Biznology

How to reach your customers at work or at home

Biznology

On the flip side, consumer marketers can use the capability to broaden the profile of their targets—where they work, their titles, schools attended, past employers, their LinkedIn URL, and maybe even their business email address—all kinds of data points that provide additional insight and access.

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Why walking meetings can be wonderful at work

Biznology

This works for many of today’s most successful business leaders and there is really very little reason why you shouldn’t adopt this concept. If you don’t have a nature path near your office, a walk down the street will work too.

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Trending Sources

Crafting content that works

Biznology

For too many marketers, content marketing doesn’t work. Here’s a guide to crafting content that really does work. The post Crafting content that works appeared first on Biznology. There’s a growing chorus against content marketing, and with good reason.

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How co-working spaces are revolutionizing the workplace

Biznology

Recently, however, companies are slowly adopting a more open and collaborative work environment through co-working spaces. Studies have shown that co-working spaces allow employees to thrive far more than traditional offices, as per Harvard Business Review.

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Do you know why your content works?

Biznology

It’s taken a decade, but many of my clients actually know which content works better than others do. But it does beg the next question: “Why is that content working?” There are ways of using text analytics and machine learning to identify why certain content works.

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Stop working so hard on your marketing

Biznology

I work with many clients (I just can’t hold down a job), and I see one thing over and over. What I see all the time is the idea that we need to work really hard on our marketing to do something that has never been done before, and will take the industry by storm.

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8 ways to refresh your brain when you’re overworked

Biznology

You don’t think clearly, which makes it harder to work, which leads to more stress. Resisting the urge to eat (or do anything else) while you work. If you work near any kind of green space, a quick walk can reduce your stress level and even help prevent depression.

Five habits of highly-effective entrepreneurs

Biznology

Working smarter, not harder requires delegating decisions, tasks, and other elements of your business operations to capable employees. When smaller teams work on a task, there is more accountability, creative freedom, and investment in the outcome.

How to build a killer content team

Biznology

The key is: you need a smart person on staff who can pull everything together, check the work, and measure the results. This strategy only works with the SME is engaged in the process, willing to write and can hit deadlines.

Why email marketing still matters–and how to make it work

Biznology

Andrew Schulkind recorded a webinar on how to make email marketing campaigns work for you. But how do we create email campaigns that work? By knowing how to measure what is working and how to adjust over time.

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5 helpful hacks to go above & beyond your sales goals

Biznology

Work smarter, not harder. The hack: use a social channel monitoring program to set alerts and see only work-related messages. Humans work much better with deadlines. The hack: Schedule your most demanding work during the times you feel sharpest, usually in the morning.

The secret to Mastodon’s success is mastering the hyperlocal

Biznology

The social network that is both the Twitter-killer and never going to work. I even sorted out an Android app for Mastodon called Tusky which works for me (though many others are having loads of problems with their installs).

The salesmanship of influencer marketing

Biznology

What works in high-end sales works in high-end PR. It doesn’t always work out but the moment you start treating people like widgets or commodities, you’re not long for this earth, be it the world of sales or the world of PR.

11 inspiring case studies of digital transformation

Biznology

Glassdoor used its data for labor market research in the US; a portfolio of Fortune’s “Best Companies to Work For” companies outperformed the S&P 500 by 84.2%, while a similar portfolio of Glassdoor’s “Best Places to Work” outperformed the overall market by 115.6%.

Simple content optimization – SEO for when SEO doesn’t make sense

Biznology

There are other reasons a larger commitment to SEO may not make sense, of course, but that doesn’t mean you can’t get the most out of the content you do publish by applying foundational SEO concepts to all of your work. If it doesn’t read well, it’s not going to work.

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Silos are for farms, not content marketing teams

Biznology

Sales and marketing should work together. A by-product of this approach is that it’s a hell of a lot more fun working this way. That’s reflected in our work product and it will be reflected in yours if you encourage collaboration across traditional teams in all of your marketing work.

My unbeatable process for building links

Biznology

It just works. And those votes are not likely to later become ignored by Google, so it’s always worth the time you spent doing the work. But it is something that brings value for the work you put in and never becomes a problem with Google.

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Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs

Biznology

Typically I like to have a brief call with my new connections so we can explore ways we might be able to work together now or in the future. All sales leads are not equal.

The simple truth about what’s driving digital next year

Biznology

More importantly, it’s increasingly likely that your customers will expect content to work the same way everywhere else. That’s the way your customers expect the world to work now. Which makes it the way you’ll need to work going forward.

Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

While they may log-in from work so business interests are also on their mind, Facebook is inherently more B2C. Consider these facts: Digital ad revenue in the U.S. grew by more than 20% last year to a record $72.5 billion. ( IAB ).

6 types of content your readers hate

Biznology

Text speak works well when you want to tell your kids when to come home for dinner, but it doesn’t translate well to professional content. When creating content for your blog, social media profiles, email subscribers, and other purposes, you don’t want to irritate your readers.

Slow and steady content-creation wins the Google Search race

Biznology

They’ve taken the content creation life to heart and, as I have finally been optimizing their site for Google Search, it has been a breeze because there is so much to work with.

Should businesses use LinkedIn groups or Slack for prospecting? Part 2

Biznology

These communities are beginning to look for alternatives and perceive LinkedIn groups as a necessary evil, something they must “work into their day.” If a person loves your company “that much” to join a Slack Community, then they might be a good fit for working for you.

All your best content may now be considered fake news

Biznology

As lines are being drawn, it’s time to make sure all your hard-wrought creative work lives on your own blog or website instead of on someone else’s. It’s time for you to really invest in your own personal or professional social platforms.

How do you replace Google Site Search?

Biznology

The calls are coming because: Google Site Search worked pretty well: There are lots of better search engines out there, but it worked well enough for most people. If you want better results for your business, do the work with a better search engine.

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The state of B2B marketing in Asia—moving toward digital

Biznology

What’s working, when it comes to media channels? . Why should someone have a powerful easy-to-use app for taking the bus to work, and then deal with antiquated systems and mountains of paperwork at the B2B workplace?

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Search: The art and science of identifying your target audience

Biznology

For example, I work with a lot of our worldwide marketing teams on developing a digital strategy.

4 tips to successful digital writing

Biznology

I am always outlining future work, so that, when I need to write about it, it flows. It was the place where he created his highest volume of published work. According to the tour guide, in each box, he would have notes, outlines, and incomplete manuscripts of future work.

How storytelling can shape the corporate brand and culture

Biznology

Artificial Intelligence specialists have been studying how our brain actually works, especially how we file and store all this information that the brain absorbs every day.

Why content marketing complements (but doesn’t replace) link building

Biznology

But the truth is content marketing and link acquisition work better in tandem. Link Building Still Works by SEOauv. Content marketing has often been conflated with link building. In fact, numerous SEOs have declared content marketing to be the new link building.

How can you outperform the winners-eat-everything digital economy?

Biznology

Today’s linear and non-platform leaders will have four choices: Be consumed and work in the digital infrastructure for its leaders. Decline to a smaller size and work in the old disconnected economy. People can rise by using your Digital Earth to live, work, learn, and entertain.

Make your tweets beautiful with the help of the Twitter Cards Validator Tool

Biznology

Here’s how to make it work on Drupal , WordPress ( Yoast should do) , and Joomla (if you’re even the littlest bit confused at this point, please share this URL with your IT or web person).

The more the messier for content marketing SEO success

Biznology

To many, Trump’s campaign was a mess — but it worked because it spoke directly to so many people right under our nose and in their own language. I always knew that my work would enter the world fully-flawed just like me.

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Earned-media micro-influencer marketing primer

Biznology

Earned media micro-influencer marketing still works — it’s alive and well , but it isn’t easy and it always demands your awesome. Since I am a business person and a professional, it would be stupid to say no, so I would be more than willing to work together for $250.”

Use reviews on your blog to gussy up your Google search results

Biznology

I use WP Review by MyThemeShop and it works for me. Good luck and I hope it works out for you. If you’ve ever wondered how some search engine results come up with gold stars, those are called Google Reviews.

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The art of narrative storytelling via social media marketing

Biznology

It’s a Lot of Work, Both Up Front and All Along the Way. I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is every day.

10 Marketing trends to watch for 2017

Biznology

If you don’t have a design team on hand, look into some design apps that take the work out of photo editing and make some creative and catchy photos.

Cybersecurity in a hyper-connected smart city

Biznology

The only way to face something like that is to work more in an open and transparent way. Authorities should work really closely with regulators, service providers, and users to constantly understand the size of the opportunity, the complexity but also the risk.

Why every entrepreneur needs a sense of purpose

Biznology

It is knowing that your work matters, not only for you but for others as well. Working with purpose puts you in position to give back, especially to those who most need it. It is knowing that the work you do today matters.

Design thinking

Biznology

We use data the same way sailors use the radar, to show us what is ahead and understand the “weather conditions,” while design works as the compass to where we want to go and the direction we want to pick for the services and products an organisation has in its portfolio.