Earnest about B2B

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One of these things will happen to all B2B Marketers in 2017

Earnest about B2B

You’ll dismiss the fact that AI will take over your job for at least another year, until in December someone called IBM Watson turns up for work and spits out your P45.

No more Big Bang: Why b2b brands are taking a new approach to launching ‘big idea’ campaigns

Earnest about B2B

Billboards strategically placed on your CEO’s commute into work. Do you recognise the following checklist? Press release. Internal desk drop leaflet and PC ‘wobblers’. Overly-complicated sales decks and message houses. Homepage banner updates on corporate sites from Azerbaijan to Zimbabwe.

Be ashamed, very ashamed: the power of behavioural psychology

Earnest about B2B

Most days we were arriving at work to find the detritus of city life quite literally on our doorstep. Whether you’re a believer in the power and influence of behavioural psychology or not, one thing’s for sure, it worked. How one carefully designed sign stopped the dumping.

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A guide to content curation. Where can I find shareable social content?

Earnest about B2B

It also allows you to piggyback other people’s good thoughts and hard work which is a cheeky but accepted norm. How can we keep the content monster fed and happy?

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. B2B Marketing.

Testing Event Technologies at EventLab

Earnest about B2B

It’s an app that works ‘in the space between’ the real world and virtual reality. Recently we hosted London Business School at EventLab – a showcase of event technologies. The purpose? To test and explore what’s cutting edge in the event world to the benefit of organisers and attendees a like.

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How to improve your luck: 4 simple tips

Earnest about B2B

“I''m a greater believer in luck, and I find the harder I work the more I have of it” ? But from my experience, it''s sheer hard work, drive, determination and the unquestioning belief in your idea that will propel you forward.”.

The new Superpowers: CCS Predicts

Earnest about B2B

Apps really are working: What’s the second biggest category on all the major apps stores after gaming? Last week the great and the good in the tech industry gathered at the CCS Insight annual Predicts event. Seasoned analysts and experts shared their predictions for 2017 and beyond.

Meet the team. Channel marketing campaign case study for Canon

Earnest about B2B

In the age of mobile working, cloud connectivity, all those things you never knew you needed until you had them, how does a mere printer help. He''s working back at the office even when you''re out on business. Picture it, you’re a small(ish) business.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. B2B Marketing.

Happier Living with Traces or more SoMe skepticism?

Earnest about B2B

It’s an app that works ‘in the space between’ the real world and virtual reality. Beau explains the app works because it requires effort. Can new social media app traces bring us closer together? I am, admittedly, one of these social media (SoMe) sceptics.

Using the power of emotion: B2B Marketing Awards campaign case study

Earnest about B2B

It worked. Proof emotion in B2B marketing can work even for the toughest of audiences. The Earnest campaign shortlisted for the Best use of Direct Mail at the B2B Marketing Awards 2014. It''s easy to forget that bankers have feelings too.

The seven commandments for a successful rebrand

Earnest about B2B

By working out your brand framework – be it monolithic, endorsed, free-standing or hybrid – you will cover product strategy, customer segmentation and business strategy. You usually know when it’s time for a rebrand.

22 things we learned at the Festival of Marketing 2015

Earnest about B2B

Sounds like someone needs to work on bridging the sales/marketing divide. Festival season as we know it has been over for a couple of months now, but that didn’t stop the Festival of Marketing 2015 taking place in East London’s Tobacco Docks.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. B2B Marketing.

Five tactics to convert page visitors into leads

Earnest about B2B

What works for Amazon or Apple might not be effective for your business. Driving traffic towards your lovingly created webpages takes effort. All the more reason to make sure those efforts aren’t wasted by a sub-optimal design.

Working out how to keep working out: behavioural science tips to keep you going to the gym

Earnest about B2B

If you want to get more muscly, aim to knockout livestock of increasing sizes – start with a goat and work your way up to a Shire horse or cow (the ‘Durano Workout’). There are even apps like Pact (which pays for you to work out by the scumbag ‘tato loaves who don’t) that reward you when you make it in to the gym. “I don’t like going to the gym” Adele. It’s fat January.

IBM's Watson gives the real insight on brand personality

Earnest about B2B

And you are driven: you have high goals for yourself and work hard to achieve them. And you are driven: you have high goals for yourself and work hard to achieve them. You are driven: you have high goals for yourself and work hard to achieve them.

Live Streaming Apps - the future of Content Marketing?

Earnest about B2B

It goes without saying that your content is important here, if you film you colleague sitting working at his desk (as I did) you’re not going to get too many people joining.

Can you move down please? A behavioural nudge for the tube.

Earnest about B2B

It worked; ‘spillage’ went down by 80% which led to a 20% reduction in cleaning costs. Schiphol Airport had a wee little problem. Or a little wee problem. Visitors to the men’s loos, presumably overly excited to be in Amsterdam, were wildly misfiring when they used the urinal.

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Innovation from the inside: Building Event Wallet

Earnest about B2B

We got to work on Event Wallet just over 6 months ago with our developer partners We Are Apps – chosen for their expertise in iBeacon technology that sits at the heart of the platform. ‘I’ve got an idea for an app.’ How many times a day do you hear that?

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Emotion in B2B marketing is important. No debate needed.

Earnest about B2B

After all, business people are still people, they just happen to be at work. As I’m speaking at the upcoming B2B Marketing conference 2014 , it occurred to me that I should probably set out my stall as to why this topic is important.

Don’t hate the player – an introduction to gamification

Earnest about B2B

Even more surprising, 61% of surveyed CEOs, CFOs, and other senior executives say they take daily game breaks at work, the utter rascals (you always suspected that they weren’t “quickly checking their emails” didn’t you?) "You have to learn the rules of the game.

Helping Brixton Prisoners Bounce Back

Earnest about B2B

When we started working with the charity Bounce Back, we had no idea of the scale of the issue they were trying to tackle. If you would like to know more about the work Bounce Back do, or donate to their new home visit www.bouncebackproject.com.

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Your invitation to Experiential Lab

Earnest about B2B

We’re bringing together some of the most exciting suppliers in the events world under one roof to show you some off the stuff that’s caught our eye and try to kindle a few sparks of inspiration as to how ‘wow’ moments could work for you. As you’ve probably noticed, in recent years breath-taking experiences have become increasingly important in the world of marketing, becoming a key tool that all brands are going to need to add to their arsenal.

Lessons from the Mad Men

Earnest about B2B

With the final series starting tonight, it got me thinking that despite working in the most innovative and fast-paced period our industry has ever seen, there’s still a lot we can learn from the Golden Age of Advertising (and I don’t just mean reinstating regular daytime drinking binges).

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Changing rooms and changing behaviours: improving the retail experience

Earnest about B2B

Front of house staff numbers are reduced in number, but empowered in new roles as ‘fashion advisors’ and, by working with you, know exactly what seasonal palette would suit you, what cut would flatter you, and what you can afford given your budget.

The not-so-secret formula to B2B website UX

Earnest about B2B

I just want to know what it is, how it works and how it can help me do my job? Process – how you do it – short overview of how the process works. You worked hard to get your customers - show them off!

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Putting the tea in team: brewing a successful marketing team

Earnest about B2B

Likewise, successful marketing teams will have a sound working knowledge of sales enablement, marketing automation, and lead generation and management. "I would rather have a cup of tea than sex." – Boy George. My colleague stands up, pointing his finger at each of us in turn “Tea? Was that a no? Sugar for you, right? And I hear him making the noise ‘tea’, and his lips making the right shapes, but I know – I know – that what’s coming back won’t actually be tea.

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The Earnest Charity Tech Pub Quiz

Earnest about B2B

A meeting of minds in one of Soho’s finest establishment – the quiz was a chance to try out new technologies, give our brains a work out and raise money for a much deserving school in Kenya. Plus it works on iOS and Android too.

You have a new match! Online dating tips for the B2B inbound marketer

Earnest about B2B

If it’s not working out for you, then change your details and try new methods (such as growing a great big bushy beard – as apparently the more hirsute gentlemen on Tinder generate 18% more ‘right swipes’ ). Back on the market or going to market? Hot tips from Earnest!

Innovation in higher education marketing

Earnest about B2B

While there is still work to be done across the board, here are four lovely things some of them have already employed: Virtual Reality Tours. Tips and tricks on how marketing professionals can be more innovative.

Internet video killed the TV star. The rise of YouTube for B2B advertising

Earnest about B2B

Traditionally the good old tellybox has been the number one broadcast advertising platform for many companies who, working with media planning agencies, select particular programmes or timeslots in which to advertise.

Lessons from the Brixon Academy

Earnest about B2B

Some things won’t be right, and some won’t work, but if you measure everything properly you will get there. As we wrote in a recent post , Paddy Power live by this philosophy and it really works.

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Marketing Personalisation with the Father of the Bride

Earnest about B2B

Good work Steve, in another life you’d have made a great planner. Personalised communications can be a funny thing - there is no denying that they work; the stats speak for themselves. "Although my schedule is very busy, I decided to take time out to write you a peronal reply".

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Email marketing: Is emailing purchased data a waste of time?

Earnest about B2B

The science of successful email is something that’s interested and intrigued me ever since I started working in marketing so I finally gave in and recently attended an Advanced Email Marketing course ( https://econsultancy.com/training/courses/advanced-email-marketing ) run by eConsultancy.

Raising brand awareness and driving leads with HR & Recruitment Execs

Earnest about B2B

We wanted to communicate to HR and recruitment professionals that Ingeus would have your future employees ready to go and hungry for your work from day dot. OK, so here’s the scenario. Question. What springs to mind when you think of recruitment agencies? Aggressive? Sales Driven?

Novice to Social Media Smarty Pants in 4 Helpful Tips

Earnest about B2B

Indicators are important as they signal what’s working and what’s not so you can optimise and refine your activity – by so doing, increasing the chances of hitting those goals. Find out what works and do more of it. Find out what isn’t working and amend it accordingly.

The smarter way to collect content

Earnest about B2B

While the rest of the world has been basking in the most glorious of summers we have been locked away in a dark room working on something very exciting. Sharing content at events was stuck in the past. Not anymore.