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How Services Firms Grow with Online Marketing (Guest Post)

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We wondered how three groups of professionals use 15 common online marketing tools in order to discover what tools work best when marketing professional service firms.

Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post)

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expert) and Chicago Manual of Style-freak who dabbles in social media, works in. Work through breakfast, lunch, and dinner (again), and do it yourself. Working with Writers elance finding a freelance writer freelance copywriter freelance websitesA note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy.

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Justifying the Cost of an Experienced Freelance Writer

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The factors below show the often-overlooked value to be gained by working with a long-established freelance writer. Deliver high quality for your materials by focusing only on project types where they can produce their best work. Offer ideas and perspectives, gained from working with multiple clients, that can improve your materials. Work Quality. Content Marketing Sales Materials Working with Writers copywriting budget copywriting services

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Do You Need a Long-Form or Short-Form Copywriter?

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Content Marketing Sales Materials Working with Writers case study content marketing copywriter long form content social media update white paper

Your SMEs are tasked with more writing, but should they actually do it?

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If so, how do you work with them to develop good content? . Content Marketing Sales Materials Working with Writers SME as writer technical copywriter technical marketing writing technical sales materials

What To Do With a "Not Quite Ready" Technology Case Study

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But be sure to reach agreement with the customer about working on a full case study in the future, when the outcome of the complete implementation and results achieved are known.

Case Studies: Ask Short, Clear Questions

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Allows you to conduct interviews by e-mail for customers who prefer to work that way or when their spoken language skills may make a telephone interview a difficult experience. When you ask questions during a case study interview, do you talk too much? If you're getting answers that are lackluster, confusing, or less complete or enthusiastic than you expect, the problem may be how you asked the questions. Common symptoms: Using more than two sentences for a question.

When You Can't Find a Writer Who Knows Your Technology

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You''ll likely need to consider working with a technical copywriter who has good skills and relevant experience, but who will need training in your particular subject matter. Content Marketing Working with Writers content marketing freelance writer technical copywriter technology writing

Refresh Your Best Marketing Content

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Content Marketing Sales Materials Working with Writers content marketing content writer technical content technical marketing

Good Content Marketing Resources You May Have Missed

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The quiet that comes when work slows for the the holidays is a good time to catch up on the best marketing resources of the past year. Here are three that I recommend: 101 Examples of Effective Calls to Action from Hubspot.

Maximizing the Content Value of an Interview Call

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So often when I''m working on a content marketing project, I see good stories and information go by the wayside simply because they don''t fit the immediate need. Then work with the writer to make sure the interview questions will gather the needed input.

How a Freelance Writer Can Help Solve Marcom Project Issues

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For example, the writer can: Bring a fresh set of eyes and insights from working with other companies to project plans and outlines. Content Marketing Sales Materials Working with Writers freelance copywriter freelance writer marketing communications

Get More Value from Your Content

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Writing the posts then becomes a relatively small amount of work, because the writer has gathered the input and knows which text in the white paper to adapt. Content Marketing Working with Writers"Whew, I'm glad that content project is finally done!".

Good Writers: You Can Never Know Too Many

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A new product launch needs several writers working in parallel. Content Marketing Sales Materials Working with Writers copywriter finding a writer on LinkedIn freelance writer how to find a good writer

Is Your Marketing Project Ready for a Writer?

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You will save project time and writing costs by checking these factors before you engage a writer to begin work: Does it still makes sense to produce this project? Looking at your marketing plan, you see a project coming up that you'll want to outsource to a freelance copywriter.

Justifying the Cost of a Professional Copy Writer

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Especially if you have developed a good working relationship with a copywriter over multiple projects, consider asking him or her to take on appropriate project management tasks. subject matter experts) who might be tapped to work on this project.

The Value of LTRs with Freelance Copywriters

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Insights into your company’s culture helps the writer work appropriately and effectively with your subject experts and customers. An understanding of your preferences simplifies work tools and processes, frequency of contact, how to handle issues that come up in the project, etc.

How a Freelance Copywriter Can Help You Manage Marketing Projects

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An experienced freelance writer can likely help you with certain project management tasks, making the work simpler for you and others involved in the project. “When is the submission deadline for that new web content?” “Did Did the team leader send back comments on the new draft?” “Did

Insist on the Right Copywriter

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If your primary source of outside help for marketing communications and public relations projects is a marketing or advertising agency, you have probably worked with whichever copywriter the agency assigns to your account.

How to Tell When You Have a Good Freelance Copywriter

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Quality of the work. Here's an easy way to evaluate: how much rewriting of the writer's work is necessary, especially after the second draft? One benefit of working with freelance copywriters is the fresh perspective and broad experience they can bring to your projects.

Is Your Topic Worthy of a White Paper?

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This topic is of keen interest to technical decision makers, who want to know how the product works and how it will integrate within their technical environments before they will seriously consider it as a candidate for purchase.

Why the Best Writer is a Busy Writer

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You have a project that is due next week and you need a writer who can start work on it immediately. You finally assign the project to the first writer who says “yes” to the schedule, cross your fingers and hope that person will produce acceptable work.

Top 10 Ways To Be a Good SME

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As a technical copywriter, I greatly enjoy working with engineers and other subject-matter experts (SMEs). do you find helpful for the working relationship between SMEs and writers? White Papers Working with Writers copywriting high-tech SME subject-matter experts technical copywriter

Why Does Writing Take So Long?

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In a typical work week, freelance copywriters juggle multiple projects from multiple clients, each in different stages of development. “I will send the first draft to you next week.”

Do You Need a Specialty Copywriter?

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instead, I recommend that clients find a writer whose focuses on this kind of work. Additionally, some writers may know how to work with producers on video and podcast scripts, while others may not have the visual and auditory thinking skills required by these projects. But if you choose the right writers--and use them for projects where they can work most effectively--you'll likely ease your project burden and receive better content as well. .

Do You Need a Freelancer or an Agency?

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A freelance technical copywriter can easily handle a single document or a set of related materials, working with your company’s templates and style standards. Are you dissatisfied with the work quality of your agency’s writers?

New Year, New Projects, New Writer?

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You may be coming back to work after the holiday break with new funds in your budget and a long list of new marcom projects to complete. You may already have a good working relationship with one or more freelancers.great! Finding, choosing, and working with a technical copywriter.

White Papers: Does Your Writer Have an Eye for Detail?

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Given that a white paper is usually a showcase marketing piece for your product and company, you have every right to expect that the writer has done the detail work to create a quality draft. Content Marketing White Papers Working with Writers technical marketing technical sales white papersAn obvious typo. A usage that shows a clear misunderstanding of the word's meaning or proper use. A statement of quantitative results where the math doesn't add up.

Why Technology Marcom Needs a Technical Copywriter

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A technical copywriter can work effectively with engineers and other SMEs to get the right input for a document, without wasting their time on very basic explanations or inappropriate tangents. Content Marketing Sales Materials Working with Writers

Is It "Use It or Lose It" Time For Your Marketing Budget?

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Don't let short-notice, small, or refresh projects give you any concern about finding freelance copywriters or agencies who will accept that work. The end of a calendar year is often the time to review marketing budgets.

What Does the Content Tell You?

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What difference will it make to them in their work or lives? Many marketing communications departments have a list of standard documents and other content they produce for a new product launch, new version release, and other common marketing activities.

Are you still selling after the customer has been sold?

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Of the 90 minutes allocated to this activity, the consultant used the first 30 minutes to talk about all the great work she had done for other clients, the next 30 to show her expertise by expounding upon general trends in our market, and the final 30 minutes leading the group in the actual exercise.

Interviews Part 2: Are your questions leading or asking?

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Let the Customer Tell You When working on a success story, testimonial, or other customer reference project, it is natural to want the most positive information to emerge an interview.

Tell Your Own Stories

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Here are some sites to explore if internal stories would be suitable for promoting your company's products and services: Cisco Systems: Cisco IT at Work (Disclosure: Cisco is a client and I have written a substantial amount of content for this subsite.)

Helping Your Customers Market to Their Customers

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As a white paper writer, I have worked with clients to produce short books about new technology trends that bring significant changes to their customer's operations.

B2B Tech Buyers Like Social Media

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Working with Writers. WriteSpark Tech Marcom Insights. Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. Content Marketing. Sales Materials. Social Media.

Conference Focuses on Making the Most of Customer References

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Working with Writers. If you are involved in such a program, or if you simply have the responsibility for working with customer references and success stories, you will likely benefit from an upcoming event:  The 2009 Customer Reference Forum. WriteSpark Tech Marcom Insights.

Technology PR Sessions at 2008 PRSA Conference

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Working with Writers. WriteSpark Tech Marcom Insights. Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. Content Marketing. Sales Materials. Social Media.

How Marketers Can Help Salespeople Succeed with Large Companies

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Working with Writers. WriteSpark Tech Marcom Insights. Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. Content Marketing. Sales Materials. Social Media. White Papers. « Conference Focuses on Making the Most of Customer References | Main. | B2B Tech Buyers Like Social Media » How Marketers Can Help Salespeople Succeed with Large Companies.

When the Draft has "Problems"

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Working with Writers. Caution: Some subject-matter experts use drafts of technical white papers or press releases as the way to work through their fuzzy thinking about messages, target marketing, competitive positioning, or other factors.   October 28, 2008 in Sales Materials , Working with Writers | Permalink. WriteSpark Tech Marcom Insights.