6 Things Good Lead Generation Vendors Do Right (That You May Be Doing Wrong)
NOVEMBER 8, 2017
This article does a good job of explaining the importance of the ULD—assuring everyone is on the same page and working toward the same end—and covers additional ground (“How to do lead management that improves conversion”). Unless you crack this problem, nothing else is going to work. In one situation, we worked with a client that was about to mail 750 $20 “lumpy” packages to prospects. There’s plenty of mediocrity in lead generation—both in-house and outsourced.