Sales Lead Insights

A creative director’s take on marketing strategy and tactics

Sales Lead Insights

But we can take their input to create a brief – which I think is vital – just so that we’re all working from a common set of parameters and expectations. And it worked great.

Writing effective email copy from an expert in B2B marketing, lead generation and lead nurturing

Sales Lead Insights

Consider putting our email copywriters to work. This is the latest in our ongoing series of tips from some of the experts who provide our sales lead management consulting and training services and our marketing automation and lead-generation agency services.

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B2B telemarketing: An interview with Michael Brown

Sales Lead Insights

Getting all the pieces working together creates real synergies and greatly improved results. Speaking of “working together”… strongly encourage coordination between Sales and Marketing. Ask before telling and learn before selling.

B2B Marketing Automation: Crawl, Walk, Run, Win

Sales Lead Insights

Putting marketing automation to work doesn’t have to be an overwhelming effort. I call it the Crawl, Walk, Run, Win Approach to Putting Marketing Automation to Work. Test your offers to see which work best.

Revenue Performance Management: An interview with Jon Miller, VP Marketing and Co-founder of Marketo

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Marketo provides the tools, thought leadership, and best practices to change how Marketing and Sales work, and how they work together, to help companies adopt RPM and accelerate predictable revenue growth.

Near Boston or New York City? Get up to speed on BtoB marketing automation on your way to work

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To quickly get up to speed on BtoB marketing automation and the benefits it may bring your company—and to learn about some fast, easy and affordable ways to put it to work—please join us for this Executive Breakfast Briefing: What BtoB marketing Automation is all about, and why you should care.

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Is social media effective for B2B lead generation?

Sales Lead Insights

I have been working hard, for at least a couple of years now, trying to use social media to measurably move the needle in regard to generating B2B sales leads and driving B2B sales. I’m probably biased, but I believe the primary objective of business-to-business marketing is driving sales of the company’s products and services.

Graphic design tips from one of our experts

Sales Lead Insights

Consider putting AcquireB2B’s experts to work. This is another in an ongoing series of tips from experts in. B2B marketing , B2B lead generation & B2B marketing automation. Meet Kim Getker, one of AcquireB2B’s graphic design experts.

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How to maximize your online lead-generation conversion rate – a complimentary webinar

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Understand why following "conventional online wisdom" often isn't wise, and how to determine what really works best. Interested in getting some expert advice about how to optimize the lead-generation conversion rates of your web pages? If so, be sure to attend this complimentary, how-to webinar for B2B marketers: HOW TO MAXIMIZE YOUR ONLINE LEAD-GEN CONVERSION RATE. A complimentary, 50-minute Webinar. This Thursday - February 17, 2011. 11:00am PST - 2:00pm EST. Register here.

Learn the secrets to generating more B2B leads and sales for less

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And only do what works. You can attend this complimentary, two-hour breakfast briefing to get up to speed on marketing automation and be out the door at 10:00 am and on your way back to work. 9:00 am: How to get started putting marketing automation to work.

B2B Email Marketing: Interview with Stephanie Miller

Sales Lead Insights

Stephanie describes herself as a customer advocate who, through her work with email performance company Return Path , helps marketers reach the inbox and connect with prospects and customers via email and social marketing. If that sounds like a lot of work, remember that you create this series of messages once and then use it over and over again.

Looking for a roadmap to more revenue? Read this book!

Sales Lead Insights

In her new book, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy , Kristin lays out her methodology and processes garnered from years in the field working with corporate clients, and their customers and prospects.

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B2B Ads From the Past

Sales Lead Insights

I always find it interesting to take a look at the work done by our predecessors in B2B marketing. Simply click on one of the categories in the Vintage Ad Browser, or type something into the search window and you will get to see some of the advertising work done by those B2B marketers that came before us in what then was called “industrial advertising.&#.

B2B Lead Generation Checklist: 22 Success Tips

Sales Lead Insights

The fun part is I get to work with some of the best people at the best companies in the business. The rewarding part is I get to see first-hand what works best (and what doesn’t) when it comes to generating, nurturing and identifying the qualified, sales-ready leads that salespeople, reps, resellers and distributors need. Speaking of what works best, here are 22 tips for getting better results from your B2B lead generation programs: ?

Get up to speed on B2B marketing automation in an hour for free

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To quickly get up to speed on marketing automation and the benefits it may bring your company—and to learn about some fast, easy and affordable ways to put it to work—please join us for this one-hour webinar: What B2B marketing Automation is all about, and why you should care.

2012?s Most Influential People in Sales Lead Management: Winners announced

Sales Lead Insights

Obermayer, CEO and executive director of the Sales Lead Management Association said, "These are people who have given their time and expertise in the field of lead management and are now recognized by their peers for outstanding work. The Sales Lead Management Association just announced the results of the voting for the Most Influential People in Sales Lead Management in 2012. James W.

Sales and Marketing Integration: An Interview with Elizabeth Vanneste, CMO of Miller Heiman

Sales Lead Insights

In addition to understanding customers, marketing needs to understand how salespeople think and how they work. This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals.

Be my guest at B2B Marketing University in Dallas on June 23, 2010

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If you are not sure—or you are looking for additional ideas you can put to work driving more leads and sales with your marketing— B2B Marketing University is where you can get answers and take your game to the next level.

Responsible for B2B marketing or lead generation? Be my guest at B2B University in Boston on May 18th

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If you are not sure—or you are looking for additional ideas you can put to work driving more leads and sales with your marketing— B2B Marketing University is where you can get answers and take your game to the next level.

B2B Marketing University: See you in Palo Alto on April 7th…

Sales Lead Insights

If you are not sure—or you are looking for additional ideas you can put to work driving more leads and sales with your marketing—B2B Marketing University is where you can get answers and take your game to the next level.

Advanced B2B Sales Lead Management Strategies: A Webinar for CMOs on What is Really Working Today

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Advanced B2B Sales Lead Management Strategies: A front line report for CMO’s on what’s really working today. Mark your calendar to attend this webinar about advanced sales lead management strategies for B2B CMOs. Direct from the front lines, hear the latest trends, and learn about successful programs, strategies and tactics from three of the top experts in B2B marketing. Cost: Free. Date/Time: Thursday, March 11, 2010 11:00 AM Pacific Standard Time. Click here to learn more.

Advanced B2B Sales Lead Management Strategies: A Webinar for CMOs on What is Really Working Today

Sales Lead Insights

Advanced B2B Sales Lead Management Strategies: A front line report for CMO’s on what’s really working today. Mark your calendar to attend this webinar about advanced sales lead management strategies for B2B CMOs. Direct from the front lines, hear the latest trends, and learn about successful programs, strategies and tactics from three of the top experts in B2B marketing. Cost: Free. Date/Time: Thursday, March 11, 2010 11:00 AM Pacific Standard Time. Click here to learn more.

B2B Marketing Summit: Learn what’s really working best in today’s difficult business environment

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Subjects include: The latest research on what working right NOW in B2B marketing. Join me, your B2B marketing peers and other marketing experts at MarketingSherpa’s 6th Annual B2B Marketing Summit 2009. 23-24 in San Francisco. 5-6 in Boston. Join America’s top B2B marketers to learn, apply and share the latest advancements in marketing while honing your traditional B2B marketing skills in parallel.

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Marketing-for-Leads Guide: Step 9 – Who are your best prospects?

Sales Lead Insights

It identifies the companies you know well, those with business you understand, those that are fun to work with, those you understand best and those with which you have—or could have-a great working relationship.

Marketing-for-Leads Guide: Step 9 - Who are your best prospects?

Sales Lead Insights

It identifies the companies you know well, those with business you understand, those that are fun to work with, those you understand best and those with which you have—or could have-a great working relationship.

In British Columbia? Consider attending a live, half-day workshop about driving more leads and sales with marketing

Sales Lead Insights

If you are near Kelowna, Victoria or Vancouver, consider attending one of this series of live, half-day workshops: Marketing for Leads and Sales: What’s Working Best for Technology companies Today. Which lead generation tactics are working best today, and which should you avoid. By attending, you will: Learn proven business development strategies, marketing tactics, tips and resources that you can put to work immediately.

B2B marketers: Please don’t believe everything you read.

Sales Lead Insights

It didn't work then and it doesn't work now. One of my favorite marketing magazines, BtoB , featured an article in its November 8, 2010 edition which posed some questions to Brian Halligan, CEO of marketing software company HubSpot. One of the questions was "How can b2b marketers improve their lead-nurturing efforts?" " Brian's answer was, "B2b companies are way too obsessed with the middle of their funnels—[i.e.,] what do I do once I get a lead?—and

What B2B marketing automation is all about, and why you should care: An Executive Breakfast Briefing near Boston on June 29, 2010

Sales Lead Insights

And only do what works. You can attend this complimentary, 90-minute breakfast briefing to get up to speed on marketing automation and be out the door at 10:00 am and on your way back to work. Interested in learning more about B2B marketing automation and how it may benefit your company?

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Managing B2B Leads for Sales Success – 30 minute webinar on June 10 at 11:00 am PST

Sales Lead Insights

In this special live, 30-minute webinar, we will address questions that are top of mind: How has technology, e.g. marketing automation, changed the way marketing and sales work together? Drive revenue for your organization by fully leveraging your B2B marketing and sales teams. Join us for my conversation with Gord Hotchkiss (author of The BuyerSphere Project ) on the current realities of B2B demand generation. B2B Leads for Sales Success. June 10, 2010 | Time: 11am PST | Length: 30 min.

B2B Marketing University: 3/3 in DC and 4/7 in Palo Alto

Sales Lead Insights

If you are not sure—or you are looking for additional ideas you can put to work driving more leads and sales with your marketing—B2B Marketing University is where you can get answers and take your game to the next level. Join us for a complimentary afternoon seminar and take your business-to-business marketing and lead generation to the next level.

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B2B Marketing University 2010 Kicks Off March 3rd in Washington DC

Sales Lead Insights

If you are not sure—or you are looking for additional ideas you can put to work driving more leads and sales with your marketing— B2B Marketing University is where you can get answers and take your game to the next level. If you are a B2B marketer, or are responsible for B2B lead generation, do not miss this half-day seminar on March 3, 2010 at the Westin Grand hotel in Washington, DC.

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B-to-B Lead generation: What Enterprise-size Companies Should be Doing Differently in 2010

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Lead Gen in 2010: Learn What is Working Best Right Now. This one-hour webinar will cover: The latest trends in B-to-B lead generation, and how you can leverage them; Which lead gen strategies and tactics are working best, and which no longer work for enterprise companies like yours; The pros and cons of various marketing media for generating, nurturing, and qualifying leads.

Planning B2B Lead Generation for 2010? Attend this Webcast on January 27th

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Are you responsible for B2B lead generation at a large company?

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B2B Marketing Strategies for Small Companies: An Interview with Dianna Huff

Sales Lead Insights

Word of mouth will continue to work, but it has become what author David Meerman Scott calls “word of mouse.&# This is one of a series of occasional interviews with top practitioners on topics of interest to business-to-business lead generation, marketing and new business development professionals. My guest today is Dianna Huff of DH Communications. Dianna helps businesses with their B2B marketing communications content strategy and implementation.

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B2B Lead Generation by Phone: An Interview with Michael Brown

Sales Lead Insights

In fact, I am often asked by clients to facilitate the process of working with sales to come up with an agreed-to lead qualification definition and lead scoring criteria. That foundational work can have a huge impact on lead generation program results. It was not easy to do this for a big software company that was a client of mine, but it sure did work! It is harder to get dedicated reps when they do not work for you.

B2B Copywriting: Interview with Miller McMillan

Sales Lead Insights

Miller McMillan is a copywriter who worked on high-profile accounts at ad agencies in Atlanta and Boston before establishing his copywriting boutique in Los Angeles. Miller has worked with such clients as CNN, Hughes, Nestlé, Avery and Microsoft. When taking such an approach, it is important to look at relevant work, talk by phone and request references. From a marketer’s standpoint, is it better to work with a copywriter by the hour or by the project?

An Interview With Mike Damphousse About B-to-B Appointment Setting

Sales Lead Insights

A bad list can consume so much time and energy to work through that it can bring an outbound marketing program to a grinding halt. There are services out there that will do list validation work. This is the first in a series of occasional interviews with top practitioners in the field of B-to-B demand generation.

How to Write Good: 12 tongue-in-cheek rules and a proofreading service

Sales Lead Insights

And speaking of writing good, consider putting the folks at Proofread NOW to work. If you write for fun or profit, you’ll want your very own copy of Frank Visco’s tongue-in-cheek poster, How to Write Good. Originally published as an article in Writers Digest, How to Write Good. gives you twelve rules of writing, each humorously broken to make the point. Examples include, “One should never generalize&# and “Who needs rhetorical questions?&#.

How to Write Good: 12 tongue-in-cheek rules and a proofreading service

Sales Lead Insights

And speaking of writing good, consider putting the folks at Proofread NOW to work. If you write for fun or profit, you’ll want your very own copy of Frank Visco’s tongue-in-cheek poster, How to Write Good. Originally published as an article in Writers Digest, How to Write Good. gives you twelve rules of writing, each humorously broken to make the point. Examples include, “One should never generalize&# and “Who needs rhetorical questions?&#.

Is social media effective for B2B lead generation?

Sales Lead Insights

I have been working hard, for at least a couple of years now, trying to use social media to measurably move the needle in regard to generating B2B sales leads and driving B2B sales. I’m probably biased, but I believe the primary objective of business-to-business marketing is driving sales of the company’s products and services.