grow - Practical Marketing Solutions

Trending Sources

5 Big tips to make LinkedIn ads work for you

grow - Practical Marketing Solutions

Stop expecting people to work that way. One of the best converting offers I’ve worked with was a piece of content promoted with the line “we’ve read all the books so you don’t have to.” And it worked extremely well.

When all the hard work on social media … just doesn’t work

grow - Practical Marketing Solutions

Nobody has worked harder to build a digital consulting business than Ray. And, it didn’t work. The following post is about the choice I made to leave my company, NewRayCom to work in a Call Center. When social media doesn’t work. And, it didn't work.

Work 86

Why working in marketing makes you bitchy

grow - Practical Marketing Solutions

Part of this irritability may stem from the copious amounts of BS shoveled at us each day, but a new “ State of Marketing Work ” report from Workfront points to some other factors. In fact, reading this report, it’s hard to believe you might work in marketing and NOT be kind of a b h. Some of the highlights of the findings include: Marketers now work 45.9 Work spaces where people are shoulder to shoulder. By Mark Schaefer.

Work 65

The Data-Driven Sales Team: Why Social Selling Works

grow - Practical Marketing Solutions

Social Selling Works. The post The Data-Driven Sales Team: Why Social Selling Works appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Social Selling Works.

Work 91

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. B2B Marketing.

Four profound marketing megatrends for 2016 and beyond

grow - Practical Marketing Solutions

This works against the traditional “inbound” strategy of populating social channels with links that direct back to your site. The ability to access a realistic, addictive 360-degree world will transform the way we: Collaborate and work.

Dwell 159

Crossing the influence line: When does sponsorship destroy your reputation?

grow - Practical Marketing Solutions

Even after a decade of work, a salesperson may have a limited audience but an influencer may have the hearts of thousands or even millions of fans. By Mark Schaefer.

Can anybody become known? Let’s ask the janitor.

grow - Practical Marketing Solutions

I work as a janitor for the postal service. I have worked at the United States Postal Service since 1989. While there, I’ve worked as a janitor in order to have regular hours to be with my family and take care of my daughter who has profound special needs.

Do you need copyright permission every time you quote someone’s work?

grow - Practical Marketing Solutions

Which copyrighted works you can legally use (and how much you can legally use) present confusing questions, which I’ve covered previously for this blog. So let your approach to content curation be guided by the pride and ownership you feel over your own creative works.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. B2B Marketing.

The greatest content marketing case study in history

grow - Practical Marketing Solutions

Tears were streaming down the faces of the customers as they saw their hard work on display for all the world to see. By Mark Schaefer. I was going through some old files from classes I taught years ago and came across the most beautiful and wonderful content marketing case study.

Understanding Generational Social Media Preferences

grow - Practical Marketing Solutions

Social works on us too, ya know! Following your audience through the purchase path may take some work. By Brooke B. Sellas, {grow} Contributing Columnist.

Why content is your enemy and experiences are your friend

grow - Practical Marketing Solutions

I used to work in the packaging business and I was on a team challenged by Coca-Cola to create an aluminum can that was shaped like a Coke bottle. Isadora Becker as Marge Simpson. By Mark Schaefer.

Content shock re-visited, the content marketing myths and realities

grow - Practical Marketing Solutions

It was the most-researched post I had ever delivered to the publication and it took many hours of work. “Oh great,” he said, “we want to create content and now you tell us it may not work as well any more. By Mark Schaefer.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. B2B Marketing.

Four marketing mega trends nobody’s talking about

grow - Practical Marketing Solutions

If you are operating under the idea that what worked in content marketing last year will work this year, it’s time to update the perspective. By Mark Schaefer. This is the time of year people post their prognostications for the next year.

Trends 110

In case you missed it, the best marketing posts of 2016

grow - Practical Marketing Solutions

Well, when an industry leader declares that content marketing works for every business every time, somebody has to just say no. By Mark Schaefer. How many people read an individual blog post? I really have no idea. Are you a subscriber? Do you see my writing on Facebook or LinkedIn?

Best 94

The new standards for strategy and social media success

grow - Practical Marketing Solutions

You’ve worked with a range of international businesses, government organizations and news organizations. Many companies expect social media to work like advertising. By Mark Schaefer.

How to ruin your content by overthinking things

grow - Practical Marketing Solutions

But instead of going back to sweat over every word, I look at the clock and give myself a deadline — I will work on this for 15 minutes and then this post is completed! By Mark Schaefer. It’s honesty time.

How to turn social media connections into an actionable audience

grow - Practical Marketing Solutions

” Building social media connections that work. It take consistency and quality work to get there. By Mark Schaefer. Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. It doesn’t.

If you’re not embracing native advertising, your content marketing strategy is obsolete

grow - Practical Marketing Solutions

The problem is, many of these people are still preaching about what worked three years ago. They were working in unsaturated niches. Media buying and creative must work more closely together to accomplish engagement and conversion goals. By Chad Pollitt, {grow} Community Member.

Why 30 may be the most important number of your career

grow - Practical Marketing Solutions

Naturally, I wanted to discover how long it took them before they started seeing some results of their hard work (which, without exception, involved creating content of some kind). By Mark Schaefer. I come from a world that celebrates impatience.

HR and social media: 7 Ways HR needs to act like marketing

grow - Practical Marketing Solutions

Why wouldn’t we provide the same kind of attention to people who want to work for us and lead us into the future? Text-heavy descriptions of what the company does instead of stories (especially videos) of how the company feels to people who work there. By Mark Schaefer.

How do I find time to create content? 25 Ideas!

grow - Practical Marketing Solutions

Plotting out your content plan week by week can help you visualize your commitments and arrange your content to align with your work schedule. Collect them all and you’ve got an extremely interesting post with little original work on your part. By Mark Schaefer.

Content marketing strategy: Start with questions, end with insights

grow - Practical Marketing Solutions

Her consistent and beautiful work has led to a television show, book, and speaking appearances. By Mark Schaefer. A great way to initiate your content marketing strategy is to “start with answers and end with insights.” Let’s unpack that idea.

Finding the right “authenticity level” for your brand

grow - Practical Marketing Solutions

He said, “Today, I thought I would show you where I work.” While working in the construction industry, Prokopy started a passion project on the side, a blog called “ ChronicBabe ,” to help other women who live with chronic illness. By Mark Schaefer.

Brand 89

10 Epic Shifts that are Re-Writing the Rules of Marketing

grow - Practical Marketing Solutions

Within three years many people will be wearing some sort of AR headset many hours each day for both work and play. By Mark Schaefer. I’m often asked: “What is the next big thing in marketing?” ” This seems like a simple question, but I’m not sure I know any more.

Rules 77

Four ways Facebook Instant Articles will dramatically impact marketing

grow - Practical Marketing Solutions

It’s also rumored that LinkedIn is working on a version of this, as well. Content marketing will still work, but it will work in new ways and it’s time to get to adjust. Something important is about to happen, and the impact on content marketers will be profound.

How SMBs can get more leads through marketing automation

grow - Practical Marketing Solutions

Abandoned form : this is something that works great for those who have a digital product or software where users need to sign up by completing the form. Lead nurturing : another way of using marketing automation is for lead nurturing , something that works great with email marketing.

Should your content generate leads or relationships?

grow - Practical Marketing Solutions

Can you work with us? This is a perfect example of how the “relationship” content model works. Which works for you? Fluffy stuff like the Twitter bios, or even the “how-to” content, will never work that hard for my business.

How to be strategically authentic

grow - Practical Marketing Solutions

But it probably works against you if you’re trying to be hired as an accountant, real estate agent, or engineer. That can be exhausting and it probably won’t work in the long run any way. By Mark Schaefer.

Dwell 63

The uncomfortable state of content marketing metrics

grow - Practical Marketing Solutions

But it doesn’t always work that way. I think the answer is also embedded in the new CMI findings: 65 percent of the marketers say “measurement” is their top priority, specifically figuring out “what content works and what doesn’t.”

Why it’s a very good sign that people don’t read your content

grow - Practical Marketing Solutions

I was working so hard, and creating content that was pretty darn good. I have worked hard to build your loyalty over eight years of blogging. By Mark W. Schaefer. Over the past year, I have really enjoyed delighting audiences with tales from my book The Content Code.

4 Non-Marketing Skills You Need to Become a Better Marketer

grow - Practical Marketing Solutions

To truly become a better marketer, you need to work with all of these departments and learn to speak the language of these disciplines. Customer service: Work to retain customers. By Kerry Gorgone, {grow} Contributing Columnist. Marketing isn’t a department.

8 Strategies to stand out when you’re late to the content marketing game

grow - Practical Marketing Solutions

but that’s the way the dynamics of the web works for now. When an acting career didn’t work out she combined her love of comedy with another passion — food — and created both written and video content that was food at its funniest. By Mark Schaefer.

What to do if the president tweets you

grow - Practical Marketing Solutions

In any event, we’re in for an interesting four years, especially if you work in corporate public relations. By Mark W. Schaefer. I was interviewed this week about my views on how the new U.S. President has used and abused Twitter.

Learn to create effective content by putting it through the RITE test

grow - Practical Marketing Solutions

or, “How did you know we were just talking about this at work?”. Before I publish any piece of content, I think about how I can make it more Relevant, Interesting, Timely, and Entertaining, and I think this is a concept that will work for you, too. By Mark Schaefer.

Test 85

5 Reasons most content marketing is FAR behind where it needs to be

grow - Practical Marketing Solutions

These are people who go to work every day knowing they need to move content like their careers depended on it … because it does. These are people who go to work every day knowing they need to move content like their careers depended on it … because it does.

Use This Agenda For Your 2016 Content Marketing Plan

grow - Practical Marketing Solutions

This audit allows us to work smarter, not harder. When I first started working with this client, they had 30+ comps they were keeping an eye on. Putting Your Content Marketing Plan To Work. This audit allows us to work smarter, not harder.

Plan 117