Hubspot

MARCH 15, 2021

With more than 2 billion active users -- or nearly one-third of the global internet audience -- YouTube has become a vital platform used within most video marketing strategies. But, as one of the biggest online platforms, YouTube is also one of the most competitive for brands. Why Consumers Click Out of YouTube Videos.

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Youtube Video Marketing Paid Search Agency Click Rate 101

Hubspot

JANUARY 21, 2019

Starting a YouTube channel is a lot of work. To help inspire you, we found nine popular YouTube categories that you can start a channel about. Read on to learn why viewers love to engage with these types of YouTube videos, and start ideating your YouTube channel today. YouTube Channel Ideas.

Youtube 95

Youtube Advertising Channels Word of Mouth Storytelling 95

Single Grain

APRIL 7, 2022

Home to around 2 billion monthly active users, YouTube is one of the most popular sites on the web, and an incredible place to interact with your target audience. Every day, demand for YouTube content continues to grow, as younger generations replace their television sets with online streaming. Top 5 YouTube Marketing Agencies.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Planning Youtube 52

Digilant

APRIL 1, 2020

Nielsen has reported that over the past three weeks, video streaming on television was up 85% when comparing it to the same there week period in 2019 – that’s over 400 billion minutes of video watching (these numbers are only reporting streaming to television – they do not include mobile or PC streaming).

Youtube 52

Youtube Mobile Advertising Click Rate Television marketing 52

Digilant

APRIL 1, 2020

Nielsen has reported that over the past three weeks, video streaming on television was up 85% when comparing it to the same there week period in 2019 – that’s over 400 billion minutes of video watching (these numbers are only reporting streaming to television – they do not include mobile or PC streaming).

Youtube 52

Youtube Mobile Advertising Click Rate Television marketing 52

Ambal's Amusings

DECEMBER 28, 2012

YouTube is one great social networking tool that helps brands to reach out to their customers in real time. Fashion retailer French Connection knew how often its target audience was asking this question, and happily responded by creating a YouTube channel: Youtique. Type of Content : You Tube Channel.

Content Marketing 100

Content Marketing Youtube Advertising Channels Content 100

Martech

JUNE 7, 2023

It’s been 96 years since the television was invented and we’ve entered a new chapter in video content and consumption. Every marketer must incorporate this channel into their strategy. In response, Google introduced YouTube Shorts and Meta followed suit with Instagram Reels, solidifying the significance of short-form video content.

Marketing AI 109

Marketing AI Advertising Channels Video Marketing Marketing & Strategy 109

Contently

JULY 14, 2016

Given YouTube’s popularity, it’s surprising that the video platform doesn’t have its own Breaking Bad , Mad Men , or Game of Thrones— a singular story that creates shockwaves of influence across culture—especially considering YouTube’s recent push into scripted original series with YouTube Red.

Youtube 60

Youtube Cable Television marketing Storytelling 60

Content Marketing Institute

NOVEMBER 21, 2018

? ? ? ? My teen daughter has not watched television since elementary school. She gets her news and entertainment from YouTube. While younger generations account for a lot of views, YouTube is ubiquitous across the generations, attracting 1.9 YouTube, on the other hand, is like the hotel. billion users each month.

Youtube 89

Youtube Ad Building Trigger Marketing Content Marketing 89

Single Grain

OCTOBER 12, 2023

These days, you can watch a podcast on YouTube or access the audio on Spotify. A podcast can boost your brand awareness by 89% , but only if you make an engaging channel. Therefore, their channel consists mostly of how-to videos that teach viewers how to run an e-commerce store. This live channel caters to audience demand.

Video Marketing 98

Video Marketing Content Webinar Metrics Youtube 98

Marketing Insider Group

JULY 14, 2020

The truth is that not every marketing channel is appropriate or necessary for every business. Take social media use as an example – according to a study by Pew Research, platforms like Snapchat and Instagram are preferred by younger consumer groups, whereas Facebook and YouTube are used more widely by older generations.

Marketing & Strategy 309

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Martech

MAY 2, 2023

It’s a chance for digital publishers to show how they are capturing audiences who cut the cord and now choose digital channels. In their May 2 presentation, Samsung TV announced it’s adding Conan O’Brien TV as a channel to its FAST lineup, as well as expanded local news and weather content. Why we care. According to the company, 1.5

Paid Search Agency 119

Paid Search Agency Advertising Agencies Video Marketing Advertisements 119

Biznology

MARCH 14, 2017

Every time Twitter pushes for new revenue channels, the twitterverse pushes back and the Twitter overlords fold and retreat. Facebook, Instagram, Pinterest, reddit, YouTube and even Snapchat have integrated ads so thoroughly and shamelessly for so long that there’s not fight left in any of their ‘verses.

PR 163

PR Twitter Advertising Agencies Youtube 163

Martech Advisor

DECEMBER 13, 2019

Over 40% of people globally say that they have bought a product discovered on YouTube. To leverage social media channels such as YouTube, Instagram, and Facebook for videos to increase brand recall, consider a viral video marketing strategy in 2020. Screenshot of Tasty’s Video Marketing Strategy On Youtube.

Viral Marketing 58

Viral Marketing Youtube Facebook Video Marketing 58

Single Grain

MAY 24, 2023

8) YouTube, Facebook and LinkedIn are the top 3 sites that marketers use to upload organic videos and video ads. YouTube still reigns supreme as the primary ad space for video ads. The old ways of TV commercials are being supplanted by watching YouTube. 27) YouTube is used by 81% of U.S. 9) 92% of marketers in the U.S.

Paid Content 98

Paid Content Social Media Statistics Advertisements 98

Digilant

NOVEMBER 8, 2023

As advertisers work to connect with consumers across critical channels, he’s shared five key takeaways covering everything from platform improvements to redefining the value of this channel. Coined “Cable 2.0,” FAST offers nearly 2,000 FAST free, ad-supported channels to consumers. Let’s dive in. With 72% of U.S.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

Contently

JULY 9, 2018

After taking on Snapchat with ephemeral content, Instagram is now vying for YouTube’s video throne. Most of IGTV’s publishers are influencers posting the sort of content you might expect to see from YouTube regulars. Certain brands have already realized IGTV has the potential to be more interactive than YouTube.

Branding 149

Branding Brand Identity Advertising Agencies iProspect 149

Single Grain

OCTOBER 18, 2023

In this post, we’ll delve into the ins and outs of connected TV advertising and why it’s becoming the go-to channel for marketers. In its simplest form, CTV refers to any television that can be connected to the internet. Work With Us What Is Connected TV Advertising? So, what’s driving this trend?

Paid Content 52

Paid Content Advertisements Advertising Work Management 52

Contently

OCTOBER 14, 2020

Taking cues from television instead of advertising, the series starred five teenagers at a fictional suburban high school. We built a website for it, but how do you get people in listening mode to shift gears (and channels) to visit a website? Hosted by two teen girls from Long Island, the format was an unscripted talk show.

Advertising Agencies 211

Advertising Agencies Paid Search Agency Campaigns Content 211

Digilant

JUNE 8, 2023

FAST is a linear alternative that gives consumers access to select channels, emulating the experience of traditional linear television but without the burden of a subscription fee. Consumers can watch this programmed content as they please, allowing them to watch shows, movies, news channels, and more across a variety of genres.

Paid Search Agency 40

Paid Search Agency Ads Advertising Agencies Ad Frequency 40

Digilant

JUNE 8, 2023

FAST is a linear alternative that gives consumers access to select channels, emulating the experience of traditional linear television but without the burden of a subscription fee. Consumers can watch this programmed content as they please, allowing them to watch shows, movies, news channels, and more across a variety of genres.

Paid Search Agency 40

Paid Search Agency Ads Advertising Agencies Ad Frequency 40

QuanticMind

MAY 25, 2023

But Fran Drescher (President of SAG-AFTRA, whose contract with the Alliance of Motion Picture and Television Producers expires on June 30) is talking about very different issues than the Writers Guild, and for the studios to address all of them, it's going to be challenging.

Advertisements 89

Advertisements Advertising Planning Interactive Marketing 89

Adobe Experience Cloud Blog

DECEMBER 3, 2019

Once you know who you want to reach with what message, the next question should be obvious: On which channel are you most likely to succeed? Although you might be tempted to default to traditional television, bear in mind that a Quartz analysis of traditional television shows viewing time is up since 2003 only among those over age 50.

Video Marketing 157

Video Marketing Creativity Brand Identity Branding 157

Single Grain

JUNE 13, 2023

Just as with traditional media channels, like radio and television, plenty of online platforms such as YouTube, Google, Facebook, TikTok, and Instagram rely on advertising to monetize their offerings. Even if your channel’s view count may not rival that of larger influencers , you can still earn revenue through ads.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Advertising Agencies Paid Search Agency 52

Contently

DECEMBER 14, 2018

So you post the clip on your company’s new YouTube page. Every minute, 400 hours of video are uploaded to YouTube. Television networks and movie studios spend millions trying to pull audiences in and they still miss the mark all the time. But when it comes to video channels, brands may only have a sparse page.

Viral Marketing 153

Viral Marketing Video Marketing Marketing & Strategy Planning 153

Convince & Convert

MARCH 8, 2017

Posting the same social media content, in multiple channels, at the same time and hoping to achieve spectacular results is no longer a winning strategy in most cases—the variances are just too great among what works in each venue. This is also how television conglomerates operate. Download this Social Media Channel Strategy Template.

Social Media 124

Social Media Television marketing Marketing & Strategy Media 124

KoMarketing Associates

DECEMBER 9, 2020

Even among B2B buyers, social media has become a top channel for researching brands, as the graphic below illustrates: The B2B Buyer Journey is Increasingly Self-Directed. This list shows the percentage of B2B decision makers who say they discover new products or services through each of these channels or activities: 42.9%

B2B Marketing 219

B2B Marketing B2B Work Management Marketing Management 219

Contently

JULY 9, 2018

After taking on Snapchat with ephemeral content, Instagram is now vying for YouTube’s video throne. Most of IGTV’s publishers are influencers posting the sort of content you might expect to see from YouTube regulars. Certain brands have already realized IGTV has the potential to be more interactive than YouTube.

Branding 83

Branding Brand Identity Advertising Agencies iProspect 83

Contently

FEBRUARY 1, 2019

In the 2018 film Eighth Grade , Elsie Fisher plays Kayla, a 15-year-old who spends every day after school scrolling through Instagram and YouTube in her dark bedroom. She’s obsessed with Instagram and YouTube, and she does her makeup and hair for the sole purpose of posting selfies and vlogs online.

Paid Search Agency 167

Paid Search Agency Social Media Youtube Social Marketing 167

Single Grain

MAY 9, 2023

Dive Deeper: 18 Engaging Video Content Types that People Love to Watch 2) Reach a Wider Audience YouTuber users view 1 billion hours of video content daily , so it’s no surprise that video ads can attract a wider audience. That’s because Google owns YouTube, so it often prioritizes content from this platform in search results.

Paid Content 52

Paid Content Paid Search Agency Advertisements Advertising 52

Tomorrow People

NOVEMBER 7, 2017

From Alexa to Siri, the virtual assistant is invading homes and turning devices themselves into content channels. Your content marketing strategy runs the risk of becoming background noise if you’re not producing original and compelling stuff, distributing it via the right channels and continually measuring and optimising your output.

Marketing AI 276

Marketing AI Content Marketing Marketing & Strategy Marketing Strategy 276

readwrite

JUNE 26, 2014

Just as YouTube isn’t just about Gangnam Style and viral videos of animals eating burritos, the online-video conclave VidCon , which kicks off a little little later today in Anaheim, Calif., isn’t just a giant celebration of all things YouTube. Making money from YouTube video is not a new concept.

Youtube 40

Youtube Advertising Agencies Advertisements Advertising 40

ClickZ

AUGUST 6, 2020

In a nutshell, both content consumption on CTV and ad spend are climbing while the ad budgets on traditional television are decreasing. Since CTV has been the least affected ad placement in the lockdown, the ad spend on this channel is expected to reach $16 million per advertiser. That was then.

Advertisements 66

Advertisements Advertising Paid Search Agency Planning 66

Onalytica B2B

JANUARY 17, 2018

Whether this be through television ads, posters, billboards or radio – anything that falls under the traditional advertising umbrella with maximum exposure were brands’ go to marketing activities. The Omni-channel experience. These channel experiences are becoming less separate and are instead beginning to merge.

Mobile Advertising 177

Mobile Advertising Marketing Mobile Marketing Search Marketing 177

Adobe Experience Cloud Blog

JULY 28, 2017

It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy. Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today? You probably even get push notifications on your apps when someone goes live.

Planning 134

Planning Advertising Agencies Paid Search Agency Campaigns 134

Hubspot

NOVEMBER 25, 2019

Cooking magazine Bon Appetit has a wildly popular YouTube channel (4.7 Claire Saffitz, host of series "Gourmet Makes," has become a food influencer because of how much she connects with fans of the channel. Musician Louis Tomlinson recently collaborated with Twitter to run a Q&A on YouTube. November 18, 2019.

Content 96

Content Examples Advertising Agencies Paid Search Agency 96

Hubspot

FEBRUARY 3, 2020

As a small business marketer, you don't need to pay for a high-priced televised ad slot to get seen by the right audiences. With the growth of online platforms and social media networks, like YouTube, Facebook, and Twitter, we've also seen the growth in opportunities for in-stream advertising. Buy video ad space on social platforms.

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Paid Content Paid Search Agency Ads Advertising Agencies 95