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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

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“A fine-tuned social strategy will be the new norm in 2018, as businesses have years of data that show which platforms work best and where their customers are actually present online. By doubling down on what they know will work, their investments are more likely to pay off.”

How to Build a B2B Marketing Team

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In Lemkin’s model, a B2B company would need four to eight people (depending on much work is outsourced to marketing consultants , freelancer, or agencies) at the 100 employee mark, or roughly the $15-$25 million revenue range.

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3 Tips for Using Social Media for B2B Marketing

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However, most of what’s written about social media functionality on a professional level tends to be focused on businesses that work directly with consumers (B2C) rather than B2B enterprises. Guest post by Larry Alton.

Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses

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While this strategy may work for large companies, smaller firms struggle to optimize each marketing channel. Many small businesses work on SEO, SEM, and advertising on Facebook, LinkedIn, Twitter and YouTube simultaneously, and end up generating little return on investment (ROI).

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts

33 Thought-Provoking B2B Social Media and Marketing Stats

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Although nearly two-thirds of B2B marketers say they plan to spend more money on programmatic advertising in 2016, 44% admit they either don’t know how it works or have only a small amount of knowledge about it.

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How Does Content Marketing Help with SEO?

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But both are actually essential, and work in tandem as part of a broad web presence optimization (WPO) strategy. How do they work together? This is why content marketing and SEO work best when a strategy is put in place to implement both simultaneously. Guest post by Sam Allcock.

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The 21 Best Content Curation Tools

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Content curation offers a way to repackage and repurpose the work of others to serve the needs of your brand’s audience.

Five Reasons to Include Video in Your Marketing Strategy [Infographic]

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Adam Chapman works on behalf of Take1 Tv in content creation and marketing. Over the past seven years he has worked with dozens of SME’s in both an agency and freelance capacity. Guest post by Adam Chapman. Usually, we try to plan through prediction.

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22 Tantalizing Content Marketing Stats and Facts

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Traditional digital content mediums still work best for reaching global business leaders. With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded.

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39 Amazing Internet Stats and Facts for 2016-17 [Infographic]

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Toby Dean works on behalf of Hosting Facts in content creation and marketing. Over the past 7 years has worked with dozens of SME’s and agencies. Guest post by Toby Dean. The Internet literally has no boundaries.

Your Employees May Be Your Best Untapped Brand Advocates

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If they’re working through social media, offer them valuable content — anything from a stat they can retweet to content they can cite to help position themselves as industry leaders when engaging prospective clients. Guest post by Liz Greene.

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The Eight Best Online Tools for Sales Professionals

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All you need to do is set your working hours, and Appointlet will display the available times to your customers.” It’s hardly news that B2B sales and marketing teams aren’t always on the same page. And it’s not just arguments over lead quality.

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What is a Q&A Case Study? And Why is it Great for B2B Marketing?

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An engaging case study makes people say, “if it worked for them, it can work for me.” Working with a big name customer is great for your brand. They work with startups who want to make gorgeous ebooks without paying a designer. Guest post by Zachary Moore.

How to Create the Three Parts for Any Sales Funnel

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It does much of the work for the marketer. It’s an integral component you must have in place in order to operate a sales funnel, and simplifies your work once it is set up. Guest post by Katrina Manning. What is a Sales Funnel? Sales funnels are everywhere.

How To Turn Video Marketing Into a Successful SEO Strategy

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This might work for a low competitive keyword but the strategy won’t pay off if you really want to achieve true video marketing success. Guest post by Jason Parks. YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked.

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How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

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His work is recognized. Case studies work differently. He works closely with B2B and B2C companies providing the right content that generates social shares, comments, and traffic back to their business blogs. Guest post by Bill Achola. Ned J.

What’s the Ideal Number of Experts for Expert Roundup Posts? 27 Experts Weigh In

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Experimentation is the only way to discover what works for YOUR blog. ’ It’s more work, but once you have responses from a variety of experts, you can summarize the tips or points in common and create the most tweetable quotes.

Five Content Marketing Tips for B2B Success

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Work with – not against – the sales team. It’s important to work together with sales teams to ensure consistent messaging. You’ve probably worked out there is no one-size-fits-all approach to content marketing; it’s a matter of what works for your business.

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13 Great Guides to Growing Your Blog Audience

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’ But it also means you have to put some work into developing your own niche, your own point-of-view, and your own voice. 400 Blog Posts Later – What Works and What Doesn’t by Inspire to Thrive.

15 Questions to Ask When Hiring an SEO Professional (Seriously)

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Third, once you have a short list of SEO consultants or agencies to consider, ask them the following 15 questions to help ensure you select a resource who can both meet your needs and is someone you’ll enjoy working with. What’s working?

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49 Noteworthy Social Networking Stats and Facts

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Small business loves Facebook, though most don’t know if it “works.” Yet most say “they don’t know whether their Facebook outreach is ‘working.'” Though new social networks continue to be launched (e.g.

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20 Expert LinkedIn Guides

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” isn’t as simple as it used to be, because “Today we have careers, businesses and life work that didn’t exist a decade ago.” Making LinkedIn Work for You by NoddlePlace.

The 23 Best Content Ideation Tools

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Organize and share your to-do, work, grocery, movies and household lists. Like Evernote, works and syncs lists across devices. Great content—the kind that resonates with your audience—starts with great topic ideas.

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20 Brilliant B2B Marketing and Digital Business Stats and Facts

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B2B customers now expect the same range of omnichannel buying options they enjoy as consumers – which is why almost half of B2B buyers (49%) prefer to use consumer websites to make work-related purchases. (

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The 10 Best Customer Service and Customer Engagement Platforms

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This transparent approach to customer service makes sure that two agents are never working on the same issue at the same time and ensures tickets get solved quicker, thus increasing customer satisfaction.”

Seven Ways to Humanize B2B Marketing

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Increased status at work–maybe a raise or promotion? ” Determining the best messages requires really knowing your buyers, and using exercises like empathy mapping or creating buyer personas as detailed in the work of Tony Zambito and others. Be a great place to work.

Six Keys to Make It With Influencer Marketing

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And C-list content producers are building their brands, so they are generally the most flexible (though you’ll need to work with more of them to get a significant impact). Influencer marketing is becoming an increasingly popular, and powerful, tool for marketers.

How to Make Your Content Stand Out in 2017: Three Expert Tips

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Ever get the feeling that many of the digital marketing tactics effective in the past—even a year ago—no longer work as well as they used to? You’re not alone. Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential.

This One Thing Has Become The New SEO Reputation Management Secret This Year

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To learn more about how the process works, check out this infographic “10 Brand Reputation Success Principles.”. . Guest post by Jon Rognerud. As a business and/or brand, nothing is more important than maintaining a solid reputation throughout your respective industry.

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6 Tips for Encouraging Your Team to Blog

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This will give you a chance to look over their work and make changes before they invest too much time into the project. Many team members respond just as well to small gifts, getting off work a few hours early, or even public acknowledgment from their superiors.

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16 Enigmatic Business Blogging and Other Marketing Stats

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Records management systems provider TAB not only provides guides and resources to help records managers improve their skills but also works to raise the profile of the profession and educate executives on it s organizational impact.

14 Brilliant B2B Marketing Strategy Guides

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7 Tactics that Are Working for B2B Lead Generation Today by CustomerThink. Gated content will work for prospects that are already quite convinced that your company has the knowledge to educate them on specific problems they are challenged with”).

12 Lessons I’ve Learned from Writing 1,000 Blog Posts

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” Top athletes work out on a regular schedule. That said, there’s no magic formula—do whatever works best for you. Do whatever works best for you. Writing well is hard work. And it will seem much less like work.

14 Dazzling Digital Marketing Stats and Facts

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Digital marketing activities and budgets are growing, because they have an impact: more than half of all employed adults say that “digital media has changed the way they work.”

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23 Outstanding Social PR Guides

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For example: “You knew you were in PR when you wined and dined a reporter over a 1 1/2-hour lunch with much camaraderie and laughter (while today) You know you are in PR when the reporter you previously worked with is now heading up editorial for a major brand.”

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The 12 Best Competitive Intelligence and Benchmarking Tools

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Sample review: “One of the best tools for monitoring competitors and tracking contents, TrackMaven helps you to filter your search what’s working. When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g.,

The Top #Nifty50 Women Writers on Twitter for 2013

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Each year, the #Nifty50 awards honor 50 men and 50 women who actively engage on Twitter. 2011 was the inaugural year. In 2012, the #Nifty50 recognized the top men and women on Twitter in the technology realm.

5 Easy Tools for Social Selling Success

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But several incredibly useful tools have popped up that work to focus your efforts, making it easier to identify, engage, and ultimately convert your social prospects. Guest post by Austin Duck. Social selling is an awesome way to get things done.

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48 Phenomenal SEO Guides, Tips & Tactics

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How Long Does SEO Take To Start Working? It’s also a lot of work–but then, successful SEO always is. As Geddy Lee of Rush sang in the band’s 1981 hit Tom Sawyer , “changes aren’t permanent. But change is.”

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