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Does corporate storytelling work? Some mega-brands say no.

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But as you’ve seen today, sometimes even the biggest and most successful brands who are throwing everything at their “story” can’t make it work. The post Does corporate storytelling work? By Mark Schaefer.

5 Big tips to make LinkedIn ads work for you

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Stop expecting people to work that way. One of the best converting offers I’ve worked with was a piece of content promoted with the line “we’ve read all the books so you don’t have to.” And it worked extremely well.

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When all the hard work on social media … just doesn’t work

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Nobody has worked harder to build a digital consulting business than Ray. And, it didn’t work. The following post is about the choice I made to leave my company, NewRayCom to work in a Call Center. When social media doesn’t work. And, it didn't work.

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Why working in marketing makes you bitchy

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Part of this irritability may stem from the copious amounts of BS shoveled at us each day, but a new “ State of Marketing Work ” report from Workfront points to some other factors. In fact, reading this report, it’s hard to believe you might work in marketing and NOT be kind of a b h. Some of the highlights of the findings include: Marketers now work 45.9 Work spaces where people are shoulder to shoulder. By Mark Schaefer.

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The Data-Driven Sales Team: Why Social Selling Works

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Social Selling Works. The post The Data-Driven Sales Team: Why Social Selling Works appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Social Selling Works.

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The raw truth about “I work harder than you”

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“I work harder than you.” She basically told me that because I work from home and “play on Facebook all day” (I own a fast-growing social media marketing agency, but let’s go with it) have no idea what it means to be “exhausted from work.”

Do you need copyright permission every time you quote someone’s work?

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Which copyrighted works you can legally use (and how much you can legally use) present confusing questions, which I’ve covered previously for this blog. So let your approach to content curation be guided by the pride and ownership you feel over your own creative works.

The 30 possible ways you can create customer value

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Another interesting application might be in your work to become known. By Mark Schaefer.

Four profound marketing megatrends for 2016 and beyond

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This works against the traditional “inbound” strategy of populating social channels with links that direct back to your site. The ability to access a realistic, addictive 360-degree world will transform the way we: Collaborate and work.

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Social media engagement is a lousy metric

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I was recently working with a marketing manager who was exasperated because all her boss cared about was social media engagement as their measurable. In addition to the pressure of Content Shock, there are other forces working against customer engagement. It’s hard work.

Stop creating Random Acts of Content

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I started working with Stephen in 2011 and over the ensuing years he created content consistently that captured “The Magic of Provence” — part of our long-term marketing plan. By Mark Schaefer.

The greatest content marketing case study in history

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Tears were streaming down the faces of the customers as they saw their hard work on display for all the world to see. By Mark Schaefer. I was going through some old files from classes I taught years ago and came across the most beautiful and wonderful content marketing case study.

Four marketing mega trends nobody’s talking about

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If you are operating under the idea that what worked in content marketing last year will work this year, it’s time to update the perspective. By Mark Schaefer. This is the time of year people post their prognostications for the next year.

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Why content is your enemy and experiences are your friend

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I used to work in the packaging business and I was on a team challenged by Coca-Cola to create an aluminum can that was shaped like a Coke bottle. Isadora Becker as Marge Simpson. By Mark Schaefer.

Content shock re-visited, the content marketing myths and realities

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It was the most-researched post I had ever delivered to the publication and it took many hours of work. “Oh great,” he said, “we want to create content and now you tell us it may not work as well any more. By Mark Schaefer.

How to turn social media connections into an actionable audience

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” Building social media connections that work. It take consistency and quality work to get there. By Mark Schaefer. Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. It doesn’t.

7 Reasons Your Content Marketing Strategy Isn’t Working

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Guest post by {grow} Community Member Sarah Goliger. As marketers, we know that the best way to generate quality leads for our businesses is by creating great content.

Understanding Generational Social Media Preferences

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Social works on us too, ya know! Following your audience through the purchase path may take some work. By Brooke B. Sellas, {grow} Contributing Columnist.

HR and social media: 7 Ways HR needs to act like marketing

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Why wouldn’t we provide the same kind of attention to people who want to work for us and lead us into the future? Text-heavy descriptions of what the company does instead of stories (especially videos) of how the company feels to people who work there. By Mark Schaefer.

Six transformative trends in influencer marketing (is it really marketing?)

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That’s why I jumped at the chance to work on a new research paper that documents the state of B2B influencer marketing today. The work was sponsored by Traackr , one of the leading software solutions in the field and a utility I personally use with my clients every week.

How do I find time to create content? 25 Ideas!

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Plotting out your content plan week by week can help you visualize your commitments and arrange your content to align with your work schedule. Collect them all and you’ve got an extremely interesting post with little original work on your part. By Mark Schaefer.

In case you missed it, the best marketing posts of 2016

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Well, when an industry leader declares that content marketing works for every business every time, somebody has to just say no. By Mark Schaefer. How many people read an individual blog post? I really have no idea. Are you a subscriber? Do you see my writing on Facebook or LinkedIn?

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The new standards for strategy and social media success

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You’ve worked with a range of international businesses, government organizations and news organizations. Many companies expect social media to work like advertising. By Mark Schaefer.

Four ways Facebook Instant Articles will dramatically impact marketing

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It’s also rumored that LinkedIn is working on a version of this, as well. Content marketing will still work, but it will work in new ways and it’s time to get to adjust. Something important is about to happen, and the impact on content marketers will be profound.

Content marketing strategy: Start with questions, end with insights

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Her consistent and beautiful work has led to a television show, book, and speaking appearances. By Mark Schaefer. A great way to initiate your content marketing strategy is to “start with answers and end with insights.” Let’s unpack that idea.

Why Joe Pulizzi and I disagree on today’s content marketing dynamics

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In a blog post entitled “ Does corporate storytelling work? That’s a great catch phrase, but it’s not how the marketing world works for most businesses. ” Theoretically, I agree with them — that’s how content works in an ideal world.

The uncomfortable state of content marketing metrics

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But it doesn’t always work that way. I think the answer is also embedded in the new CMI findings: 65 percent of the marketers say “measurement” is their top priority, specifically figuring out “what content works and what doesn’t.”

Crossing the influence line: When does sponsorship destroy your reputation?

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Even after a decade of work, a salesperson may have a limited audience but an influencer may have the hearts of thousands or even millions of fans. By Mark Schaefer.

Should your content generate leads or relationships?

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Can you work with us? This is a perfect example of how the “relationship” content model works. Which works for you? Fluffy stuff like the Twitter bios, or even the “how-to” content, will never work that hard for my business.

20 Extraordinary Content Marketing Insights

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Content marketing is hard work, not rocket science. However, the data suggests that pop up firms work, so we are likely to see more of them.” It works with any email provider, client or device. By Mark Schaefer. This headline is a bit misleading.

Case study: Finnair puts social media community to work

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When they returned from their trip, the hard work began. By {grow} Community Member Ana Silva O’Reilly . One day last year I received an email with quite the provocative title: “How can you improve air travel?”

Can anybody become known? Let’s ask the janitor.

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I work as a janitor for the postal service. I have worked at the United States Postal Service since 1989. While there, I’ve worked as a janitor in order to have regular hours to be with my family and take care of my daughter who has profound special needs.

Finding the right “authenticity level” for your brand

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He said, “Today, I thought I would show you where I work.” While working in the construction industry, Prokopy started a passion project on the side, a blog called “ ChronicBabe ,” to help other women who live with chronic illness. By Mark Schaefer.

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5 Reasons most content marketing is FAR behind where it needs to be

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These are people who go to work every day knowing they need to move content like their careers depended on it … because it does. These are people who go to work every day knowing they need to move content like their careers depended on it … because it does.

How SMBs can get more leads through marketing automation

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Abandoned form : this is something that works great for those who have a digital product or software where users need to sign up by completing the form. Lead nurturing : another way of using marketing automation is for lead nurturing , something that works great with email marketing.

Internet founder speaks out on AI fear, the singularity, and beautiful robots

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The bane of my existence is working on projects that should be done by a computer. Many humans are placeholders, doing work just until the robots are ready to take over for us.” The economy will be fine because the work is getting done but there will be fewer people working in it.

3 Little-Known Ways to Use Content Marketing for Client Education

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Working in marketing means there are lots of moments for client education. How we work (process for social media clients and process for ad clients). By Brooke B. Sellas, {grow} Contributing Columnist. “What does ‘CPC’ mean? I want 10,000 new followers this month!

Use This Agenda For Your 2016 Content Marketing Plan

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This audit allows us to work smarter, not harder. When I first started working with this client, they had 30+ comps they were keeping an eye on. Putting Your Content Marketing Plan To Work. This audit allows us to work smarter, not harder.

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Why it’s a very good sign that people don’t read your content

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I was working so hard, and creating content that was pretty darn good. I have worked hard to build your loyalty over eight years of blogging. By Mark W. Schaefer. Over the past year, I have really enjoyed delighting audiences with tales from my book The Content Code.

How to become an influencer (even if you’re a little guy!)

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If you love working out, and you’re in the fitness industry, you could be the go-to fitness person for moms, teenagers, people above 40, etc. Because of that content, I’ve already started working with several companies and have become an ambassador for several brands.