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Does your company's Web presence differentiate your company from the competition?

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Like all tools you have to understand how it works and use it with skill to get the desired results. An interesting question and one that has significant impact on your company''s ability to grow. The Web offers extensive opportunities to grow your business but it isn''t magic, it is a tool.

INFOGRAPHIC: Social Sharing - B2B vs. B2C

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A study by Compendium also showed significant differences in what works with social sharing between B2B and B2C companies. From Compendium, here's an infographic on what works for social sharing. Figuring out how and when your company should share on social media can be as difficult as figuring out what to share. View Original Article

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Ideas For Content Marketing

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Top 10 Blog Posts of the Month in Your Industry - spread the good work of others in your industry. High quality, engaging, sharable content can allow your brand to be seen by the world within minutes. Ten years ago, that would have cost hundreds of thousands of dollars. If you don’t have a content marketing strategy, you are losing business to your competition. From Search Engine Journal, here are 20 content marketing ideas.

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Misconceptions of B2B Marketing

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Last-click measurement provides an accurate picture of where your marketing dollars are working" In fact, an average buyer interacts with a brand 4.3 Business marketers need to stick to delivering a message to businesspeople within a business environment" More than 80% of people check their work emails after they''ve left the office and 64% of businesspeople spend time on sites unrelated to their work while they''re in the office.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. B2B Marketing.

SLIDESHOW: Clickable Calls-to-Action Tips

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A/B test your CTAs to know what design, copy, and placement works best. Calls-to-action (CTA) motivate and direct your visitors to take a desired action, and as such, they are a critical inbound marketing tool. From the Hubspot blog, here''s a slideshow about CTA best practices. Use valuable and actionable copy on buttons like "Download Now" instead of "submit". Place CTAs above the fold within the visitor''s “eye path.”. Use bold, contrasting colors in your CTAs.

How to Define Your Funnel Stages & MQLs

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Successful Smarketing requires your sales and marketing team to work together by using the same definitions and sharing the same goals. One important aspect in this regard is developing a unified picture of the funnel including the terminology you use for each stage.

Why Implementing a Good Content Strategy is Good for Business

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Perhaps social media sites work best for you, or maybe it is industry sites. Including a publication calendar in your content strategy helps you determine what works best. You can then review what worked and what didn’t and modify your strategy based upon actual results. Think of a content strategy like a map to your destination or goal. Without it you end up on a back country road in the middle of nowhere, where no one can hear you!

How to Incorporate a Google +1 Button on Your Website

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The Google +1 button works in the same way as the Like button that Facebook provides and the Share button provided by Twitter. If you’re not using Google + for business yet, you should be. Google + has millions of users, making it the perfect platform to increase brand awareness and loyalty.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. B2B Marketing.

VIDEO: YouTube Marketing Secrets

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Instead, be authentic and work on creating compelling content. You can''t set out to make a viral video. From Entrepreneur.com, here''s a video from Shira Lazar, host of What''s Trending, advising how to use video to join the conversation, just like you would any other social network.

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INFOGRAPHIC: Performing a Social Audit

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Analyzing that survey allows marketers to understand what does and doesn't work. A social media audit is a survey of the social landscape to find your customers, industry thought leaders and competitors on social spaces.

INFOGRAPHIC: Combining Content Marketing, Social Media and SEO

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From MarketingAdept.com, here''s an infographic that shows how content marketing and social media work together to help you get better search rankings and larger audiences. View Original Article

Most Helpful Small Business Stories of 2012

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Mistakes to Avoid When Starting a Business From Home - establishing proper boundaries between work and personal life. 5 Ways You Can Be Happier at Work Right Now - a guide to improving your mood and performance. From Entrepreneur.com, here are the ten stories that readers found the most valuable for small business leaders. Scary Online Security Mistakes to Avoid - tips to protect your information from hackers.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. B2B Marketing.

Marketing Resolutions for 2013

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This will show you which marketing channels work the best. Encourage your team to independently measure their work. - Dissect a company you admire to understand why their marketing works. The Hubspot blog has 16 ideas for worthwhile marketing goals for the coming year. Blog at least twice a week. Companies that blog 6-8 times per month generate over twice as many leads as companies that blog just twice a month.

Bold Social Media Risks

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Molly Maid gives away home cleaning tips, knowing that customers still want the bulk of the work to be left to a professional. At one time, companies viewed merely being engaged in social media as risky. Now, for most companies, social media has become an essential part of their marketing efforts. But there are still a lot of social media ideas that most companies are afraid to try. However, flouting convention can sometimes pay off in a big way for brands.

Tips for Retooling Your Business

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Experiment with changing things and see what works. While the recession is over, the business climate remains stormy, and small companies which survived may still be struggling. From Donald Todrin on Entrepreneur.com, here are some tips for SMBs struggling to make the bottom line. Stop Being a Bank for Your Customers Cash flow is important. Establish short-term or no-term payment rules for customers. Otherwise, you're loaning customers money, interest-free for 30, 60 or 75 days.

INFOGRAPHIC: The Science of Word of Mouth Marketing

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From Column Five Media, here's an infographic that explains what word-of-mouth marketing is, how it works, and how to be successful at it. View Original Article

Using Deadlines to Overcome Writer's Block

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Resistance is an internal force that all content creators have to overcome to produce their work on a regular basis. For it to work, the deadline has to mean something. Content marketers can face the biggest dilemma that any other writer encounters, writer's block. Paul Wolfe doesn't use the term "writer's block". Instead, you refers to the inbuilt resistance to sitting down and writing, and talks about how to overcome it.

Facebook Ads That Work

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Here are a few, and why they work. The effectiveness of online ads is generally measured on click-through rates, though with advanced ad tracking, you may also be able to measure ads by leads and sales. The standard for online ads has long been Google AdWords.

INFOGRAPHIC: How Search Works

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From Google, here's an interactive infographic that explains the complex system behind the more than one-hundred billion searches done each month. View Original Article

Landing Pages That Work

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Copyblogger recently posted The 10 Commandments of Landing Pages That Work. A landing page is a website page where traffic is directed specifically to prompt an action or result, usually to move a prospect further along in the buying cycle. Here's a look at those tips. Have One Goal A landing page with no goal is just a "branding" page. A landing page with multiple goals will likely confuse visitors and cause them to leave the site.

Why Isn't My Content Marketing Strategy Working?

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Creating great content is the best way to generate quality leads for a business. But producing great content isn't always easy. Sarah Golinger of Hubspot, guest blogging on {grow}, gives seven reasons your content strategy might not be as effective as it could be. Targeting the Wrong Audience Targeting is especially important in content marketing. For someone to check out your content, it needs to fulfill a desire or interest for them.

Social Media Cliches That Work

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Buzzwords and cliches exist within any hot business trend, and social media is no different. But some cliches are workable, good advice. From IBM's CMO Site, social media marketing cliches that actually get results. Engage The biggest of social media marketing cliches, "engagement" is critical. Companies can't just send out their message, they must have conversations in the market, listen to customers and prospects, and respond.

INFOGRAPHIC: Pinterest for Business

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For some businesses, Pinterest can be a great place to share their work and find new leads. Pinterest is one of the fastest growing sharing sites in the world, and the third most popular social networking site in the world.

Questions from Social Media Marketers

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MotiveQuest, a social media research company, analyzed their work for 2011 in order to see what kind of questions their marketing clients wanted answered.

Austin Hot Dog Restuarant Put on the "Google Map"

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Fueled by hard work, imagination and little help from Google and social media. This is why we do what we do. Real people realizing their dreams and adding value to their communities.

SLIDESHOW: Disruptive Inbound Marketing Discoveries

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Inbound has shifted where marketers spend resources, and enables them to work smarter. Overall, inbound marketing works when it is integrated with your strategy, not as a side project. Hubspot surveyed 3,339 marketing professionals from 128 countries to share their perspectives on everything from strategy and organizational alignment to budget and channel management.

Short Answers to Common Content Marketing Questions

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What kind of content works best? Making sure that content works on mobile devices. Content marketing works with your other marketing, not in replacement of it. Joe Pulizzi at the Content Marketing Institute has posted a list of the 24 most common content marketing questions that he receives, as well as brief (140 character or less) answers. Here are the questions and some of the answers. What are some of the best B2C content marketing examples that you like to reference?

Where Does Social Media Fit into the Marketing Mix?

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The current challenge for companies is to figure out the balance of marketing that works for them. Social media spending will become a bigger percentage of companies’ overall marketing budgets in the next several years.

B2B Marketing Lessons from 2012

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Influencers Matter Research shows that reaching out to influencers in your market works. MarketingProfs has a list of eight lessons from 2012 for business-to-business marketers. Manual Processes Aren't Effective Marketing has grown too complicated to be run in an entirely manual way. Manual processes aren't efficient at nurturing and qualifying leads. Automated campaigns have been shown to increase conversions by as much as 200%.

Marketing Trends for 2013

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Marketers will try to combine tactics to make use of the compounded effect of multiple channels' working in unison. MarketingProfs lists ten marketing trends that will grow more prominent in the coming year. Digital marketing will continue to grow.". Digital marketing will solidify as the main channel for demand generation. Digital marketing services will surge.". Consultants, agencies, and new services will be needed to support new users and meet their demand for assistance.

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Content Marketing Strategies for 2013

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Co-creation" Work with non-competitive partners to develop compelling content for a similar customer. Marketing professionals are consistently looking for ways to use compelling content to attract and retain customers. Joe Pulizzi of the Content Marketing Institute has assemble seven content marketing strategies for marketers to consider heading into 2013. Watch 'Content 2020' from Coca-Cola" Coca-Cola has a long history as a leader in marketing.

Free Website Strategy and Planning Guides.Now Available

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These guides are always a work in progress and it's always a challenge to stay current with the latest and greatest processes and methodologies. We, at ClientBridge , are very process-oriented. We have guides, templates and checklists for just about everything we do.

Are You Creating Marketing Assets for Your Business?

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It's sort of like having lot's of little sales people working for you.but they never sleep (or ask for a raise). One of the things that makes inbound marketing strategies and tactics so powerful is that it creates assets for your business.

10 Steps to Launch Your Social Media Presence

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Be Social - If you are going to make social media work for your business you (or someone representing your company) are going to have to become actively involved. Keep in mind that blatant promotion rarely works in social media and can kill your social media presence quickly.

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Software Tools for Inbound Marketing

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There are both free and paid platforms that can work for you. It's the only way to know what's working and what's not. Social Media Sharing - find social media plugins that work with your content management system and blog to make it easy for people to share your content.

Contacts Lead Scoring

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Contacts lead scoring works with the following touch points: Any information you’ve collected through forms or data from an integrated CRM system. HubSpot has introduced an all new custom lead scoring system that is built right into their Contacts database. This should make the challenge of prioritizing the leads in your pipeline easier. Contacts lead scoring is easy to use and powerful.

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