Case Studies: Ask Short, Clear Questions
FEBRUARY 14, 2012
Allows you to conduct interviews by e-mail for customers who prefer to work that way or when their spoken language skills may make a telephone interview a difficult experience. When you ask questions during a case study interview, do you talk too much? If you're getting answers that are lackluster, confusing, or less complete or enthusiastic than you expect, the problem may be how you asked the questions. Common symptoms: Using more than two sentences for a question.