5 Simple Ways to Write Better Emails

Act-On

It might be a tough thing to consider, but, by some estimates, six percent of our total working time is wasted , simply because we have to wade through murky writing. Writing subject lines is, of course, an art. Want to get better at writing shorter emails?

Creative Work, Blogging, Writing and Resistance

Writing on the Web

Everyone encounters resistance when it comes to blogging, writing, and creative work. When it comes to doing work – putting words on the page… or electrons on a screen – you can’t escape getting stuck. Work requires you to actually do something.

Trending Sources

The 24 Best Online Writing Tools and Apps

Webbiquity

The upshot of all this is that content marketing success relies on great writing. Here are two dozen tools to assist with everything from improving grammar and avoiding cliches to writing better headlines and more readable text. Works with English and most European languages.

Why Writing Like You Talk Works Better for Your Brain

Writing on the Web

Works Better for Your Brain" alt=" Why Writing Like You Talk Works Better for Your Brain" />. I don’t have a million dollar research grant, but let me share what I’ve learned as my writing has adjusted. This style of writing allows you to engage more personally.

You Need to Work on Your Writing

Aberdeen CMO Essentials

Having read that John Maeda considered writing, not coding, the true “unicorn skill” that designers needed to cultivate, Ken wrote a response. As he puts it, “Our finest works of literature remain, now as ever, our best writing instructors.”

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How Authentic is Your Blog Writing?… And,How Do You Write Authentically?

Writing on the Web

But how authentic is your blog writing? And, how do you write authentically, anyway? Let them know what kinds of people you work with, and how long you’ve been helping them. The problem is that when you try to write authentically, it’s difficult to know what exactly to do.

Back to Basics: How to Write Effective Headlines

Act-On

Your heading (headline, title) is the single most important thing you write on the Web,” says Gerry McGovern in his book Killer Web Content. Today, let’s take a little time to give headline writing the attention that it warrants. How to write an effective headline.

8 Writing Lessons from Everybody Writes by Ann Handley

Modern B2B Marketing

As a marketer, you write—regardless of your specific role, or which company you work for. I’m a writer right now, as I write this blog. So, when Ann Handley titled her book, Everybody Writes , she was SPOT ON. Writing Can Be Learned. Reframe Your Writing Goals.

10 Embarrassing Writing Mistakes I See Way Too Often

Act-On

Do you hate to write? And while it’s hard to name all the reasons people dread writing, there is one common cause: Fear of making a mistake. According to the National Commission on Writing , bad writing costs American companies as much as $3.1 You’re definitely not alone.

10 Great Writing Books & Tools For B2B Content Marketers

KoMarketing Associates

Below are some great classes, books, and other resources for B2B content marketers who want to hone their writing skills. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, by Ann Handley. Yes, this is a creative writing book , but hear me out. Work Flowy.

How to Write Headlines That Get Shared And Drive Traffic

Act-On

Well, good headlines don’t have to be hard to write, but every extra minute you can put into making them great will pay off. That’s why old-school copywriters – of the postal mail era – spent half their writing time on their headlines. Write 25 headlines for every one you need.

Use the Science of Emotion to Write Better Headlines

ScribbleLive

Perhaps the most famous is Robert Plutchik’s wheel of emotions: Writing in the January/February 2001 issue of “American Scientist,” Plutchik presented this visualization as a means of describing the “relations among emotion concepts, which are analogous to the colors on a color wheel.

Success Secrets of a Writing Career: WOOT & WOOF

Writing on the Web

WOOT & WOOF" src="[link] width="226" height="300" title="Success Secrets of a Writing Career: WOOT & WOOF" /> Some say success for a writing career is a question of attitude. There is no secret ‘law of attraction’ for achieving a writing career.

How to Make Remote Work Actually Work

Hubspot

One of my favorite things about working remotely -- which I do a few times a month -- is the freedom to get comfortable. When I work from home, I'm usually find myself in one of three positions: sitting up at the table, laying down with my laptop, or buried in a pillow avalanche on my couch.

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Is Your Content Writing Appealing to Thinkers AND Feelers?

Writing on the Web

Is your blog content writing appealing to both thinkers AND feelers ? When I’m blogging, I like to cite studies whenever I write about a concept, to prove my point. In The Collected Works of C. So when I write, I picture my reader.

The Death of Copy Writing

Tomorrow People

Work with content that connects across all the relevant marketing channels to create one strong strategy. The first step to making your copywriting work harder. Is copywriting really dying? After all, it plays a central role in creating a company’s brand and credibility.

8 Writing Tips I Wish I Knew Before I Started Blogging

Hubspot

But after completing several content marketing internships and taking classes like business writing, electronic journalism, and creative writing, I’ve learned how to write for an audience. 8 Essential Writing Tips for Crafting Clear, Concise, and Compelling Content.

Why You Should Write Quality Blog Content

Writing on the Web

While that may sound obvious – (“Of course, why would I write something ho-hum boring?”) If you want to get found, get known and get clients online, you need to write and publish quality blog posts that resonate with your readers.

Better Blog Writing: Getting Hooked by Your Own Hook

Writing on the Web

The client needed a post that day, and I needed to write and edit what she’d given me quickly. But a little caffeine and dopamine in the brain can fool you into thinking your writing’s great – and never mind it’s missing the point. It must have been the coffee.

How to Simplify Your Writing

Hubspot

I love reading simple writing. And it doesn’t force me to work hard. But simple writing is easier said than done. In this article, I''ll go over what I mean by "simple" in writing, and then give you eight tips on how to simplify your writing.

Please Don’t Mistake Blog Writing for Book Writing

Writing on the Web

Blog writing isn’t the same as book writing. An interesting post from Jane Friedman called “ Please Don’t Blog Your Book ,” gives four reasons why you shouldn’t use your blog to write a book. Here’s why.

How to Write a Creative Brief for Your Next Video Project (with Template)

Act-On

A great way for you and your video team (whether that is in-house or agency) to figure out what that plan should be, is to work through a creative brief. Don’t want to write them down? Proper planning permits perfection.

Crafting content that works

Biznology

For too many marketers, content marketing doesn’t work. Here’s a guide to crafting content that really does work. Most of all there’s establishing and writing with a particular personality. The post Crafting content that works appeared first on Biznology.

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Does Native Advertising Work?

Content Standard

Instead, I write an inspirational article about the cutting-edge value of contemporary widgets and throw in some stuff about hipsters using them now too. For those who are unfamiliar, let me explain: imagine your team is working with a journalist to create your next native ad.

Business Blog Writing: Must You Write It Yourself?

Writing on the Web

Do you do all your own blog writing? If you’re a lawyer, financial adviser, doctor or consultant, should you write your own blog ? They expect to read what you write to get familiar with you before they call or consider hiring you.

How to Write an Expert Ebook

Writing on the Web

They ask me for help, to ghost write either for or with them. I thought I’d put my best steps for writing an expert ebook into a blog post here, and create an ebook later. If I were to write an ebook about how to write an expert ebook … how would I do that?

12 Tips for Writing With Unforgettable Personality

Hubspot

A writing personality is just as real, unique, and nuanced as your personality in everyday life -- expect you only release it when you create content. Want to let yourself shine through in your writing? Check out these 12 methods for writing with unforgettable personality.

A 5-Point Checklist for Writing SEO Content

KoMarketing Associates

In this post, we will cover the following the following five points for writing SEO content that sticks : Identify a Keyphrase Target or Theme. Write, Optimize, and Promote. Writing SEO content effectively cannot be attained without focusing on a theme and a specific keyword or keyword phrase. This investigative work will help to paint a clearer picture of how exactly your page should be laid out. Write, Optimize, and Promote.

Everybody Writes — My Interview With Ann Handley

Marketing Insider Group

Ann Handley – writing in her “Tiny Little House” A few years ago I went to a MarketingProfs event and met someone who literally changed my life. I told her where I worked. Why did you write it? Other books on writing already exist.

5 Writing Hacks to Resuscitate Your Content Marketing Efforts

KoMarketing Associates

What I mean by that is this: If you feel your writing has gotten stale or you’re stuck reinventing the wheel, it’s always a good idea to go back, take a look at what’s working (and what isn’t), and make a fresh start.

How to build a killer content team

Biznology

A content strategist understands SEO, analytics, content marketing strategies, and sales writing (yes, sales writing is its own skill set). The key is: you need a smart person on staff who can pull everything together, check the work, and measure the results.

Tips on Writing a Great Blog Post:Give it a Rest

Writing on the Web

It’s the rainy season here in Mexico – a great time to do a lot of reading, writing and recovery – at least, that’s what I told myself when I scheduled my shoulder surgery. But I’m having trouble with my blog writing. I had altered my writing process.

How to Write Absolutely Addictive Articles

Hubspot

You’ll be glad you did, especially if your goal is to write articles of your own. How to Write Addictive Articles. It’s a basic human need, even in writing. How to Write Conversationally. Instead, when you write, imagine a single person in that crowd, your Ideal Reader.

“How I Work”: Melissa Nazar, Director of Content for SnapApp @melnazar #HowIWork

Heinz Marketing

How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well. How I work

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Writing Compelling Content: What Drives Your Readers?

Writing on the Web

alt=" Writing Compelling Content: What Drives Your Readers?" />. Since you work one-on-one with your clients, you probably have a pretty good idea of which of the above four motivators frequently come into play. Assuming your client is driven by the drive to acquire and to have more, you’ll need to write content to appeal to this need. This is how you use hot buttons to write compelling content. What Drives Your Readers?"

Expert Ebooks: Relax and Write

Writing on the Web

If you want to write well, you’ve got to strip down and get real: write relaxed. Too many executives who want to write an expert ebook are in love with syllables, syntax and sycophants. When you write words to impress, you don’t write well.

What Hemingway Knew: How to Write Blog Content that Attracts Readers

Writing on the Web

In my last post , I shared an acronym that you should be using when writing blog content: C ontent (compelling). Phillips describes in Ernest Hemingway on Writing : Don’t describe an emotion–make it. Close observation of life is critical to good writing, said Hemingway.

How to Write Well: 10 Timeless Rules From Legendary Ad Exec David Ogilvy

Hubspot

Writing is easy. If you’re reading this, you can write. But can you write well ? Does your writing connect with people? Does your writing inspire action, selling things or services or ideas? He respected the potential of good writing. How to Write Well.

2 Writing Tips for Expert Ebooks from TED Talks

Writing on the Web

In this post, I suggest a couple of writing tips culled from these great presentations. What can you learn from TED talks that you can apply to writing an expert ebook? Identify a central idea, and work backwards to establish a reader-centric narrative that includes stories and facts.

Business Blog Writing: How to Avoid Time-Suck

Writing on the Web

How do you avoid time-sucking traps when it comes to blog writing ? Last week I wrote about two ways to inspire your blog writing , going outside and going inside. The way to avoid time-sucking, ego-draining traps is to go inside of yourself and write your own material.