How to reach your customers at work or at home
NOVEMBER 23, 2016
On the flip side, consumer marketers can use the capability to broaden the profile of their targets—where they work, their titles, schools attended, past employers, their LinkedIn URL, and maybe even their business email address—all kinds of data points that provide additional insight and access.
Crafting content that works
NOVEMBER 11, 2015
For too many marketers, content marketing doesn’t work. Here’s a guide to crafting content that really does work. The post Crafting content that works appeared first on Biznology. There’s a growing chorus against content marketing, and with good reason.
How co-working spaces are revolutionizing the workplace
APRIL 6, 2017
Recently, however, companies are slowly adopting a more open and collaborative work environment through co-working spaces. Studies have shown that co-working spaces allow employees to thrive far more than traditional offices, as per Harvard Business Review.
8 ways to refresh your brain when you’re overworked
MARCH 10, 2017
You don’t think clearly, which makes it harder to work, which leads to more stress. Resisting the urge to eat (or do anything else) while you work. If you work near any kind of green space, a quick walk can reduce your stress level and even help prevent depression.
The secret to Mastodon’s success is mastering the hyperlocal
APRIL 11, 2017
The social network that is both the Twitter-killer and never going to work. I even sorted out an Android app for Mastodon called Tusky which works for me (though many others are having loads of problems with their installs).
Why email marketing still matters–and how to make it work
JUNE 15, 2016
Andrew Schulkind recorded a webinar on how to make email marketing campaigns work for you. But how do we create email campaigns that work? By knowing how to measure what is working and how to adjust over time.
11 inspiring case studies of digital transformation
DECEMBER 28, 2016
Glassdoor used its data for labor market research in the US; a portfolio of Fortune’s “Best Companies to Work For” companies outperformed the S&P 500 by 84.2%, while a similar portfolio of Glassdoor’s “Best Places to Work” outperformed the overall market by 115.6%.
Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs
JANUARY 4, 2017
Typically I like to have a brief call with my new connections so we can explore ways we might be able to work together now or in the future. All sales leads are not equal.
How to build a killer content team
MARCH 31, 2017
The key is: you need a smart person on staff who can pull everything together, check the work, and measure the results. This strategy only works with the SME is engaged in the process, willing to write and can hit deadlines.
Earned-media micro-influencer marketing primer
MAY 2, 2017
Earned media micro-influencer marketing still works — it’s alive and well , but it isn’t easy and it always demands your awesome. Since I am a business person and a professional, it would be stupid to say no, so I would be more than willing to work together for $250.”
Chris Abraham joins Frank Eliason and Shel Holtz on FIR
APRIL 18, 2017
Working for Comcast, he was recognized by BusinessWeek as “the most famous customer service manager in the U.S., Besides working for Comcast, Citi and Vanguard Investments, he has advised many Fortune 500 companies. Every once in a while magic happens.
The simple truth about what’s driving digital next year
SEPTEMBER 26, 2016
More importantly, it’s increasingly likely that your customers will expect content to work the same way everywhere else. That’s the way your customers expect the world to work now. Which makes it the way you’ll need to work going forward.
All your best content may now be considered fake news
DECEMBER 13, 2016
As lines are being drawn, it’s time to make sure all your hard-wrought creative work lives on your own blog or website instead of on someone else’s. It’s time for you to really invest in your own personal or professional social platforms.
All social media sites should offer profit sharing and ad revenue
MARCH 21, 2017
How storytelling can shape the corporate brand and culture
DECEMBER 19, 2016
Artificial Intelligence specialists have been studying how our brain actually works, especially how we file and store all this information that the brain absorbs every day.
Search: The art and science of identifying your target audience
NOVEMBER 18, 2016
For example, I work with a lot of our worldwide marketing teams on developing a digital strategy.
The state of B2B marketing in Asia—moving toward digital
OCTOBER 27, 2016
What’s working, when it comes to media channels? . Why should someone have a powerful easy-to-use app for taking the bus to work, and then deal with antiquated systems and mountains of paperwork at the B2B workplace?
The more the messier for content marketing SEO success
NOVEMBER 22, 2016
To many, Trump’s campaign was a mess — but it worked because it spoke directly to so many people right under our nose and in their own language. I always knew that my work would enter the world fully-flawed just like me.
10 Marketing trends to watch for 2017
DECEMBER 22, 2016
If you don’t have a design team on hand, look into some design apps that take the work out of photo editing and make some creative and catchy photos.
Why content marketing complements (but doesn’t replace) link building
AUGUST 3, 2016
But the truth is content marketing and link acquisition work better in tandem. Link Building Still Works by SEOauv. Content marketing has often been conflated with link building. In fact, numerous SEOs have declared content marketing to be the new link building.
New Year’s resolutions for digital marketers
JANUARY 5, 2017
And, on the business side, “test and learn” is the right thing to do because it works. A test and learn approach tells you when the customer experience works most effectively. But, most people know how things should work these days.
Cybersecurity in a hyper-connected smart city
DECEMBER 2, 2016
The only way to face something like that is to work more in an open and transparent way. Authorities should work really closely with regulators, service providers, and users to constantly understand the size of the opportunity, the complexity but also the risk.
OCTOBER 14, 2016
We use data the same way sailors use the radar, to show us what is ahead and understand the “weather conditions,” while design works as the compass to where we want to go and the direction we want to pick for the services and products an organisation has in its portfolio.
Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year
DECEMBER 20, 2016
The majority of folks who work in DC during the work week is balancing between time, price, proximity, healthiness, preference, and deliciousness. Why do search professionals scatter like roaches when the kitchen light comes on? Why is everyone acting so sneaky all the time?
All about earned media micro-influencer marketing and more on the Through the Noise podcast
APRIL 25, 2017
Info from the TTN #261 Chris Abraham // Owner // Gerris Corp show notes: Chris Abraham of Gerris digital is a recognized leader in digital marketing, and he joins us on Through the Noise for the second time to talk strategies nonprofits can employ to get their work out and get the word out too.
The 10 most fascinating people in B2B marketing in 2016
FEBRUARY 2, 2017
I had the pleasure of working with Karla on several research projects last year, and learned firsthand what a clear thinker and effective executive she is. Given the enthusiastic reception given to my debut “most fascinating” list last year, let’s make a tradition of it.
The ugly side of digital transformation
NOVEMBER 14, 2016
Find those cells of creativity within the organization and put them to work on small projects that can yield short-term, tangible results.
How do you replace Google Site Search?
MAY 1, 2017
The calls are coming because: Google Site Search worked pretty well: There are lots of better search engines out there, but it worked well enough for most people. If you want better results for your business, do the work with a better search engine.
6 assumptions push marketing gets wrong
MARCH 20, 2017
So I started working on some basic visuals to help people understand the deck without my voice. Digital is a literal medium that only works if you build trust and loyalty with your audience by helping them get the information they need. It just doesn’t work in digital.
Interactive video for sales just got a big boost from Apple
OCTOBER 28, 2016
Not only do the chapters and other clickable items work, but the video itself is viewable inline , in the browser. In a wide-ranging report, The Future of Video , Feng Li of London’s Cass Business School writes that “video is not simply an important part of the online experience.
How to simultaneously attract new prospects and retain loyal customers
JANUARY 16, 2017
This Forrester Report: B2B Loyalty, The B2C Way emphasizes the opportunities B2B companies can explore that have already worked well for B2C companies. (I Are they working together?
Silos are for farms, not content marketing teams
MAY 12, 2017
Sales and marketing should work together. A by-product of this approach is that it’s a hell of a lot more fun working this way. That’s reflected in our work product and it will be reflected in yours if you encourage collaboration across traditional teams in all of your marketing work.
What is structured content?
SEPTEMBER 15, 2016
We are trained to work on transitions between paragraphs, for example. One way is to have your writers work in teams. Structured content is the most important trend in digital marketing that you’ve probably never heard of.
Why I told a client to quit blogging: finding your “One Thing”
APRIL 28, 2017
It just works. Instead of focusing your efforts on the thing that works, your efforts get scattered. For instance: I once worked with a brilliant consultant. I’m still working on my ONE Thing as well, although I have narrowed it down to two!
How even social media & social selling experts are getting LinkedIn wrong – Part 1
AUGUST 31, 2016
These experts fail to understand that the LinkedIn publishing platform posts are tools that are meant to position you Using it ineffectively takes away from any positioning work that you may have done on your profile as they are linked directly from it.
If you post it will they come?
JULY 19, 2016
I work harder promoting my online content than I do writing the posts themselves. In addition to all of the work I do, the gang from Biznology are awesome promoters of all the articles and posts that come through their doors.
Be kind for everyone you meet is fighting a hard battle
MAY 23, 2017
We develop campaigns that work. Ian Maclaren is attributed, along with, Philo , Plato and Socrates , with saying “ be kind, for everyone you meet is fighting a hard battle.” ” I chopped it down to hugs not horns when I train new cadets at Gerris Corp.
Your client is your work-time spouse
SEPTEMBER 18, 2012
Just because we’re digital and work in the cloud doesn’t mean everyone does. They choose you because they like you, trust you, and want to spend time with you during their work hours. We spend upwards of 16-hours-a-day working.
Task management is time management: 3 tools that work
APRIL 29, 2015
Until they invent cloning, we entrepreneurs will have to work smarter with the technology that’s available to us. The post Task management is time management: 3 tools that work appeared first on Biznology.
Are LinkedIn Groups experiencing a crisis?
DECEMBER 7, 2016
It’s how a thriving community works. After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs.