How to Build a B2B Marketing Team


In Lemkin’s model, a B2B company would need four to eight people (depending on much work is outsourced to marketing consultants , freelancer, or agencies) at the 100 employee mark, or roughly the $15-$25 million revenue range.

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The 17 Best Social Media Management Tools


Works across Twitter and Facebook, with support for additional platforms planned. Designed to work with, rather than alternative to, social management tools like HootSuite , Sendible or SocialOomph.

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Trending Sources

Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses


While this strategy may work for large companies, smaller firms struggle to optimize each marketing channel. Many small businesses work on SEO, SEM, and advertising on Facebook, LinkedIn, Twitter and YouTube simultaneously, and end up generating little return on investment (ROI).

Five Reasons to Include Video in Your Marketing Strategy [Infographic]


Adam Chapman works on behalf of Take1 Tv in content creation and marketing. Over the past seven years he has worked with dozens of SME’s in both an agency and freelance capacity. Guest post by Adam Chapman. Usually, we try to plan through prediction.

The 29 Best Social Media Monitoring Tools


The tool, which also works for Pinterest, uses image algorithms with data technology and reports insights of your photos. Still in Alpha mode, so it’s a work in progress. Social media monitoring is vital for virtually every B2B or B2C brand.

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The 26 Best All-in-One SEO Tool Suites


Speaking from experience, the site has great customer service and works with you to make sure you get what you need.” — Kissmetrics. SEO has a lot of moving parts.

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How Does Content Marketing Help with SEO?


But both are actually essential, and work in tandem as part of a broad web presence optimization (WPO) strategy. How do they work together? This is why content marketing and SEO work best when a strategy is put in place to implement both simultaneously. Guest post by Sam Allcock.

33 Thought-Provoking B2B Social Media and Marketing Stats


Although nearly two-thirds of B2B marketers say they plan to spend more money on programmatic advertising in 2016, 44% admit they either don’t know how it works or have only a small amount of knowledge about it.

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How to Create the Three Parts for Any Sales Funnel


It does much of the work for the marketer. It’s an integral component you must have in place in order to operate a sales funnel, and simplifies your work once it is set up. Guest post by Katrina Manning. What is a Sales Funnel? Sales funnels are everywhere.

39 Amazing Internet Stats and Facts for 2016-17 [Infographic]


Toby Dean works on behalf of Hosting Facts in content creation and marketing. Over the past 7 years has worked with dozens of SME’s and agencies. Guest post by Toby Dean. The Internet literally has no boundaries.

What is a Q&A Case Study? And Why is it Great for B2B Marketing?


An engaging case study makes people say, “if it worked for them, it can work for me.” Working with a big name customer is great for your brand. They work with startups who want to make gorgeous ebooks without paying a designer. Guest post by Zachary Moore.

The 10 Best Customer Service and Customer Engagement Platforms


This transparent approach to customer service makes sure that two agents are never working on the same issue at the same time and ensures tickets get solved quicker, thus increasing customer satisfaction.”

22 Tantalizing Content Marketing Stats and Facts


Traditional digital content mediums still work best for reaching global business leaders. With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded.

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Your Employees May Be Your Best Untapped Brand Advocates


If they’re working through social media, offer them valuable content — anything from a stat they can retweet to content they can cite to help position themselves as industry leaders when engaging prospective clients. Guest post by Liz Greene.

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Five Content Marketing Tips for B2B Success


Work with – not against – the sales team. It’s important to work together with sales teams to ensure consistent messaging. You’ve probably worked out there is no one-size-fits-all approach to content marketing; it’s a matter of what works for your business.

How to Make Your Content Stand Out in 2017: Three Expert Tips


Ever get the feeling that many of the digital marketing tactics effective in the past—even a year ago—no longer work as well as they used to? You’re not alone. Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential.

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How the Internet of Things Will Disrupt Digital Marketing


Going further, with improvements in sensor technology and natural language processing capabilities, the terrain has started shifting in other new directions as well—and the first people to feel those tremors may be working in SEO. Guest post by Beth Kotz.

15 Questions to Ask When Hiring an SEO Professional (Seriously)


Third, once you have a short list of SEO consultants or agencies to consider, ask them the following 15 questions to help ensure you select a resource who can both meet your needs and is someone you’ll enjoy working with. What’s working?

How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients


His work is recognized. Case studies work differently. He works closely with B2B and B2C companies providing the right content that generates social shares, comments, and traffic back to their business blogs. Guest post by Bill Achola. Ned J.

How To Turn Video Marketing Into a Successful SEO Strategy


This might work for a low competitive keyword but the strategy won’t pay off if you really want to achieve true video marketing success. Guest post by Jason Parks. YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked.

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49 Noteworthy Social Networking Stats and Facts


Small business loves Facebook, though most don’t know if it “works.” Yet most say “they don’t know whether their Facebook outreach is ‘working.'” Though new social networks continue to be launched (e.g.

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13 Great Guides to Growing Your Blog Audience


’ But it also means you have to put some work into developing your own niche, your own point-of-view, and your own voice. 400 Blog Posts Later – What Works and What Doesn’t by Inspire to Thrive.

The 23 Best Content Ideation Tools


Organize and share your to-do, work, grocery, movies and household lists. Like Evernote, works and syncs lists across devices. Great content—the kind that resonates with your audience—starts with great topic ideas.

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12 Lessons I’ve Learned from Writing 1,000 Blog Posts


” Top athletes work out on a regular schedule. That said, there’s no magic formula—do whatever works best for you. Do whatever works best for you. Writing well is hard work. And it will seem much less like work.

6 Tips for Encouraging Your Team to Blog


This will give you a chance to look over their work and make changes before they invest too much time into the project. Many team members respond just as well to small gifts, getting off work a few hours early, or even public acknowledgment from their superiors.

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20 Expert LinkedIn Guides


” isn’t as simple as it used to be, because “Today we have careers, businesses and life work that didn’t exist a decade ago.” Making LinkedIn Work for You by NoddlePlace.

Seven Ways to Humanize B2B Marketing


Increased status at work–maybe a raise or promotion? ” Determining the best messages requires really knowing your buyers, and using exercises like empathy mapping or creating buyer personas as detailed in the work of Tony Zambito and others. Be a great place to work.

20 Brilliant B2B Marketing and Digital Business Stats and Facts


B2B customers now expect the same range of omnichannel buying options they enjoy as consumers – which is why almost half of B2B buyers (49%) prefer to use consumer websites to make work-related purchases. (

16 Enigmatic Business Blogging and Other Marketing Stats


Records management systems provider TAB not only provides guides and resources to help records managers improve their skills but also works to raise the profile of the profession and educate executives on it s organizational impact.

This One Thing Has Become The New SEO Reputation Management Secret This Year


To learn more about how the process works, check out this infographic “10 Brand Reputation Success Principles.”. . Guest post by Jon Rognerud. As a business and/or brand, nothing is more important than maintaining a solid reputation throughout your respective industry.

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How to Calculate the ROI of Social Media Marketing [Infographic]


That’s how return on investment works, of course. Quick: Can you list the goals of each and every one of your social media efforts? Do you know how each campaign performed when measured against those metrics, and how they contributed to the bottom line?

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The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools


Allocadia lets marketers, CMO’s and other C-suite executives…work together on planning in order to make sure each client account (or product line, geographic region, business unit, etc.)

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14 Dazzling Digital Marketing Stats and Facts


Digital marketing activities and budgets are growing, because they have an impact: more than half of all employed adults say that “digital media has changed the way they work.”

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14 Brilliant B2B Marketing Strategy Guides


7 Tactics that Are Working for B2B Lead Generation Today by CustomerThink. Gated content will work for prospects that are already quite convinced that your company has the knowledge to educate them on specific problems they are challenged with”).

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The Single Most Important Element for Increasing B2B Lead Gen and Sales


Better example: while the vast majority of us have only a rudimentary understanding at best of the inner workings of a smart phone, any moderately bright gradeschooler can use one. This post originally appeared on MarketingProfs.

How To Improve Your Email Subject Lines And Get Better Results


Having worked for a major search engine and pioneering pay for performance advertising networks, she is an expert at turning her clients’ websites into consistent revenue streams, using a variety of digital channels. Guest post by Christelle Macri.

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5 Easy Tools for Social Selling Success


But several incredibly useful tools have popped up that work to focus your efforts, making it easier to identify, engage, and ultimately convert your social prospects. Guest post by Austin Duck. Social selling is an awesome way to get things done.

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23 Outstanding Social PR Guides


For example: “You knew you were in PR when you wined and dined a reporter over a 1 1/2-hour lunch with much camaraderie and laughter (while today) You know you are in PR when the reporter you previously worked with is now heading up editorial for a major brand.”

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48 Phenomenal SEO Guides, Tips & Tactics


How Long Does SEO Take To Start Working? It’s also a lot of work–but then, successful SEO always is. As Geddy Lee of Rush sang in the band’s 1981 hit Tom Sawyer , “changes aren’t permanent. But change is.”

The 12 Best Competitive Intelligence and Benchmarking Tools


Sample review: “One of the best tools for monitoring competitors and tracking contents, TrackMaven helps you to filter your search what’s working. When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g.,