B2B Marketing Traction

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8 Social Media Marketing Ideas for Your Trade Show Exhibit

B2B Marketing Traction

It turns out YouTube is great for all phases of trade show promotion. At the show Facebook and Twitter provide good coverage in addition to YouTube. Post-show blogging and YouTube videos were most effective.

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Another Big Reason B2B Marketing Fails: Failure to Engage

B2B Marketing Traction

You can tell these stories on your website and in your sales presentations, and then you can also amplify them on social media platforms by sharing links on Twitter, Facebook, LinkedIn, YouTube and more. People buy based on their emotions. They want stories. They want meaning.

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8 Content Ideas for Your B2B Facebook Page Posts

B2B Marketing Traction

Video – you can link your YouTube Channel with YouTube for Pages on Facebook , so that whenever you upload a video it appears on your Facebook wall . You do have a YouTube channel, don’t you? You do frequently add content to your site, don’t you? Photos – upload company photos.

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How We Know Users Are in Charge of Technology

B2B Marketing Traction

Now we have Twitter and Facebook , Google and YouTube , Skype and Yahoo , PhotoShop and iTunes. Acronyms so bewildering that even the strongest in the user community were cowed and didn’t dare ask what they meant. We had MIPS and ANSI , GUI and ODBC , LAN and ASCII , BIOS and DOS. Now it’s all fun. The users are in charge.

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B2B Marketers: Why It’s Time to Commit…

B2B Marketing Traction

B2BMarketing.net’s PDF report features British Gas’ use of video and web content in their marketing, Networks First low-budget dinosaur videos ( watch an example here ), Scotsman Ice Systems increasing B2B sales by creating consumer buzz with their B2C social media (watch their YouTube video on Nugget ice here ), consulting firm Bluewolf (..)

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6 Basic Social Media Results You Need to Track

B2B Marketing Traction

Reach is defined as the number of total people who have seen any content from your page in a designated time period. Track the # of followers on your company page as well as weekly page views , clicks and unique visitors , all stats on your LinkedIn Company Page Insights. Track # of subscribers as well as views. Slideshare.

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Is Your Social Media Consultant an Expert or a Wannabe?

B2B Marketing Traction

Your consultant should blog, tweet, and participate on Facebook, LinkedIn, Google+, YouTube, maybe even Instagram and Pinterest as well. Plus, social media is kid stuff, right? Becoming an expert in social media requires some doing.