B2B Memes

OCTOBER 5, 2012

What is valuable is a deep understanding of what users need in order to better accomplish their work – and a determination to build technology and content into contexts that make improvements that people will pay for and where they will deposit their own content as well.”. It was never valuable and it isn’t now.

Content 100

Content Press Conference Demand 100

B2B Memes

OCTOBER 5, 2012

What is valuable is a deep understanding of what users need in order to better accomplish their work – and a determination to build technology and content into contexts that make improvements that people will pay for and where they will deposit their own content as well.”. It was never valuable and it isn’t now.

Content 100

Content Press Conference Demand 100

B2B Memes

JULY 6, 2011

Having worked for many years with editorial boards, I share his appreciation for them. Advisory boards only work well when you put sufficient energy and thought into forming and maintaining them. If you do it right, it’s a lot of work. If a board member doesn’t work out, you simply don’t renew the appointment.

Effectiveness 100

Effectiveness Tips Work Management Conference 100

B2B Memes

DECEMBER 15, 2011

For journalists, who face ever-diminishing opportunities with traditional publishers, does working for a brand mean they must give up their identities as journalists? The reason I call myself a reporter is because what I bring to my employer are the skills I picked up from my years working for traditional journalistic enterprises.

Brand Identity 100

Brand Identity Branding Eloqua Custom Publishing 100

B2B Memes

NOVEMBER 21, 2011

His goal, rather, was to remind us that the Bard’s works were not simply the output of an individual, but the result of a collaboration with a crowd of other writers, actors, scholars, and editors. Nothing McNulty tells us would surprise even a casual student of Shakespeare. No, I’m not defending plagiarism, or opposing copyright.

Aggregators 100

Aggregators Social Media Copyright Media 100

B2B Memes

OCTOBER 28, 2011

The results show that when asked what forms of media these professionals use in their work, 74% chose print publications, just three percentage points below the top choice, search engines, and tied with e-newsletters. But the thing about Readex is that much of their work is for publishers. Can Printcasting Print-on-Demand Work for B2B?

Buzz 100

Buzz Comparison Custom Publishing Newsletter 100

B2B Memes

JUNE 30, 2011

You can only talk about your “personal life” with “friends or others with similar interests that aren’t work related.” And if you happen to tweet on your personal account about something Scripps deems to be work-related, they “own the right to that work product.” If you’re a sports writer, no problem, right?

Social Media 100

Social Media Media Barriers Twitter 100

B2B Memes

MARCH 28, 2012

We all know how that worked out. The list of resources in my article, which will probably work its way into the next edition of the guide, is a good place to start. ” As Google’s innovative technology evolved and its uses expanded, she would continue updating her book. No related posts.

Media 100

Media Google Social Media Facebook 100

B2B Memes

FEBRUARY 23, 2011

Second, they are taking an exciting new medium for journalists and making it look like drudgery and grunt work. It’s understandable that those who work for such publishers are upset. But the real cause for complaint is this: It’s not just too much work, it’s the wrong work.

Advertising Mediums 100

Advertising Mediums Press Blogger Newsletter 100

B2B Memes

SEPTEMBER 15, 2011

What I’ve taken to be its core assumptions—that one’s world is divided into friends and everyone else, and that all your friends are friends in exactly the same way—just don’t work for me. As a writer, I’m interested in having people read my work. But while I like my readers, most of them are not and will never become my friends.

Facebook 100

Facebook Work Management Marketing Management Differentiation 100

B2B Memes

MARCH 29, 2011

If you can work with one, great; but if not, you can probably find a simple way to produce the graphic on your own. When you find something that works for you, ask if you can use it. More often than not, you’ll find that people are willing to share their work in exchange for an author credit and a link back to their site.

Tips 100

Tips Effectiveness Copyright Rules 100

B2B Memes

NOVEMBER 24, 2011

Many print veterans, for instance, have difficulty accepting the idea that good editorial content can be provided by readers volunteering their work. In this view, journalism is a complex product that can only be produced by trained career journalists who are paid for their work. Behind this perspective is a bias to professionalism.

Media 100

Media User-Generated Content Social Media Training 100

B2B Memes

OCTOBER 8, 2010

Stepping into the breach, the American Society of Business Press Editors has worked to ease the transition to a social-media world by, among other efforts, sponsoring a number of Webinars for B2B editors on this and related topics. In a recent blog post , he noted a dramatic change in the source of his work. Be an entrepreneur.

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

FEBRUARY 3, 2011

Doctorow is just one of a relatively new breed of writers and reporters who, as digital natives working predominantly online, produce as much in one day as many print writers used to come up with in a month. Is it just our old print ways, our preconceptions and work habits, that make digital workloads look so extreme? And yet I wonder.

Product 100

Product Blogger Press Advertising Mediums 100

B2B Memes

JUNE 18, 2012

As Mathew Ingram wrote , opinion was sharply divided over whether Hill stole Duhigg’s story “in an attempt to get pageviews from someone else’s work” or whether she instead served a valuable function in highlighting and directing readers to his article. When I read Hill’s story, I don’t see an attempt to get pageviews.

Curation 100

Curation Aggregators Act-On Guidelines 100

B2B Memes

FEBRUARY 14, 2012

Traditionally published works were probably good; vanity publications were probably bad. And by cutting out the middlemen—all those traditional gatekeepers and their expenses—authors now have the potential to make much more money from their works. These distinctions were once a reliable measure of quality.

Acquisitions 100

Acquisitions High Quality Lead Distribution Cost 100

B2B Memes

NOVEMBER 17, 2011

Full magazine pages, she says don’t work well: “You can zoom, but when you to to the next page, you pop back out to seeing the full page, and to read anything, you have to zoom again.” They work as well for me on a tablet as on a page. ” The articles might have been pretty good—but I don’t know.

RSS 100

RSS Paper Advertising Mediums Design 100

B2B Memes

SEPTEMBER 9, 2010

Similarly, I think they’re wise to match their curated third-party content with original work. I remember someone saying recently in relation to a future for newspapers that “no one thing will work but lots of things might&#. Is a hypothetical example of how it works possible? How are you financing this venture?

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

B2B Memes

SEPTEMBER 29, 2011

As salaried employees, their only incentive to work as hard as AOL expects is the chance to keep their jobs. But they’ve correctly identified the problem: Like AOL Patch, as Ed Pilolla has noted , their employers want them to behave as if they are working for a startup without any of the upside rewards.

Ethics 100

Ethics Startups B2B Sales Paid Search Agency 100

B2B Memes

NOVEMBER 20, 2011

The old editor-in-chief, top-down, command-and-control approach to managing a content team doesn’t work in an era of personalized content. So you must point them to it by identifying and aggregating good content from other sites—even from competitive sites. Treat your editors and other content creators as publishers.

Personalization 100

Personalization Media Web 2.0 Aggregators 100

B2B Memes

OCTOBER 19, 2011

As my former colleague implied, even for veteran journalists there’s a benefit to understanding code like HTML and CSS if they do any work online. If you work with web developers and programmers, you’ll have a better idea of what to ask for, and better chances of getting it.

Work Management 100

Work Management Distribution Advertising Mediums Social Networks 100

B2B Memes

SEPTEMBER 18, 2012

So when one Allison Morris inquired via my contact page (rarely, alas, a reliable source of useful interaction) about promoting an infographic she’d worked on, I was skeptical. (It Too often, what information value is contained in the graphic is overwhelmed by cuteness, triteness, or both. My fears, happily, were unjustified.

Social Media 100

Social Media Promotion Tips Contacts 100

B2B Memes

SEPTEMBER 18, 2012

So when one Allison Morris inquired via my contact page (rarely, alas, a reliable source of useful interaction) about promoting an infographic she’d worked on, I was skeptical. (It Too often, what information value is contained in the graphic is overwhelmed by cuteness, triteness, or both. My fears, happily, were unjustified.

Social Media 100

Social Media Promotion Tips Contacts 100

B2B Memes

JUNE 30, 2010

It’s no coincidence that Jack Lemon’s character works in public relations. Charles Bickford: What kind of work you do? CB: I don’t understand that kind of work. In his career, as in his personal life, he papers over the ugly truth until it’s too late. When Bickford asks what Lemon does for a living, things go rapidly downhill.

PR 100

PR Public Relations Ethics Transparency 100

B2B Memes

FEBRUARY 21, 2011

But that argument worked much better against the previous villain, Crown Books. One of the odd things about my line of work back then was that I was based outside of Chattanooga, Tennessee—not at the time a cultural center, to say the least. That made it a threat to independents, but hardly evil.

Long Tail Marketing 100

Long Tail Marketing Amazon Best Practices Business 100

B2B Memes

AUGUST 31, 2010

On his We Grow Media blog , Dan Blank puts it this way: I find that my best work comes from observing the world outside of the topic I write about. Blank doesn’t explain how he identifies his “best” work. Invoking personal passions as a window into B2B can work well, but only if it remains genuinely personal.

Blogger 100

Blogger Personalization B2B Comparison 100

B2B Memes

JUNE 24, 2010

You’ve put a decent freelance or consulting career together, gotten hip to the value of personal branding, and learned or relearned the enormous value of autonomy in your work life. Seth Godin’s challenge to the employed is not to realize that you work for yourself—which you should know by now—but to start acting like it.

Act-On 100

Act-On Tagging Consulting Creativity 100

B2B Memes

JUNE 26, 2012

I know almost nothing about Lehrer other than what I’ve read in the many stories about his so-called “self-plagiarism,” and have no position on his work to defend. I also agree with the idea that reusing bits of your previously published work in new articles is pretty lame.

Ethics 100

Ethics Transparency Ideal Customer Profiles Custom Publishing 100

B2B Memes

NOVEMBER 29, 2011

In more than 20 years as a B2B editor, I worked frequently with both public relations and marketing people. Of course there are many uses and strategies for the social web, but at least with the businesses I work with, that is the biggest piece of advice I can give them. For me, a journalist, this came as a jolt. The deer have guns.

Content 100

Content PR Social Media Ethics 100

B2B Memes

MAY 2, 2011

The weekend before 9/11, the supply line to a water dispenser in my company’s kitchen had burst, and on Monday the 10th, the staff spent much of the day dealing with the effects and working with water damage specialists. To give the specialists more time to work that evening, the office was closed a hour or so early.

Social Media 100

Social Media Media Twitter Social Networks 100

B2B Memes

OCTOBER 13, 2010

Though they don’t actually read newspapers or use other traditional media, nearly all want to work for these declining mainstream outlets rather than pursue new-media and entrepreneurial opportunities. On his Guardian blog today, Roy Greenslade noted a curious phenomenon involving current journalism students.

Tagging 100

Tagging Media Planning Course 100

B2B Memes

JUNE 2, 2010

The benefit of learning some programming is in understanding the medium you’re working in, and in being able to converse with and, more importantly, influence the technical staff that manage it. Why should we expect less of journalists who work online?

Training 100

Training Advertising Mediums Webinar Metrics Customer Surveys 100

B2B Memes

DECEMBER 6, 2011

Conley is best known, however, for his subsequent work, starting in 2004, as a consultant and blogger. ” By last year, he said , his working life was “consumed” by content marketing. .” ” By last year, he said , his working life was “consumed” by content marketing.

Content Marketing 100

Content Marketing Ethics Content Vendors 100

B2B Memes

SEPTEMBER 22, 2010

My working life is now completely consumed by content marketing. Joe Pulizzi’s Blog: Seven Ways to Position Yourself for Unlimited Work. “I Stats Monkey uses the box score and play-by-play—even quotes, if they’re available online—to compile articles that follow one of the system’s pre-defined narrative arcs.”. That’s your résumé now.”.

Social Media 100

Social Media Work Management Media Bandwidth 100

B2B Memes

NOVEMBER 19, 2011

MUD day 19: A friend of mine who works for a large nonprofit institution serves on a panel that’s trying to decide what the institution should think and do about social media. Should it encourage its employees and other stakeholders to use social media? Should it restrict what they say and do there?

Social Media 100

Social Media Wiki Media Rules 100

B2B Memes

NOVEMBER 18, 2011

The point of new media is immediacy, direct connection, and that works best when the format recedes into the background of your attention and becomes virtually invisible. When new-media thinkers talk about transparency, they’re usually thinking about ethics. We need to think of it in terms of expression and formats as well.

Best Practices 100

Best Practices Transparency Ethics Advertising Mediums 100

B2B Memes

JUNE 28, 2010

And by giving readers a reason to distrust them, it requires them to work that much harder to produce ethical content that will earn back that trust. Building that superstructure involves a lot of work and interaction with the audience. In this view, transparency is not in itself a guarantee of ethical content.

Ethics 100

Ethics Transparency PR Advertising Mediums 100