Marketing Insider Group

MAY 16, 2023

Oh, and remember – publish as much as you can on platforms that aren’t gated, like YouTube. This way, AI machines will have a clear understanding of what you’re about, and suggest your name or company in appropriate situations. Sharing relevant content on LinkedIn is great until AI machines can’t read it because they aren’t “logged-in”.

SEO 251

SEO Lead Ranking Content PR 251

Marketing Insider Group

JANUARY 24, 2022

Their YouTube videos are organized by topic playlists, making it super easy for people to find the content they need. The Ahrefs YouTube channel has become a go-to resource for SEO professionals. Ahrefs creates punchy videos that cover tons of relevant topics for SEO professionals and get straight to the point with actionable insights.

Paid Search Agency 329

Paid Search Agency Content Marketing Companies Case Study 329

Marketing Insider Group

MAY 1, 2023

75% of people watch short-form video content on their mobile Source: Inside Intelligence Whether it’s a blog post , TikTok, or YouTube video, 66% of consumers find short-from videos to be the most engaging. YouTube has more than 2.5 80% of people prefer videos over written text Source: Vimeo Image Source: Neal Schaffer 13.

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Statistics Video Marketing High Quality Lead Stats 320

Marketing Insider Group

JUNE 14, 2021

Over 500 hours of content are uploaded to YouTube every minute. On YouTube, you can create a library of video content for your followers. YouTube is also an excellent channel for building brand awareness. YouTube is also an excellent channel for building brand awareness. You can also embed YouTube videos on your website.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

JULY 14, 2021

Every minute, about five hours of content makes its way to YouTube. Who owns the digital rights to a piece of content, such as a YouTube video? And within the next few years, the Internet is expected to expand considerably from a usage standpoint. Their roles vary. Some create content specifically for social media websites.

Work Management 361

Work Management Tips Copyright Marketing Management 361

Marketing Insider Group

APRIL 15, 2024

We’ve all seen the impact of YouTube stars and TikTok influencers. The creator economy has really changed everything. It’s affected what we watch, how we shop, and the paths we choose in our careers. But now, there’s something new on the scene: B2B creators. We’re not just talking about any influencers.

Enterprise Management 224

Enterprise Management B2B B2B Thought Leadership SMB 224

Marketing Insider Group

OCTOBER 17, 2023

Quick Takeaways Major search engines dominate web traffic, with Google, YouTube, and Bing accounting for 70.6% Understanding the Basics of SEO Competitor Analysis Major search engines, like Google, YouTube, and Bing, account for 70.6% of all visits, highlighting the vital role of SEO. of all website traffic.

Analysis 262

Analysis SEO Lead Scoring Lead Ranking 262

Marketing Insider Group

MARCH 28, 2019

In fact, they reported 10% and 8% increases in their use of YouTube and Vimeo respectively in 2018 compared to 2017. B2B marketers are using video more and more. Videos are primarily shared via social networks including LinkedIn and Facebook, which B2B marketers ranked as their top-used social media sites.

Social Marketing 271

Social Marketing B2B Marketing Video Marketing B2B 271

Marketing Insider Group

APRIL 21, 2020

On YouTube, travel company Kayak put together performance ads that invite users to “search now.” The ads were designed as YouTube bumpers, so they’re short and sweet, at just six seconds each. The “performance” part of performance video requires marketers to think through the action they want the user to take after watching the clip.

Planning 289

Planning Marketing Plans Video Marketing Content Marketing 289

Marketing Insider Group

DECEMBER 8, 2021

A HubSpot survey found that nearly half (45%) of individuals watch over an hour of video content on Facebook or YouTube each week. So yes, there might just be some utility in embedding a nicely-shot video to your product or category page, building up your YouTube channel and sharing relevant videos on social media.

Practices 298

Practices Tips Business Emarketing 298

Marketing Insider Group

OCTOBER 21, 2021

Influencer marketing has already grown huge in recent years with top influencers on platforms like Instagram and YouTube attracting millions of followers and making a six-figure income from their deals with brands. The Rise of Micro-influencer Marketing.

Marketing AI 362

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 362

Marketing Insider Group

AUGUST 11, 2023

YouTube: Video Marketing and Engagement Dive into YouTube’s video-sharing capabilities and learn how to create and promote video content that resonates with your audience.

Social Networks 186

Social Networks Business Work Management Social Media 186

Marketing Insider Group

APRIL 22, 2021

Start your research on YouTube for tutorials and educational content. This is a global nonprofit offering career advancement courses and more, making it one of the best tools for startups. Experts at your fingertips for any topic. Clarity offers personalized mentoring, coaching, and advice specifically for startups.

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Marketing Insider Group

AUGUST 12, 2020

You might have one group of likely customers who are tween girls, love all things glitter, subscribe to your teen-and-tween-themed YouTube nail makeover videos, and like the latest boy bands. For instance, for our fictional nail polish company, the tween customers might start with short YouTube makeover videos. Don’t stop there.

Social Media 333

Social Media Top of Funnel Social Marketing Marketing & Strategy 333

Marketing Insider Group

MAY 10, 2023

Marketing Experience Maybe this should be a no-brainer, but it’s surprising how many videos on YouTube are telling people how to start a digital marketing agency as a get-rich-quick scheme. A good digital marketing agency helps you maximize your ROI by executing marketing activities faster and more effectively than you can alone.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

Marketing Insider Group

MARCH 13, 2017

In a world where Instagram posters are cultural icons and more kids are watching YouTube videos than cable TV, the influencers – the individuals who have won over legions of fans through their blogs or social media channels – have become a powerful bunch. They speak, post, and tweet. People listen, like, follow and share. […].

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Cable Youtube Social Media Marketing 235

Marketing Insider Group

NOVEMBER 10, 2016

YouTube was the channel of choice. Since social media channels have come into existence, brands have been trying to figure out how to leverage them as sales channels for consumers. If brands wanted to sell to women, they thought they had to get in front of them on Pinterest. Needed to reach young men? However every few […].

Social Media 243

Social Media Media Brand Identity Branding 243

Marketing Insider Group

DECEMBER 8, 2021

He’s also an adjunct professor at San Jose State University, TEDx speaker and content creator on YouTube. Michael Brito is a digital strategist and the Global Head of Analytics at Zeno Group. You can connect with him on social media or read at his social media blog.

Enterprise Management 321

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 321

Marketing Insider Group

MAY 18, 2021

Look how Salesforce centers both their own team members and guests in their YouTube channel. Their header photo even looks like a cast lineup from an NBC show and reflects the diversity of their audience: YouTube. Webinar, podcast, or YouTube hosts might deserve specific promotions or raises.

Content Marketing 280

Content Marketing Planning Webinar Metrics Content 280

Marketing Insider Group

MARCH 16, 2023

Whether it’s through their massive YouTube library, engaging social media, or in-person sporting events, Red Bull has mastered the art of telling people how their product can make them feel — and making them want to experience it firsthand. They break down would-be complex topics in ways average marketers can understand.

Marketing Agencies 2 239

Marketing Agencies 2 Lead Ranking Content Work Management 239

Marketing Insider Group

JULY 11, 2023

From blogs and podcasts to YouTube videos and social media posts, there’s a ton of information out there that won’t cost you a dime. Combine each of these factors and many of your audience members won’t mind adding their name to your email list in exchange for some high quality content.

Ad Exchange 242

Ad Exchange High Quality Lead Landing Pages Content 242

Marketing Insider Group

SEPTEMBER 6, 2021

Your competitors: At this point, everyone has a podcast, social media presence, YouTube channel, and so on. Are you communicating with B2B or B2C customers? Let this inform the topics that you choose. With so much content already out there, consider what your competitors are doing to both succeed and fail with their own audio content.

Tips 326

Tips Planning Paid Search Agency Marketing & Strategy 326

Marketing Insider Group

JUNE 23, 2021

This includes outlets like YouTube, Vimeo, and Twitter. Once your video is complete, it is time to promote your video to your desired audience. One of the best places to publish a video is on social media. Be sure you optimize your video for each platform as there are various guidelines and limitations for each channel.

Storytelling 338

Storytelling Video Marketing Product Tips 338

Marketing Insider Group

JANUARY 5, 2021

GoPro is one of the biggest brands on YouTube, approaching 10 million subscribers and at least 6,000 GoPro-tagged videos uploaded every day. TripAdvisor is a company that has built its brand around user-generated content. GoPro has been the subject of many content marketing success case studies, again focusing on user-generated content.

Trust Marketing 363

Trust Marketing Content Marketing Ad Building Content 363

Marketing Insider Group

JULY 27, 2021

This YouTube channel already offers VR tours of more than 25 tourist cities and destinations around the world. VR views of potential destinations as people decide where to travel). AR and VR Content Opportunities.

Terms and Conditions 362

Terms and Conditions Content Marketing Management Interactive Marketing 362

Marketing Insider Group

FEBRUARY 22, 2021

Even the highest authority sites like Wikipedia and YouTube only make it into the high 90s. Domain authority is a factor Moz developed (and now widely used) that judges how likely a page is to rank in search engine results, ranging from one to 100 with 100 being the highest authority possible. You can’t be an expert in everything.

Domain 341

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Marketing Insider Group

MAY 22, 2023

Write a 10-minute YouTube video script about [product, blog, company, etc.]. Write 11 YouTube headlines about [topic] that contain the following keywords: [keywords]. Brainstorm 10 ideas for YouTube videos about [topic, industry, company, service, product, etc.]. Create a successful YouTube marketing campaign for [company name].

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

Marketing Insider Group

JULY 11, 2023

YouTube is another place to target your key demographic by their interests. Paid Search (Pay-Per-Click) Many strategies to advertise online can benefit from using Google Ads. Effective paid search campaigns come down to researching the right keywords and making cost-effective bids (just like with Facebook).

Paid Content 184

Paid Content Advertisements Advertising Paid Search Agency 184

Marketing Insider Group

APRIL 28, 2020

Social media networks are buzzing, YouTube views are up, and people are looking for content to comfort and uplift them, provide important information about health and finances, to learn something new, as a distraction, and as entertainment. Pageviews for news publishers are currently up about 30 percent.

Work Management 353

Work Management Marketing Management Paid Search Agency Content 353

Marketing Insider Group

SEPTEMBER 16, 2020

Take a screenshot of your latest podcast playing on Spotify or the thumbnail of a new YouTube video. You can’t fit a ton of content inside each Story but you can use Stories to promote other pieces of content. Add some copy to dress it up and tap Share. Showcase Your Loyal Customers.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Marketing Insider Group

JUNE 2, 2020

A video on YouTube with a message at the start that a particular advertiser sponsored it. Examples of sponsored content might include: A photograph of an influencer wearing an item of clothing provided and paid for by a brand. A blog post comparing different VPN services that is sponsored by a particular VPN provider.

Paid Content 281

Paid Content Rules Content Ethics 281

Marketing Insider Group

MARCH 31, 2021

Or, if you’re opening a new franchise of your dance apparel store chain, invite your new city’s top ballet professional to conduct an online workshop on your company’s YouTube channel. For example, if your business sells aftermarket parts for high-end sports cars, a well-known local car dealer would be a strategic choice for a guest blogger.

Buyer Personas 334

Buyer Personas SMS Content Communities 334

Marketing Insider Group

AUGUST 22, 2016

By Tom Hopkins, Managing Director at One Productions Gangnam Style by Korean rapper Psy is YouTube’s most viewed video ever. It has more than 2.5 billion views to date and is a viral video sensation. But, what makes it so popular? Is it the cheesy K-Pop that we have now come to love? Is it the colorful […].

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Video Marketing Viral Marketing 100

Marketing Insider Group

OCTOBER 18, 2016

They post status updates on social media, set up YouTube channels, and pay for local advertising, all with the hope that their message will convince people to buy what they’re offering. Businesses spend a great deal of money and effort reaching out to potential customers. The post How Well Do You Know Your Customers?

Effectiveness 100

Effectiveness Tips Youtube Social Media 100

Marketing Insider Group

MARCH 1, 2021

YouTube Live, Slack, and Facebook Groups became oases of human contact as the pandemic marched across the nation, as Monina Wagner pointed out in a Content Marketing Institute article quoted earlier. However, it took a pandemic to drive the point home that people want to connect with brands, not only their products, in real-time.

Content Marketing 363

Content Marketing Planning Best Practices Lead Scoring 363

Marketing Insider Group

MARCH 10, 2021

For most videos, especially YouTube, Google will display a thumbnail. To increase your chances of occupying a site link feature, you can implement SearchAction on your website. While videos only appear for specific keywords, they take up significant space on the SERPs when they do.

SERP 278

SERP Paid Search Agency Features Companies 278

Marketing Insider Group

JANUARY 26, 2016

However the growth of platforms like YouTube and Instagram has led to a massive wave of new influencers in all manner of niche industries, many of whom boast huge followings. Consumers trust recommendations from people they know above all else. This usually means friends, family, and colleagues.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Youtube Trust Marketing 100