I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper.

Effectiveness 110

Effectiveness Social Media Social Marketing Internet Marketing 110

Sprout Social

JANUARY 16, 2020

If you’re still itching for your business to “go viral,” we don’t blame you. In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom.

Viral Marketing 96

Viral Marketing Marketing Social Media Social Marketing 96

Vidyard

FEBRUARY 27, 2020

Consider for a second, that when that decade started, YouTube was equivalent to a kindergartener, not yet the world’s second largest search engine. Plus, the proliferation of video-friendly social platforms made video more prevalent across the web. The Proliferation of Social Video. The Vertical Video Revolution.

Video Marketing 149

Video Marketing Trends Digital Marketing Funnels Best Practices 149

Optinmonster

NOVEMBER 3, 2021

Do you want to learn how to increase sales with social media? Social media can be one of the best ways to connect with your audience and get your company in front of countless numbers of prospective customers. That’s why, in today’s post, we’ll be sharing 9 expert tips on how to increase sales with social media.

Social Media 102

Social Media Media Tips Social Marketing 102

Predictive Response

APRIL 30, 2019

Launching a non-profit or building an online presence with YouTube for your higher education organization is never an easy task, especially if you are familiar with social media and how to put it to proper use. Consider the audience and demographics you want to reach with your YouTube channel.

Youtube 40

Youtube Education Organization Social Media 40

Hootsuite

SEPTEMBER 14, 2021

After all, the social media network has about 1 billion active users a month. You know how there are always social media accounts pretending to be NBA insiders on trade deadline day? But appearing in online posts, YouTube clips and on podcasts with other highly regarded creators is also a great way to spread your message.

Social Media 123

Social Media Viral Marketing Rules Video Marketing 123

Oktopost

SEPTEMBER 13, 2022

Social media for financial services is a rapidly growing sector. Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience.

Social Media 87

Social Media Media Service Best Practices 87

Sprout Social

AUGUST 10, 2022

Influencer marketing tools for social listening. Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Sprout Social.

Tools 104

Tools Marketing Best Practices Outreach 104