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Is YouTube Replacing the Printed Manual? [CHART]

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The number is a staggering 110 billion minutes per month, with the top four sites being Google, MSN (Windows Live/Bing), Facebook and YouTube. In April 2010 alone, visitors to YouTube accounted for 53% of world’s internet user population, spending an average of 110 minutes a month.

Why Social Proof Matters For Your Brand

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Post testimonial videos of “people just like you” on YouTube, with them explaining how and why the device worked for them. Social proof may have been updated for the social media era, but it’s a concept that’s been around in various forms for nearly 100 years.

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Marketers Need to Focus on Prospects' Behaviors, Not Demographics

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Suggested Platforms/Tactics: Display, Facebook, YouTube, Mobile. Suggested Platforms/Tactics: Display, SEO, PPC, YouTube, Mobile. Suggested Platforms/Tactics: Display, SEO, PPC, YouTube, Social, Email, Mobile Apps.

Which Types of YouTube Videos Garner the Most New Subscribers? [CHART]

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In previous Charts of the Week, we’ve focused on how YouTube videos are an important channel being used for documentation and product support. Don’t forget: people subscribe to your YouTube channel because they want to hear from you and learn about your company.

To YouTube and Beyond! 5 Places Where Including a Video Will Boost Results

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Uploading your marketing videos to YouTube is essential, it is after all the second largest search engine available and can be used to direct leads back to your website for more content and eventual conversion, but you can’t stop there to realize improved ROI. To YouTube & Beyond!

Preview: 20 Social Media Marketing Statistics from Upcoming Industry Report

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58% of markers want to improve YouTube knowledge. It is 2016 and we are still talking about social media marketing. Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development.

8 Common Ways Most Content Marketers Fail

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The blog lives on a website, videos live on YouTube, and white papers have to be downloaded as PDFs. Marketers are pretty resourceful. Many of us create amazing campaigns and pieces of content, sometimes even with limited resources.

3 Ways To Use Video To Get Tactical On Facebook

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Post videos directly to Facebook rather than via YouTube, Vimeo, etc. The folks at Search Engine Journal recently conducted a study looking at native video vs. YouTube, Vimeo, etc. " Facebook is absolutely taking traffic from Youtube right now with video.

Best Practices For Social Media Publishing

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400 hours of video is shared via YouTube. Even though many brands have seen their organic reach decline over the years, and have used paid posts to get their updates in front of their audience, it is more important to understand the basics of social media publishing.

Tools Marketers Need For Cross Channel Marketing Attribution

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Social influencers and content creators, many of whom first distinguished themselves by making and distributing content on a single platform (Instagram influencers, YouTube creators and Vine aficionados), are benefitting from platform proliferation.

How To Excel at Four Primary Types of Social Media Content

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Whether it’s video on Facebook, Twitter, Snapchat or YouTube, the content you need to be thinking about is video. Let’s kick off with some sobering statistics. We all know that content is being churned out constantly, but have you ever considered how much of it there really is?

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Does Paid Social Media Work?

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More than one billion people are on Facebook, the world's most popular social media platform, while billions of others are on Twitter, Instagram, YouTube, Tumblr, and so on. It's Friday Five time and this week's topic is Social Media.

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5 Ways to Create More Content Today

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These videos are great content assets because you can use them on YouTube, Vimeo and your website. Throw a rock and you’ll hit a marketer talking about content marketing ( please note that our Legal friends advise that you don’t try this at home ).

Social Media is Even More Important in our Modern Marketing Future

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Scott Stratten , Chief Agitator at UnMarketing , sees this and t he shift in video from YouTube to Facebook as having great impact on brands and video monetization in the coming year.

A CMO and CIO Love Connection Depends On This (should be obvious)

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" If, however, you're under 40 or don't know what in the world I'm talking about, I'm quite sure YouTube can fill you in.

CMO 100

6 Strategic Trends Highlighted at Social Media Marketing World

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YouTube is powerful. More than half (56%) of marketers say they want to improve their knowledge of YouTube, and two thirds of marketers plan to increase their use of it. In fact, Facebook is actually degrading YouTube video exposure in the newsfeed.

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The Revised Approach to Content Distribution

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and video channels like YouTube and Vimeo, or even used to facilitate conversations with influencers and media outlets. Editor's Note: Today's post comes courtesy of Anne Murphy, Senior Managing Editor at Kapost. Marketing—at its core—hasn't changed.

How to Produce 269 (or more) Content Assets From a Single eBook

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You could create a series of videos to share on YouTube and embed in blog posts or emails. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Anne Murphy , Managing Editor at Kapost , creators of content marketing software.

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Here’s a Story: Why Storytelling is Vital to Content Marketing

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They also posted it on YouTube for others to discover it and share it or embed it easily. Outdoor retailer REI recently released a new online video, Trail Angel, as part of their ongoing Every Trail Connects series.

5 Tips For Maximizing Your Video Marketing

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Make sure your video is widely available - on your site, YouTube channel, and social media channels, but don’t spam it out. Editor’s Note: Today’s post comes courtesy of Daniel Glickman,CMO of emaze. He loves analyzing marketing data and building strategic and tactical plans. Follow Daniel on Twitter @firmflair. A picture is worth a thousand words, and according to Dr. James McQuivey of Forrester Research, one minute of video is worth 1.8 million words.

Video 101

The new Myspace? Which social channels are here to stay

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In a 2014 survey of high schoolers’ use of social networks, 51% reported using Instagram every day, while 55% used YouTube and 61% Facebook daily – second only to texting.

4 Attributes of Your Next Content Marketing Superstar

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With more than 3 Billion video views on YouTube every day, uploading videos to your company channel can greatly enhance exposure to your audience. Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. He is responsible for Curata's marketing strategy and all related activities.

5 B2B Brands That “Get” Storytelling

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Just check out the views on its YouTube video of testing a rejected takeoff. by Jesse Noyes | Tweet this Corporate storytelling is nothing new. Presentations and books on telling a great story – opposed to shilling product – are abundant.

5 Stats You Need to Know About Online Video Marketing [Infographic]

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YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. #5. by Jesse Noyes | Tweet this Today’s infographic comes courtesy of Brainshark, Inc. ,

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5 Tips for Creating Effective B2B Marketing Videos

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YouTube garners around 4 billion views daily. by contributor | Tweet this Today’s blog post comes courtesy of Phil Donaldson , Director of Marketing at PropelGrowth , a B2B financial services marketing firm in Princeton, NJ.

Video 101

Social Engagement Stories From SXSW

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They also hired Dude Perfect , a team of guys who have become famous for their YouTube videos, to do a video with Odell Beckham Jr. Austin is buzzing with the thrill of SXSW this week. In just one day at SXSW, the conference generated 94,552 mentions across the web. To say this is a popular conference is an understatement. People from all kinds of industries are here, from B2B marketing, to sports education, to non-profit and kick-starters, to film and music.

13 Free Marketing Tools: Optimize Efficiency Without Breaking the Bank

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YouTube - By creating a YouTube video page, you can centralize the great video content you spend time and money on to engage with prospects and customers ( and you can check out the latest viral must-see, while you’re at it.). by Amanda Batista | Tweet this.

Learn From Annoying Mistakes Marketers Make

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The car maker has its own online TV channel and distributes its commercials on Youtube, creating a truly joined-up strategy for deploying video content. It’s an approach that’s working – according to official Youtube Channel Views data : Toyota Channel: 207,696 views. From repeating email promotions to not making content accessible across all your channels, avoid these common marketing mistakes which can alienate prospects.

Content Marketing Trends Taking Us into the Future

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“I already have a YouTube channel!”, The Lego Group uses YouTube but devotes an entire part of their website to display hundreds of their video assets and your brand should consider doing the very same.

What is Responsive Design?

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Share some of these assets about Responsive Web Design with your colleagues: this Topliners post , this Guide , and this YouTube video.

5 Ways to Differentiate Your Marketing Content

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After all, simply writing more newsletters, automating social media feeds, producing more infographics or launching more company blogs/magazines/YouTube channels/LinkedIn profiles/Facebook pages/carrier pigeon programs (well, that one might work) was never going to be more than a very short-term solution. A couple of great examples are GE’s cool #6secondscience and #GravityDay campaigns and the YouTube Rewind series.

3 Questions You Should Ask About Your Content Marketing Strategy

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To make the most of your content marketing efforts, consider the following: Showcase your content on multiple channels – blog, LinkedIn, Facebook, YouTube, podcasts. by Kaila Garrison | Tweet this. With so much pressure to build a content marketing strategy, where does one begin?

3 Ways to Integrate Video into Email Nurture Campaigns

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It will cut down on incoming support requests, and if your explainer video is part of a YouTube channel or video hub featuring other support videos, may encourage your customers to explore other help videos along the way.

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What Your Business Needs To Know About Google+

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But this week Google+ Product Manager, Christian Oestlien , took to YouTube to announce that Google was developing brand pages to be rolled out “later in the year” and that brand profiles would be removed from the system.

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5 Digital Marketing Campaigns Inspired By Women

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To reduce the disempowering impact this could have on a girl’s self-esteem and confidence, Procter & Gamble’s Always brand launched a YouTube video campaign to change the perception. Today marks International Women’s Day , globally celebrating women’s achievements in a call for greater equality. This year’s theme is “Make it Happen,” encouraging effective action for advancing and recognising women.

How Big Data is Driving Business Growth

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Pulling the data from not just Facebook and Twitter, but LinkedIn, YouTube, Google+ and more to give access to keyword data and trend analysis to brands looking to understand what creates customers and makes them into brand evangelists? Editor’s Note: Today’s Post comes courtesy of Daniel Newman , the President of Broadsuite , a company dedicated to helping companies be found, seen and heard online by tying together paid, owner and earned media to drive.

You've Spoken and We've Listened: Topliners Upgrades Released

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Or for the 30,000 foot view, you can watch this quick video on YouTube: If you still have questions regarding these upgrades please let us know. You’ve spoken. We’ve listened. You can’t find content. The search function isn't consistent.