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  • FATHOM  |  TUESDAY, AUGUST 12, 2014
    [Youtube] 5 Steps to Launching Your First Product on Amazon
    Amazon Seller Education YouTube Channel: Amazons Fulfillment by Amazon YouTube Channel: About 80 million people visit Amazon each month with (mostly) the intent to buy. Amazon gives you the platform to get your product(s) in front of these potential buyers who might not have heard of you.
  • FATHOM  |  THURSDAY, MARCH 6, 2014
    [Youtube] 5 Ways to Get Student Reviews Seen via Higher-Education Social Media
    Create a YouTube playlist for student video reviews. According to Fast Company , YouTube reaches more people 18-34 years old than any cable network. Create a playlist on YouTube specifically for student video reviews so that your audience knows exactly where to go to find what they’re looking for. Prospective students look at these factors first when determining their college options: The school must have a preferred degree program. It must be a good fit financially.
  • ACT-ON  |  WEDNESDAY, MAY 18, 2016
    [Youtube] 7 Things About Online Reviews Every B2B Business Needs to Know
    So he took it to YouTube. Ever wondered what people say about you behind your back? If it’s your business they’re talking about, this isn’t mere paranoia – your survival is at stake. Online reviews are read by anywhere from 67-97% of consumers, depending on which study you cite. There is less data available about how B2B companies are affected by online reviews than there is for B2C companies. But I don’t think that gets B2Bers off the hook.
    [Youtube] How to Make the Zero Moment of Truth Work for You
    Try adding a YouTube channel to your social media arsenal. Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds.
    [Youtube] Marketing with Videos: What’s Wrong with the Script?
    Since videos are posted to YouTube and other video directories besides their own website pages, their viewers need to know who the commercial is for. I was shocked to read some sample scripts for video commercials being filmed at the studios of iMotionVideo last week in Orlando. People are still confusing features and benefits in their marketing messages. Some videos are great to watch, even if you’re not interested in what they’re selling.
    [Youtube] 5 Ways to Create More Content Today
    These videos are great content assets because you can use them on YouTube, Vimeo and your website. Throw a rock and you’ll hit a marketer talking about content marketing ( please note that our Legal friends advise that you don’t try this at home ). Much like social media has matured over the last five years, content marketing is still maturing and everyone is trying to understand and harness the power of useful, relevant, and valuable content.
    [Youtube] How To Excel at Four Primary Types of Social Media Content
    Whether it’s video on Facebook, Twitter, Snapchat or YouTube, the content you need to be thinking about is video. Let’s kick off with some sobering statistics. We all know that content is being churned out constantly, but have you ever considered how much of it there really is? Every single minute , social media sees: 2.4 million pieces of content shared on Facebook. 277,000 tweets sent on Twitter. 216,000 new photos posted on Instagram. 347,222 photos shared on WhatsApp.
    [Youtube] 15 B2B case studies show how content marketing drives ROI
    Facebook fans (of which around 15% are customers) and 12,000 Twitter followers, as well as active accounts on Instagram, Tumblr, YouTube, and Google+. 70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). 21% say they are successful at tracking ROI (source: Ad Age ). Content marketing is more important to B2B businesses.
  • HUBSPOT  |  MONDAY, JUNE 18, 2012
    [Youtube] How to Breathe New Life Into Your Marketing With Visual Content
    YouTube. Of course, we can't complete our discussion of visual social networks until we talk YouTube. YouTube let's you create a mix of educational, how-to type content, entertaining content, and even slightly promotional content that addresses what your leads need at any stage of the sales cycle. Visual content is awesome.
    [Youtube] 30 Killer Resources to Learn Content Marketing
    While every video on Content Marketing Institute’s YouTube channel is worth your time, this interview with experts on how their organization approaches content is especially powerful. All kinds of content marketers can learn from YouTube’s trends manager Kevin Allocca, who discusses the science of viral content in this Ted Talk. Image credit Adobe. Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training.
    [Youtube] 8 Reasons Your B2B Website Is Ready For A Redesign!
    LinkedIn, Facebook, Twitter, Google+, and YouTube are all important outlets for your B2B marketing efforts and should be easy to find and well integrated on your website. By Dawn Gadless | Business Development Director. At eMagine, we like to say your website is your most visible face, and you always want to put your best face forward. Is your website turning potential customers and prospects away? Could it be better optimized via design for conversions?
    [Youtube] How Digital Marketing is Reshaping Financial Services
    YouTube is now the second largest search engine after Google, and accounts for 50% of internet traffic. Firms are making the mistake of using YouTube the same way they use TV advertising: to interrupt consumers rather than attract them. Author: Fab Capodicasa Consumer technology is moving at a hectic pace. In stark contrast, the Financial Services industry has been extremely slow in modernizing their marketing in step with changing consumer behavior.
    [Youtube] Case Study: Caterpillar and blue collar social media marketing
    We are recognizing the power of the big three social media platforms — Facebook, Twitter, and YouTube — but we’re also exploring other platforms that are highly used in specific areas of the world. One of the common complaints I hear is that social media marketing doesn’t seem to fit for many businesses … “My customers don’t tweet or read blogs.&#.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2011
    [Youtube] Engaging in Conversation Doesn't Grow Reach [Infographic]
    Download this eBook to learn to enhance your business' Internet presence using Facebook, Twitter, LinkedIn, and YouTube. For more social media data and myth-busting, don't forget to register for my upcoming Science of Social Media webinar. While I know "engaging in the conversation" has applications for customer service and retention as well as public relations, it turns my stomach every time I hear someone talk about it as marketing advice.
    [Youtube] The World Cup of Marketing Part 2: Volkswagen vs. Hyundai
    Combined, the clever video shorts have just under 180K views on YouTube and will be aired a total of 98 times during halftimes. VW’s “ Play by Play ” ad hasn’t quite garnered the same online audience as Hyundai’s – it has just over 10K views on YouTube to date. Author: Stephanie Barnes With only Brazil, Argentina, Netherlands, and Germany left, many countries are mourning the end of the World Cup – but major brands are betting you aren’t over your futbol fever just yet.
    [Youtube] Five ideas: Constructive engagement in destructive times
    Learning from insightful podcasts, reading well-written blog posts or watching YouTube tutorials instead of getting hooked on clickbait news channels. By Mars Dorian, {grow} Contributing Columnist. I’m not a kind man. It’s hard for me to easily connect with people, as I prefer to live & work inside my creative cave. But whenever I hear about a tragedy and the killing of innocent people, no matter their ethnicity or job, it makes me hold still and ponder.
    [Youtube] Viral Marketing: Three Ways to Help a Video Go Viral
    Gangnam Style became the first video to reach one billion hits on YouTube, demonstrating how one video can grow into a worldwide phenomenon. Right, neither do we, despite the blog, YouTube channel, Facebook page, and full-page newspaper advertisements through which Frito-Lay tried to generate hype. However, there are a few ways to tweak your campaign so it rivals even the most adorable of cat videos on YouTube. The Mayan Calendar ended on December 21, 2012.
  • HUBSPOT  |  WEDNESDAY, JUNE 23, 2010
    [Youtube] The Ultimate Glossary: 101 Social Media Marketing Terms Explained
    Viddler - Viddler is a popular video sharing site similar to YouTube and Vimeo in which users can upload videos to be hosted online and shared and watched by others. YouTube - YouTube is a video-sharing website on which users can upload, share, and view videos. Three former PayPal employees created YouTube in February 2005. In November 2006, YouTube, LLC was bought by Google Inc. YouTube is the largest video sharing site in the world.
    [Youtube] A strategy to stay relevant in a tumultuous marketing world
    Facebook, YouTube, Snapchat? By Mark Schaefer. Three years ago, I was working on what would be the biggest consulting contract of my career. It was a potential deal with a U.S. government agency and as part of the bidding process I had to be interviewed by their senior procurement professionals via Skype. It was a bit intimidating. The stakes were high and I was facing a table full of people I didn’t know.
    [Youtube] Maximizing Your Content: 5 Ideas for Repurposing Blog Posts
    Or, if you blog readers had a lot of questions, many times it’s easier to answer this through a video then updating the blog post with the embedded video or uploading on YouTube and giving the commenters the link. When your content is written, and the promotion is done, what do you do next? Many marketers simply move on to the next blog post or piece of content, letting the previous posts phase into obscurity (except for maybe an occasional tweet or Facebook post).
    [Youtube] How Long Does it Take to Get Results from Content Marketing?
    Other popular channels are Twitter, Facebook and YouTube. “ Marketing is impatient. Everything we do feels like we need to do it faster.”. – Ann Handley. How the chef prepares, combines and cooks quality, fresh ingredients determines how delicious a seafood paella will be. If she wants to serve up a mouth-watering dish, she’ll also sample her cooking during preparation to make sure she blends the ingredients to perfection.
    [Youtube] The Top Email Marketing ROI Trends to Watch in 2017
    Similarly, marketers might incorporate video content into subscribers referred from YouTube. Email marketing may not have the sex appeal of Instagram or Snapchat, but research continues to show its ROI prowess—even among smartphone-tethered Millennials. According to research, email remains the most effective channel for building brand awareness, converting customers, and retaining them over the long haul. Its effectiveness shines across demographics and devices.
    [Youtube] How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel
    To keep your content stream flowing, Skotidas advises subscribing to newsletters, RSS feeds, YouTube channels, iTunes and Google Alerts. Tweet Do you think social media is better for researching prospects than for attaining face-to-face meetings where deals are won and contracts are signed? If so, think again, and pay attention to the experience of Gari Johnson, Vice President Australia & New Zealand, IntraLinks.
  • ACT-ON  |  TUESDAY, NOVEMBER 1, 2016
    [Youtube] 20 Twitter Tricks for B2Bers Who Want to Up Their Game
    You can even make your own animated GIFs from YouTube videos with Word to the wise: Get permission from the YouTube video creator before you publish the GIF. Want proof of how fast social media evolves? Here: Twitter is old school. That’s not an entrenched belief, but I’m sure you’ve heard a rumor or two of how Twitter has been losing ground over the last year.
    [Youtube] The ultimate guide to blogging when you don’t have time to blog
    He simply pasted the YouTube link into his blog, wrote a brief comment, and voila — c’est le post. This is a blog post for anybody who has trouble finding the time to blog. In other words, everybody. I humbly submit a few practical ideas to help you become a time-efficient blogger. . 1) Leap. I mentioned this in a recent post, but it bears repeating. The number one issue most bloggers face isn’t time, it’s confidence. Can we agree that you will take the leap?
    [Youtube] 4 Emails Your Service-Based Business Should Send
    Once you’ve created your video, send an email including a screenshot of the video linking back to the video on your YouTube or Vimeo channel, or the video embedded on your blog or website. Whether you’re a fitness coach, a dentist, run a plumbing company or a computer repair business, as a service-based business, your email marketing needs and desired outcomes may not exactly fit that of a retailer.
    [Youtube] 4 Advanced Tips to Optimizing Your LinkedIn Company Page
    Link to a recent blog post you wrote, a YouTube video that you like or an industry-based news piece. When was the last time you evaluated your company LinkedIn page? Does it represent your brand well, attract prospective clients, and showcase your business as an authority in its field? Many small businesses take the necessary steps to create a company LinkedIn page , but aren’t quite sure if their page is doing all it should.
    [Youtube] 5 Brands with Highly Successful LinkedIn Marketing Strategies
    Ninety-four percent of those surveyed said they use the platform to distribute content, followed by YouTube at 88 percent, and Twitter at 87 percent, Marketing Land reported. With 450 million users , LinkedIn is a powerful platform for brands looking to recruit top talent, generate leads, or shore up brand awareness. And given the current social media landscape, it’s no wonder many brands are doubling down on their LinkedIn marketing strategies.
  • BIZNOLOGY  |  MONDAY, JUNE 24, 2013
    [Youtube] Why a Picture is Worth a Thousand Clicks: Visuals Boost Your SEO
    And when you consider the continued growth of sites like Pinterest, Snapchat, and YouTube (which as my Biznology colleague Rob Petersen recently pointed out represents the world’s second largest search engine ), satisfying your customers’ visual needs must become integral to your digital marketing strategy. Whether photos or videos, share the content on Pinterest, YouTube or Tumblr (with links back to your site, of course) as well as on your website.
    [Youtube] What the Next Generation of Marketers Are Learning in School
    This week we talked about everything from the recent 100,000 personalized Nike+ videos , to the real-time mistake of the Seattle Seahawks , and the decision by YouTube to host their own Super Bowl halftime show. Twenty years ago, I graduated from Bentley University with a degree in Computer Information Systems. I had always thought about going for a marketing degree, but was advised that it would be too hard to find a job after college. I decided to focus my energy elsewhere.
    [Youtube] 25 ideas for your social media network strategy
    On YouTube you can link to your Twitter profile in your bio, and in the description section for videos. Behind every social media strategy you have to have a content plan and a network plan. Most businesses are starting to understand the content part. But a network plan? That is usually overlooked, which leads to disillusionment. “If you build it they will come” is a great line from a movie but a terrible marketing plan.
    [Youtube] Content Shock: Why content marketing is not a sustainable strategy
    If you examined a list of the most popular YouTube videos five years ago, they were “locally-produced” home movies. This post will demonstrate in simple economic terms why content marketing — the hottest marketing trend around — may not be a sustainable strategy for many businesses. Like any good discussion on economics, this is rooted in the very simple concept of supply and demand. When supply exceeds demand, prices fall.
    [Youtube] A guide to free and easy influencer research tools
    One idea is to combine this Kred output with the data from the free version of NOD3x , which provides insight into data coming from Google+ and YouTube. A few months ago I was at huge tech industry conference. A sponsoring company had a massive LED “leaderboard” showing the leading influencers tweeting about the conference. There were a few people who I recognized but quite a few who I didn’t.
    [Youtube] Social Media Gone Wrong … and How to Avoid Making the Same Mistakes
    We all know the infamous ‘Old Spice’ viral video campaign by now (which earned itself over 43 million views on YouTube), but what you may not have heard of is the follow up to the video. Posted in Advertising Branding Social Media. We’re all human. We all make mistakes. However, when your mistake involves social media, it’s not that easy to make amends. Take, for example, the case of the (now) infamous KitchenAid tweet about President Obama’s dead grandmother.
  • HUBSPOT  |  TUESDAY, AUGUST 26, 2014
    [Youtube] 8 Clever Ways to Triple Your Content Output (and Traffic)
    2) Turn a Blog Post Into a YouTube Video. Though YouTube is the second most popular search engine -- behind the ever-present Google -- it’s highly underutilized when it comes to content marketing. We all do it: spend hours thinking of topics, craft artisanal headlines, and wait for the sudden influx of new customers to flood in after reading our blog masterpieces. Unfortunately, the sudden flood rarely happens.
    [Youtube] Welcome to Viewtopia: Vidyard Announces Speakers for 2016 Video Marketing Summit
    YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders.
    [Youtube] 43 Bright Ideas for Promoting Your Lead Gen Content
    31) Create a short video related to the offer to post on YouTube. Link back to the offer in the description of the video on YouTube and create one or two annotations within the video that link back to the offer. So you just created a piece of content for lead generation -- congrats! . While it''s tempting to go and celebrate, you''re not done just yet.
    [Youtube] Your Video Marketing Strategy Doesn’t Need a Big Budget—Here’s Why
    Facebook and YouTube both support live video streaming if you want to utilize a video space you’ve already established, or you can try to carve out a space on streaming dedicated platforms like Vine or Periscope. Does a successful video marketing strategy have to be pricey? For some brands, popular content is driven by costly celebrity cameos and expensive song licenses. For others, success is based entirely on production values and large-scale cinematic excursions.
  • SNAPAPP  |  TUESDAY, JULY 21, 2015
    [Youtube] The 5 W’s of Your Video Marketing Strategy
    You have a wide range of options for video hosting providers depending on your needs, or you can stick with YouTube if you have a limited budget. Posting to YouTube has its advantages – the network has more than 1 billion users , and the number of hours that people spend watching YouTube rises 50% every year. That being said, 300 hours of video are uploaded to YouTube every minute – meaning you can get drowned out with all the other noise.
    [Youtube] Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool
    But if you do find yourself with questions, Google offers a plethora of ways to get answers, from its own Google Analytics YouTube channel to an active blog and detailed help pages. Following the blog, taking advantage of the YouTube channel and read through help pages to keep abreast of updates and to understand how to leverage the power of Google Analytics to benefit your small business. ©
    [Youtube] 39 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    Posts You Might Like to Read: 35 Mind Numbing YouTube Facts, Figures, and Statistics - Infographic. Posts You Might Like to Read: 8 Tips to Make Your YouTube Video Go Viral. In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. But that was soooo two years ago, and it's high time we gave that list a refresh, don't you think? I spend a lot of time reading these bad boys, and so do my colleagues here at HubSpot.
    [Youtube] Top Three Takeaways from Sales 2.0 – San Francisco #S20C
    Here is a YouTube example of one of Jeffrey’s keynotes. The Sales 2.0 Conference billed itself as “the number one industry event devoted to excellence in leveraging SaaS technologies.” Attendees were promised they would learn: how to create a sales process ruled by metrics and measurement. how collaboration can promote productivity and enhance the customer experience. ways to leverage technology to empower your team.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Youtube] 9 Ways to Recycle Your Blog Posts Into Other Content Formats
    SlideShare is like the YouTube of presentations. SlideShare’s can also be embedded onto other blog sites, much like a YouTube video, making it easy for people to share your content. Today, marketers are feeling the pressure to pump out more and more content to get noticed -- plus it''s got to be readable, engaging, and shareable. But maintaining a steady stream of quality blog posts can be time-consuming.
    [Youtube] The Anatomy of Truly “Social” Business
    Our customers don’t care how many blog subscribers we have or who visits our YouTube channel. A {grow} Community Week Contribution by Kneale Mann. There is increasing discussion these days about developing a “social business.&# The vital word to remember in this name is business — real work tied to a bottom line. The social business doesn’t start or end in the digital space but rather in the human universe.
  • HUBSPOT  |  MONDAY, MAY 13, 2013
    [Youtube] How Marketing Legend Guy Kawasaki Manages His Social Media Presence
    This is a custom compilation of the RSS feeds of websites such as In Focus, The Big Picture, YouTube, and NPR that are mother lodes of great content. Thus, a human has to make the decision, download the photo or YouTube embed link, make minor edits such as removing the “+” in Google+ +mentions, and post to Facebook. Guy Kawasaki is a special advisor to the Motorola business unit of Google. He is also the author of APE, What the Plus!, Enchantment , and nine other books.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Youtube] How to Create a Video Marketing Strategy You Can Be Proud of
    But often “isn’t that great” simply means they don’t think it’s high quality or it hasn’t taken off on YouTube with thousands of views. Are you proud of your video marketing strategy? I bet the answer comes pretty quickly. Nearly every marketer I speak with these days is using video in their web, social media, demand, content marketing, or sales enablement programs. They all think it’s important, and they all plan to increase their investments in video because they believe it works.
  • VIDYARD  |  TUESDAY, JULY 12, 2016
    [Youtube] How to Create a Video Marketing Strategy You Can Be Proud of
    But often “isn’t that great” simply means they don’t think it’s high quality or it hasn’t taken off on YouTube with thousands of views. Are you proud of your video marketing strategy? I bet the answer comes pretty quickly. Nearly every marketer I speak with these days is using video in their web, social media, demand, content marketing, or sales enablement programs. They all think it’s important, and they all plan to increase their investments in video because they believe it works.
  • VIDYARD  |  FRIDAY, JANUARY 29, 2016
    [Youtube] 8 Ways to Use Video for Customer Success, Education, and Advocacy
    And not just while they’re scrolling through Facebook or spending hours on YouTube; studies have shown that even at work, people prefer to watch video than read text. Video is the modern web browser’s medium of choice. And that means you! And more importantly (no offence), your customers. So give the people what they want! If you want to build a customer base that’s learning, growing, getting the most out of your product or service, and loving you while they do it, video is the way to go!
  • HUBSPOT  |  THURSDAY, MARCH 29, 2012
    [Youtube] Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time?
    We've all gotten used to the idea of using Twitter, Facebook, and even YouTube for marketing -- even if the platforms aren't always as brand-friendly as they could be. If someone asked you to define what all the major social networks did – Facebook, Twitter, LinkedIn, YouTube – it’s pretty easy to differentiate them from one another. Remember when I said it was easy to define the major social networks, like Pinterest, LinkedIn, YouTube, Facebook, and Twitter?
    [Youtube] How to Create a Content Strategy That Actually Drives Organic Traffic
    Their YouTube channels pulled in revenue, attracted clients, and sold goods and services. That’s why their YouTube account is both viral and intense. Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need. But how do you create that refined content strategy?
    [Youtube] Is Marketing Staffing Going the Way of IT?
    A good business social media presence should include most of these platforms: Google+, LinkedIn, Slideshare, Facebook, Twitter, Instagram, Pinterest, Vine and YouTube. Photo by superrabbit on Flickr, Some Rights Reserved. With new marketing tactics and the rise of marketing technologies, there is a growing need to be flexible in marketing staffing. The old static models of full-time marketing employees may not be serving your company anymore.
    [Youtube] Is it time for an anonymity movement to challenge Facebook?
    If you put a frog in a pot of colder water, though, and slowly heat the water, the frog will stay until it dies (There are actual examples of this on YouTube if you really want to see that this is true). I ‘m delighted to feature today a guest post from Gregory Pouy, one of France’s top marketing bloggers. This is his first post on an English-speaking blog and I’m pleased to bring his views to the {grow} community: I’m a social media guy.
    [Youtube] Get the Most Out of Twitter Hashtags
    Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS OpenX Rackspace Hosting ConVerdge Communities About Us Submit a Tip!
    [Youtube] The 15 Best Facebook Pages You've Ever Seen
    Why it's Awesome: This is an example of a great like-gating image that also includes an email opt-in form as well as Twitter and YouTube links above the fold. With more than 800 million users, Facebook is a major player in the world of social networking. Businesses looking to market using Facebook have one major tool at their disposal: the Facebook Page. Facebook Pages were specifically engineered for businesses.
    [Youtube] Crossing the influence line: When does sponsorship destroy your reputation?
    Casey Neistat (pictured at the top pf the post today) is also an “influencer,” but he built his reputation as a YouTube entertainer and is now a true celebrity. By Mark Schaefer. A comment, a question, and a blog post all came together last week to make me ponder this question: When does an “influencer” become a “salesperson,” and is there a difference? Can a social media influencer cross a line become an ad … instead of a thought leader?
    [Youtube] Content Doesn’t Have to be One-and-Done – 6 Benefits of Re-Skinning Existing Assets
    If you decide to re-skin your content as YouTube videos or SlideShare presentations, for example, you might attract new people who are active on those channels who you wouldn’t have brought in otherwise. Content marketing is kind of like the old saying if a tree falls in the forest and nobody’s there, does it make a sound? Well, if you create an amazing piece of content but no one sees it, does it actually provide you with any value?
    [Youtube] B2B Content Marketing Statistics: 2012 Budgets, Benchmarks and Trends [Research Report]
    Every social media channel is seeing increased adoption, often by 15-20%: YouTube: 47% increase. Are you a PRO MEMBER? Log In. Our Sites: Content Marketing Institute. Junta42. Content Marketing World. CMI Books. CMI News. SocialTract. Skip to content. About. Benefactors. Resources. Case Studies. Original Research. Content Marketing Stats. B2B Content Marketing Assessment. White Paper Library. Get Blog Alerts to Email. Contributors. Blog Guidelines. Get Your Contributor Badge.
  • HUBSPOT  |  FRIDAY, MARCH 4, 2011
    [Youtube] 20 Examples of Great Facebook Pages
    Skittles launched a "Win the Rainbow" contest asking it's fans "what they would do for a Skittles vending machine," which garnered entries that racked up hundreds of thousands of views on YouTube. They do a very good job of promoting their presence on the wide variety of social networks such as Twitter, MySpace, YouTube, and Flickr with their fans. Marketers are becoming more and more interested in measuring the ROI of social media.
  • HUBSPOT  |  TUESDAY, AUGUST 21, 2012
    [Youtube] 10 B2B Companies That Create Exceptional Content
    They've developed a YouTube channel with videos and tutorials to help their prospective business leads learn the ins and outs of network solutions. Fully Integrated Content: Cisco not only creates great video tutorials; they have also pulled their entire social network into their YouTube channel.
    [Youtube] Drone video, 4K TV and more: Video marketing trends for 2016
    Online content platforms, like Netflix and YouTube, are actually showing the most promise when it comes to providing 4K TV online video content. Video digital marketing has yet to hit its peak. By 2020, analysts predict that video will represent 80 percent of all internet traffic , a rise from 64 percent in 2014. Marketing through video channels has already become the norm, not the exception.
    [Youtube] How to Win Valentine’s Day the Marketing Way
    Here are some create ideas for “multi-channel” wooing: Send a YouTube link to his/her favorite song. Make him/her laugh – send a meme or a funny YouTube clip. Upload the video to YouTube and send him/her a link, or send the video via email. Author: Fab Capodicasa Spending big dollars for Valentine’s Day is for suckers. Impressing someone doesn’t have to be expensive – you just need to spend your money wisely.
    [Youtube] The 7 Building Blocks of a Solid Content Marketing Plan
    Every 60 seconds 277,000 tweets are produced, 216,000 new photos are posted on Instagram, Pinterest users pin 3,472 images, and 72 hours of new video is uploaded to YouTube. Marketers are creating more content than ever. According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place.
    [Youtube] Platform Push: How Big Changes From Facebook, Snapchat, and Pinterest Will Affect Marketers
    The native video player (designed to kill YouTube), Instant Articles (built to colonize publishing), and new marketplace tab (modeled to recreate Craigslist) are just a few examples. One of the biggest trends in content marketing over the past couple years has been a move away from the open web to the closed walls of platforms. That’s a lot of jargon packed into one sentence, so let me break down what that means.
    [Youtube] 25 Clever Ways to Grow Your Email Marketing List
    19) Leverage your company's YouTube channel. It's a sad fact, but your email marketing database degrades by about 25% every year. Your contacts' email addresses change as they move from one company to another, they opt-out of your email communication, or they abandon that old AOL address they only use to fill out forms on websites.
    [Youtube] 9 Do's and Don'ts for Creating Outstanding Facebook Cover Photos [+Free Templates]
    Bonus: If you need help creating cover photos for all your social networks, we''ve created free templates you can use for Twitter, Facebook, LinkedIn, YouTube, and Google+. When people come to your Facebook Page, where do you think they first look? I''ll give you a few hints. It''s a visual piece of content that sits at the top of your Company Page. It takes up almost a quarter the screen on most desktop browsers. You probably guessed it by now. it''s your Facebook Cover Photo !
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Youtube] Want People to Share Your Visual Content? Avoid These 6 Common Mistakes
    Here's a detailed guide to photo and image sizes on Facebook, Twitter, YouTube, and other social networks to help you out.). In the perpetual race to stand out on social media, visual content is pulling in front and kicking up speed. According to Socially Sorted , the image-focused Instagram is now surpassing Twitter in daily mobile traffic. And Facebook posts with images generate an estimated 53% more likes that solely text-based posts.
    [Youtube] Small Marketing Budget? Use In-House Experts to Get Huge Results
    Post the video to YouTube , put it on your site, promote it through social channels, and send a link through email as well (more about that in a minute). If you can’t afford a transcriptionist, here’s a quick and dirty trick to use YouTube to get a (very) rough draft of a transcript. Many marketing teams struggle to make the most of limited resources.
    [Youtube] 5 Unconventional Ways to Create Videos That Engage Facebook Fans
    You can organize videos into playlists, which gives your video page more of a YouTube feel. Your Facebook audience has a craving. They’re craving video. According to recent statistics , the number of videos showing up in Facebook News Feeds has shot up by 360% this year compared to last. The king of social media sites is also allowing most page administrators to make videos more prominent by selecting a featured video.
    [Youtube] Cool Stuff Manufactured in America
    Visit Cool Stuff Being Made’s YouTube channel for more manufacturing videos. In the spirit of Thanksgiving later this week, this post is my way of giving thanks to those manufacturers who still believe in the value of “Made in America.”. Manufacturing has been a bright spot for a while now in our economic recovery despite the anemic growth and sporadic hiring.
    [Youtube] The Basics of LinkedIn Marketing
    Fittingly, LinkedIn is also ranked as the most effective social media platform for B2B content marketing distribution, followed by YouTube, Twitter, and Facebook. Back when it started, LinkedIn was a simple digital Rolodex. Over a decade later, the platform has become the go-to social networking platform for professionals. LinkedIn is where professionals go to find jobs, learn more about their industries, and research prospective companies.
    [Youtube] How Big Data is Driving Business Growth
    Pulling the data from not just Facebook and Twitter, but LinkedIn, YouTube, Google+ and more to give access to keyword data and trend analysis to brands looking to understand what creates customers and makes them into brand evangelists? Editor’s Note: Today’s Post comes courtesy of Daniel Newman , the President of Broadsuite , a company dedicated to helping companies be found, seen and heard online by tying together paid, owner and earned media to drive.
    [Youtube] The Complete Display Ads Overview For B2B Marketers
    There are non-Google display networks, Youtube video ads, and Gmail sponsored promotions. Youtube Ads : Video ads need to get attention within the first three seconds and are generally expensive to test. Display advertising is a bit of a mystery. You’re paying for impressions and clicks on sites you don’t own. You have countless referral sites and it is entirely onerous to track the opportunities and revenue generated from each display ad.
    [Youtube] Multimedia Content on the Web: No Longer "New" Media
    A popular video about social media quotes the statistic that YouTube is the #2 search engine after Google. read more.
  • ACT-ON  |  THURSDAY, OCTOBER 15, 2015
    [Youtube] How To Spice Up Your Content Marketing With Animated GIFs [And Other Animated Visuals]
    Here’s the final, compressed animated gif: How to make animated gifs from YouTube and other videos. The next way to make animated gifs is to use YouTube videos. There are many other sites that let you make animated gifs from YouTube videos. According to Steve Wilhite, who invented the Graphics Interchange Format (GIF) in 1987 for CompuServe, it’s “jif,” like the peanut butter (and like “gym” and “gem” and “Geoff”), not a hard “g” (like “ghif” or “gate.”)
    [Youtube] Six ways to make money from Empire Avenue
    You link up your social accounts through your Empire Avenue account (currently Twitter, Facebook, YouTube, LinkedIn and Flickr with Foursquare being lined up). Have you heard of Empire Avenue ? It seems to have caught fire and is the latest social media blog-darling. In short it’s networking, gaming, aggregation and social media status in one fun little package.
    [Youtube] Can CMOs Master The Customer Experience For Hispanic Shoppers?
    With more advanced personalization and optimization strategies, it’s now possible for brands to modify and customize the customer experience across multiple channels—in terms of messaging, tone and content—based on where the visitor is coming from, be it Facebook, Twitter, YouTube or another referring site. Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design.
    [Youtube] How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide
    YouTube to host videos. I recommend using YouTube Live to broadcast live videos and to host all videos to take advantage of its video SEO. A week before the live session, get on a call with the speaker to do a final check-in (the meeting was hosted using a private YouTube Live session so they understood how to sign in). Two recording options: Book an hour of their time to record the session via YouTube Live.
    [Youtube] 8 Common Ways Most Content Marketers Fail
    The blog lives on a website, videos live on YouTube, and white papers have to be downloaded as PDFs. Marketers are pretty resourceful. Many of us create amazing campaigns and pieces of content, sometimes even with limited resources. From one-(wo)man operations to teams with every position imaginable, we all have areas that could use improving. Many of the areas where we make mistakes center around the experiences that we’re delivering to our audiences.
    [Youtube] 5 Questions Every Business Website Must Answer
    Twitter, YouTube videos, text messaging…there’s no question attention spans are short. Everyone is busy, asked constantly to “do more with less,&# including most critically their time. To connect with buyers in this environment, your business website needs to provide them with the information they need—quickly and concisely. By the time a buyer reaches your site, he or she has likely done the basic research.
    [Youtube] The End of ‘Social Media’
    Seven years, 200 million blogs, nearly 600 million Facebook members and a few billion YouTube videos later the information landscape has been completely transformed. This is the time of year when a lot of people make predictions. I’ll resist that urge, though, and instead present a plea: Let’s make 2011 the year we stop talking about “social media.”. It’s not that social media is no longer important. On the contrary, today there’s almost no media today that isn’t social.
    [Youtube] Transforming P&G
    Assumptions are breaking down, however, thanks to a willingness to change and the success of campaigns like last year’s Old Spice “ The Man Your Man Could Smell Like ,” which combined traditional TV advertising with a brilliant series of companion videos on YouTube. When Stan Joosten first contacted me about joining Procter & Gamble’s Digital Advisory Board, I initially hesitated.
    [Youtube] 14 PowerPoint Presentation Tips to Make Your PPT Designs More Effective [+Templates]
    Whether you embed a whole webpage or just a YouTube video, this can be a high-quality third party improvement. A good second choice is to take screen shots of the website, link in through a browser, or embed media (such as a YouTube video) by downloading it directly to your computer. I like to think of Microsoft PowerPoint as a test of basic marketing skills. To create a passing presentation, I need to demonstrate design skills, technical literacy, and a sense of personal style.
    [Youtube] 36 Sensational Social Media Stats and Facts
    But YouTube, Google+ and LinkedIn drive the most engaged traffic. Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Or to accurately measure their results. Or to set the right goals to begin with. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below.
    [Youtube] 3 Powerful Ways A/E/C Firms Can Demonstrate Their Expertise and Showcase Their Services
    And access to YouTube. An enduring challenge in professional services marketing is showing potential clients the benefit of a service they can’t see, feel, or touch. When you buy a physical product – a shirt, for example – you can see the product before you buy it. You can feel the material, try the shirt on, and compare it to other shirts. This is rarely the case when selling a complex service.
    [Youtube] Interesting Infographics: Your Guide To Social Media Lead Generation
    YouTube is utilized for marketing motives by 77% of companies. Did you know that over 40% of marketers believe their Facebook usage is a vital part of running a business? Are you aware that 82% of social media leads are collected from Twitter? According to the infographic, “How To Generate Leads With Social Media” by Quick Sprout , for the past four years, social media has been a key component in generating leads.
    [Youtube] Must-Know Strategies That Boost Your LinkedIn Engagement
    Note: when your LinkedIn posts are linked to YouTube videos, there tends to be an increased share rate of 75%. Is it really possible to escalate your company’s LinkedIn engagement by 386%? According to this infographic by Quick Sprout , the answer to that question is yes. By having a full understanding of who uses LinkedIn and what you should (and should not) post on the site, utilizing LinkedIn to engage with your customers is not a difficult task.
    [Youtube] How a Nonprofit Launched the Most Viral Campaign Ever [CHART]
    When was the last time you watched a 30 minute long YouTube video? by Jesse Noyes | Tweet this If you did not know who Joseph Kony was one week ago, I am guessing that over the last 10 days, many of you now think you may have heard too much.
    [Youtube] B2B Content Marketing: How To Get Your Prospects To Love You
    Facebook, Pinterest, Google+, YouTube) it is vital that you leverage those mediums for all their visual worth. Artillery B2B Marketing Blog > The Forward Observer B2B marketers who develop marketing content that is solution-based, properly mapped and more than just text can increase their conversion rates, sales and customer loyalty.
    [Youtube] Ensure Your Business Looks Good Online
    YouTube, Twitter and Facebook are other ways to create a virtual presence and cultivate a following. Guest post by Carrie Bauer. Before the Internet, making a good first impression often meant face-to-face interactions at business meetings, conferences and lunches. With so much commerce now taking place online, impressions are a given in cyberspace.
    [Youtube] 7 Questions to Ask Before Creating a Video Campaign
    Then you will want to consider which social channels you should add your video to, such as YouTube, Twitter, Facebook, LinkedIn and Tumblr. Author: Colin Osing If you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. First of all, you’re not alone! While 52 million US adults watch professional video content every month, online video marketing is still largely viewed as the new kid on the digital marketing block.
    [Youtube] 23 Terrific Email Marketing Guides
    Jeff Bullas suggests 10 ways to grow your opt-in email list, from the common (offer a free ebook, or use a pop-up box–which he concedes is annoying, but they work anyway) to the less obvious (do some guest blogging, use annotations in YouTube videos, or use SlideShare Pro (“the premium version of Slideshare…offers a pop up box to capture emails and leads”).
    [Youtube] Social Media Referral Traffic Tactics
    Google want us to play with their toys and that includes, Gmail, hangouts, YouTube, and Maps. By Hannah Beacham. Businesses and corporations across the world are all embracing new forms of lead generation and sales tactics with social media savvy. Business professionals understand the concept and need for social media but struggle to determine the ROI or generate leads via the networks.
    [Youtube] 5 Pointless Marketing Metrics You Can Stop Tracking Today
    Let''s say I went to YouTube because I wanted to see Seth Godin''s keynote from INBOUND 2013 (Side note: He''ll be back at INBOUND 2015 this year. In life, many people believe that more = better. More traffic, visitors, and customers? Yep, that''s better. More time in your day to do the things you love? That''s better. More collaboration between Sales and Marketing? That''s definitely better. But in many areas of marketing, more doesn''t always mean better.
    [Youtube] My February Challenge: 10 Tweets a Day
    No one holds YouTube to the same standard as Twitter, so it seems unfair to focus on messages being sent. It’s somewhat sad, I suppose, that my only effective mode of self-improvement is to set arbitrary goals. But it works. Last November, I challenged myself to write a blog post a day. I am happy to say I met my goal. Although I subsequently fell off the wagon in December (8 posts) and January (5 posts), it still feels like a significant achievement.
    [Youtube] Why Google Glass Will Fail
    But while it’s an intriguing technology with some fascinating potential applications, Google Glass is likely to, if perhaps not quite fail, then succeed only as a niche product—not like the broad consumer applications Google loves (search, AdWords, Android, YouTube, etc.). Google Glass, the search giant’s foray into wearable augmented reality technology, has generated considerable interest within and beyond the tech community, and generally positive press.
    [Youtube] 35 Million Reasons To Say Thanks
    Cable-cutting, Facebook, Snapchat, and Youtube are leading the charge with consumer video and this, without a doubt, means that current and especially future demographics expect to sell and be sold to with video. I’m currently airborne – somewhere above the mid-west. I’m the most reflective at 35,000 feet, sitting in seat 12C surrounded by strangers – a space I’ve become increasingly accustomed to over the past 4 years as co-founder and CEO of Vidyard. I feel excited.
    [Youtube] Twitter Unveils Live Video: Here's What You Need to Know
    As streaming video content grows in popularity, particularly among Millennials , Twitter, YouTube, Facebook, and Instagram are all competing to catch the attention of their young user bases. On December 14th, Twitter announced that users would be able to broadcast live video directly from Twitter on iOS and Android mobile devices. This move is the result of Twitter’s integration with Periscope, the live video streaming app it acquired back in March of 2015.
    [Youtube] What a 60-Second Instagram Video Length Means for Enterprise Marketers
    Ideally, I think you will see companies using platforms such as Instagram and Twitter to drive traffic to long-form content that is being hosted independently on their website, Youtube, Vimeo or Facebook—gaining interest and then rewarding it. You’ll also see Youtube and Facebook competing directly with one another more and more in the very near future, to be crowned king of long-form video content.
    [Youtube] Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
    Jackie Cohen reports on research showing that 47% of users say they are “explicitly concerned” about their privacy on Facebook (versus just 15% who are explicitly unconcerned), and that “people feel more confident about privacy on YouTube more than Facebook, and thus trust the video sharing site more.” As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google.
    [Youtube] Twitter Launches Brand Pages for Business Accounts
    This featured tweet also auto-expands to show an embedded photo or video from Flickr, YouTube, or another source. In a less than detailed announcement on its blog today, Twitter revealed the release of its new version of Twitter on and mobile devices, replete with brand new, simplified design, a new tab menu, and expandable tweets that show more information such as replies, retweets, and embedded photos and videos. Okay, I guess they expanded on it a little bit here.).
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