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Report: What’s Working in Email Marketing

The Point

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Photo by Brett Jordan on Unsplash.

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Can You Shortcut ABM and Still Make it Work?

The Point

In the marketplace, this disparity between, on the one hand, the appeal of ABM as a marketing strategy, and, on the other, the resources required to make it work, creates a conundrum for those companies eager to give ABM a try but unwilling to make the investment required as a first step. Can you shortcut #ABM and still make it work?

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Why this Webinar Invitation Works

The Point

” The post Why this Webinar Invitation Works appeared first on The Point. For a more detailed view of what makes for a great Webinar invitation, download our white paper: “ Top 10 Tips for Webinar Invitation Success.”

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4 Simple Reasons for Why this Webinar Invitation Works

The Point

Here’s what works: 1. 4 Simple Reasons for Why this Webinar Invitation Works via @spearmktg. The post 4 Simple Reasons for Why this Webinar Invitation Works appeared first on The Point. Visually, it doesn’t jump off the page, and copy-wise, it’s not perfect. Sell the Event. The only thing missing? Click To Tweet.

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Why this LinkedIn Ad Works: 2 Key Tips for Success

The Point

Why this LinkedIn ad works – 2 Key Tips for Success via @spearmktg. The post Why this LinkedIn Ad Works: 2 Key Tips for Success appeared first on The Point. Click To Tweet. Along with the faux desktop, coffee cup, and pen, each element adds a human flavor to a scene that otherwise would be just another information kit.

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Forrester thinks Content Marketing Isn’t Working – They’re Half Right

The Point

And more still, I would guess, probably feel that their content campaigns are “working” (generating response, engagement, sales leads) but perhaps aren’t yet convinced of bottom line value. That means just shy of two-thirds of survey respondents felt that content marketing is delivering business value.

Forrester 100
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The Long Distance Relationship: How to Work with a Remote Marketing Agency

The Point

Today, modern marketing channels have become so fragmented that B2B marketers are much more likely to work with a stable of agencies – a demand generation agency , for example, plus a branding firm, a PR shop, perhaps even an SEO consultant. Be up front about the way you like to work. Hint: agencies hate the word “vendor”.) Trust them.