B2B Memes

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The Coming Death of Self-Publishing

B2B Memes

Traditionally published works were probably good; vanity publications were probably bad. And by cutting out the middlemen—all those traditional gatekeepers and their expenses—authors now have the potential to make much more money from their works.

Swabbing the Decks of the Titanic: Why You Should Learn Programming

B2B Memes

As my former colleague implied, even for veteran journalists there’s a benefit to understanding code like HTML and CSS if they do any work online. If you work with web developers and programmers, you’ll have a better idea of what to ask for, and better chances of getting it.

Adam Tinworth: Journalism in a Period of Continuous Change

B2B Memes

What makes his blog so compelling is the fact that he is, in many respects, a typical working journalist sharing his experiences in the exciting but often confusing and disruptive world of new media. It was a moment that defined the next decade of my working life. Adam Tinworth.

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Paul Conley: Has the Content Marketing Dream Become a Nightmare?

B2B Memes

Conley is best known, however, for his subsequent work, starting in 2004, as a consultant and blogger. ” By last year, he said , his working life was “consumed” by content marketing. Paul Conley.

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B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. B2B Marketing.

My February Challenge: 10 Tweets a Day

B2B Memes

But it works. It’s somewhat sad, I suppose, that my only effective mode of self-improvement is to set arbitrary goals. Last November, I challenged myself to write a blog post a day. I am happy to say I met my goal. Although I subsequently fell off the wagon in December (8 posts) and January (5 posts), it still feels like a significant achievement. This month, I’m setting my sights on Twitter.

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Digital Drudgery and Second-Stage Shovelware

B2B Memes

Second, they are taking an exciting new medium for journalists and making it look like drudgery and grunt work. It’s understandable that those who work for such publishers are upset. But the real cause for complaint is this: It’s not just too much work, it’s the wrong work.

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Editorial Quality Vs. Revenue: A False Dichotomy

B2B Memes

But the internet, Godin explains, “has squeezed inefficiencies out of many systems, and the ability to move work around, coordinate activity and digitize data all combine to eliminate a wide swath of the jobs the industrial age created.” On its blog earlier this month, the American Society of Business Publication Editors published an anonymous and despairing note from one of its members.

Is the Distinction Between Consumer and B2B Media Still Meaningful?

B2B Memes

It’s no criticism of Kinsman, whose work I admire, that after reading this piece I could only ask in return, “who cares anymore?”. If you were lucky or unlucky—take your pick—you ended up on the trade side, fretting over an inferiority complex but making a good living and doing good work. Writing this week in Folio: , Matt Kinsman asks “Why Do Consumer Stars So Often Fail to Shine in B-to-B?”

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. B2B Marketing.

Fear and Social Media Don’t Mix

B2B Memes

MUD day 19: A friend of mine who works for a large nonprofit institution serves on a panel that’s trying to decide what the institution should think and do about social media.

Three Tips for Simple but Effective Infographics

B2B Memes

If you can work with one, great; but if not, you can probably find a simple way to produce the graphic on your own. When you find something that works for you, ask if you can use it. Angela Alcorn's Advice on Infographics.

Facebook Subscriptions: Overdrive for Journalists?

B2B Memes

What I’ve taken to be its core assumptions—that one’s world is divided into friends and everyone else, and that all your friends are friends in exactly the same way—just don’t work for me. As a writer, I’m interested in having people read my work.

A Lesson from the Digital Productivity Terrorists

B2B Memes

Doctorow is just one of a relatively new breed of writers and reporters who, as digital natives working predominantly online, produce as much in one day as many print writers used to come up with in a month. Doctorow: Productivity Terrorist?

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B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. B2B Marketing.

“Content Is Power”: Q & A with Mark W. Schaefer

B2B Memes

In more than 20 years as a B2B editor, I worked frequently with both public relations and marketing people. Of course there are many uses and strategies for the social web, but at least with the businesses I work with, that is the biggest piece of advice I can give them. Mark W.

30 Lessons from 30 Blog Posts in 30 Days

B2B Memes

What I feared might turn out to be a month of sub-par blog posts ended up at least as good as my average work, and possibly better. Scheduling a time to write is a good idea that rarely works in practice. Perfection is something you work towards.

The Future of Content Is Not Destination but Identity

B2B Memes

But containment doesn’t work on the Web. MUD day 8: There’s been a lot of excitement in the past week about the new Web publication The Verge.

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Should You Edit Guest Posts? 5 Tips for Better Copy

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If it seems too obvious, simply repeats other posts you’ve published, or will require to much work to make publishable, you may want to turn it down. But you owe it to guest bloggers to show off their work in the best possible light by cleaning up obvious writing goofs. There are plenty of good ones looking for work. I know from many years of rescuing submissions for B2B publications that with enough work you can make almost anything publishable.

Curation: Add Value and Pass It Along

B2B Memes

As Mathew Ingram wrote , opinion was sharply divided over whether Hill stole Duhigg’s story “in an attempt to get pageviews from someone else’s work” or whether she instead served a valuable function in highlighting and directing readers to his article. What I see, rather, is someone who is intensely interested in Duhigg’s subject matter, admiring of his work, and intellectually engaged with his ideas.

Should You Publish? A Tale of Two Melvilles

B2B Memes

One significant one, however, remains: The fear—or conviction—that your work isn’t good enough to deserve publication. But in the end, when you’ve done the hard work and it comes to deciding whether or not to publish, the answer should almost always be, “Do it.” Not Herman.

Writing for the Web: The Human Algorithm and Zero-Sum SEO

B2B Memes

If you want your content to work, write for people, not for search engines. Do you write for the Penguin, or the human? I sometimes fear that search-engine optimization (SEO) is the only aspect of new media that people have really cottoned to.

Jesse Noyes: Brand Journalist or Brand Reporter?

B2B Memes

For journalists, who face ever-diminishing opportunities with traditional publishers, does working for a brand mean they must give up their identities as journalists? In the end, he suggested, the important question is not whether you lose your identity as a journalist by working for a brand.

Breaking News: People Who Like Print, Like Print

B2B Memes

The results show that when asked what forms of media these professionals use in their work, 74% chose print publications, just three percentage points below the top choice, search engines, and tied with e-newsletters. But the thing about Readex is that much of their work is for publishers.

Worried That Journalist Robots Will Replace You? Say “I”

B2B Memes

Both Lohr’s article and a more recent series by Farhad Manjoo in Slate , “ Will Robots Steal Your Job ,” examine the efforts of IT startups to develop software that performs skilled, creative work such as writing. They are not going away.

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Blog Comments: Chaos or Currency?

B2B Memes

Then figure out how much you’re spending to maintain comment communities that are civil, vibrant, and not an embarassment sitting just below your own work. Are comments more trouble than they are literally worth? According to Animal’s Joel Johnson, the answer is a resounding Yes. I believe I’m right, and I think it’s important to start the discussion.

Bloggers: Feel Free to Repeat Yourself

B2B Memes

You may have other topics or ideas that you know you need to address, but it’s hard work. Big ideas justify repetition. Imagine: After days of writer’s block, you’re suddenly inspired to write a long and insightful blog post.

Thanks to Social Media, I No Longer Mistake Terrorists for Water Dispensers

B2B Memes

The weekend before 9/11, the supply line to a water dispenser in my company’s kitchen had burst, and on Monday the 10th, the staff spent much of the day dealing with the effects and working with water damage specialists. To give the specialists more time to work that evening, the office was closed a hour or so early. But in the typical rush of getting ready to take our daughters to school and go to work, we had not turned on either the TV or the radio.

Three Ways to Annoy People and Produce Great Content

B2B Memes

If you’ve worked much with journalists and editors, you understand. At first glance, the idea behind content marketing is straightforward and appealing: by publishing great content, you can win friends, influence people, and achieve your marketing goals. But like all great ideas, it’s not as simple or as sunny as it first appears. The problem is this: To make great content, you sometimes have to be a wee bit obnoxious. The trait is not genetic, but occupational.

Are You Highly Digital? Try This Test

B2B Memes

So let’s say, then, that you can consider yourself highly digital if you meet the following versions of their four characteristics: Most of the work you do appears in digital form either first or exclusively. Your work is uniquely digital in nature.

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The Key to Understanding New Media Is Attitude, Not Technology

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We all know how that worked out. The list of resources in my article, which will probably work its way into the next edition of the guide, is a good place to start. Gina Tapani.

3 Traits of Editorial Success

B2B Memes

Though it’s not a personality trait that serves editors well, in their work, a touch of ruthlessness, a soupçon of Jobs-like jerkiness, is sometimes a necessity. MUD day 7: Editors should be pleased by Malcolm Gladwell’s review in the latest New Yorker of Walter Isaccson’s Steve Jobs biography. In it, Gladwell argues that Jobs’s peculiar genius was not so much creative in nature as editorial. His sensibility, Gladwell writes, “was editorial, not inventive.

Doubling Down on Print, for Better or Worse

B2B Memes

They just want to tell a story, or convey information, or to create works of art out of their words. A nice specimen. Photo by Robert Burdock/Flickr.

Shakespeare Was an Aggregating Social-Media Pirate

B2B Memes

His goal, rather, was to remind us that the Bard’s works were not simply the output of an individual, but the result of a collaboration with a crowd of other writers, actors, scholars, and editors. Aargh?

One Way the Web Will Change the Book

B2B Memes

” They argued that each of his 10 principles could be backed up with enough evidence and examples to make a much longer work. MUD day 6: New-media enthusiasts, myself included, sometimes talk as though print is dying. That’s a strategic exaggeration, of course.

Webcasts Grow Up

B2B Memes

If I were still an On24 customer (I last worked with them three years ago) I would be very excited about this new platform. In one of the earliest posts on this blog I complained about the lack of social-media awareness and interactivity in most B2B webcasts.

The Case Against Content Worship

B2B Memes

What is valuable is a deep understanding of what users need in order to better accomplish their work – and a determination to build technology and content into contexts that make improvements that people will pay for and where they will deposit their own content as well.”. As he puts it, the “new publishing” consists in ”understanding how users work and supplying.

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Collaboration vs. Control: Six New-Media Principles, No. 2

B2B Memes

Many print veterans, for instance, have difficulty accepting the idea that good editorial content can be provided by readers volunteering their work. In this view, journalism is a complex product that can only be produced by trained career journalists who are paid for their work. In yesterday’s post , I described new media’s foundation in conversation, the preference for dialogue over monologue. Today’s principle is closely related.

Will Self-Publishing Save Print?

B2B Memes

They just want to tell a story, or convey information, or to create works of art out of their words.”. Last month in this blog, I made a statement that at the time seemed obvious, but now seems rash. Most writers,” I wrote in declaring that print is effectively dead , “don’t care in a meaningful way about the physical presence of a book. Since then, I’ve had cause to rethink my position. Print, it seems, isn’t dead, but just retired.

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