Scoop.it

APRIL 13, 2023

The second largest search engine in the world, YouTube was believed to “eat” 82% of all consumer internet traffic by 2022. 720.000 video hours go to YouTube daily, and users consume 1 billion hours of video every day. YouTube has more than 2.6 For what do you need this channel?

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Youtube Top of Funnel Optimization Marketing & Strategy 99

Sprout Social

SEPTEMBER 1, 2022

YouTube is the second most popular website in the world. More than half of consumers expect to spend more time on the video-sharing platform this year. Despite its meteoric rise in popularity, YouTube’s influence has slipped under many marketers’ radar. Cultivating community is crucial for your channel’s long-term growth.

Youtube 109

Youtube Advertising Channels Work Management Marketing Management 109

Single Grain

JULY 14, 2023

YouTube growth can be a tedious and somewhat bewildering challenge. You can produce all this video content consistently, and still your YouTube channel’s follower base is flatlined. In this post, we’ll share some of our favorite strategies for YouTube growth. We’ve certainly been there.

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Youtube Tactics Best Practices Lead Ranking 52

Sprout Social

JULY 7, 2022

YouTube is not just a platform for sharing videos. It’s also a powerful video marketing tool that lets you tap into real-time data, manage your content, and optimize it for greater visibility and engagement. All with the help of a wonderful tool called YouTube Creator Studio. What is YouTube Creator Studio?

Youtube 108

Youtube Paid Search Agency Work Management Advertising Agencies 108

Sprout Social

AUGUST 3, 2022

Owned by Google, you’ll be working with the Google Ads network to create your YouTube ads. But if you’re new to the process, this guide will help determine the best types of YouTube ads for your channel and how to make them as effective as possible. Types of YouTube ads. Types of YouTube ads.

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Youtube Advertising Agencies Advertisements Advertising 104

Sprout Social

FEBRUARY 16, 2022

The YouTube algorithm is designed to help viewers find videos they want to watch and maximize long-term viewer satisfaction. Similar to other social media platforms, YouTube’s algorithm has changed as the site has evolved. Here’s what YouTube looks like today: There are now an estimated 2.1 2012: Watch time.

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Youtube Search Marketing Lead Scoring Lead Ranking 116

Sprout Social

SEPTEMBER 6, 2022

Great videos don’t happen by accident. Maybe they did once upon a time when candid shots turned into viral sensations in the earlier days of YouTube and Vine. Things have changed since, and you need to be more strategic with your YouTube content. That’s where YouTube analytics comes in. YouTube Analytics.

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Youtube Planning Analytics Marketing & Strategy 106

Zoominfo

JUNE 25, 2018

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. Benefits of YouTube for B2B Marketing.

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B2B Marketing Youtube B2B Advertising Agencies 217

Single Grain

JULY 17, 2023

When it comes to growing your YouTube channel, the conventional advice may not always hold true. That’s why we’ve compiled a list of unconventional tips you can try out to boost your YouTube channel growth. It makes a lot of sense when we see how favorable YouTube’s algorithm is treating them.

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Youtube Advertising Channels Tips Video Marketing 52

ClearVoice

SEPTEMBER 6, 2023

Ever notice that sometimes when you search for something on Google, YouTube videos are among the top results? Google doesn’t display just any random YouTube video in these search results. Videos must rank high on YouTube for that particular search term to appear in related Google searches.

SEO 59

SEO Youtube Marketing & Strategy Search Marketing 59

Sprout Social

AUGUST 2, 2022

More than half of consumers anticipate using YouTube in the coming year , trailing only Facebook, according to the latest Sprout Social Index™. One of the most compelling reasons for marketers to incorporate YouTube into their strategies is that a huge number of people spend a great deal of time there. Short-form video.

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Youtube Trends Content Marketing & Strategy 134

Single Grain

SEPTEMBER 20, 2023

The social media landscape is constantly evolving, but one platform that consistently commands attention is YouTube. Yet, as this social site becomes increasingly saturated, one thing people still want to know how to grow a YouTube channel. Because YouTube loves it, that’s why. Why is engagement so important?

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Youtube Advertising Channels Paid Search Agency Search Marketing 52

Zoominfo

OCTOBER 5, 2021

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Social Triggers TV Up first on today’s list is a channel called Social Triggers TV.

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Planning Youtube Advertising Channels Work Management 100

Sprout Social

FEBRUARY 15, 2023

YouTube may not be a new player in the social media game. With the importance and popularity of video only growing on social media, developing a YouTube marketing strategy is worth your while–and then some. Part discovery machine, part social platform, YouTube touts over 2 billion monthly active users.

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Youtube Advertising Channels Branding Brand Identity 82

Sprout Social

SEPTEMBER 16, 2022

found that YouTube is the second-most popular social platform (behind Facebook). This makes YouTube a powerful search engine that can help brands increase their reach and realize significant business value. Even as TikTok continues to grow in popularity, brands should still invest in the original social video platform, YouTube.

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Youtube Video Marketing Social Media Mobile Marketing 103

Sprout Social

FEBRUARY 22, 2022

One of the latest features by YouTube is YouTube Shorts. In fact, you’ve probably already been creating this type of short-form video content on other platforms. What are YouTube Shorts? YouTube is filling the gap of vertical short-form videos on its platform as well. How to make YouTube Shorts.

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Youtube Verticals Video Marketing Content 129

Sprout Social

NOVEMBER 9, 2021

Trying to figure out how to get more subscribers on YouTube? That said, competition on YouTube is fierce and building a community of dedicated viewers doesn’t happen by accident. This is especially true for branded channels. Why do your subscribers on YouTube matter, anyway? Fair question! Simple, right?

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Youtube Tips Tools Social Media 134

Single Grain

AUGUST 7, 2023

We’ve had tons of YouTube success with our own channels, so today we’ll be sharing essential tips on how to position your content effectively for maximum engagement and recognition. Now let’s unlock the secrets to YouTube stardom! Work With Us Why YouTube? billion active users monthly.

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Youtube Marketing & Strategy Advertising Agencies Viral Marketing 52

Sprout Social

NOVEMBER 17, 2021

With social distancing continuing as the norm, an increasing number of businesses are using YouTube Live to host events, workshops, Q&A sessions and more. In 2020, 70% of people used YouTube to watch online replacements of live events. Moreover, consumers watch live videos for 10-20x longer than pre-recorded videos.

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Youtube Video Marketing Click Rate Advertising Channels 125

Sprout Social

DECEMBER 1, 2021

Without a doubt, video is becoming more and more popular to share on social media. Since 89% of video marketers plan to incorporate YouTube into their strategy, hopefully your brand is building a robust YouTube marketing strategy. The low-down on YouTube Clips. What are YouTube Clips?

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Youtube Social Media Video Marketing Segmentation 115

Martech

FEBRUARY 11, 2022

YouTube is emphasizing enhancements to it Shorts feature as well as laying out plans to improve shopping experiences in a blog post by Chief Product Officer Neal Mohan setting out its 2022 roadmap. While Mohan did not go into specific detail, he did provide a useful overview of what to expect from YouTube this year. Image: YouTube.

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Youtube Planning User-Generated Content Guidelines 124

Navigate the Channel

NOVEMBER 15, 2023

In the world of online video hosting, YouTube has undoubtedly been the dominant player for many years. However, in the ever-evolving digital landscape, it’s essential to explore alternatives to YouTube, as there are instances where other platforms may be more suitable for specific content or goals.

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Youtube Video Marketing Planning Viral Marketing 65

Sprout Social

AUGUST 22, 2022

As a powerhouse for video content, it’s no wonder that YouTube continues to be one of the most popular websites in the world. In this post, we’ll explain everything you need to know about moderating and editing your YouTube comments. Why businesses should monitor their YouTube comments. Positively? Negatively?

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Youtube Click Rate Advertising Channels Video Marketing 75

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Step #2: Promote your YouTube channel. Step #3: Promote your channel outside of YouTube. Stop waiting for your videos to go viral. Why YouTube video promotion is so important.

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Youtube Promotion Video Marketing Spending 145

Contently

JANUARY 16, 2020

Ask a lot of marketers about their YouTube SEO strategy, and you’ll get a blank stare. Most marketers invest in optimizing their website SEO, but they miss the massive opportunity to rank their video content on YouTube. YouTube is the second-largest search engine in the world, one spot behind its parent company, Google.

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Youtube SEO Keywords Search Marketing 196

Stevens & Tate

JUNE 27, 2023

As you probably know, video content tends to engage audiences much more than any other type of content. It’s why YouTube is so popular. As such, YouTube is not something you can ignore. In order to leverage YouTube to attract more leads, you’ll need to gain more subscribers on YouTube.

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Youtube Marketing & Strategy Keywords Click Rate 59

Sprout Social

FEBRUARY 24, 2021

YouTube video covers and titles might be what grab your attention but descriptions are where the search engine shines. YouTube SEO is quite similar in concept to how you would write for a blog post or website page: titles are important but so are the details. The two different YouTube descriptions.

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Youtube Tips Keywords Social Media 126

Sprout Social

SEPTEMBER 15, 2022

If you’re a YouTube creator or manager of a channel, you may be thinking about how to get verified on YouTube. YouTube channel verification gives you a badge next to your channel name, letting viewers know that they’re seeing the official version of your page. What is YouTube verification?

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Youtube Advertising Channels Ideal Customer Profiles Profiling 88

Zoominfo

DECEMBER 13, 2018

Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences. Not too long ago, we compiled a list of top-notch YouTube channels for HR and recruitment professionals. Go check it out!

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Youtube Advertising Channels B2B Sales Work Management 187

Sprout Social

JULY 11, 2022

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. A healthy channel can have major implications for your video discoverability—on YouTube and beyond. That’s why it pays to conduct a thorough YouTube audit. YouTube isn’t just surviving—it’s thriving.

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Youtube Keywords Ideal Customer Profiles Banners 89

Sprout Social

JULY 15, 2022

YouTube is the second most popular platform for influencer marketing, with 70% of marketers agreeing it’s an important part of their influencer marketing strategy. This means that if you’re looking for a new outlet for your brand’s influencer marketing strategy , YouTube is a great place to start. Unboxing videos.

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Youtube Planning Advertising Agencies Branding 127

Sprout Social

DECEMBER 8, 2022

Playlists are a powerful (but underrated) feature you can use to grow your YouTube channel. Yes, that’s right—it’s more than just tossing videos together. It’s a major part of your YouTube strategy. In this article, we’ll walk you through how to create and manage new playlists on your YouTube channel.

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Youtube Curation Advertising Channels Click Rate 89

Sprout Social

AUGUST 23, 2022

Trying to figure out how to make money on YouTube? Because there’s a big window of opportunity for monetizing videos. . Recent YouTube stats prove just how dedicated the platform’s base is. Not to mention YouTube’s staggering $8.6 5 ways to make money on YouTube (that actually work).

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Youtube Advertising Agencies Ad Exchange Paid Search Agency 97

KoMarketing Associates

OCTOBER 5, 2022

When it comes to video content, new research indicates that marketing departments are leaning on these assets the most to build more brand awareness. Overall, it’s the marketing department that leverages video marketing the most, followed by the product team. Nearly 20% says video marketing helps them build awareness and visibility.

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Marketing Report Video Marketing Marketing Social Media 247

Sprout Social

JANUARY 27, 2021

Building a must-see YouTube channel starts with understanding your audience. And there’s no better place to gather actionable insights than your YouTube Analytics. Want to know which of your videos are binge-worthy? Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

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Youtube Analytics Video Marketing Optimization 138

Hubspot

APRIL 10, 2019

Nowadays, almost every brand has a YouTube channel. Building a thriving YouTube channel is one of the most ambitious achievements a marketer can pursue. Not only do you have to spend time scripting, producing, and editing videos, but you also have to make sure your content actually resonates with your target audience.

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Youtube Advertising Channels Video Marketing Examples 76

Zoominfo

OCTOBER 20, 2021

Now that YouTube is as ubiquitous as Google—business professionals have an additional resource for development and success. If you have yet to use YouTube in your professional life, this blog post is for you. This YouTube channel is dedicated to those talks so that anyone can keep up to date and join the debate!

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Youtube Advertising Channels Work Management Marketing Management 100