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    [Youtube] How to get on Influencers’ Radars
    An example of this is Zoella: while she’s one of the most popular and well known social media and YouTube influencers, she appears more selective in terms of the kinds of brands and projects she works on, compared to some of her peers. As an industry, we’re forever going on about why you should be doing influencer marketing- hopefully we’re well on our way to convincing you all, since 84% of marketers are planning at least one influencer marketing campaign this year.
    [Youtube] Top Takeaways for B2B Marketers from The Complete Social Media Community Manager’s Guide
    For example, we know for most B2B companies, LinkedIn is better at driving conversions than Facebook or YouTube. Marty Weintraub and Lauren Litwinka, our friends over at AimClear , recently published The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success. The book offers tips and advice for community managers on how to set up, manage, and run a social media program.
  • BIZNOLOGY  |  MONDAY, JUNE 24, 2013
    [Youtube] Why a Picture is Worth a Thousand Clicks: Visuals Boost Your SEO
    And when you consider the continued growth of sites like Pinterest, Snapchat, and YouTube (which as my Biznology colleague Rob Petersen recently pointed out represents the world’s second largest search engine ), satisfying your customers’ visual needs must become integral to your digital marketing strategy. Whether photos or videos, share the content on Pinterest, YouTube or Tumblr (with links back to your site, of course) as well as on your website.
    [Youtube] Twitter Launches Brand Pages for Business Accounts
    This featured tweet also auto-expands to show an embedded photo or video from Flickr, YouTube, or another source. In a less than detailed announcement on its blog today, Twitter revealed the release of its new version of Twitter on and mobile devices, replete with brand new, simplified design, a new tab menu, and expandable tweets that show more information such as replies, retweets, and embedded photos and videos. Okay, I guess they expanded on it a little bit here.).
    [Youtube] What a 60-Second Instagram Video Length Means for Enterprise Marketers
    Ideally, I think you will see companies using platforms such as Instagram and Twitter to drive traffic to long-form content that is being hosted independently on their website, Youtube, Vimeo or Facebook—gaining interest and then rewarding it. You’ll also see Youtube and Facebook competing directly with one another more and more in the very near future, to be crowned king of long-form video content.
    [Youtube] 10 tech trends that'll shake up your content marketing strategy in 2018
    As far back as 2014 it was calculated that every single minute: 72 hours of video are uploaded to YouTube. From virtual reality, mobile-only, and the march of artificial intelligence (AI), get ready for the new revolution in tech-inspired (and defined!) content marketing. The advance of content marketing continues apace.
    [Youtube] Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
    Jackie Cohen reports on research showing that 47% of users say they are “explicitly concerned” about their privacy on Facebook (versus just 15% who are explicitly unconcerned), and that “people feel more confident about privacy on YouTube more than Facebook, and thus trust the video sharing site more.” As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google.
    [Youtube] 2013 Roundup of Marketing Miscellany
    Video: Lots of brands had a good year on YouTube. The YouTube Ads Leaderboard for 2013 (ads uploaded from January through November) is determined by an algorithm that factors in paid views, organic views and audience retention (how much of a video people choose to watch). Every day the inbox brings a flood of predictions for 2014 and best-of-2013 collections.
    [Youtube] 15 Expert Guides to WordPress: Tips, Techniques, Plugins and More
    Noemi Madrid reviews more than a dozen plugins for integrating your content with and sharing it on social platforms, including plugins specifically developed for interaction with Facebook, Google+, Flickr, Pinterest, Storify, YouTube, and even MySpace. Powered by legions of fans and armies of developers, WordPress has evolved from a humble blogging platform to a flexible, robust and ubiquitous CMS.
    [Youtube] Mobile SEO: How to Search Optimize Mobile Websites
    Include your mobile website link in your YouTube channel and add mobile site calls to action (CTAs) within your posted videos. Mobile web search is no longer of importance only to restaurants and retailers seeking to bring in more local street traffic. It’s rapidly becoming imperative even for the big-data, desktop-centric B2B world.
    [Youtube] 7 Questions to Ask Before Creating a Video Campaign
    Then you will want to consider which social channels you should add your video to, such as YouTube, Twitter, Facebook, LinkedIn and Tumblr. Author: Colin Osing If you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. First of all, you’re not alone! While 52 million US adults watch professional video content every month, online video marketing is still largely viewed as the new kid on the digital marketing block.
    [Youtube] Social Media For B2B Explained
    Youtube. Many B2B marketers are still weary of the social media world. They may be hesitant to jump in because they simply don’t know the correct strategy to execute or they just don’t believe it will benefit their business. However, the savvy B2B marketers know that although social media may not be their biggest “money maker”, it is crucial for brand awareness and thought leadership. The Right Way to Use Social Media.
    [Youtube] The Top Email Marketing ROI Trends to Watch in 2017
    Similarly, marketers might incorporate video content into subscribers referred from YouTube. Email marketing may not have the sex appeal of Instagram or Snapchat, but research continues to show its ROI prowess—even among smartphone-tethered Millennials. According to research, email remains the most effective channel for building brand awareness, converting customers, and retaining them over the long haul. Its effectiveness shines across demographics and devices.
    [Youtube] What B2B Marketers Can Learn from Super Bowl 50 Ads
    Their original ad, produced for under $5000, has over 21 million views on YouTube and catapulted the brand into success as one of the earlier subscription services. While most people were busy donning their jerseys, cooking up football-shaped treats in the kitchen, and laying down the foundations of a solid easy chair butt-groove this weekend, many of us were watching the Super Bowl for some marketing inspiration.
    [Youtube] Top 10 Industrial Marketing Posts of 2011
    Manufacturer’s Marketing Video Becomes a YouTube Sensation. As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008. If there is one important takeaway from this exercise, it is that blog posts live forever and continue to attract traffic long after they have been posted.
    [Youtube] 5 Ways to Differentiate Your Marketing Content
    After all, simply writing more newsletters, automating social media feeds, producing more infographics or launching more company blogs/magazines/YouTube channels/LinkedIn profiles/Facebook pages/carrier pigeon programs (well, that one might work) was never going to be more than a very short-term solution. A couple of great examples are GE’s cool #6secondscience and #GravityDay campaigns and the YouTube Rewind series.
    [Youtube] Google Rolls Out New Way for Nonprofits to Collect Donations
    Once you are approved as a Google for Nonprofits member, you will have access to all of Google’s Nonprofit products , including One Today, Google Grants, YouTube for Nonprofits, Google Earth Outreach Grants, and Google Apps for Nonprofits. Today, Google For Nonprofits opened up its mobile donation app, One Today , to all Android users in the U.S. They are now inviting nonprofits to register, create their own projects, and ultimately fundraise via mobile devices and social media.
    [Youtube] Best Social Media Stats, Facts and Marketing Research of 2010
    Among the global Forture 100 companies, 65% use Twitter, 54% are on Facebook and half post videos to YouTube. million business-oriented queries on YouTube every week. YouTube reaches 36% of all business decision makers (more than 10 times the figure for For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?),
    [Youtube] How to Create 360-Degree Video: The Ultimate Guide
    Meanwhile, different sites like YouTube and Facebook have their own recommendations for the best cameras to use -- reviewing those lists might be helpful if you plan to share on a specific platform. More social media outlets are supporting 360° video -- like Facebook, YouTube, and Google’s Cardboard technology -- making them a top choice for where this content is shared. There's something to be said for a truly remarkable experience.
    [Youtube] 6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
    Those tactics in summary: YouTube Integration. A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. It is encouraging to note that all but one of those tactics remains relevant more than half a decade later, albeit with a few modifications to specific steps or updated resources. Trade Show Appointments. Generate Leads for Exports.
    [Youtube] Your competitors are doing SEO
    — when they could be spending that money with Google AdWords (or Facebook, Bing, Twitter, Pinterest, YouTube , etc) on contextual online advertising? Building an enterprise website is a lot like building a cathedral: you need to start renovating before you’ve completed construction. Cathedrals historically have taken a hundred years to construct, enough time for even the best stone mason’s work to demand some repair.
    [Youtube] Contently Case Story: How Babbel Built Its Global Video Strategy
    million YouTube views. ” These videos, which each have hundreds of thousands of YouTube views, perform well on social channels, particularly Facebook, where Wood and his team can target the audience by location. million views on YouTube. Organic and paid traffic from the digital sites spills into social channels like YouTube. Then YouTube subscriptions and other social channel engagement get people to come back to the site,” he said.
    [Youtube] Cut Through The Clutter (and earn more shares)
    Every 60 seconds 300 hours of new video is uploaded to YouTube, Instagram users like 1,736,111 photos, Pinterest users pin 9,722 images, 1,041,666 Vines are uploaded, and 284,722 snaps are shared. This mountain of content will only grow as 77% of B2C brands and 76% of B2B brands say they plan to produce even more content in 2016. Audiences are overwhelmed by content on a daily basis. So how do you cut through the clutter and earn more shares?
    [Youtube] 3 Purpose Driven Methods Experts Use to Crush Content Shock
    Visual media, which can be generated by your audience (“user generated content” or UGC) or by your brand, is images pinned to Pinterest, photos shared on Instagram and short- and long-form video – i.e., Vine versus YouTube. Image: Courtesy of Shutterstock . Content Marketing Rule# 74: Take everything into consideration. Sure, one can laugh off the impending Content Shock theory the way Copyblogger did. It’s easy to mock Mark Schaefer’s theoretical discovery as overreaction.
    [Youtube] 5 Brands with Highly Successful LinkedIn Marketing Strategies
    Ninety-four percent of those surveyed said they use the platform to distribute content, followed by YouTube at 88 percent, and Twitter at 87 percent, Marketing Land reported. With 450 million users , LinkedIn is a powerful platform for brands looking to recruit top talent, generate leads, or shore up brand awareness. And given the current social media landscape, it’s no wonder many brands are doubling down on their LinkedIn marketing strategies.
    [Youtube] 17 Ways to Promote Your White Paper for Lead Generation
    Whether placed on your landing page to spur conversions or YouTube, video is a powerful way to demonstrate the concepts in a white paper. You’ve written, designed and produced a white paper. That was a lot of work. Now you can relax. Not so fast. You’re only half way there. Why did you write it? So people would download and read it. Your objective was likely to establish thought leadership, generate leads and perhaps use it to nurture existing leads until they’re ready to buy.
    [Youtube] 7 Boring Big Brands That Used Humor to Amp Up Their Marketing
    million views on YouTube. So they took to good-old YouTube with their CEO as the main character to talk about why their blades are “f ing great.” Previous spokespeople for Wonderful Pistachios have included Gangnam Style’s PSY, Jersey Shore’s Snooki, and YouTube sensation Keyboard Cat. It seems like everyone is trying to be funny in their marketing these days, but why? Well, it works.
    [Youtube] The Psychology of Checking Your Email
    We prefer email as a method of procrastination, because we tend to feel better about ourselves than if we were just watching cat videos on YouTube. If you’re normal , you checked your email within the past 60 minutes. If you’re even more normal , you don’t even "check your email." Instead, it’s always there -- pinging, dinging, distracting your mind, chewing up your workday, and making you stressed out and unproductive. Email is a monster.
    [Youtube] How to Win Valentine’s Day the Marketing Way
    Here are some create ideas for “multi-channel” wooing: Send a YouTube link to his/her favorite song. Make him/her laugh – send a meme or a funny YouTube clip. Upload the video to YouTube and send him/her a link, or send the video via email. Author: Fab Capodicasa Spending big dollars for Valentine’s Day is for suckers. Impressing someone doesn’t have to be expensive – you just need to spend your money wisely.
    [Youtube] Your Video Marketing Strategy Doesn’t Need a Big Budget—Here’s Why
    Facebook and YouTube both support live video streaming if you want to utilize a video space you’ve already established, or you can try to carve out a space on streaming dedicated platforms like Vine or Periscope. Does a successful video marketing strategy have to be pricey? For some brands, popular content is driven by costly celebrity cameos and expensive song licenses. For others, success is based entirely on production values and large-scale cinematic excursions.
  • LEADERSHIP  |  FRIDAY, MAY 30, 2014
    [Youtube] Interesting Infographics: How To Make Your Content Go Viral
    YouTube is not your only video distributor; consider Vimeo and Yahoo video, too. We’ve all been there: we spend significant time and resources to craft what we (or our marketing agency) thinks will “go viral” The “Publish” button is pressed, it’s live and then……crickets chirping. How do B2B marketers create “viral” content for their marketing campaigns?
  • LEAD LIAISON  |  MONDAY, MAY 15, 2017
    [Youtube] Social Media and Brand Awareness
    However, LinkedIn Groups can be extremely effective for B2B social media marketing, as well as a YouTube channel. As an introvert, I much prefer to skim YouTube videos about a software that I’m interested in purchasing, rather than speak to a salesperson on the phone. There isn’t just one key to success for a company, no matter the size. Success is usually a product of persistence, best practices, and even a little (or a lot of) luck.
  • ACT-ON  |  WEDNESDAY, OCTOBER 26, 2016
    [Youtube] 5 Tips to Infuse More Personality into Your Content
    Google used this strategy when it was creating a branded YouTube story. Marketers are churning out more content than ever, but statistics show that most of this content is not being consumed. That’s right! Up to 70 percent of content created by B2B marketers is collecting dust and not making an impact. But why? The answer is simple: lack of engagement. Sixty-six percent of B2B marketers claim that keeping people engaged is one of their top challenges. The digital noise is loud.
    [Youtube] 3 Ways to Make Controversial Content Work for Your Brand
    And the ability to take a closer look at someone else’s differences–an often taboo subject–helped the video generate more than 57 million views on YouTube, becoming the second most-viewed community and activism campaign of all time. Author: Andrea Lehr Most brands avoid controversy like the plague, in large part because on the surface it does seem ill-advised.
    [Youtube] Top Takeaways from HighEdWeb 2013
    It’s full of insightful interviews and illustrative case studies on using Twitter, Facebook and YouTube for marketing a school. When developing content for colleges and universities, it all comes down to communication. Duh, right? Content is communication. But in higher education, the communication issues get more complicated: If your school’s leadership doesn’t understand your content strategy, they don’t let you implement it.
    [Youtube] Drone video, 4K TV and more: Video marketing trends for 2016
    Online content platforms, like Netflix and YouTube, are actually showing the most promise when it comes to providing 4K TV online video content. Video digital marketing has yet to hit its peak. By 2020, analysts predict that video will represent 80 percent of all internet traffic , a rise from 64 percent in 2014. Marketing through video channels has already become the norm, not the exception.
    [Youtube] Marketing Automation in Action: Houston, we have Revenue!
    See the view from Mission Control here or on YouTube , enjoy! by Liz Smyth Imagine being able to automate the routine and repeatable tasks associated with lead nurturing , lead scoring and lead management. Well, that’s the reality! Check out our new video to see how organisations are using marketing automation to nurture leads, trigger behaviour-based communications and collaborate better with sales – and having fun doing it! What do you think? Is it fun? Is it too serious?
    [Youtube] The World Cup of Marketing Part 2: Volkswagen vs. Hyundai
    Combined, the clever video shorts have just under 180K views on YouTube and will be aired a total of 98 times during halftimes. VW’s “ Play by Play ” ad hasn’t quite garnered the same online audience as Hyundai’s – it has just over 10K views on YouTube to date. Author: Stephanie Barnes With only Brazil, Argentina, Netherlands, and Germany left, many countries are mourning the end of the World Cup – but major brands are betting you aren’t over your futbol fever just yet.
    [Youtube] Platform Push: How Big Changes From Facebook, Snapchat, and Pinterest Will Affect Marketers
    The native video player (designed to kill YouTube), Instant Articles (built to colonize publishing), and new marketplace tab (modeled to recreate Craigslist) are just a few examples. One of the biggest trends in content marketing over the past couple years has been a move away from the open web to the closed walls of platforms. That’s a lot of jargon packed into one sentence, so let me break down what that means.
    [Youtube] How Digital Marketing is Reshaping Financial Services
    YouTube is now the second largest search engine after Google, and accounts for 50% of internet traffic. Firms are making the mistake of using YouTube the same way they use TV advertising: to interrupt consumers rather than attract them. Author: Fab Capodicasa Consumer technology is moving at a hectic pace. In stark contrast, the Financial Services industry has been extremely slow in modernizing their marketing in step with changing consumer behavior.
    [Youtube] 5 Digital Marketing Campaigns Inspired By Women
    To reduce the disempowering impact this could have on a girl’s self-esteem and confidence, Procter & Gamble’s Always brand launched a YouTube video campaign to change the perception. Today marks International Women’s Day , globally celebrating women’s achievements in a call for greater equality. This year’s theme is “Make it Happen,” encouraging effective action for advancing and recognising women.
  • FATHOM  |  FRIDAY, NOVEMBER 14, 2014
    [Youtube] How to Implement the Education Video Marketing Your School Needs
    Accept YouTube Applications. You should not only accept but also encourage prospective students to submit a YouTube video component to their application. Create a prompt for an optional YouTube video, a time limit and a title requirement to include “[School name] video application…” before the creative title. As the daily time spent watching television in the U.S. for those aged 18-34 dropped, daily digital video views increased 16 minutes in early 2014, according to Nielsen.
    [Youtube] Using Top-of-Funnel Content to Drive SEO Results
    This tool finds long tail variations from a root keyword while analyzing popular queries across Google, Youtube, Amazon Bing and other search engines. When thinking about the conversion funnel in relation to SEO, B2B marketers should aim to provide content that meets the needs of searchers no matter what phase of the buying process they are in. The idea is, of course, to get leads and prospects to move past the awareness phase , and ultimately convert.
  • FATHOM  |  TUESDAY, OCTOBER 20, 2015
    [Youtube] How to Attract Prospective Students Through Storytelling
    Facebook, Twitter, Instagram, YouTube, and Pinterest let your school’s story unfold in real time. How would current students respond if asked what convinced them to study at your college or university? Their answers may surprise you. Students aren’t just looking for a world-class education; they’re looking for a place to call home, a place to make a difference, and an experience that will allow them to realize their passions and actualize their path.
  • HUBSPOT  |  MONDAY, JULY 17, 2017
    [Youtube] 9 Brands That Thrive Without a Traditional Marketing Budget
    But it’s their YouTube account that really sets this camera company apart. Those are people who find enough value in GoPro’s content that they subscribe to GoPro’s YouTube channel so that they never miss a post. “Brands So Popular They Don’t Need to Advertise!” “10 10 Companies That Don’t Do Marketing!” You’ve seen the headlines, you’ve rolled your eyes, and you’ve probably still clicked through.
  • ACT-ON  |  THURSDAY, OCTOBER 20, 2016
    [Youtube] Neuromarketing: Using Neuroscience to Supercharge Results
    Google partnered with Mediavest to conduct a biometrics study to determine the effectiveness of YouTube overlays versus pre-rolls. Advertising legends such as David Ogilvy, Claud C. Hopkins and Leo Burnett understood the power of neuromarketing. Back then, they just didn’t call it that. They vigorously tested strategies for appealing to their target audience , driving more sales and generating greater results. They knew down to a science what worked — and what didn’t.
  • HUBSPOT  |  TUESDAY, JUNE 4, 2013
    [Youtube] In the Aftermath of Penguin 2.0, Branding Is Now a Major Ranking Factor
    You want to get your videos found and shared on YouTube and Vimeo, your presentations on SlideShare, your content on relevant sites and guest blogs, etc. Penguin 2.0 happened. Perhaps you’ve heard about it? Yeah, figured.
    [Youtube] 44+ Mobile Marketing Statistics for the B2B Internet Marketer
    200 million plus YouTube views occur on mobile devices per day. Should B2B marketers be focused on a mobile marketing initiative? We don’t get that question as much as we should. I suspect part of that reason is the ever growing list of marketing responsibilities are clients have on their plate, satisfying short and long-term marketing goals. There is just not enough time in the day to map out this strategy.
    [Youtube] Best LinkedIn Guides, Tips and Tactics of 2011
    Gloria Rand offers an overview of LinkedIn company pages and how they differ from Facebook pages, with banner images, integrated YouTube videos, and most importantly, customer recommendations: “the real power of Company Pages is the fact that LinkedIn members who recommend a product or service on a company profile, will have those recommendations surface on their own personal profiles as well.”
  • VIDYARD  |  THURSDAY, JULY 14, 2016
    [Youtube] The Brilliance Behind the Ford Barking Lot
    For example our Facebook videos are often shorter than our YouTube videos and we optimize Facebook video for an environment where it will be played without sound.”. Given that my Instagram feed is pretty much nothing but celebrity dogs, seeing funny dog videos when checking out social networks doesn’t usually come as a surprise. That said, seeing funny dog videos from major brands showing up on Facebook is eye catching, to say the least.
    [Youtube] No Super Bowl Ads? No Problem: How Every Brand Can Win the Big Game
    ” The ad is both hilarious and subversive, and the company published it on YouTube ahead of the Super Bowl to reach an audience. Reception was incredible: The ad has generated nearly 800,000 views on YouTube, as well as views on other platforms, and the company received massive free publicity through media coverage of its innovative ad. The Super Bowl is the world’s biggest televised event, and the biggest advertising day of the year.
    [Youtube] 8 Common Ways Most Content Marketers Fail
    The blog lives on a website, videos live on YouTube, and white papers have to be downloaded as PDFs. Marketers are pretty resourceful. Many of us create amazing campaigns and pieces of content, sometimes even with limited resources. From one-(wo)man operations to teams with every position imaginable, we all have areas that could use improving. Many of the areas where we make mistakes center around the experiences that we’re delivering to our audiences.
    [Youtube] The Basics of LinkedIn Marketing
    Fittingly, LinkedIn is also ranked as the most effective social media platform for B2B content marketing distribution, followed by YouTube, Twitter, and Facebook. Back when it started, LinkedIn was a simple digital Rolodex. Over a decade later, the platform has become the go-to social networking platform for professionals. LinkedIn is where professionals go to find jobs, learn more about their industries, and research prospective companies.
  • HUBSPOT  |  MONDAY, MARCH 20, 2017
    [Youtube] What Is Guerrilla Marketing? 7 Examples to Inspire Your Brand
    That's why we love things like DVR and ad-free options on streaming services like Hulu and YouTube. These videos were shared on Greene King's YouTube profile and posed the question, "Without these neighborhood meeting places, where would we share these moments?". The word "guerrilla," in its written form, seems very intense. It conjures images of rebellion and conflict. Put it next to the word "marketing," and it makes a lot of people ask, "Huh?".
    [Youtube] Teaming up with Google to show how marketing data is a gift for salespeople
    Not long ago we were in Mountain View, California at the HQ of Google where we teamed up with Google Analytics to produce a video for its YouTube audience of nearly a quarter of a million people. That video was released yesterday and it’s essential viewing for B2B companies using Google Analytics. In the video we joined Google’s Analytics Advocate Adam Singer to look at how to narrow the costly gap between marketing and sales.
  • HUBSPOT  |  FRIDAY, JANUARY 21, 2011
    [Youtube] 20 Percent of UK Social Networking is Mobile [New Data]
    Further research showed that even though Facebook and Youtube were popular sites only a third of the online population used both. Bruce Daisley, head of YouTube and display at Google UK had this to say about video and engagement: “More brands are trying to work out how to drive their social strategies, and this research shows the complementary roles the two sites can take.
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [Youtube] The Ultimate Guide to Throwback Thursday: How to Use #TBT in Your Marketing
    Try using the hashtags in relevant blog posts, a YouTube video, or sharing your social networks. In this YouTube example, the throwback is footage of an amazing move by Arsenal player Alexis Sanchez. Note the clip''s clear business goal (YouTube subscribers) and humorous/relevant call-to-action (a click-to-subscribe annotation on Sanchez'' chest): Trivia and Games.
    [Youtube] 5 Ways You Can Add Social Proof to Your Landing Pages
    Learn the step-by-step instructions here to embed tweets, Facebook posts, Pinterest pins and boards, Google+ posts, YouTube videos, Vines, SlideShare presentations, and infographics. Imagine you and I were chatting, and I leaned in and told you, "I''m a really amazing oil painter. People look at my paintings and think they''re photographs. My work brings out emotions people didn''t even know they had -- I''m that talented.". Would you believe me?
    [Youtube] How To Map Content To Your Conversion Funnel
    Unilever launched the YouTube channel All Things Hair , an online space where “women could get relevant answers to their hair-care queries through high-quality video content.” ” The channel features popular YouTube beauty bloggers who contribute tutorials, styling tips, hair care advice, and inspiration. For marketers, the conversion funnel is one of the best tools for understanding consumer behavior and building long-term relationships.
    [Youtube] 25 Key B2B Content Marketing Stats
    Twitter, YouTube, Google+, and SlideShare are also used for B2B content marketing. The American writer Margaret J. Wheatley once said “Without reflection, we go blindly on our way, creating more unintended consequences and failing to achieve anything useful.” This is good advice in general but can have specific relevance for business practices, which need to be updated and assessed as time goes by. Marketing has changed a lot over the past few decades.
    [Youtube] 15 Free Resources to Discover & Learn Google Analytics (from Google)
    Google Analytics YouTube Channel. From quick tips to deep dives, the Google Analytics YouTube Channel has you covered. Getting started with Google Analytics is no small task. Since starting to use the platform in 2006, I have seen incredible advancements and expansion of the reporting capabilities of GA. For those just starting out and viewing Google Analytics for the first time, it can be daunting. So, just where do you begin? How do I configure GA to track XYZ?
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Youtube] 11 Soundless Videos We Love (And Why)
    Mode shares lifestyle videos on Facebook and YouTube , and their most popular videos are their "100 Years of" retrospectives that look at a century of changes to a popular trend. This soundless video drove engagement on Facebook and YouTube because it was timely. Bright colors help this video pop out to viewers against the lighter-colored Facebook News Feed, YouTube homepage, and Twitter feed without sound to rely on. What was your most embarrassing office etiquette moment?
    [Youtube] Vidyard Gains Momentum Among Marketo Users
    The ease to implement script on our pages and being able to add YouTube videos to the Vidyard templates allow for a seamless look and feel. With Vidyard, customers can add video to their websites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to action, optimize search engine hits, capture leads, and brand their player skins all from one place.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Youtube] The Ultimate Dictionary of Marketing Terms You Should Know
    Long-tail keywords: unicorn games online, unicorn costumes for kids, unicorn videos on YouTube. Facebook, Twitter, YouTube, LinkedIn and Google+ are examples of social media networks that one can join for personal or business use. 98) YouTube. YouTube is a video-sharing website on which users can upload, share, and view videos. Three former PayPal employees created YouTube in February 2005. In November 2006, YouTube, LLC was bought by Google Inc.
    [Youtube] Nine Habits of Highly Engaging Content Marketers
    When I want to dig deeper, I'm reading blogs, downloading e-books, and/or watching YouTube videos. Someone recently told me she was an “advertiser's dream” because whenever she sees a commercial or hears of an offer, she is immediately convinced she wants or needs that product. Well, I think I'm a content marketer's dream.and maybe most marketers are. Whenever I hear about a new blog, webinar, tool, or tactic, I just can’t wait to give it a whirl.
    [Youtube] 3 Enterprise Marketing Leap Day Campaigns that Have Staying Power
    With branded content appearing on YouTube and ESPN homepages, GM took advantage of the leap day by supporting noble causes on uber-popular websites. While many brands in the past have purchased a TV ad spot, GM is counting on reaching built-in audiences on ESPN and YouTube through native advertising—a more targetted and data-driven approach than traditional TV ads. When the Egyptians realized their 360-day calendar was off, they added five days of partying to the end of year.
  • LEAD LIAISON  |  FRIDAY, JUNE 23, 2017
    [Youtube] Tools of the Trade: Screencast-O-Matic
    The final recording can be uploaded to , YouTube, Vimeo, Google Drive, Dropbox, or just saved as a video file on your computer. In the busy world we live in, we all have our secrets to being more productive and more organized. Technology lends itself to creating more solutions. Lead Liaison is one of those solutions, and we have clients all over the globe that agree! But we didn’t get here by using outdated resources.
    [Youtube] [Study] New-Age Digital Experiences Require Utility and Added Value
    DVR and premium subscription options to skip ads on YouTube and Pandora). Today’s mobile-savvy and connected consumers desire rewards for their attention—and they understand how valuable that attention is, according to Razorfish’s Digital Dopamine: 2015 Global Digital Marketing Report.
  • MARKETRI  |  THURSDAY, MAY 16, 2013
    [Youtube] CPA Content Marketing: Four Examples of Superb Content by Accountants
    A few very shocked subway passengers, 54,000+ views on YouTube, an exciting team-building activity for the WSB employees, and a good chance that you’ll remember the name WithumSmith+Brown for quite some time. B2B buyers complete nearly 60 percent of their purchase decision online before they even engage a sales representative, according to research by Google and CEM. What does this mean for your business?
    [Youtube] 7 B2B Social Media Sins
    Read an article or watch an instructional video on YouTube. As 2012 approaches, it is clear to see that social media should be a focal point in your B2B marketing plan and strategy. Social networking sites can be a great way to connect with potential prospects as well as peers in your industry, plus these sites are incredibly useful for furthering your content marketing initiatives and driving traffic back to your Web site.
    [Youtube] Tracking Video Music Trends: How to Stay Current
    SoundCloud – The YouTube of new music. Finding captivating, relevant and creative new music for your video is challenging. On the one hand, the information age has brilliantly streamlined music discovery. Information technology has made new sounds and music accessible in ways like never before. Unfortunately, the ability to follow trends and stay ahead of the curve is still agonizingly difficult. We get the struggle.
    [Youtube] How Facebook’s Latest Move Could Lead to Live-Streaming Revenue
    And though there’s no hard evidence, traffic to external referral links for clips from YouTube and other video platforms seemed to drop off as soon as Facebook introduced its own native video player. Facebook Live launched to spectacular hype. In a hefty BuzzFeed feature story, Mark Zuckerberg himself even made a special appearance, giving an overview of why the company was going “all in on live video.”
    [Youtube] What Van Damme Teaches Us About Manufacturing Marketing
    The video was meant to illustrate the stability of Volvo’s patented dynamic steering, and it has been viewed on YouTube tens of millions of times. Just a few weeks ago, Jean-Claude Van Damme probably wasn’t the first person who came to mind if you were considering how to successfully market a manufacturing company.
  • ACT-ON  |  THURSDAY, DECEMBER 22, 2016
    [Youtube] Industry Leaders Weigh in on Upcoming Marketing Trends for 2017 and Beyond
    In 2017, live interactions will take center stage, with Facebook Live already available and YouTube Live debuting soon. If you’ve ever wondered whether marketing trends are cyclical, look no further than ABM — a sales strategy introduced more than a decade ago that has seen new and vibrant life in the last year, as countless marketers and sales managers have sought to take a more holistic view of the accounts in their pipeline.
    [Youtube] The Power of Paid Amplification: Igniting the Success of Your Content
    Not only that, but 571 websites are launched, 48 hours of YouTube videos are uploaded, and 347 WordPress blogs are published—every minute of every day. It’s no mystery that the Internet is a cluttered space. I tend to think of it as a messy, overstuffed closet that makes it hard to find anything useful. Consumers are overwhelmed today with the sheer volume of content that’s available to them on the Web.
    [Youtube] 7 Elements every Content Marketing Strategy Must Have
    Is this a Youtube channel? If your channel is a youtube channel, then obviously video is your choice. Simply producing content isn’t going to get the job done anymore. But even though competition is expanding in 2016, many will still fail to drive bottom line results. That’s good news if you’re just getting your feet wet in content marketing because you can learn from best practices to drive superior execution to stand out.
    [Youtube] 2013's Top Content: 10 Brands That Totally Nailed It
    The smooth talking Belgian man, the awe-inspiring music, and the epic feat of performing the splits between two trucks driving backwards, all combine to make this video from Volvo the most watched YouTube ad ever, with over 60 million views! It can be hard to focus on creating content at this time of year -- what with office chocolates in abundance, festive songs ringing out, and the general air of excitement for the season.
    [Youtube] The Essential Guide to Creating an SEO-Friendly Customer Journey
    Notice how this particular customer journey begins with a YouTube video, continues through a PPC ad, and progresses to the end entirely online. Interview several experts on vacation affordability, and post a video series on YouTube. Think about the last time you made a major purchase online. Was it a plane ticket? An espresso machine? A pair of sneakers? Now, think about where in your buying process the company you bought from made themselves digitally present.
    [Youtube] Mobile and behavioral
    People have preferences about which device they use to access a certain online property; for example, consumers use tablets much more often to access Twitter (76% of Twitter visits occurred on tablets), YouTube (73% of YouTube visits occurred on tablets), Amazon (69% of Amazon visits occurred on tablets), CNN, and Facebook (both CNN and Facebook were accessed on tablets 67% of the time). Human behaviors are multifarious and myriad in nature.
    [Youtube] Why Financial Brands Are Investing More in Educational Content
    The series was not without controversy —many questioned if a show sponsored by a bank could talk about financial issues honestly—but it racked up a large audience on YouTube and continues to live on Bank of America’s website. Americans suck at personal finance. Only two in five adults have a budget and track their finances closely, according to a national study by the Harris Poll.
    [Youtube] What a Lost iPhone, an Airport, and a Puppy can Teach you About Video that Sticks
    Even though this video was posted a year and a half ago, people are still commenting on their YouTube video to this day asking if it’s real! As I was scrolling through my newsfeed recently, I came across a video posted by KLM Royal Dutch Airlines in 2014 titled “KLM Lost & Found service”. I’d seen it before, probably a few times, actually. Despite this, it reeled me in again. I mean, this thing has sticking power. Take a look.
    [Youtube] How To Capitalize On ‘How To’ Searches
    That includes Q & A platforms like Quora and Reddit, as well as YouTube, relevant social media communities and even influencers, he added. Pay special attention to YouTube. David Erickson, vice president of online marketing at PR firm Karwoski & Courage, pointed out “how to” searches are a huge category for YouTube because consumers prefer demonstration videos to written instructions when they want to learn how to do something. “
    [Youtube] How to Create a Professional Promo Video on a Shoestring Budget
    This trend is becoming more apparent in digital marketing as more and more companies are focused on implementing video-based content distribution : YouTube and Facebook Video are slowly taking over the content scene online. Currently, Facebook has over two billion monthly active users , and YouTube is just behind it at 1.5 Currently, YouTube boasts nearly two billion monthly users who watch more than an hour of video content daily, on average.
  • HUBSPOT  |  TUESDAY, JUNE 11, 2013
    [Youtube] The Dark Side of Customer Service: When the Customer Is "Right" but Insane
    If you haven''t, you can see it on Gawker where I first discovered it, or below where we''ve embedded the YouTube video. By now you''ve probably seen the unbelievable video making the rounds on the internet of a woman demanding her money back at a Dunkin'' Donuts store. The video is eight minutes long (you''ll get the gist of it in the first minute or less), but believe me when I say it''s worth eight minutes of your life to watch. Especially if you never worked in customer service.
    [Youtube] Twitter Unveils Live Video: Here's What You Need to Know
    As streaming video content grows in popularity, particularly among Millennials , Twitter, YouTube, Facebook, and Instagram are all competing to catch the attention of their young user bases. On December 14th, Twitter announced that users would be able to broadcast live video directly from Twitter on iOS and Android mobile devices. This move is the result of Twitter’s integration with Periscope, the live video streaming app it acquired back in March of 2015.
    [Youtube] Effective Marketing Strategies for B2B Companies
    When reporting the best social media platforms for launching a product, 81% of technology B2B marketers said they use LinkedIn, while 71% said Twitter and 54% each said Facebook and YouTube. As a business to business (B2B) company, lead generation is an essential part of your marketing and sales strategy. Successful lead generations campaigns leverage effective marketing strategies that will draw prospects in and keep them interested in your offerings.
    [Youtube] Stop Flushing Your Online Marketing Dollars Down the Toilet
    The old tactics (metatags, alt tags, keywords, links) have some value, but what’s more important is strategic and relevant content on your web site and on social media sites such as Facebook, Twitter, LinkedIn and YouTube. Tweet. What’s the point of spending money to drive traffic to your web site… …if you’re not getting a return on your investment? Several of our new B2B clients came to us with this very frustration.
    [Youtube] 4 Life Lessons I Learned (So Far) From a Career in B2B Sales
    The piano happens to be one of my favorite instruments, and if you’ve never listened to The Piano Guys , a group that covers everything from Beethoven’s 5 Secrets (a favorite of mine) to Rolling in the Deep, you need to stop what you’re doing right now and pull up their YouTube channel. Author: Alexandra Nation I’m cursed. Play me a tune: any tune, from any decade. If I don’t already know the song word for word, I’ll pick up the tune and the lyrics in a listen or two.
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Youtube] 17 Inspiring Instagram Video Examples From Oreo, Spotify, BuzzFeed & More
    But on the 199th anniversary of National American Sign Language (ASL) Day, he broke his silence both on Instagram with the video below, and on YouTube with a longer video -- a great example of paring down a longer YouTube video to fit Instagram's platform. For example, this YouTube video of theirs looks like a normal commercial, but turns into a "choose your own adventure" type game.). Remember when Instagram first started allowing users to post videos back in 2013?
    [Youtube] 5 Tips to Help Make a Killer Marketing Video
    After Google, YouTube is the second-largest search engine in the world. Some people watch on YouTube, some will only watch videos on Facebook. Creating a video (or video series) to help market your product or service is a no-brainer. It's an easy, shareable way to communicate your company's core message. Chances are though, you don’t have the in-house resources to create a clip or much time to waste on learning video editing software yourself.
  • FATHOM  |  TUESDAY, OCTOBER 22, 2013
    [Youtube] Attribution Modeling for EDU
    It’s full of insightful interviews and illustrative case studies on using Twitter, Facebook and YouTube for marketing a school. Think of your marketing efforts as one big team. This team has one goal: to generate more enrollments. But to reach your goal, you need to understand how all of your marketing efforts work together. Attribution modeling can give you that big picture.
    [Youtube] B2C Marketers: 4 Reasons Why Webinars Are Worth the Investment
    It’s called YouTube.” Webinars have long been a top-ranking tactic among B2B marketers and for good reason: They work. More often than not, webinars deliver measurable upside across the entire customer journey by incrementally building and strengthening brand awareness, trust, preference, and loyalty among prospects and customers.
    [Youtube] High Quality Content Sites Is What Google Wants
    In addition to a company blog, consider producing video for a YouTube channel, a photo log on Flickr, or a podcast on iTunes. There’s been an important update to the way Google runs their search algorithms , designed to weed out the number of junk content farms. You and your pages shouldn’t be concerned, except if you’re trying to game the system. But you should always be alert for how such changes affect your site and make corrections when needed.
    [Youtube] Is Coding the Next Must-Have Skill of the Modern Marketer?
    I don’t know about you, but if a paragraph is just not doing in your CMS WYSIWYG what you''re asking it to do, when an image is not resizing correctly, or the YouTube video you''re embedding is just huge for some reason, you want it fixed. Marketing has evolved over time from “you can have any color you want as long as it’s black” to just-in-time marketing messages that encourage you to dunk in the dark.
    [Youtube] Blog your way into a book deal
    What you really need social media for, via Twitter, Facebook, YouTube, whatever, is to make it as easy as possible for the people who are fellow birds-of-a-feather to find you. In 2014, your first step towards becoming a published author with a traditional publishing house is to start a blog focused on what you’ll eventually want to write a book about. Your second step is to grow a community around the writing you’re doing on your blog.
    [Youtube] Tips for boosting LinkedIn engagement
    Rather than linking to a video you post on YouTube or Instagram , upload native video content on LinkedIn using the app. With all of the ways to enhance your business and your professional reputations with social media, LinkedIn remains the ultimate method for achieving those goals. You can build up your LinkedIn network into the thousands and reach many of them regularly by following our tips for boosting your LinkedIn engagement. Leave the pictures for Facebook.
  • HUBSPOT  |  FRIDAY, MARCH 7, 2014
    [Youtube] How to Create a Business Card That's Actually Useful
    Include an interactive feature or added value that sets you apart such as a link to a YouTube video that explains more about your product or service, includes a coupon code or special offer, or even your most useful piece of gated content, form-free. This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders.
    [Youtube] 10 Helpful Uses of RSS Feeds for Marketing
    Subscribe to other YouTube channels. Did you know you can subscribe to YouTube channels via RSS as well? YouTube doesn't make it very easy to find a channel's RSS feed, but you can follow this pretty simple trick to determine what a channel's feed is and then add it to your reader. Have a YouTube account, Twitter feed, or blog of your own?
    [Youtube] 8 Stats You Need to Know From the 2016 State of Inbound Report [New Data]
    In our study, marketers are accounting for video’s global appeal, with 48% planning on using YouTube and 39% looking to add Facebook video. T he inbound movement has always been about one thing: being relevant and truly helpful to your audience. This approach shouldn't change , but as consumer habits evolve, marketers and salespeople must adapt to better connect with and help their prospects and customers.
    [Youtube] What Those Popular Tasty Videos Teach Us about Multichannel Marketing
    Once upon a time, multichannel marketing on social media meant uploading a video to YouTube and sharing a link on Twitter and Facebook. If Tasty videos are taking over your Facebook News Feed, consider yourself front-and-center for a lesson in how multichannel marketing is evolving. Developed by BuzzFeed, Tasty offers quick, slickly-produced recipe tutorials your friends have probably been sharing with you for months.
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