Earnest about B2B

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Internet video killed the TV star. The rise of YouTube for B2B advertising

Earnest about B2B

“By the time you finish reading this sentence, users around the world will have uploaded another eight hours of video to YouTube.”. No longer the preserve of cats playing musical instruments , YouTube has become one of the most exciting and sensational media sharing websites in the world.

5 tips to amplify your YouTube video and get more views

Earnest about B2B

YouTube is the second largest search engine on the Internet, full to the brim of content. We all want our videos to go viral on the Internet, don''t we?

7 key takeaways from The State of Inbound 2016

Earnest about B2B

They are planning on adding YouTube (56%) and Facebook video (46%) to their distribution channels. It’s not really a surprise as video consumption is constantly growing and YouTube is the second largest search engine and a key tool to grow SEO presence.

Innovation in higher education marketing

Earnest about B2B

hours of free online video a week and with a billion people using it globally, YouTube is an obvious choice for reaching a wide learner audience with seminar or campaign content. Tips and tricks on how marketing professionals can be more innovative.

Should your business be vlogging? Can it fit into your B2B marketing strategy?

Earnest about B2B

With over 3 million subscribers, he is undeniably influential over his teenage audience – and he is just one of the many self-made celebrity ‘Youtubers’. As a marketing channel, it is becoming increasingly impossible to compete with YouTube’s potential for influence.

The epic rise of online video in B2B

Earnest about B2B

YouTube is now the second largest search engine in the world with well over two billion searches per day. Amazingly 48 hours of video is uploaded to YouTube every minute. million business searches are made on YouTube every day ( source: Google ). B2B B2B marketing B2B Social Media Content Distribution Content marketing b2b video c suite use of video forbes digital c suite use of video in business Youtube b2b

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This is the week that was: Searching for the answer

Earnest about B2B

2011 has been full of YouTube minutes of magic – so take a trip down memory lane with the Unruly media top 20 shared ads chart.

This is the week that was: Searching for the answer

Earnest about B2B

2011 has been full of YouTube minutes of magic – so take a trip down memory lane with the Unruly media top 20 shared ads chart. As the unfortunate folk in Scotland were blown around by 165 MPH winds , David Cameron refused to bend his back on the latest European bailout package and here at Earnest we were once again soothing sore heads after a cracking Christmas shindig.

This is the week that was: The death of the tagline?

Earnest about B2B

Whilst all this was going on, Earnest Towers was a-buzz with the annual flurry of client Christmas Card briefs, a mega pitch and the enjoyment of the daily addition of yet another parody of the John Lewis ad popping up on YouTube. As we start gearing up for party season here at Earnest with the B2B Marketing Awards and our very own Christmas bonanza just around the corner, we look back at a week of provocation, u-turns and fancy footwork.

This is the week that was in B2B: from Dell Magic to Whaling for Beginners

Earnest about B2B

And i n case you missed it: The new B2B ideas and innovation matrix – and YouTube playlist - brimful of case examples to inspire you. Bringing you a few choice highlights from the world of B2B and beyond: Kick in the teeth of the week.

This is the week that was in B2B: from GE fire-fighters to dumb phones

Earnest about B2B

Imagine being able to take a peek at a random series of YouTube videos uploaded last week that have almost zero previous views. In a week dominated by the Trump inauguration, Trident misfires and Tech twitter debates, there was news aplenty to savour for B2B marketers everywhere.

This is the week that was: Lucky number 7

Earnest about B2B

This shows that a B2B viral does not have to be as dry as a biscuit and can rank up a surprising number of views on YouTube. In a week in which Rupert Murdoch was cruelly pied in the face whilst being questioned by a panel of MPs and England started their summer cricket campaign against the might of India, here at Earnest we were celebrating the lucky number 7. Over the last 7 months , we have pitched for 7 new clients and won 7 fantastic new projects to work on.

This is the week that was: Getting inside the head of a B2B buyer

Earnest about B2B

We all know YouTube is more than a video site, Google more than a search engine, Facebook more than just a social network. This week Andy McKay put together his top five tips to amplify your YouTube video and get more views – from titles and tagging to setting up playlists.

This is the week that was

Earnest about B2B

YouTube video of the week. To celebrate the Bing search engine, Microsoft decided to celebrate the heroic women of 2013 on the Microsoft YouTube channel. As the penultimate week of January draws to a close, and the world gets busy breaking new year’s resolutions and falling back into routine, we reflect on the best blog posts, articles and other such content that has both entertained and inspired us over the last 7 days. Behavioural economics article of the week.

This is the week that was: Responsive design, B2B branding and email predictions

Earnest about B2B

This week we found 12 of the best examples of YouTube pages that brands use. Our very Earnest take on the past week - taking a look into the world of B2B marketing. As November creeps around the corner the marketing world goes into overdrive before Christmas. In the mean time we have taken a tour around the best blogs and distilled all the insight you need into one little blog. This is the week that was. Insight of the week.

This is the week that was: Responsive design, B2B branding and email predictions

Earnest about B2B

This week we found 12 of the best examples of YouTube pages that brands use. As November creeps around the corner the marketing world goes into overdrive before Christmas. In the mean time we have taken a tour around the best blogs and distilled all the insight you need into one little blog. This is the week that was. Insight of the week. The essence of your brand is pretty simple – it encapsulates exactly what your business is about.

This is the week that was: When captain credit crunch reared his ugly head

Earnest about B2B

Handy tip of the week: With 80% of senior executives watching more video online than ever before, getting your YouTube channel and video content ship shape is vital. Last week YouTube themselves made the process that little bit easier, allowing users to edit their videos on the site – from colours to cropping. Another frantic week in Earnest HQ was littered with great content to digest and share. Last week saw worldwide economic issues put solidly back on the map.

Vital statistics for B2B marketers – The case study

Earnest about B2B

YouTube branded channel: First off, we added the video both to our YouTube channel and website. We decided to use a Hootsuite shortened trackable link to the YouTube video across the majority of our activity as we felt that a YouTube video would be more readily shared.

Why too many clicks make you thick

Earnest about B2B

Email pops up from a pal with a link to a new YouTube video. That bloke Nicholas Carr is at it again. Back in 2004, he penned the Earnest favourite ‘ Does IT Matter ?’ A fine piece of business writing, it stoked the ire of the tech world at the time.

Just how connected are the world’s top 5 IT services companies?

Earnest about B2B

Then more specifically, how are these brands using Twitter, Facebook, LinkedIn, YouTube and blogs to engage with their audiences online? likes, active discussion forums, YouTube integration and links to research. YouTube: HP has also opted for a branded channel with some 2.3m

B2B Marketing Awards campaign – pt 1

Earnest about B2B

And the accompanying video: And the full length films on our new YouTube channel. THIS YEAR IT’S PERSONAL… As reported in B2B Marketing, the 2010 awards campaign has kicked off. link].

This is the week that was: Revealing the new b2b buyer

Earnest about B2B

It was the week that tens of thousands of public sector workers took to the streets in protest at changes to their pensions, Jeremy Clarkson wished he’d kept his mouth shut and YouTube decided to give its website a spit and polish. Here at Earnest, the hangovers finally cleared after bagging 6 B2B Marketing Awards at last week’s celebratory do, allowing us to bring you another week’s finery in B2B marketing… Frugal thinking of the week.

This is the week that was: Revealing the new b2b buyer

Earnest about B2B

It was the week that tens of thousands of public sector workers took to the streets in protest at changes to their pensions, Jeremy Clarkson wished he’d kept his mouth shut and YouTube decided to give its website a spit and polish. Here at Earnest, the hangovers finally cleared after bagging 6 B2B Marketing Awards at last week’s celebratory do, allowing us to bring you another week’s finery in B2B marketing… Frugal thinking of the week.

The Top 5 YouTube Analytics Every Marketer Should Know

Act-On

But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? In fact, YouTube Analytics probably gives users more ways to slice and dice their data than any video platform ever has. Same goes for YouTube videos.

Video ads: Facebook or YouTube?

Vidyard

For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube.

11 Top Tips For Developing YouTube Influencers

Act-On

YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. YouTube is just one platform where you can execute your influencer marketing strategy. On YouTube, nobody believes the hype unless they see it for themselves.

Google integrating G+ Pages and YouTube Channels

Biznology

It’s Google’s hub, from which YouTube, Google Business Pages, Google Mail, and even Google Apps for Business (which looks like it’s rebranding as Google + Business — interesting). The post Google integrating G+ Pages and YouTube Channels appeared first on Biznology.

YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign

Hubspot

Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising.

YouTube Views Don’t Matter – Here Are 5 Metrics That Do

Act-On

“Wow, that YouTube video has got more than a million views already!” The YouTube view count is probably the most well-known statistic in social media. But the real truth is YouTube views don’t matter. Trying to get ranked higher on YouTube by getting more views.

Three YouTube stars share their intimate personal branding lessons

grow - Practical Marketing Solutions

I recently had the opportunity to meet three of YouTube’s biggest stars — Tyler Oakley , Bethany Mota , and Andrea Russett. Being imperfect is normal on YouTube.” “People on YouTube are OK with looking like idiots. Being imperfect is normal on YouTube.”.

4 Ways to Improve Your YouTube Channel

Vertical Response

Given these numbers, it’s not surprising that so many businesses are turning to YouTube to create a video presence. We’ve created a list of four tips to help you make the most of your YouTube channel. Your YouTube page is a representation of your business.

How a small family business pulled off one of the greatest successes in YouTube history

grow - Practical Marketing Solutions

This is the story of how an entrepreneur used a shoe and a wine bottle to create one of the most successful videos in YouTube history and transform his small family-owned business. YouTube views: 4.2 million (not counted in the YouTube numbers). YouTube views: 4.2

How to Get Results from YouTube Ads (Hint: It’s Not Advertising)

Act-On

Most YouTube ads do not deliver a measurable ROI for advertisers. Most of these videos are essentially made-for-TV commercials that have been uploaded to YouTube. For the most part they disregard the fact that TV and YouTube are very different platforms.

How To Make the Most of the YouTube Content Marketing Customer Journey

Act-On

We use YouTube in fundamentally different ways when we’re using it for fun than when we’re using it for business. But when we’re in project mode, whether for business (B2B purchases) or personal (B2C purchases), we’re using YouTube in a fundamentally different way.

4 Marketing Lessons from YouTube Giants

Modern B2B Marketing

Author: Raymond Coppinger Did you catch the video about the crazy guys snowboarding through New York that went viral just hours after it was posted on YouTube? What other marketing lessons have your favorite YouTube stars brought to light?

Infographic: How to Build the Perfect YouTube Channel

Contently

If you’re hoping to snag a young audience, you need to be on YouTube. In 2014, Variety reported that teens prefer YouTube stars to mainstream celebrities and movie stars—and those YouTubers wield a much larger influence. Then get ready to build the perfect YouTube channel.

4 tips to improve your YouTube channel

Biznology

If you’ve turned to YouTube like many other businesses, you need to know one rule–and it’s one that is tough for many to execute. Publish quality content on a regular basis for success; 300 hours of video are uploaded to YouTube every minute so you need to ensure your video is worth watching.

YouTube Analytics Decoded

EMagine B2B Blog

What many don’t know, or haven’t explored yet, is the robust analytics tool that YouTube offers within its very own interface. YouTube Analytics, like any analytics tool, provides several ways to interpret data. ROI from YouTube is most often indirect. YouTube

YouTube Ditches Annotations, Welcomes New Mobile-Friendly Interactivity

Vidyard

May 2nd marks a big day for YouTube. This is a huge shift for YouTube and its network of creators, and signals a move to mobile that has been coming for a long time. YouTube announced the change in a blog post , and was quick to point out their reasoning for this big move.

Social media never forgets. How YouTube killed the circus

grow - Practical Marketing Solutions

But the core reason behind the decline seems to be … elephants, and YouTube. The circus had survived two world wars, television, and an economic recession, but it couldn’t survive YouTube? By Mark Schaefer.