Stuck on words: how can marketing connect with customers better?
B2B Lead Generation Blog
JULY 25, 2017
You see, I’ve worked in the world of complex sales, B2B marketing, and lead generation for two decades. And lately, I’ve been doing self-reflection as I’m working on a new company which you’ll hear more about soon. How can marketers better connect with people we hope will become our customers? Over the past year, I’ve been researching why there’s such a disconnect between marketing and customers so I can understand how to bridge that gap.