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    [Youtube] One Tweet And It’s Gone! Why Social Media Is Not Always Your Friend
    You play a song while you record a video to post on YouTube. Consider how the video of Premier Mike Baird reading mean tweets was pulled from YouTube after he played Taylor Swift’s “Shake it off’ and REM’s “Everybody Hurts” in the background without the record labels permission. Never in human history have we been so connected, so able to communicate our every thought and word. Sadly, just because we can doesn’t mean we should.
    [Youtube] 20 Ideas to super-charge your social media network
    On YouTube you can link to your Twitter profile in your bio, and in the description section for videos. By Mark W. Schaefer. Behind every social media strategy you must have a content plan and a network plan. Most businesses are starting to understand the content part. But a network plan? That is usually overlooked, which leads to disillusionment. “If you build it they will come” is a great line from a movie but a terrible marketing plan.
    [Youtube] 18 Ways to Promote Your White Paper for Lead Generation
    Whether placed on your landing page or YouTube, bloggers can easily embed the videos into their own blogs to share the white paper take-aways in a visual format. Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Now what? How do you promote it? Your ultimate goals with white papers are typically the following: . . Generate new leads.
    [Youtube] The path to content success: Crushing self doubt
    More than a million followers on YouTube. By Mark Schaefer. By any measure, Antonio Centeno is a success and an inspiration. He has a multi-million-dollar business. A beautiful family. That’s why it was so surprising to me to learn that at times he feels like a fraud. Antonio Centeno. I met this amazing man while working on my book KNOWN: The handbook for building and unleashing your personal brand in the digital age.
    [Youtube] How GoPro’s Content Marketing Puts Experience Before E-Commerce
    GoPro’s main content hub, the Channel , is essentially a sophisticated YouTube channel, hosting video and photo content captured with its cameras. GoPro has always been a brand that represents amazing experiences and adventure. The wearable digital camera brand began as an idea to help athletes self-document themselves in their sport, but has since expanded to become the go-to solution for people wanting to capture themselves engaged in their interests, whatever they may be.
    [Youtube] Want to be a Better Social Media Marketer? Listen to These 10 Podcasts
    Key Takeaways: Facebook Live drives greater engagement and reach than publishing recorded video or sharing a YouTube link. 9) #AskGaryVee: YouTube Growth Strategies, Business Risks & VanyerMedia's New Office. At the beginning of this episode, Vanyerchuk answers questions from a VaynerPeep about strategies for hacking YouTube growth. Key Takeaways: Try collaborating with other YouTubers or influencers in your space on social media.
    [Youtube] 4 Ways to Differentiate Your Marketing Content
    After all, simply writing more newsletters, automating social media feeds, producing more infographics or launching more company blogs/magazines/YouTube channels/LinkedIn profiles/Facebook pages/carrier pigeon programs (well, that one might work) was never going to be more than a very short-term solution. A couple of great examples are GE’s cool #6secondscience and #GravityDay campaigns and the YouTube Rewind series.
    [Youtube] The Best Example of a Human Email…EVER.
    Take a quick glance at their YouTube videos. Author: DJ Waldow “We don’t have time for a long email, and neither do you. It’s very important that we all stay focused and get to the bottom of this Jay-Z / Solange / Beyoncé situation. We’re collecting clues, so if you have any tips please tweet them to @Eat24 with #Eat24Investigates.”. This was the opening paragraph from Eat24’s May 16 th weekly coupon email.
  • HUBSPOT  |  MONDAY, JANUARY 21, 2013
    [Youtube] Why Marketers Need to Rise Above the Deluge of Crappy Content
    You’re also up against every reseller, integrator, consultant, analyst, advisor, association, pundit, blogger, and smart-arse with a point of view and a Wordpress, SlideShare or YouTube account. When we at Velocity Partners published our latest SlideShare rant, “Crap: The content marketing deluge,” we got a big, big response.
  • HUBSPOT  |  THURSDAY, MARCH 20, 2014
    [Youtube] Where Nonprofits Spend Their Time With Social Media Marketing [New Data]
    Nonprofits seem to have little-to-no desire in exploring Quora, SlideShare, Vine, or Tumblr, but show a slight interest in visual mediums like YouTube and Instagram. There''s no shortage of advice in the blogosphere on how and where to spend your time on social media. How organizations are actually spending their time online, however, is a different story.
    [Youtube] 3 Unusual networking lessons I’ve learned from improv
    But since I didn’t know much about improv, I watched a couple of Youtube videos and saw a bunch of guys and gals acting like young Jim Carrey tripping on illegal substances. But since I didn't know much about improv, I watched a couple of Youtube videos and saw a bunch of guys and gals acting like young Jim Carrey tripping on illegal substances. By Mars Dorian, {grow} Contributing Columnist.
    [Youtube] B2B Social Media Marketing -- Does It Work?
    Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter. In addition, they have a dedicated YouTube Channel for Kodak B2B. Many social media platforms can be utilized for B2B marketing such as the ones mentioned before, Twitter/YouTube/Facebook, as well as LinkedIn, American Express OPEN forum, and SlideShare. Are you a Search Engine Watch Member? |
    [Youtube] 18 Expert Guides to Using Google+ for Business
    After all, Google+ is now the second-largest social network ; it’s more business-oriented (and less about sharing pictures of friends and grandkids) than Facebook, and more flexible than Twitter; it’s important for SEO (though not in the way you may think–see below); and it’s connected to everything else Google (Gmail, YouTube, Maps, News, etc.),
    [Youtube] MarTech: Top 100 Influencers and Brands
    Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Martech is the blending of marketing and technology, with the aim of streamlining processes to achieve marketing goals and objectives.
    [Youtube] 5 Tips for Conducting an Effective Interview (Even When Interviewing’s Not Your Thing)
    If you don’t believe me, check out any number of interview podcasts or YouTube videos out there for evidence. By Kerry Gorgone, {grow} Contributing Columnist. Now that content marketing has become the norm, some “seasoned” marketers might feel like Dr. Leonard “Bones” McCoy , the ship’s doctor on the original “Star Trek” series. When tasked with anything outside his comfort zone, he’d protest “Jim, I’m a doctor, not a mechanic” (or a botanist or a doorstop). You get the idea.
    [Youtube] 20 Topic Ideas For Your Next Social Post
    John’s Waterproofing posted a video on YouTube with a happy customer narrating through the process. If you’re posting to social media regularly (and you should be), you’ve likely hit some roadblocks when it comes to generating content. This list of 20 ideas can serve as your go-to sheet in a pinch. Plus, each idea has an example so you’ll have plenty to go on. Lesser-known holidays. Offbeat holidays and quirky celebrations make for quick and easy posts.
  • HUBSPOT  |  SUNDAY, JULY 5, 2015
    [Youtube] 21 of the Most Inspiring Ad Campaigns of the Last 12 Months
    For AstraZeneca, DigitasLBi created a YouTube series to educate men on the benefits of consuming triglycerides. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. A great idea can inspire. But it can also made you jealous of its simplicity, humor, emotion, and elegance.
    [Youtube] The Power of Human Content: Virgin America’s New Safety Video
    Try watching directly on YouTube. Author: DJ Waldow If you are a seasoned traveler, there isn’t much more boring and mundane – and critically important – than the safety announcements at the beginning of any flight. Most of us “veteran travelers” have them memorized. In fact, I’m waiting for the day a flight attendant calls on me to give the pre-take off presentation. I’m pretty confident I could recite them word for word.
    [Youtube] The Opportunity Social Media Offers Manufacturers
    Start a YouTube Channel to Enrich Content YouTube can be a great tool that educates buyers while subtly marketing through video. Manufactures should consider creating a YouTube video that provides a demonstration of products and processes, a tour of the factory, or showcases customer testimonials. As an example, one of my favorite YouTube videos produced by a manufacturer is this Carr Machine and Tool video.
    [Youtube] 10 Sloppy Social Media Mistakes to Fix NOW
    Facebook, Twitter, YouTube, LinkedIn, and Google+ all allow you to link back to your website. Unlike companies with thousands of followers on Facebook, Twitter, YouTube, and LinkedIn, most of the Google+ landscape is ripe for the picking. Mistakes are a healthy part of every marketing strategy, and they're certainly nothing to be ashamed of in the new(ish) world of social media. That said, being sloppy is a whole different story.
    [Youtube] Blogging, social media use skyrocketing at universities
    And it seems to be working … When asked how successful social media tools have been for their schools, respondents have “consistently raved about their experience,&# especially Facebook (95% success) and YouTube (92%). From time to time I have been pleased to feature the research of the University of Massachusetts Dartmouth Center for Marketing Research. They’ve uncovered some fascinating trends among non-profits, Fortune 500 companies and fast-growing Inc.
    [Youtube] 4 Things We Learned from the Ice Bucket Challenge
    Author: Julie Ritchie Many years from now, as anthropologists comb through the remnants of our civilization, they’ll find something strange in the YouTube archives: thousands of people willingly dumping ice water over their heads. The ALS Ice Bucket Challenge is the latest in a long list of unexpectedly viral phenomena.
  • EXO B2B  |  THURSDAY, MARCH 16, 2017
    [Youtube] Influence in Marketing: our top 30
    Regular presence on a multitude of social platforms (Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, SnapChat, Google+, Quora, etc.). For more than ten years, I’ve been working closely (and sometimes from afar), with many of the main Web marketing players in Quebec, but also from elsewhere. I’ve worked alongside or hobnobbed with hundreds of them over the conferences I’ve organized or attended here, in Europe or the USA.
    [Youtube] How Your A/E/C Firm Can Build a Rewarding Presence on Pinterest
    YouTube videos are fairly easy to share. Pictures are worth 1,000 words, so if your architecture, engineering, or construction firm is not marketing itself on the photo-based social network Pinterest, you’re missing out on the opportunity to say volumes to potential customers. Marketers generally agree that, when used effectively, Pinterest can be a lead-generation dynamo , and the tool’s visual nature makes this especially true within the A/E/C industry.
    [Youtube] 5 Brands with Highly Successful Messaging Apps Strategies
    What makes these characters so appealing is their storylines, which LINE tells via various sticker versions of the characters as well as in short stories posted on its YouTube channel. Check out the “interactive documentary” it created as part of the “From Rats to Rudeboys” campaign: Click here to view the video on YouTube. Light shines through the thick fog—a plane has just taken off from the airport in Morocco. Faith in love, once lost, has been restored.
    [Youtube] Maximizing Your Content: 5 Ideas for Repurposing Blog Posts
    Or, if you blog readers had a lot of questions, many times it’s easier to answer this through a video then updating the blog post with the embedded video or uploading on YouTube and giving the commenters the link. When your content is written, and the promotion is done, what do you do next? Many marketers simply move on to the next blog post or piece of content, letting the previous posts phase into obscurity (except for maybe an occasional tweet or Facebook post).
  • HUBSPOT  |  THURSDAY, JULY 5, 2012
    [Youtube] Common Qualities of Insanely Successful Viral Videos
    In fact, over 4 billion videos are viewed daily on YouTube , and over 60 hours of video are watched per minute. Not only does this video play on the nation’s president -- bold move -- but it also uses the most viral song to date, Carly Rae Jepsen’s “Call me Maybe” which is #1 on YouTube with over 100 million views. Over 180 video submissions were entered, which resulted in 250,000 video views on Facebook and thousands more to date on YouTube.
  • FATHOM  |  WEDNESDAY, MAY 1, 2013
    [Youtube] Video Marketing in the Education Industry
    More than 85% of colleges and universities already have a presence on YouTube, which makes it that much more important to stay on top of the growing demand for online video.… Online video has grown into a key element for the majority of Internet users. Today’s audience is looking for content that is not only informational, but also engaging. This reins true especially for the younger audience.
  • HUBSPOT  |  TUESDAY, MAY 14, 2013
    [Youtube] What Would a 'Mad Men' Era Ad Campaign Look Like Today?
    photos could even play out in a series of YouTube videos. Kelly suggests Clairol create several interactive, choose-your-own adventure-style videos using YouTube annotations features. This is an excerpt from our ebook, Traditional Turned Inbound: Reimagining 5 Iconic Ad Campaigns From the Past. Learn more about your favorite classic ad campaigns by downloading the ebook today ! In 1946, America had only 12 TV stations broadcasting to the public.
  • HUBSPOT  |  MONDAY, JANUARY 16, 2017
    [Youtube] Live Desktop Broadcasts, Mid-Roll Video Ads & More: 7 Facebook Changes You May Have Missed
    Facebook sources said the platform would sell the ads and share 55% of the sales with publishers -- the same share that YouTube offers. Facebook users watch 100 million hours of video per day, and most video content creators haven't generated money because Facebook hasn't permitted ads that run before the video content starts (as is on YouTube).
    [Youtube] 15 Ways Content Marketers Can Use Pinterest to Drive Traffic
    According to Shareaholic’s Q3 2014 Social Media Traffic Report , the pinning platform brought in more than three times the traffic of Twitter, StumbleUpon, Reddit, Google Plus, YouTube and LinkedIn combined. You can add YouTube or Vimeo videos to your Pinterest account as pins. From either YouTube or Vimeo, go to the video page and click “Share”. Pew Research raised a lot of eyebrows earlier this year when they announced Pinterest had become more popular than Twitter.
    [Youtube] 8 Writing Lessons from Everybody Writes by Ann Handley
    YouTube video (3-3.5 As a marketer, you write—regardless of your specific role, or which company you work for. I’m a writer right now, as I write this blog. I’m a writer when I create session descriptions for my presenters at conferences. I’m a writer when I communicate with my sales team. I was a writer when I created the slides for my webinar, 8 Biggest Mistakes Field Marketers Make. You get my point. All marketers are writers in some capacity.
    [Youtube] Video Marketing How-To: How Long Should Your Videos Be?
    For YouTube you can go a bit longer, but we don’t recommend going much past a minute and 30 seconds. Hello, and welcome to another episode of Video Marketing How-To! You’ve probably heard us joke now and then that human beings have a shorter attention span than most goldfish, and sadly it’s not far off. If your content can’t capture your viewers interest in the right amount of time, they’ll bounce off to something else.
    [Youtube] Social media predicts the next Carpool Karaoke stars
    The new Apple series, which is a spin-off of the Carpool Karaoke skit featured on CBS’s “ The Late Late Show with James Corden ” has surpassed over 830 million YouTube views to date. By Hannah Chapple, {grow} Community Member. Karaoke, anyone? Last week, Apple Inc. announced they’ve ordered a 16-episode Carpool Karaoke series from CBS to be hosted exclusively on their online music-streaming service, Apple Music.
    [Youtube] Gamification: How Siemens got 23,000 engineers to learn about its brand
    30,000 video views on YouTube. Tweet Siemens Industry , Inc., is proving that engineers just wanna have fun. And it’s filling the sales pipeline in the process. In March of 2011, the Siemens team launched Plantville. This online game simulates the experience of being a plant manager. Players are challenged to maintain operation of their plant while improving productivity, efficiency and facility health.
    [Youtube] 6 Easy Ways to Keep Track of Your Competitors
    Follow your competitors on social media sites such as Facebook, Twitter, Google+, Pinterest, Instagram, LinkedIn, or YouTube. You don’t have to be James Bond or Jason Bourne to find out what your competitors are up to. Competitive analysis for small businesses also doesn’t have to take up a lot of time or money. Differentiating yourself from the competition is something every business wants to do.
    [Youtube] Social Engagement Stories From SXSW
    They also hired Dude Perfect , a team of guys who have become famous for their YouTube videos, to do a video with Odell Beckham Jr. Austin is buzzing with the thrill of SXSW this week. In just one day at SXSW, the conference generated 94,552 mentions across the web. To say this is a popular conference is an understatement. People from all kinds of industries are here, from B2B marketing, to sports education, to non-profit and kick-starters, to film and music.
    [Youtube] The Psychology of Viral Content
    In her study on the similarities of YouTube sensations, Limor Shifman argues that viral videos typically feature ordinary people, flawed masculinity, humor, simplicity, repetitiveness, and “whimsical content” (or the absence of a concrete theme). Considering that two of the most recent internet sensations involved a pair of white sneakers and a Wookie mask, it’s easy to write off viral content as pure luck.
  • BIZNOLOGY  |  FRIDAY, JULY 10, 2015
    [Youtube] Tools that help monitor and measure social traffic
    Sprout Social : This tool supports Twitter, Facebook, LinkedIn, and YouTube. All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). These types of tools can give you the big picture of where your traffic is coming from, who they are, and what they are doing.
  • HUBSPOT  |  TUESDAY, JULY 18, 2017
    [Youtube] Just Getting Started With Video Marketing? Here’s the First Video You Should Make
    Here's an example of a TOFU explainer video we created to drive traffic from our YouTube channel to a new research report on a topic we want our audience to learn more about from us: topic clusters. If you're trying to attract people to learn about your brand -- possibly for the first time -- publish your first marketing video in a blog post, on YouTube, or on social media. One of the most controversial phrases in the marketing today is, "pivot to video.".
    [Youtube] Social Media Explained. Really.
    Related Stories Facing tough choices — Paid versus organic reach Why you’ve already missed the hottest marketing opportunity How a small family business pulled off one of the greatest successes in YouTube history Reading between the lines of the latest Facebook usage data Six Arguments Against Content Shock. So I have this problem.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2011
    [Youtube] 11 Must-Subscribe Marketing News Blogs and Websites
    Official YouTube Blog ( Subscribe via RSS ): Get a heads up on any new features or updates about YouTube. The savviest marketers are constantly staying on top of the latest trends and news in marketing. Are you one of them? Keeping up-to-date with marketing news can help you stay ahead of the curve in your own marketing and keep ahead of competitors in your industry. So where can you go to make sure you're in the know?
    [Youtube] Trying GroupHigh for Blogger Outreach Campaigns
    This sort of high-influencer outreach generally is limited to 25-100 hyper-targeted and super-influential bloggers, tweeters, Facebookers, YouTubers , SoundClouders, Instagramers, Viners , and I guess Google Plussers. I am hereby making the jump from humans to robots for all my blogger research. In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds.
  • FATHOM  |  TUESDAY, AUGUST 12, 2014
    [Youtube] 5 Steps to Launching Your First Product on Amazon
    Amazon Seller Education YouTube Channel: Amazons Fulfillment by Amazon YouTube Channel: About 80 million people visit Amazon each month with (mostly) the intent to buy. Amazon gives you the platform to get your product(s) in front of these potential buyers who might not have heard of you.
  • FATHOM  |  THURSDAY, MARCH 6, 2014
    [Youtube] 5 Ways to Get Student Reviews Seen via Higher-Education Social Media
    Create a YouTube playlist for student video reviews. According to Fast Company , YouTube reaches more people 18-34 years old than any cable network. Create a playlist on YouTube specifically for student video reviews so that your audience knows exactly where to go to find what they’re looking for. Prospective students look at these factors first when determining their college options: The school must have a preferred degree program. It must be a good fit financially.
    [Youtube] 10 Examples of Amazing Viral Marketing Videos
    YouTube HD Camera Trick Challenge- Samsung. 93 million. This number is the combined total of views for the 10 videos listed in the post below. That is nearly the number of people who watch the Super Bowl! These 10 videos provide great examples of what it takes to make a video that can capture the attention of millions and market your product in the process. Take a look at each of these videos. They are all very different and invoke different emotions in order to capture attention.
  • VIDYARD  |  WEDNESDAY, MAY 18, 2016
    [Youtube] Video Fails Sometimes: Some Old Advice to Achieve Marketing Success
    Having a channel on YouTube is a great start, but that’s all it is. A product overview is kind of awkward if it’s viewed on YouTube, but if it’s embedded into your own product page, then it has incredible home field advantage. Real talk, not all marketers actually studied marketing. You know, it ’ s just not one of those sexy subjects that catches the eye of a teenager applying to university. For me, it was political science.
    [Youtube] How to Make the Zero Moment of Truth Work for You
    Try adding a YouTube channel to your social media arsenal. Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds.
  • ACT-ON  |  TUESDAY, NOVEMBER 1, 2016
    [Youtube] 20 Twitter Tricks for B2Bers Who Want to Up Their Game
    You can even make your own animated GIFs from YouTube videos with Word to the wise: Get permission from the YouTube video creator before you publish the GIF. Want proof of how fast social media evolves? Here: Twitter is old school. That’s not an entrenched belief, but I’m sure you’ve heard a rumor or two of how Twitter has been losing ground over the last year.
    [Youtube] What’s the Value of a Google Hangout for Marketers?
    The Hangout recording syncs to Youtube and can then be embedded back into Google+, a blog or even a landing page. Author: Jason Miller On June 5 Marketo kicks off Season 2 of the Marketing Happy Hour with Youtility Author Jay Baer. Jay will be discussing his new book ( available now for pre-order ), hot topics in the news, and there will even be a fun segment or two around marketing. Register for the Hangout here.
    [Youtube] Marketing with Videos: What’s Wrong with the Script?
    Since videos are posted to YouTube and other video directories besides their own website pages, their viewers need to know who the commercial is for. I was shocked to read some sample scripts for video commercials being filmed at the studios of iMotionVideo last week in Orlando. People are still confusing features and benefits in their marketing messages. Some videos are great to watch, even if you’re not interested in what they’re selling.
    [Youtube] Announcing Vidyard’s New Interactive Video Player
    so we’ll break it down to the gist by sharing the main ingredients of the player with you: If you’ve spent any time on YouTube, you’ve probably seen annotations before. Last week I snuck into our R&D lab on the second floor of our awesome new office and saw a few TOP SECRET things that I probably shouldn’t have, one of which was something labeled “ New Vidyard Interactive Player ”. And then I got busted by our VP of Engineering, Tyler Campaigne. I was in trouble.
    [Youtube] How To Excel at Four Primary Types of Social Media Content
    Whether it’s video on Facebook, Twitter, Snapchat or YouTube, the content you need to be thinking about is video. Let’s kick off with some sobering statistics. We all know that content is being churned out constantly, but have you ever considered how much of it there really is? Every single minute , social media sees: 2.4 million pieces of content shared on Facebook. 277,000 tweets sent on Twitter. 216,000 new photos posted on Instagram. 347,222 photos shared on WhatsApp.
    [Youtube] 5 Ways to Create More Content Today
    These videos are great content assets because you can use them on YouTube, Vimeo and your website. Throw a rock and you’ll hit a marketer talking about content marketing ( please note that our Legal friends advise that you don’t try this at home ). Much like social media has matured over the last five years, content marketing is still maturing and everyone is trying to understand and harness the power of useful, relevant, and valuable content.
    [Youtube] 15 B2B case studies show how content marketing drives ROI
    Facebook fans (of which around 15% are customers) and 12,000 Twitter followers, as well as active accounts on Instagram, Tumblr, YouTube, and Google+. 70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). 21% say they are successful at tracking ROI (source: Ad Age ). Content marketing is more important to B2B businesses.
    [Youtube] It’s Not Just Politics: The Evolution of Marketing in Presidential Campaigns
    Obama also leveraged YouTube like never before. His website, like the other candidates, is simple above the fold and then below it invites visitors to sign up for SMS alerts, watch his YouTube videos, and participate with the campaign on social media. Author: Renata Bell As the primaries heat up, politicians are leveraging digital marketing and social media to capture the hearts (and votes) of U.S. voters.
    [Youtube] 30 Killer Resources to Learn Content Marketing
    While every video on Content Marketing Institute’s YouTube channel is worth your time, this interview with experts on how their organization approaches content is especially powerful. All kinds of content marketers can learn from YouTube’s trends manager Kevin Allocca, who discusses the science of viral content in this Ted Talk. Image credit Adobe. Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training.
    [Youtube] 8 Reasons Your B2B Website Is Ready For A Redesign!
    LinkedIn, Facebook, Twitter, Google+, and YouTube are all important outlets for your B2B marketing efforts and should be easy to find and well integrated on your website. By Dawn Gadless | Business Development Director. At eMagine, we like to say your website is your most visible face, and you always want to put your best face forward. Is your website turning potential customers and prospects away? Could it be better optimized via design for conversions?
  • HUBSPOT  |  MONDAY, JUNE 18, 2012
    [Youtube] How to Breathe New Life Into Your Marketing With Visual Content
    YouTube. Of course, we can't complete our discussion of visual social networks until we talk YouTube. YouTube let's you create a mix of educational, how-to type content, entertaining content, and even slightly promotional content that addresses what your leads need at any stage of the sales cycle. Visual content is awesome.
    [Youtube] Case Study: Caterpillar and blue collar social media marketing
    We are recognizing the power of the big three social media platforms — Facebook, Twitter, and YouTube — but we’re also exploring other platforms that are highly used in specific areas of the world. One of the common complaints I hear is that social media marketing doesn’t seem to fit for many businesses … “My customers don’t tweet or read blogs.&#.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2011
    [Youtube] Engaging in Conversation Doesn't Grow Reach [Infographic]
    Download this eBook to learn to enhance your business' Internet presence using Facebook, Twitter, LinkedIn, and YouTube. For more social media data and myth-busting, don't forget to register for my upcoming Science of Social Media webinar. While I know "engaging in the conversation" has applications for customer service and retention as well as public relations, it turns my stomach every time I hear someone talk about it as marketing advice.
    [Youtube] Is “Sadvertising” an Effective Video Marketing Strategy?
    Click here to view the video on YouTube. If given a choice, I’ll always skip an ad versus sit through it. It took a battery commercial to change my mind—and bring me to tears. Duracell’s latest commercial hooked me within seconds, an impressive feat for a skippable video ad. Something about the video marketing strategy in this spot felt different than the usual video fare.
    [Youtube] Viral Marketing: Three Ways to Help a Video Go Viral
    Gangnam Style became the first video to reach one billion hits on YouTube, demonstrating how one video can grow into a worldwide phenomenon. Right, neither do we, despite the blog, YouTube channel, Facebook page, and full-page newspaper advertisements through which Frito-Lay tried to generate hype. However, there are a few ways to tweak your campaign so it rivals even the most adorable of cat videos on YouTube. The Mayan Calendar ended on December 21, 2012.
  • HUBSPOT  |  WEDNESDAY, JUNE 23, 2010
    [Youtube] The Ultimate Glossary: 101 Social Media Marketing Terms Explained
    Viddler - Viddler is a popular video sharing site similar to YouTube and Vimeo in which users can upload videos to be hosted online and shared and watched by others. YouTube - YouTube is a video-sharing website on which users can upload, share, and view videos. Three former PayPal employees created YouTube in February 2005. In November 2006, YouTube, LLC was bought by Google Inc. YouTube is the largest video sharing site in the world.
    [Youtube] How Long Does it Take to Get Results from Content Marketing?
    Other popular channels are Twitter, Facebook and YouTube. “ Marketing is impatient. Everything we do feels like we need to do it faster.”. – Ann Handley. How the chef prepares, combines and cooks quality, fresh ingredients determines how delicious a seafood paella will be. If she wants to serve up a mouth-watering dish, she’ll also sample her cooking during preparation to make sure she blends the ingredients to perfection.
    [Youtube] The Top Email Marketing ROI Trends to Watch in 2017
    Similarly, marketers might incorporate video content into subscribers referred from YouTube. Email marketing may not have the sex appeal of Instagram or Snapchat, but research continues to show its ROI prowess—even among smartphone-tethered Millennials. According to research, email remains the most effective channel for building brand awareness, converting customers, and retaining them over the long haul. Its effectiveness shines across demographics and devices.
    [Youtube] How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel
    To keep your content stream flowing, Skotidas advises subscribing to newsletters, RSS feeds, YouTube channels, iTunes and Google Alerts. Tweet Do you think social media is better for researching prospects than for attaining face-to-face meetings where deals are won and contracts are signed? If so, think again, and pay attention to the experience of Gari Johnson, Vice President Australia & New Zealand, IntraLinks.
    [Youtube] chiefmartecTV: The myths & monsters of agile marketing
    You can watch the recording of the show on YouTube : Our next episode will be in August, with a special guest from the marketing strategy firm Lenati , as we discuss a new report that we’re producing on marketing technology management practices of senior marketing executives across a range of industries. Yesterday we broadcast our second episode of chiefmartecTV on the topic of The Myths and Monsters of Agile Marketing.
    [Youtube] 4 Emails Your Service-Based Business Should Send
    Once you’ve created your video, send an email including a screenshot of the video linking back to the video on your YouTube or Vimeo channel, or the video embedded on your blog or website. Whether you’re a fitness coach, a dentist, run a plumbing company or a computer repair business, as a service-based business, your email marketing needs and desired outcomes may not exactly fit that of a retailer.
    [Youtube] 4 Advanced Tips to Optimizing Your LinkedIn Company Page
    Link to a recent blog post you wrote, a YouTube video that you like or an industry-based news piece. When was the last time you evaluated your company LinkedIn page? Does it represent your brand well, attract prospective clients, and showcase your business as an authority in its field? Many small businesses take the necessary steps to create a company LinkedIn page , but aren’t quite sure if their page is doing all it should.
    [Youtube] 5 Brands with Highly Successful LinkedIn Marketing Strategies
    Ninety-four percent of those surveyed said they use the platform to distribute content, followed by YouTube at 88 percent, and Twitter at 87 percent, Marketing Land reported. With 450 million users , LinkedIn is a powerful platform for brands looking to recruit top talent, generate leads, or shore up brand awareness. And given the current social media landscape, it’s no wonder many brands are doubling down on their LinkedIn marketing strategies.
    [Youtube] The ultimate guide to blogging when you don’t have time to blog
    He simply pasted the YouTube link into his blog, wrote a brief comment, and voila — c’est le post. This is a blog post for anybody who has trouble finding the time to blog. In other words, everybody. I humbly submit a few practical ideas to help you become a time-efficient blogger. . 1) Leap. I mentioned this in a recent post, but it bears repeating. The number one issue most bloggers face isn’t time, it’s confidence. Can we agree that you will take the leap?
    [Youtube] Marketing Automation in Action: Houston, we have Revenue!
    See the view from Mission Control here or on YouTube , enjoy! by Liz Smyth Imagine being able to automate the routine and repeatable tasks associated with lead nurturing , lead scoring and lead management. Well, that’s the reality! Check out our new video to see how organisations are using marketing automation to nurture leads, trigger behaviour-based communications and collaborate better with sales – and having fun doing it! What do you think? Is it fun? Is it too serious?
    [Youtube] 25 ideas for your social media network strategy
    On YouTube you can link to your Twitter profile in your bio, and in the description section for videos. Behind every social media strategy you have to have a content plan and a network plan. Most businesses are starting to understand the content part. But a network plan? That is usually overlooked, which leads to disillusionment. “If you build it they will come” is a great line from a movie but a terrible marketing plan.
    [Youtube] Content Shock: Why content marketing is not a sustainable strategy
    If you examined a list of the most popular YouTube videos five years ago, they were “locally-produced” home movies. This post will demonstrate in simple economic terms why content marketing — the hottest marketing trend around — may not be a sustainable strategy for many businesses. Like any good discussion on economics, this is rooted in the very simple concept of supply and demand. When supply exceeds demand, prices fall.
    [Youtube] A guide to free and easy influencer research tools
    One idea is to combine this Kred output with the data from the free version of NOD3x , which provides insight into data coming from Google+ and YouTube. A few months ago I was at huge tech industry conference. A sponsoring company had a massive LED “leaderboard” showing the leading influencers tweeting about the conference. There were a few people who I recognized but quite a few who I didn’t.
    [Youtube] Social Media Gone Wrong … and How to Avoid Making the Same Mistakes
    We all know the infamous ‘Old Spice’ viral video campaign by now (which earned itself over 43 million views on YouTube), but what you may not have heard of is the follow up to the video. Posted in Advertising Branding Social Media. We’re all human. We all make mistakes. However, when your mistake involves social media, it’s not that easy to make amends. Take, for example, the case of the (now) infamous KitchenAid tweet about President Obama’s dead grandmother.
  • HUBSPOT  |  TUESDAY, AUGUST 26, 2014
    [Youtube] 8 Clever Ways to Triple Your Content Output (and Traffic)
    2) Turn a Blog Post Into a YouTube Video. Though YouTube is the second most popular search engine -- behind the ever-present Google -- it’s highly underutilized when it comes to content marketing. We all do it: spend hours thinking of topics, craft artisanal headlines, and wait for the sudden influx of new customers to flood in after reading our blog masterpieces. Unfortunately, the sudden flood rarely happens.
    [Youtube] What the Next Generation of Marketers Are Learning in School
    This week we talked about everything from the recent 100,000 personalized Nike+ videos , to the real-time mistake of the Seattle Seahawks , and the decision by YouTube to host their own Super Bowl halftime show. Twenty years ago, I graduated from Bentley University with a degree in Computer Information Systems. I had always thought about going for a marketing degree, but was advised that it would be too hard to find a job after college. I decided to focus my energy elsewhere.
    [Youtube] 43 Bright Ideas for Promoting Your Lead Gen Content
    31) Create a short video related to the offer to post on YouTube. Link back to the offer in the description of the video on YouTube and create one or two annotations within the video that link back to the offer. So you just created a piece of content for lead generation -- congrats! . While it''s tempting to go and celebrate, you''re not done just yet.
  • SNAPAPP  |  TUESDAY, JULY 21, 2015
    [Youtube] The 5 W’s of Your Video Marketing Strategy
    You have a wide range of options for video hosting providers depending on your needs, or you can stick with YouTube if you have a limited budget. Posting to YouTube has its advantages – the network has more than 1 billion users , and the number of hours that people spend watching YouTube rises 50% every year. That being said, 300 hours of video are uploaded to YouTube every minute – meaning you can get drowned out with all the other noise.
    [Youtube] Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool
    But if you do find yourself with questions, Google offers a plethora of ways to get answers, from its own Google Analytics YouTube channel to an active blog and detailed help pages. Following the blog, taking advantage of the YouTube channel and read through help pages to keep abreast of updates and to understand how to leverage the power of Google Analytics to benefit your small business. ©
    [Youtube] Welcome to Viewtopia: Vidyard Announces Speakers for 2016 Video Marketing Summit
    YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders.
    [Youtube] Top Three Takeaways from Sales 2.0 – San Francisco #S20C
    Here is a YouTube example of one of Jeffrey’s keynotes. The Sales 2.0 Conference billed itself as “the number one industry event devoted to excellence in leveraging SaaS technologies.” Attendees were promised they would learn: how to create a sales process ruled by metrics and measurement. how collaboration can promote productivity and enhance the customer experience. ways to leverage technology to empower your team.
    [Youtube] 39 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    Posts You Might Like to Read: 35 Mind Numbing YouTube Facts, Figures, and Statistics - Infographic. Posts You Might Like to Read: 8 Tips to Make Your YouTube Video Go Viral. In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. But that was soooo two years ago, and it's high time we gave that list a refresh, don't you think? I spend a lot of time reading these bad boys, and so do my colleagues here at HubSpot.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Youtube] 9 Ways to Recycle Your Blog Posts Into Other Content Formats
    SlideShare is like the YouTube of presentations. SlideShare’s can also be embedded onto other blog sites, much like a YouTube video, making it easy for people to share your content. Today, marketers are feeling the pressure to pump out more and more content to get noticed -- plus it''s got to be readable, engaging, and shareable. But maintaining a steady stream of quality blog posts can be time-consuming.
  • HUBSPOT  |  THURSDAY, MARCH 29, 2012
    [Youtube] Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time?
    We've all gotten used to the idea of using Twitter, Facebook, and even YouTube for marketing -- even if the platforms aren't always as brand-friendly as they could be. If someone asked you to define what all the major social networks did – Facebook, Twitter, LinkedIn, YouTube – it’s pretty easy to differentiate them from one another. Remember when I said it was easy to define the major social networks, like Pinterest, LinkedIn, YouTube, Facebook, and Twitter?
    [Youtube] How to Create a Content Strategy That Actually Drives Organic Traffic
    Their YouTube channels pulled in revenue, attracted clients, and sold goods and services. That’s why their YouTube account is both viral and intense. Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need. But how do you create that refined content strategy?
  • HUBSPOT  |  MONDAY, MAY 13, 2013
    [Youtube] How Marketing Legend Guy Kawasaki Manages His Social Media Presence
    This is a custom compilation of the RSS feeds of websites such as In Focus, The Big Picture, YouTube, and NPR that are mother lodes of great content. Thus, a human has to make the decision, download the photo or YouTube embed link, make minor edits such as removing the “+” in Google+ +mentions, and post to Facebook. Guy Kawasaki is a special advisor to the Motorola business unit of Google. He is also the author of APE, What the Plus!, Enchantment , and nine other books.
    [Youtube] Is Marketing Staffing Going the Way of IT?
    A good business social media presence should include most of these platforms: Google+, LinkedIn, Slideshare, Facebook, Twitter, Instagram, Pinterest, Vine and YouTube. Photo by superrabbit on Flickr, Some Rights Reserved. With new marketing tactics and the rise of marketing technologies, there is a growing need to be flexible in marketing staffing. The old static models of full-time marketing employees may not be serving your company anymore.
    [Youtube] Get the Most Out of Twitter Hashtags
    Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS OpenX Rackspace Hosting ConVerdge Communities About Us Submit a Tip!
    [Youtube] The 15 Best Facebook Pages You've Ever Seen
    Why it's Awesome: This is an example of a great like-gating image that also includes an email opt-in form as well as Twitter and YouTube links above the fold. With more than 800 million users, Facebook is a major player in the world of social networking. Businesses looking to market using Facebook have one major tool at their disposal: the Facebook Page. Facebook Pages were specifically engineered for businesses.
    [Youtube] The Anatomy of Truly “Social” Business
    Our customers don’t care how many blog subscribers we have or who visits our YouTube channel. A {grow} Community Week Contribution by Kneale Mann. There is increasing discussion these days about developing a “social business.&# The vital word to remember in this name is business — real work tied to a bottom line. The social business doesn’t start or end in the digital space but rather in the human universe.
    [Youtube] Platform Push: How Big Changes From Facebook, Snapchat, and Pinterest Will Affect Marketers
    The native video player (designed to kill YouTube), Instant Articles (built to colonize publishing), and new marketplace tab (modeled to recreate Craigslist) are just a few examples. One of the biggest trends in content marketing over the past couple years has been a move away from the open web to the closed walls of platforms. That’s a lot of jargon packed into one sentence, so let me break down what that means.
    [Youtube] Is it time for an anonymity movement to challenge Facebook?
    If you put a frog in a pot of colder water, though, and slowly heat the water, the frog will stay until it dies (There are actual examples of this on YouTube if you really want to see that this is true). I ‘m delighted to feature today a guest post from Gregory Pouy, one of France’s top marketing bloggers. This is his first post on an English-speaking blog and I’m pleased to bring his views to the {grow} community: I’m a social media guy.
    [Youtube] 3 Things Your Social Media Team Should Know About SEO
    Bing is personalizing search with Facebook and Google is personalizing search with Google+ (I’m just gonna go ahead and group Gmail, Youtube, Authorship, etc. One of the biggest challenges we hear about in the world of marketing is around the idea of silos. As companies grow, and new people and departments are added, it’s easy to become segmented and communication can become more difficult than it once was.
    [Youtube] Content Doesn’t Have to be One-and-Done – 6 Benefits of Re-Skinning Existing Assets
    If you decide to re-skin your content as YouTube videos or SlideShare presentations, for example, you might attract new people who are active on those channels who you wouldn’t have brought in otherwise. Content marketing is kind of like the old saying if a tree falls in the forest and nobody’s there, does it make a sound? Well, if you create an amazing piece of content but no one sees it, does it actually provide you with any value?
    [Youtube] B2B Content Marketing Statistics: 2012 Budgets, Benchmarks and Trends [Research Report]
    Every social media channel is seeing increased adoption, often by 15-20%: YouTube: 47% increase. Are you a PRO MEMBER? Log In. Our Sites: Content Marketing Institute. Junta42. Content Marketing World. CMI Books. CMI News. SocialTract. Skip to content. About. Benefactors. Resources. Case Studies. Original Research. Content Marketing Stats. B2B Content Marketing Assessment. White Paper Library. Get Blog Alerts to Email. Contributors. Blog Guidelines. Get Your Contributor Badge.
  • ACT-ON  |  THURSDAY, OCTOBER 15, 2015
    [Youtube] How To Spice Up Your Content Marketing With Animated GIFs [And Other Animated Visuals]
    Here’s the final, compressed animated gif: How to make animated gifs from YouTube and other videos. The next way to make animated gifs is to use YouTube videos. There are many other sites that let you make animated gifs from YouTube videos. According to Steve Wilhite, who invented the Graphics Interchange Format (GIF) in 1987 for CompuServe, it’s “jif,” like the peanut butter (and like “gym” and “gem” and “Geoff”), not a hard “g” (like “ghif” or “gate.”)
  • HUBSPOT  |  FRIDAY, MARCH 4, 2011
    [Youtube] 20 Examples of Great Facebook Pages
    Skittles launched a "Win the Rainbow" contest asking it's fans "what they would do for a Skittles vending machine," which garnered entries that racked up hundreds of thousands of views on YouTube. They do a very good job of promoting their presence on the wide variety of social networks such as Twitter, MySpace, YouTube, and Flickr with their fans. Marketers are becoming more and more interested in measuring the ROI of social media.
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