KoMarketing Associates

AUGUST 10, 2021

YouTube also jumped by 20% to 56%, indicating that video content may becoming more critical to B2B marketers, as well as their audience. However, Instagram usage rose about 30% from last year to 60%. This suggests that more B2B marketers are utilizing this platform to reach out to their customers and prospects.

Social Media 287

Social Media Marketing Report Social Marketing Organization 287

KoMarketing Associates

APRIL 28, 2021

This is followed by Facebook (46%), YouTube (45%) and LinkedIn (44%). HootSuite recently published its “Social Trends 2021” report, and statistics showed that the overwhelming majority of marketers (61%) intend to increase their investment in Instagram for the remainder of the year.

Planning 203

Planning Social Media Advertising Benchmark Youtube 203

KoMarketing Associates

FEBRUARY 23, 2021

This was followed by Facebook (46%), YouTube (45%) and LinkedIn (44%). HootSuite recently conducted its “Social Trends 2021” survey, and the results showed that most marketers (61%), intend on increasing their investment in Instagram over the course of this year.

Marketing Report 175

Marketing Report Facebook Social Media Advertising Benchmark 175

KoMarketing Associates

FEBRUARY 18, 2021

Fifty-four percent claimed that they will increase how much money they put into YouTube, making it the most desirable platform among video marketers this year. Nineteen percent stated that it will at least stay the same, while only three percent said it will decrease.

Video Marketing 169

Video Marketing Youtube Statistics Internet Marketing 169

KoMarketing Associates

JUNE 8, 2021

This was followed by Facebook (46%), YouTube (45%) and LinkedIn (44%). HootSuite conducted its “Social Trends 2021” report, and data suggested that most marketers (61%) intend to boost their investment in Instagram for the remainder of the year. Only 26% claimed that they were going to be increasing their investment in Twitter.

Social Media 162

Social Media Marketing Report Advertising Channels Social Marketing 162

KoMarketing Associates

JANUARY 19, 2021

In terms of investment in digital platforms this year, the majority of marketers (54%) said that they will increase how much they put into YouTube, while 34% said that they will at least contribute the same amount they’ve been putting into it thus far.

Video Marketing 159

Video Marketing Planning Youtube Statistics 159

KoMarketing Associates

DECEMBER 3, 2020

Instagram (14%), YouTube (13%) and Twitter (13%) also made the list, followed by LinkedIn (12%) and Snapchat (6%). This is followed by email (13%), websites (12%) and streaming video/radio (5%). Most marketers are putting their social media marketing funds toward Facebook (34%).

Customer Surveys 169

Customer Surveys Barriers Marketing & Strategy Social Media 169

KoMarketing Associates

JANUARY 8, 2019

This was followed by YouTube (75 percent) and Instagram (53 percent). When it comes to social media networks that people use more frequently in 2018 compared to 2017, however, YouTube comes in the top spot (63 percent), followed by Instagram (61 percent). Marketing Executives and Social Media Use.

Social Media 120

Social Media Customer Surveys Facebook Social Marketing 120

KoMarketing Associates

DECEMBER 10, 2020

This was followed by Facebook (46%), YouTube (45%) and LinkedIn (44%). HootSuite recently published the results of its “Social Trends 2021” survey, and statistics showed that the majority of marketers (61%) intend on increasing their investment in Instagram in 2021.

Customer Surveys 159

Customer Surveys Social Media Advertising Benchmark Youtube 159

KoMarketing Associates

FEBRUARY 25, 2020

About 14% are directing it toward Instagram, while 13% are primarily investing in YouTube. In terms of social media, the majority of marketers are now dedicating their budgets to Facebook (34%). Just 6% of marketers are still dedicating their social media budgets to Snapchat.

ROI 157

ROI Email Marketing Social Media Youtube 157

KoMarketing Associates

APRIL 2, 2020

Instagram (14%), YouTube (13%) and Twitter (13%) are also used by digital marketers. This was followed by email (13%), websites (12%), and streaming video/radio (5%). The most popular social media platform for marketing purposes appears to be Facebook (34%).

Social Media 159

Social Media Paid Search Agency Social Marketing Media 159

KoMarketing Associates

FEBRUARY 18, 2020

Most marketers are directing their funds toward Facebook (34%), followed by Instagram (14%), YouTube (13%) and Twitter (13%). The American Marketing Association published the “Techlash Is Here” report, and data suggested that the majority of average ad spend in the U.S. (18%) 18%) now goes toward social media.

Social Media 157

Social Media Social Marketing Ad Frequency Media 157

KoMarketing Associates

DECEMBER 3, 2019

This is followed by YouTube (88%) and Instagram (88%). When it comes to the platforms that marketers are using to post videos, Facebook leads the way, with 90% of respondents saying they run video campaigns via the channel. Video Continues to Be Beneficial to Marketers.

Budget Programs 159

Budget Programs Marketing Report Video Marketing Organization 159

KoMarketing Associates

JANUARY 14, 2020

YouTube (13%), Twitter (13%), LinkedIn (12%) and Snapchat (6%) were also popular platforms among digital marketers. This is followed by email (13%), websites (12%) and streaming video/radio (5%), among all other forms of new media. Site Visits via Social Media Remain Steady.

Social Media 157

Social Media Spending Social Marketing Media 157

KoMarketing Associates

FEBRUARY 10, 2021

Video thumbnails appear in results (mostly from YouTube). YouTube video optimizations should be considered here, including best practices for titles, descriptions, categories/tags, etc. YouTube video optimizations should be considered here, including best practices for titles, descriptions, categories/tags, etc.

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

MARCH 1, 2018

Tons of GDN views and clicks come from YouTube: YouTube is king for video ads, but it’s also responsible for a large percentage of Google’s display inventory. You can also opt to never advertise within mobile games in the play store as well as stay away from YouTube entirely. Final Thoughts.

Display 184

Display Advertisements Advertising Adsense 184

KoMarketing Associates

MARCH 15, 2016

Advertise on YouTube. One great thing about YouTube is that almost everyone uses it, on almost every platform. Mobile YouTube views are up 100 percent year over year, and overall watch time is currently up 60 percent year over year, according to YouTube’s official statistics page. Final Thoughts.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

KoMarketing Associates

FEBRUARY 6, 2018

Understanding a generation’s preferences may help when it comes to utilizing social media platforms for marketing, such as YouTube, according to previous research. That being said, marketers still dedicate their video advertising budgets toward other generations versus Baby Boomers.

Customer Surveys 120

Customer Surveys Generation Youtube Pricing 120

KoMarketing Associates

JANUARY 25, 2019

The majority (52 percent) said they use Facebook most frequently, followed by YouTube (16 percent) and Instagram (14 percent). Finally, Facebook appeared to rise above all other social platforms among survey respondents. Marketers to Increase Spend on Social Media.

Customer Surveys 155

Customer Surveys Facebook Social Media Budget Programs 155

KoMarketing Associates

JANUARY 9, 2019

About 60 percent cited Facebook, while 49 percent said YouTube will see an increased focus. In terms of channels, 74 percent of marketers claim that they will increase their investment in Instagram in the coming months. The Growing Investment in Social Media Marketing.

Social Media 143

Social Media Spending Customer Surveys Budget Management 143

KoMarketing Associates

NOVEMBER 15, 2017

Social media (71 percent), YouTube (68 percent) and landing pages (62 percent) are also popular places for marketing video content. This is followed by demos (59 percent) and explainer videos (54 percent). About 24 percent of large companies use video marketing in their emails. The majority (85 percent) place them on their website.

ROI 182

ROI Video Marketing Content Landing Pages 182

KoMarketing Associates

AUGUST 9, 2019

In terms of most-used platforms, Facebook leads the way (82 percent), followed by YouTube (75 percent) and Instagram (53 percent). Statistics showed that almost everyone (86 percent) uses social media at least once per day, and 72 percent use it multiple times per day.

Social Media 121

Social Media Customer Surveys Social Marketing Media 121

KoMarketing Associates

MARCH 22, 2019

Website (85 percent) is most common, followed by social media (84 percent), YouTube (67 percent), landing pages (57 percent) and recorded webinars (55 percent). Marketers are using video in several different applications as well. When it comes to the type of videos marketers are creating, webinars (56 percent) are the most common.

Marketing Report 138

Marketing Report Video Marketing Planning Statistics 138

KoMarketing Associates

JUNE 27, 2019

Website (85 percent) is most common, followed by social media (84 percent), YouTube (67 percent), landing pages (57 percent) and recorded webinars (55 percent). Marketers use video in many different applications.

Statistics 121

Statistics Tactics Emarketing Mobile Advertising 121

KoMarketing Associates

AUGUST 26, 2020

You can republish videos from other platforms, like Facebook and YouTube into your LinkedIn feed. It’s not YouTube. One brand was able to take a one-hour recorded event and break it into over 40 different video excerpts, which is nearly half a year’s worth of video content. It’s not Facebook. It’s not Twitter.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

KoMarketing Associates

JULY 31, 2018

This was followed by 43 percent who said they turn to YouTube, and 37 percent who stated that they promote their content on Instagram. In terms of social channels, Facebook is the most popular among video creators, with 66 percent stating that they run video ads on the platform.

Distribution 121

Distribution Advertising Channels Video Marketing Organization 121

KoMarketing Associates

MAY 19, 2015

Interestingly enough, as I was writing this post, a report was released from Google that looked at YouTube searches. The biggest thing…how-to queries: “Searches related to “how-to” on YouTube are growing 70% year over year, with more than 100M hours of how-to content watched in North America so far this year.”. Need an example?

Youtube 120

Youtube Mobile Marketing Marketing & Strategy Correlation 120

KoMarketing Associates

JUNE 27, 2017

At this point we’ve all seen the stats around YouTube consumption and the billions of hours of video being viewed every day. If you take a look at their YouTube channel , they have a pretty substantial list of videos broken down by theme and business line. While it was certainly fun to make, Matt V. Crazy, right?! Not exactly.

Paid Search Agency 120

Paid Search Agency B2B Marketing Video Marketing Companies 120

KoMarketing Associates

MAY 25, 2022

Reach YouTube viewers . ” Note, Google looks at your business to determine which campaigns make sense, so your options may vary. The most common campaign goals are: . Brand awareness . Booking a demo. Visits to a physical location . You can read more about the campaign goal options here. .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

JULY 10, 2017

The platform was followed by YouTube (63 percent) and Twitter (47 percent). Instagram was also last on the list of social media outlets showing an impact for B2B marketers in 2017, with just 15 percent claiming it’s had an effect. The most impactful channel for B2B marketers thus far has been LinkedIn, with 73 percent citing this channel.

Social Media 120

Social Media Linkedin Social Marketing B2B Marketing 120

KoMarketing Associates

JUNE 22, 2017

In terms of channels, YouTube is the most popular among video creators, with 68 percent claiming they use the platform. To drive revenue via video, 61 percent are considering expanding their distribution networks. About 57 percent may develop more sponsored videos, and 51 percent might partner with content sponsors.

Customer Surveys 120

Customer Surveys Video Marketing Advertising Agencies Mobile Advertising 120

KoMarketing Associates

APRIL 11, 2017

If, for example, you’re hosting all of your videos on YouTube (which should definitely be a secondary distribution channel, don’t get me wrong), you risk losing your audience to cat videos, competitor videos, and the general black hole of video content on YouTube.”.

Video Marketing 127

Video Marketing Top of Funnel Personalization Content Marketing 127

KoMarketing Associates

FEBRUARY 5, 2019

Video thumbnails appear in results (mostly from YouTube). YouTube video optimizations should be considered here, including best practices for titles, descriptions, categories/tags, etc. YouTube video optimizations should be considered here, including best practices for titles, descriptions, categories/tags, etc.

SERP 120

SERP Features Top of Funnel Display 120

KoMarketing Associates

JUNE 14, 2017

B2B-focused marketers also appear to find value in Twitter (75 percent) and YouTube (45 percent). While sites like Instagram (60 percent) and Pinterest (32 percent) were near the top of the usage list for B2C marketers, LinkedIn (81 percent) was more popular among B2B marketers.

Social Media 127

Social Media Linkedin Allocation Facebook 127

KoMarketing Associates

JANUARY 19, 2017

The majority of Gen Y respondents (64 percent) and Gen X respondents (54 percent) said they were heavy users of Facebook, while most of Gen Z respondents (66 percent) said they visit YouTube numerous times each day. This data suggests that digital marketers may be able to reach customers through these specific social media outlets.

Tactics 120

Tactics Generation Mobile Advertising Paid Search Agency 120

KoMarketing Associates

FEBRUARY 5, 2015

Here are a few examples of B2B organizations already leveraging this tactic: Web conference technology provider PGi offers a range of product and solution-specific tutorials in their YouTube channel and through their learning center. Need some guidance or examples of how this works? Repurpose Existing Content.

B2B Marketing 120

B2B Marketing Video Marketing Organization Planning 120

KoMarketing Associates

JULY 11, 2017

Facebook, Twitter and YouTube are all different in the types of videos you would create. With YouTube, people are generally watching with sound-on. Brands need to be communicating with video regularly and so the amount of time you spend on each video has to be reasonable.

Video Marketing 142

Video Marketing Content Marketing Work Management Marketing Management 142