Marketing Interactions

The Top 5 YouTube Analytics Every Marketer Should Know

Act-On

But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? In fact, YouTube Analytics probably gives users more ways to slice and dice their data than any video platform ever has. Same goes for YouTube videos.

Video ads: Facebook or YouTube?

Vidyard

For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube.

11 Top Tips For Developing YouTube Influencers

Act-On

YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. YouTube is just one platform where you can execute your influencer marketing strategy. On YouTube, nobody believes the hype unless they see it for themselves.

Google integrating G+ Pages and YouTube Channels

Biznology

It’s Google’s hub, from which YouTube, Google Business Pages, Google Mail, and even Google Apps for Business (which looks like it’s rebranding as Google + Business — interesting). The post Google integrating G+ Pages and YouTube Channels appeared first on Biznology.

YouTube SEO: How to Optimize Videos for YouTube Search

Hubspot

One increasingly important place to do that is on YouTube, which is a video distribution website used by the masses (HubSpot included). What are the steps you need to take to optimize your YouTube channel for search? 7 YouTube Search Optimization Tips.

How To Make the Most of the YouTube Content Marketing Customer Journey

Act-On

We use YouTube in fundamentally different ways when we’re using it for fun than when we’re using it for business. But when we’re in project mode, whether for business (B2B purchases) or personal (B2C purchases), we’re using YouTube in a fundamentally different way.

3 Things You Need to Know to Dominate Video On YouTube, Facebook, and Instagram

Vidyard

Take Facebook and YouTube for example: YouTube is mature and diverse. YouTube is a video-first destination with a focus on maximizing video consumption, whereas Facebook is social first and focuses on ease of sharing. YouTube has a big focus on search, whereas Facebook does not.

YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign

Hubspot

Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising.

20 YouTube Tricks, Hacks, and Features You'll Want to Know About This Year

Hubspot

When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don't be fooled: YouTube has a lot going for it. 20 YouTube Tricks, Hacks, and Features You'll Want to Know About.

Video Marketing How-To: YouTube vs. Your Website

Vidyard

This week we want to tackle a question that comes up often — whether your video should live on your website, your YouTube channel, or both! First thing’s first is understanding that YouTube, alone, isn’t a video strategy. YouTube should drive traffic to your website.

How to Create a YouTube Channel

Hubspot

If you're reading this article, then I probably don't need to tell you that video content accounts for over 74% of all online traffic , or that over five billion YouTube videos are watched every single day. How to Create a YouTube Channel. Daily Youtube Marketing

4 tips to improve your YouTube channel

Biznology

If you’ve turned to YouTube like many other businesses, you need to know one rule–and it’s one that is tough for many to execute. Publish quality content on a regular basis for success; 300 hours of video are uploaded to YouTube every minute so you need to ensure your video is worth watching.

YouTube Ditches Annotations, Welcomes New Mobile-Friendly Interactivity

Vidyard

May 2nd marks a big day for YouTube. This is a huge shift for YouTube and its network of creators, and signals a move to mobile that has been coming for a long time. YouTube announced the change in a blog post , and was quick to point out their reasoning for this big move.

Is YouTube Replacing the Printed Manual? [CHART]

Modern Marketing

The number is a staggering 110 billion minutes per month, with the top four sites being Google, MSN (Windows Live/Bing), Facebook and YouTube. In April 2010 alone, visitors to YouTube accounted for 53% of world’s internet user population, spending an average of 110 minutes a month.

Infographic: How to Build the Perfect YouTube Channel

Contently

If you’re hoping to snag a young audience, you need to be on YouTube. In 2014, Variety reported that teens prefer YouTube stars to mainstream celebrities and movie stars—and those YouTubers wield a much larger influence. Then get ready to build the perfect YouTube channel.

YouTube Analytics Decoded

EMagine B2B Blog

What many don’t know, or haven’t explored yet, is the robust analytics tool that YouTube offers within its very own interface. YouTube Analytics, like any analytics tool, provides several ways to interpret data. ROI from YouTube is most often indirect. YouTube

4 Marketing Lessons from YouTube Giants

Modern B2B Marketing

Author: Raymond Coppinger Did you catch the video about the crazy guys snowboarding through New York that went viral just hours after it was posted on YouTube? What other marketing lessons have your favorite YouTube stars brought to light?

YouTube Has Updated Its Partner Program Requirements -- Here's What Marketers Need to Know

Hubspot

YouTube announced yesterday that it has modified the eligibility requirements for its Partner Program (YPP), which will change the ways and ability Creators can monetize their content on the platform. What YouTube’s New Partner Program Requirements Mean for Marketers.

YouTube - Education Today and Tomorrow

Buzz Marketing for Technology

Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! Join YouTube for a free account, or sign in if you are already a member. Sign in to YouTube now! YouTube. YouTube On Your Site. YouTube Handbook. © 2008 YouTube, LLC Sign Up. QuickList ( 0 ). Sign In. Worldwide. English. Close. Set Your Country Content Preference. Close. Set Your Language Preference. Videos. Channels. Community. Upload. Videos. Channels.

YouTube vs. Vimeo: Which Video Platform is Best for Your Business?

Hubspot

YouTube is obviously the largest video hosting platform on the web, but it might not be the best choice for every business. To help you find the best fit for your company's unique needs, we compared YouTube directly against smaller, more niche platform Vimeo across a number of factors.

The 10 Most Watched YouTube Ads of 2017 (And the Agencies Behind Them)

Hubspot

Most pre-roll ads on YouTube are something to be endured, muted, and skipped immediately after the mandatory five seconds have passed. For an ad to be sought out and consumed willingly on YouTube, it needs to stand out as an enjoyable, compulsively shareable story. Youtube Advertising

How Long Should Your Videos Be? Ideal Lengths for Facebook, Instagram, Twitter, and YouTube [Infographic]

Hubspot

Odds are, they're more willing to watch a 2 minute long video on YouTube than on Twitter. To help you better engage your audience on Instagram, Twitter, Facebook, and YouTube, we extracted insights from HubSpot's own social and YouTube data, and combined it with exisiting research in the area.

Video Content: Facebook VS. YouTube in the Ring

Opentopic

Facebook Vs. YouTube video content. While YouTube has been dubbed the second largest search engine in the world, many signs point to the power of Facebook as the winning platform to publish videos. Here are a few things to keep in mind when betting on Facebook VS. YouTube in the ring: Round 1: Content Consumption. Just because the internet is awash with articles about Facebook taking over YouTube, doesn't mean you need to dive in. YouTube. for YouTube.

7 of the Coolest YouTube Banners We've Ever Seen

Hubspot

When someone sends me a really great YouTube video, I always want to know who’s behind it. What makes something like a strong YouTube banner so great? What Makes a Good YouTube Banner? How to Make a YouTube Banner. 8 Cool YouTube Channel Art Examples.

How Your Business Can Survive The Ad Blocking Wars On YouTube

Act-On

If you are promoting your company with video ads on YouTube, a portion of your targeted audience may be missing the message due to ad blocking software. In addition to squelching banners and other types of image and tech ads, ad blocking software can also block YouTube pre-roll ads.

Why Can’t YouTube Do Drama?

Contently

There have been countless viral hits, memes, and even YouTube celebrities, but no single work that has changed how people tell stories online. Can you name a YouTube Red original?) The absence of those stories doesn’t mean YouTube is any less valuable than film or television.

Which Types of YouTube Videos Garner the Most New Subscribers? [CHART]

Modern Marketing

In previous Charts of the Week, we’ve focused on how YouTube videos are an important channel being used for documentation and product support. Don’t forget: people subscribe to your YouTube channel because they want to hear from you and learn about your company.

17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About

Hubspot

When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don't be fooled: YouTube has a lot going for it. 17 Hidden YouTube Features, Tips & Hacks You'll Want to Know About.

The Do’s and Don’ts of YouTube Marketing

Modern B2B Marketing

Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune your YouTube presence. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo!,

10 YouTube Pre-Roll Ads You'll Actually Enjoy

Hubspot

Last year at Sundance, YouTube unveiled a new ad format to brands : the unskippable, six second "bumper" ad. Suffering through 15, 30, or even 60 second pre-roll ads prompted so many head shakes and back button clicks that eventually YouTube added a skip button to their ads in 2009.

YouTube - Informal Learning in 10 minutes

Buzz Marketing for Technology

Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! Im trying to post this video on my blog, but it looks like YouTube doesnt support TypePad yet, so Im just going to have to link to it. Join YouTube for a free account, or sign in if you are already a member. Sign in to YouTube now! YouTube. YouTube Handbook. YouTube On Your Site. © 2008 YouTube, LLC Close. Sign Up. QuickList ( 0 ). Sign In.

Add YouTube Closed Captioning—Create 30 Million Opportunities

Fathom

In the great wide world of video (mobile or not), something that many businesses seem drop from their radar is YouTube closed captioning. So, you hit up YouTube and find the channel you’ve been searching for in less than thirty seconds.

Is YouTube Advertising Right for You?

Fathom

Whether you realize it or not, more advertisers are allocating part of their advertising budget toward YouTube. In fact, the number of advertisers running video ads on YouTube is up 40% year over year. In addition, YouTube reaches more 18 to 49 year olds than cable television.

Dancing Dogs and Foiled Burglars – The Secret to Nest Cam’s YouTube Channel

Vidyard

They’re infinitely shareable: Content like this is a goldmine for Facebook and Twitter shares because it’s easy to watch, doesn’t require audio to be funny (even the barking dog video makes sense without the sound on) and is short enough that people will engage when YouTube autoplays it.

The 10 Most Watched YouTube Ads of 2016 (And the Agencies Behind Them)

Hubspot

Most ads on YouTube are something to be endured, muted, and skipped immediately after the mandatory five seconds has passed. For an ad to be sought out and consumed willingly on YouTube, it needs to stand out as an enjoyable, compulsively shareable piece of content.

Hilarious YouTube Videos Guaranteed to Get You Through The Day

EMagine B2B Blog

That’s why today, in honor of the upcoming weekend (and Valentine’s Day) right around the corner, I thought I’d spread some online love and share some of my favorite Marketing YouTube videos. B2B Web Strategy Video YouTube Thursday’s can be rough days at the office.

To YouTube and Beyond! 5 Places Where Including a Video Will Boost Results

Modern Marketing

Uploading your marketing videos to YouTube is essential, it is after all the second largest search engine available and can be used to direct leads back to your website for more content and eventual conversion, but you can’t stop there to realize improved ROI. To YouTube & Beyond!

How the Top Online Video Platforms Are Taking Businesses Beyond YouTube

Vidyard

In 2005, Chad Hurley, Steve Chen and Jawed Karim opened the doors to YouTube inviting content creators around the world to share their videos with a global audience. Just as YouTube made it easy for anyone to upload and share a video, so too must a modern OVP.

Facebook vs. YouTube: Which is Better for Live Video?

Modern B2B Marketing

If you are serious about live video streaming, Facebook and YouTube are the most obvious platforms and let’s be honest, the best choices out there. YouTube is not only the world’s largest video platform but the second largest search engine.

Viral 10

Six Seconds? Bah. YouTube Says Long Videos Sometimes Work Better

Hubspot

But over at YouTube, they’re finding shorter isn’t always better. “It’s It’s kind of counterintuitive,” says Vanessa Pappas, Global Head of Audience Development at YouTube. Here are some highlights: YouTube is booming. Some YouTube shows are attracting TV-size audiences.