WebMarketCentral

How Trade Publications Can Capitalize on Content Marketing and Social Media

WebMarketCentral

Mind you, I've never worked for a trade publisher and am not telling them how to run their businesses, these are just observations based on nearly 20 years of media buying and 25 years of business experience. Last week I asked the question: will content marketing kill trade publications ?

4

What Works Now in B2B Lead Generation, Part 2

WebMarketCentral

The researchers at MarketingSherpa have elegantly encapsulated these B2B buying emotions: "Prospects are interested in content about themselves, their income, their industry (as defined by them, not you), their department, their organization, their daily working life and the future of their career.

1

Trending Sources

What Works Now in B2B Lead Generation, Part 1

WebMarketCentral

Hiring two separate firms to do PPC versus SEO work is like having two shortstops on a baseball team, one to scoop up ground balls and the other to throw over to first base; it just doesn't make any sense. Third, SEO and PR/marketing shouldn't work at cross purposes.

1

What Works in B2B Technology Marketing

WebMarketCentral

“Landing pages with fewer click options, fewer path decisions, nearly always get far higher response rates.” “Bullet points work.

1

Six Ways to Produce Online Video on a Budget

WebMarketCentral

Your best bet is take advantage of the free trials offered by most vendors to find out which product works best for you. Either will work for basic screen-to-video production. Online video is hot.

1

137 Twitter Marketing Tips for Small Business

WebMarketCentral

Every group of Twitter followers is different, so TEST this with your followers to see what works best for you. Echoing Lisa's advice, Sharon Trombly suggests tweeting periodically throughout the day, such as with your morning coffee, at lunch, at the end of the work day, and in the evening.

1

SEO for Product Pages

WebMarketCentral

It seems like so much of what is written about search engine optimization (SEO) assumes that you're writing a blog post, or a news story, or the next great "how to" article that's going to be syndicated far and wide on article marketing sites.

1

A Unique Approach to Integrated Advertising Campaigns: Nabbit

WebMarketCentral

WebMarketCentral (WMC): What exactly is Nabbit Ads, and how does it work? Again, this only worked during the actual broadcast. If a viewer watched Dollhouse on their DVR after the show, the contest didn’t work. In most cases, these groups don't work well together.

1

Best of 2009 (So Far): Social Media Marketing, Part 2

WebMarketCentral

How to be a LinkedIn superstar by iMedia Connection Larry Weintraub explains how to get the most out of LinkedIn, from creating the right kind of profile, building connections and soliciting recommendations to working with LinkedIn groups.

1

SEO Rant: The Insidious Nofollow Tag

WebMarketCentral

If you're trying to promote your own content, it won't work. Hey, here's a novel idea: if someone is using your blog, social media site or directory to link to spam, porn, hate speech, discount online pharmaceuticals, miracle weight loss nonsense, or work-at-home scams—DELETE THE LINK.

1

Best of 2009 (So Far): Twitter Tips and Tactics, Part 1

WebMarketCentral

Despite a recent dip in users, Twitter remains a hot social media platform (and arguably a better venue for b2b marketers than Facebook). Bloggers not only use Twitter to promote their content, but writing about Twitter frequently is their content.

1

Best of 2009 (So Far): Blogging for Business, Part 1

WebMarketCentral

But it works, beautifully. How can you attract more traffic to your blog? Generate more comments? Increase the effectiveness of guest-posting opportunities? Find free and legal images to add to your blog posts? Crank out posts more quickly? Make money from your blog?

1

Best of 2008: Amusing, Creative and Just Plain Odd, Part 2

WebMarketCentral

Contains some off-color language and sexual references, so be careful watching this at work, but it's very funny. Some of the images and language are a tad risqué, so be careful with this one at work. Charlie Brown and the Peanuts gang running an ad agency.

1

Looking Back at 400: Top 10 Posts

WebMarketCentral

7: How to Write a Strategic Marketing Plan , December 6, 2007 A guide to crafting a strategic marketing plan, starting with target markets and working through high-level strategies, specific tactics, and the tools needed to implement planned actions. #6:

1

Best of 2009 (So Far): Social Media Marketing, Part 1

WebMarketCentral

How to Make Money Off Social Media (originally titled: Selling Social Media to Your Clients) by Webdesigner Depot Despite the spammy title, this is a very worthwhile piece for corporate b2b marketers or those who work with them. Welcome to the first best-of-2009 (so far) compilation.

1

Marketing Automation: Bringing a Gun to a Knife Fight

WebMarketCentral

It won't work if the processes and incentives between sales and marketing aren't aligned.

1

A Better Way to Launch New Products - Rolling Thunder

WebMarketCentral

Lightning-bolt launches simply no longer work as well as they did in the days of information scarcity. According to research by Schneider Associates , only 38% of b2b product launches are rated "successful" by the companies introducing the new products.

1

Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

While his focus is on television commercials (b2c), the tactics he outlines work equally well for video content produced by b2b enterprises. How can online video help with SEO and online reputation management ? Which social bookmarking sites have the most clout?

1

Best of 2008: Cool Web Tools, Part 3

WebMarketCentral

DeskAway Somewhat similar to tools like Basecamp and Projjex , DeskAway is an online collaboration tool that supports ad hoc work teams by enabling them to manage and track projects, share large files, send secure messages and report on activities.

1

SEM: How (And Why) To Keep Your Google Content Network Campaigns Clean

WebMarketCentral

This will open your report in Excel where it's easier to work with. Google's content network can be a valuable addition to any AdWords search marketing program.

1

Best of 2008: Amusing, Creative and Just Plain Odd, Part 1

WebMarketCentral

This site is a collection of real help desk tickets compiled over time by a technician who had the misfortune to work with an IT minion identified here only as "George." Signs that you need a break from SEO. Poking fun at Web 2.0 naming conventions.

1

How to Create a Cool Social Media Email Signature

WebMarketCentral

In Outlook, it's a bit more work but not terribly difficult.

1

Best of 2008: SEO Guidance, Part 5

WebMarketCentral

by Search Engine Watch The insightful Carrie Hill writes that "In doing a wide variety research into what is and isn't working for a small business Web site, I find the most frequent issues fall within the following six categories." Which social media sites are most helpful for SEO?

1

Best of 2008: Cool Web Tools, Part 2

WebMarketCentral

A low-cost web analytics package with features that can't be matched by that free one everybody uses. A search engine just for faces. An easy tool for automatically creating music videos. Helpful Firefox plugins and SEO analytics tools.

1

Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa

WebMarketCentral

Wherever consumers are clicking, search marketers and PPC ad buyers are at work. MarketingSherpa just released its new search marketing benchmark report ($447) and companion executive summary (free PDF). Some of the key findings and observations from the report.

1

Best of 2008: Strategy and Branding, Part 2

WebMarketCentral

1

New Hub Site Focuses on B2B Marketing Intelligence

WebMarketCentral

Learn more about the launch, how the B2B Marketing Zone works and how to participate in Tony's latest post. A new B2B marketing community site , B2B Marketing Zone officially launched today.

1

Social Networking or Social Notworking?

WebMarketCentral

As in, when people are Twittering, Digging or interacting on a social networking site, they are not working. And these sites are not working to bring in new business.

1

Gord Hotchkiss, Neuroplasticity and Kids These Days

WebMarketCentral

Their brains didn't work the same way. Their brains work differently, not just from their parents' but also from their teachers.'

1

Everything You Need to Know About Twitter You Learned from Grandma

WebMarketCentral

A traditional grandmother that is, not a tech-savvy one. If you have or know a mother, grandmother or great grandmother who grew up in the first part of the last century, chances are she's passed along some folk wisdom about good old-fashioned manners.

1

Best of 2008: Blogging for Business, Part 2

WebMarketCentral

As she notes, "It (building relationships with other bloggers) doesn’t work like magic! Everyone who writes a business blog ultimately wants the same thing—more traffic.

1

SEO and PPC - 7 Reasons Companies Need Both

WebMarketCentral

Getting a high organic rank for a popular, competitive key phrase takes (sometimes many) hours of work by someone skilled in SEO.

1

ZoomInfo, Chris Abraham and Me - A Social Media Case Study

WebMarketCentral

Sure, almost every business on the planet is now using social media in some manner, but do you ever wonder if it really works? And if so, how?

1

3 More Tips for Optimizing SEM Campaigns

WebMarketCentral

Starting at the top of the list and working down, visit each website shown. Be sure to save your work. The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts.

1

Social Media Ostriches

WebMarketCentral

My initial reaction was that these people must work in incredibly retrograde, out-of-touch enterprises. Occasionally it will be necessary for staff members to visit these sites for work purposes, but please reserve social networking and recreational pursuits for your private time.

1

Best of 2008: SEO Guidance, Part 3

WebMarketCentral

How can PR and SEO work together more productively? How can you effectively explain SEO (and avoid unrealistic expectations) to prospective clients? For new websites, how can you incorporate SEO best practices into the design from the beginning?

1

Best of 2008: Interactive PR, Part 2

WebMarketCentral

How do PR, SEO and social media work together to build name recognition and credibility for a company? What are some of the best tools for implementing PR 2.0? What are the best (and worst) practices in interactive PR?

1

Social Media - Expertise Without Experience?

WebMarketCentral

According to their report, "two-thirds of marketers who work for organizations that have not used any form of social media marketing or PR consider themselves 'very knowledgeable” or “somewhat knowledgeable' about this emerging strategy.

1

Best of 2008: Social Media Optimization, Part 1

WebMarketCentral

Taking time with ex-IBM search guru Mike Moran by BtoB Magazine Carol Krol asks search marketing guru Mike Moran, now with interactive agency Converseon , about how search marketing and social media work together, asking customers to take initiative, and the challenges of b2b social media marketing.

1

Best of 2008: AdWords Tips and Tactics

WebMarketCentral

Google Adwords Conversion Optimizer Explained by PPC Blog Search marketing expert Gordon Choi explains how the AdWords Conversion Optimizer works, including an illustrative example. In another very helpful post, Gordon explains how AdWords' content network site and category exclusion works.

1