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JUNE 19, 2023

Think Video First—and Not Just on YouTube Avoid thinking only in terms of photos, text or links. How-to YouTube Shorts engage viewers with quick visuals and a specific result, according to Hootsuite. In-depth educational series work especially well on YouTube. If you need to brainstorm with this one, call or email. We can help.)

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JANUARY 8, 2024

Part of the beauty of using video for marketing are the diverse content types, from short-form content like TikTok videos and Instagram Stories to longer, in-depth videos on platforms such as YouTube. This adaptability ensures that brands can tailor their content to suit the preferences of their target audience.

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JANUARY 23, 2024

You can expand your skills by simply looking up the effects that you want to achieve on YouTube. All of the tools on this platform are in the cloud – you do not even have to download much of anything to get started. It is also incredibly easy to use.

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SEPTEMBER 28, 2021

With programs like YouTube VR and Facebook’s Oculus making it easier than ever for the general public to enjoy realistic adventures through physical locations, opting for this type of media is an excellent way to stand out from the competition. Even drone footage of a finished building is an excellent video marketing idea.

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SEPTEMBER 12, 2023

For instance, the YouTube view count to subscriber ratio is an important metric that shows the difference between a live marketing channel and one that may be too general. Not only will their response show a true mastery of their audience, it also will showcase a business sense that will help reach your target audience.

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JUNE 19, 2023

As The Content Marketing Institute’s research indicates the three primary channels marketers use are Facebook, LinkedIn and YouTube. Facebook, LinkedIn, YouTube), email, podcasts, and other relevant platforms. How do you decide what to use first and most often? How can I promote my content to reach my audience?

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OCTOBER 5, 2022

Whether you’re using Instagram Live, Facebook Live, or YouTube, do a few livestream trial runs beforehand. If you want to try the app or your target event attendees fall into a cohort who is on – or loves – TikTok, embrace the social media right along with Facebook, Twitter, Instagram, LinkedIn and YouTube.

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SEPTEMBER 13, 2021

YouTube talks on how to achieve more in life are always popular and more people are gaining traction with TikTok as a shorter alternative to provide solid advice. Social media platforms like LinkedIn and Facebook are always a good choice. Even Twitter and Instagram are good places to offer advice in short form.

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JANUARY 25, 2018

YouTube has traditionally been where many consumers get their information. Though it’s likely that there will be some overlap within your target audiences when it comes to the online social platforms they use, some will be more specific to certain segments than others. LinkedIn, for example, is often where you can find influencers.

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JUNE 14, 2021

YouTube: Demonstration videos and troubleshooting tips are always an excellent way to increase brand recognition and position your company as an industry leader. Add posts with information for product end-users, as well as content that contributes to the building and renovation industry as a whole.

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MARCH 20, 2018

Expect this trend to continue as the FCC continues to regulate outlets such as YouTube, Instagram, and Twitter. Although monies moving into the space are increasing, regulations are causing many influencers to dampen their messages, reducing their selling power.

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MARCH 6, 2023

Push Less and Collaborate More Public relations vary across industries, of course, and PR has evolved quickly with the growth of traditional media’s online publications, online-only publications, and user-generated publishing, including blogs, YouTube and other social media platforms.

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JANUARY 29, 2021

Retargeting has the potential to expose the target audience to your ads when they are perusing the web for products, watching videos on platforms, such as YouTube, or simply scrolling through social media. These ads are specifically tailored to those users’ unique interest level in your business.

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AUGUST 10, 2017

Whether you’re using Instagram Live, Facebook Live, or YouTube, do a few livestream trial runs beforehand: stream a production run, a project completion, or a customer testimonial to liven up your social feed on a regular workday. Leverage Live Streaming: Offer Contests, Product Demos, and Giveaways to Engage Your Followers.

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JUNE 21, 2018

Each platform, say YouTube, Facebook or Instagram has different rules, and your videos should adhere to them. It’s important to understand the persona you will be marketing to so that you can customize your videos to meet their specific needs. Determine where you will be sharing your video and the requirements of the platform.

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DECEMBER 14, 2017

The FTC, for example, takes serious measures to protect consumers from businesses who aren’t transparent in their marketing tactics: think back to the Machinima case in 2015, where the FTC cracked down on the gaming network for not disclosing paid endorsements for YouTube content producers.

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MAY 24, 2023

Even if you have a restricted launch budget, put some professionalism behind this effort. Some products lend themselves to a gritty, hand-held phone video vibe, but most need the visual eye of a professional to bring them to life.

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JULY 9, 2023

Build a Basic Structure in Five Easy Pieces Social media is no longer the new technology kid on the block, despite which outfit it wears (TikTok, Instagram, YouTube, et al.), so the concept of a social media content calendar isn’t as foreign as it was in social’s early days.

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JUNE 28, 2018

Provide illustration videos on products’ application and installation on social media, your website, or channels like YouTube. If you can provide this information to them consistently, they might just become your customers for good. If possible, give a contact to a professional with immense experience and expertise in your products.

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SEPTEMBER 15, 2023

Short-Form Videos for Quick Engagement Short-form videos, often just a few seconds or minutes long, have gained immense popularity on social media platforms like TikTok, Instagram Reels, and YouTube Shorts. These bite-sized videos are perfect for capturing the attention of busy consumers who have short attention spans.

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MARCH 29, 2024

Include your LinkedIn, Facebook, Instagram, YouTube or other social media details, too. Add your digital information to your print advertising. Make sure your web address is on all direct mail pieces and business cards.

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OCTOBER 27, 2023

Additionally, video sites such as YouTube offer product and service education opportunities that you can use in discussions with existing customers to help them solve problems. One of the best features of social media sites is the ability to chat in real time with your contacts.

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FEBRUARY 15, 2023

Include your LinkedIn, Facebook, Instagram, YouTube or other social media details, too. Add your digital information to your print advertising. Make sure your web address is on all direct mail pieces and business cards.

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OCTOBER 17, 2023

Platforms like YouTube, Instagram, and TikTok provide excellent opportunities for engaging with potential customers. RELATED: How to Create Engaging Video Content for Your Brand Utilize Social Media Platforms Leverage social media to share your video content with a wider audience.

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OCTOBER 19, 2017

Additionally, video sites such as YouTube offer product and service education opportunities that you can use in discussions with existing customers to help them solve problems. One of the best features of social media sites is the ability to chat in real time with your contacts. B2B Customers are Not Just on LinkedIn.

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SEPTEMBER 28, 2017

Sure, you have it available on your website or on YouTube or in that monthly newsletter, but that’s passive content. Focus and consistency are critical if your content is going to get recognized. Content Marketing. Once you have content, now you need people to find it. That’s the ultimate power of content. Visited 1 times, 1 visits today).

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DECEMBER 6, 2022

Google Ads are also used by businesses to run display ads, shopping ads, and YouTube ads (just one of Google’s many properties). The search ad is the most common type of Google Ads ad, which pops up for searches related to an advertiser’s products or service.

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JULY 6, 2023

The top channels for B2B influencer marketing include YouTube (a favorite!) Take the time to understand the community attracted by your influencer. It will help you identify if they are a relevant fit for your target audience. and LinkedIn, but HubSpot has a great post about top channels, as does Buildertrend.

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DECEMBER 6, 2022

Create YouTube videos that walk your potential clients through a project. Customers love getting free information and tips, even about processes they plan to pay others to execute. As a construction expert, you are in the perfect position to impart knowledge to your target audience without charging for it.

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